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30 Esports Clubs Join the Esports World Cup Foundation’s Club Support Program!
Esports World Cup Foundation (EWCF) today announced that 30 esports Clubs from across the globe have been accepted into its debut EWCF Club Support Program. The full lineup of Clubs includes 100 Thieves, Blacklist International, Cloud9, FaZe Clan, Fnatic, Furia Esports, G2 Esports, Gaimin Gladiators, Gen.G Esports, Guild Esports, Karmine Corp, KOI, LGD Gaming, LOUD, OG, Natus Vincere, Ninjas in Pyjamas, NRG Esports, Spacestation Gaming, T1, Talon Esports, Team Falcons, Team Liquid, Team Secret, Team Vitality, TSM, Tundra Esports, Twisted Minds, Virtus.pro and Weibo Gaming.
The EWCF Club Support Program is a pioneering initiative designed to promote the creation of sustainable infrastructure for multidisciplinary esports Clubs. Furthermore, the program empowers esports Clubs to expand their investment across more games, providing impactful career opportunities and competitive support to athletes around the world.
As members of the EWCF Club Support Program, these esports organizations can receive six-figure funding to enter into new esports titles at the highest level, diversifying their competitive footprint and providing more opportunities for esports athletes. The funding has already enabled esports Clubs to:
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Re-enter esports titles in which they previous established long histories of involvement, and enter new gaming genres with strong grassroots resonance
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Expand into new international markets by signing athletes and rosters outside their home region, fueling stronger global esports infrastructure
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Create novel content verticals to engage fans with compelling athlete narratives, along with hiring the staff needed to support those efforts
In response to the significant interest in the Program from Clubs all over the world, the Program increased the number of available slots from 28 to 30. Of the 30 Clubs, eight were selected through an open application period in February 2024, during which the EWC Foundation received more than 150 applications. Applications were judged on three core criteria: a Club’s esports pedigree, its forward-looking competitive strategy and goals, and its creative approach to content and fan engagement. The 30 Clubs hail from five major esports regions — Europe, Asia, North America, South America and the Middle East — making the EWCF Club Support Program a truly global endeavor.
“The Club Support Program is critical to the EWC Foundation’s vision of building a stronger esports ecosystem and elevating esports as global sports,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Because we received so many high quality applications, we expanded our original allocation of 28 Club Support Program slots to 30, a testament to the strength of our program as it supports some of the world’s best esports Clubs. I’m excited to cheer on these Clubs as they work to qualify for the Esports World Cup and its life-changing prize pool of more than $60 million.”
A Club’s acceptance into the EWC Club Support Program does not guarantee their participation at the Esports World Cup. All Clubs and athletes must seek to qualify on their own merits for each title. The prize pools in each Game Championship, along with the cross-game EWC Club Championship, are available to all EWC competitors. Regardless of their qualification to the Esports World Cup, all members of the EWC Club Support Program will be eligible for annual financial rewards based on their ability to drive viewership and fan engagement to the EWC.
The Club Championship, an innovative cross-game competitive format unique to the EWC, will award a total of $20 million to the top 16 Clubs based on their cross-game performance. At the event’s conclusion, the Club with the best performance across various game championships will be crowned the world’s first Esports World Cup Club Champion. Additionally, each of the 20 Game Championships will have their own prize pool with a combined total exceeding $33 million. A standout participant in each competition will receive a $50,000 MVP Award.
The post 30 Esports Clubs Join the Esports World Cup Foundation’s Club Support Program! appeared first on European Gaming Industry News.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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