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Why cutting through in the UK is still very possible
Graeme Savill, Account Management Team Lead at Gaming Corps, argues how despite the UK being a highly-competitive market, there are still plenty of reasons why it can provide meaningful opportunities for new entrants
Generating a gross gambling yield of just over £4bn during the 2022-23 financial year, the UK is undoubtedly one of the most established and successful online casino markets in the world. With 2,343 active operators holding a UK licences, it is evident that the market is vast. For online casino suppliers, even a small slice of that market could prove to be extremely lucrative. That was the thinking behind our decision to launch in the UK this year.
It is, of course, undeniable that cutting through the noise in the UK market is a very challenging task. The sports betting markets that we have seen open up in the US ihave provided the perfect example of how difficult it can be to upset the status quo. But the key thing to remember is that with challenges comes opportunities; we believe that finding a place in the UK is far from impossible.
We’re not entering the UK entirely as a newbie. The partnerships we have with the likes of Flutter Entertainment, Entain, Kindred and LeoVegas – which we are aiming to bring over from other markets where we are active – will likely bring us speedy access. If we were coming into the UK without those existing relationships, it could be a very different challenge, but having that grounding on which to stand is very important.
Localised content is key
It is critical to remain dynamic and agile in any market that you enter, making sure you adapt to fast-evolving industry trends, regulation and player expectations. There are many legacy brands that continue to dominate the UK market with decades of experience. They have shown how vital it is to build products and player experiences which are localised for the UK market – what works for Swedish players may not work too well for UK players, for example. In fact, UK player interests and habits tend to be quite specific.
As a Brit myself, I may not fit into the typical UK player profile. But it’s fair to say that we’re a fairly unique segment in the global casino player base. We know what we like, and more importantly, what we don’t. The balance of offering proven themes as well as popular mechanics, achievable win caps, frequent features and medium-level volatilities has brought us strong early results and we’re very happy to see players coming back to these games.
The ability to innovate is integral to growth in the UK. As we go live with more and more operators, we will continue to push new verticals like our Smash4Cash™ line of games. We believe this can be a game changer in the long-term, as Gaming Corps looks to reach new and existing players.
In the UK market, there are also opportunities for casino games suppliers to cross-sell their products to sportsbooks, particularly around some of the standout events this year such as the men’s European Championship in football and the Summer Olympic Games.
Regulation leads to adaptation
Admittedly, this is a unique time to be going into the UK, particularly in light of the impending measures of the White Paper, which we all unequivocally have to be aware of. Adapting to, and complying with, increased regulation is part and parcel of competing successfully in all regulated markets. With regards to the UK, a continued increase of regulation does put pressure on operators and suppliers alike, but we believe that the iGaming industry is resilient enough to manage these pressures effectively.
We operate with the understanding that it’s imperative to always adapt and be prepared for new regulations; this is how we can ensure that we have not only a competitive advantage, but also a sustainable business. That ability to adapt will be key to sustaining growth in the UK, regardless of whatever challenge is thrown to operators and suppliers.
The post Why cutting through in the UK is still very possible appeared first on European Gaming Industry News.
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ACR POKER IS AWARDING 100 FREE SEATS TO FINAL WSOP QUALIFIER, WITH FIVE GUARANTEED $30K PACKAGES TO PARADISE
Join ACR Poker’s Freeroll to WSOP Qualifiers this Sunday and secure your chance to win a free ticket to the $50 Million GTD WSOP Super Main Event in the Bahamas
The countdown to the $50 Million GTD WSOP Super Main Event in the Bahamas is on, and ACR Poker is offering players a chance to win their way to this monumental event for free. On Sunday, December 1st, players can join the Freeroll to WSOP Qualifiers and claim one of 100 free $95 satellite tickets, putting them one step closer to winning a coveted $30K WSOP Paradise Package.
Starting this Sunday at 9:00am ET, the Freeroll to WSOP Qualifiers offers players the ultimate opportunity to compete for a free seat in the largest guaranteed live poker tournament in history. The top 100 finishers of the freeroll will advance to the final $95 Mega Satellite via ‘The Beast’ tourney at 2:05pm ET that same day, where at least five winners will receive an incredible $30K package.
“The Freeroll to WSOP Qualifiers is your chance to turn a $0 investment into a $30K package in paradise and a poker journey of a lifetime,” said 2003 WSOP Main Event Champion and ACR Pro Chris Moneymaker. “Every poker player dreams of moments like this, and with just one freeroll and one $95 Satellite, you could be heading to the Bahamas to compete for huge stakes in poker’s biggest live tournament ever.”
Winners of the premium $30,000 package will receive a luxurious 14-night stay at the 5-Star Atlantis Paradise Island Resort (December 6th-19th) with complimentary lunch and dinner, a $26,000 buy-in to the WSOP Super Main Event, access to an exclusive players’ lounge and entry to the $1 Million Super Save Gold Bracelet Freeroll.
For those looking to increase their chances of earning their $95 Beast ticket, Daily Super Satellites will continue through this Saturday, with five daily freerolls awarding $11 Super Satellite tickets and five $11 Turbo tournaments guaranteeing five $95 seats. This Sunday will also feature two freerolls leading to $11 Super Satellites, plus a Mega Super Satellite at 10:10am ET with 30 guaranteed $95 tickets.
For more details on the Freeroll to WSOP Qualifiers, visit ACRPoker.eu.
The post ACR POKER IS AWARDING 100 FREE SEATS TO FINAL WSOP QUALIFIER, WITH FIVE GUARANTEED $30K PACKAGES TO PARADISE appeared first on European Gaming Industry News.
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Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3
Stretch Network announces the continuation of the MEGA FREEBUY tournaments in the third season of the World Poker League. Designed to captivate players and showcase the power of our online poker platform, these events deliver high stakes, excitement, and player engagement.
The MEGA FREEBUY tournaments feature a €5,000 prize pool guarantee, with a €0 buy-in and rebuys available for just €1. Taking place on 30 November, 7, 14, and 21 December at 16:00 (UTC+0), each tournament accommodates up to 4,000 players.
For media partners, these tournaments highlight the capabilities of Stretch Network’s industry-leading online poker software and its ability to drive player retention and acquisition. By offering such tournaments, poker platforms powered by Stretch Network can set themselves apart in the competitive online gaming market.
Our solutions are designed for B2B poker providers seeking innovative tools to deliver exceptional gaming experiences. The World Poker League and the MEGA FREEBUY tournaments serve as a testament to the scalability, reliability, and engagement opportunities our platform provides.
We welcome our media partners to collaborate with us in promoting this exciting series, further establishing Stretch Network as a trusted name in online poker solutions.
The post Stretch Network Unveils MEGA FREEBUY Tournaments in World Poker League Season 3 appeared first on European Gaming Industry News.
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SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila
SuperGaming’s highly anticipated Indo-futuristic Battle Royale game, Indus, has achieved a significant milestone, surpassing 5 million downloads on the Google Play Store and over 100,000 installs on the iOS App Store. This remarkable feat solidifies its position as one of India’s fastest-growing games. The title has also been recognized as the Best Made in India Game by Google Play in their prestigious Best of 2024 awards.
Indus has captivated players with its distinctive Indo-futuristic world setting that seamlessly blends Indian culture with futuristic aesthetics, immersive gameplay, and community-driven innovation. Key gameplay features like the Cosmium Clutch, Grudge Mechanic, and culturally inspired avatars and weapons have particularly resonated with players, offering strategic depth and adrenaline-filled matches.
Building upon this momentum, SuperGaming recently hosted its first international community playtest at the YGG Play Summit in Manila, Philippines. The event featured some of the region’s top esports talent, with Kadiliman Esports emerging victorious. This successful international debut aligns with SuperGaming’s vision to expand its player base while maintaining a deep-rooted connection to its community.
“Surpassing 5 million downloads is more than a milestone—it’s a reflection of the enthusiasm our players have for Indus,” said Roby John, Co-Founder and CEO of SuperGaming. “Hosting our first international playtest at the YGG Play Summit was another defining moment for us, and a reminder of what gaming can achieve—bridging cultures and bringing people together. We’re driven to keep breaking new ground and taking Indus to even greater heights, reaching newer players across the world,” he adds.
Furthermore, in a move to strengthen India’s esports ecosystem, SuperGaming has also announced its year-long Clutch India Movement. The initiative kicks off with the Indus International Tournament, running from October 2024 to February 2025, featuring a massive prize pool of INR 2.5 crores. The tournament will bring together top Indian and international teams across four competitive phases.
SuperGaming remains committed to keeping Indus fresh with regular updates based on player feedback, ensuring the game continually improves. These efforts demonstrate the studio’s commitment to creating a gaming experience that reflects its players’ needs and aspirations while redefining the global perception of Indian gaming.
The post SuperGaming’s Indus Battle Royale surpasses 5 million downloads; concludes first international playtest in Manila appeared first on European Gaming Industry News.
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