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Success for the First Edition of the Italian Gaming Expo & Conference
The two-day conference dedicated to the Italian gaming market registers over 1,200 participants and gathers international acclaim: new appointment in April of 2025
The first edition of the Italian Gaming Expo & Conference (IGE) in Rome entitled ‘The sustainable future of gaming’ dedicated to the Italian gaming market is delving into the reality of a sector whose importance is recognized internationally together with institutions, experts, academics, opinion leaders and influencers. With the participation of around 1,200 delegates from over twelve different countries and the presence of multiple political, institutional and media personalities.
IGE Figures:
Over 130 speakers coming from several countries in Europe and the world. More than 35 sessions of content. Over 50 companies involved including partners and exhibitors. Over 20 political representatives and more than ten institutions represented including Agenzia delle Dogane e dei Monopoli (the Italian gaming regulator), CONI, AGCOM, the Ministry of Home Affairs, the Ministry of Agriculture, Food Sovereignty and Forests (MASAF), the State Police, Italian finance police, Europol and Interpol as well as the Government and Parliament with a large presence of representatives from the Chamber and Senate. To which we must add foreign regulators such as the United Kingdom’s Gambling Commission, the Malta Gaming Authority (MGA) and various international entities such as EASG, G4, the International Masters of Gaming Law (IMGL), the International Association of Gaming Regulators (IAGR) and the United Lotteries for Integrity in Sports (ULIS). These are the numbers of the first edition of IGE. With a presence that reached 1,187 delegates in the two days of the event.
At the heart of the event, the main topics that will drive the world of legal gaming in the coming months and years and the definition of the approach guidelines for companies that want to look to the future to innovation to sustainability. The reform of public gaming, the sustainable future of gaming, the strength of promotions between reorganization and consumer protection and the Italian model as a reference to ensure the integrity of sport in addition to the reform of horse racing. These are some of the topics discussed during the first day.
One of the primary goals of IGE is to allow participants to meet and discuss with experts, opinion leaders, scholars and some of the best C-levels at national and international level to find new ideas and solutions for the growth and development of their business. And it can certainly be considered achieved, taking into account the broad consensus recorded by the event, which also recorded the presence of authoritative exponents of the world of information, from the television presenter and deputy director of Il Giornale, Nicola Porro, to the deputy director of the La7 news program and host, Andrea Pancani, to the Director of RaiNews24, Paolo Petrecca.
“The Agenzia delle Dogane e dei Monopoli, as a regulatory body for the public gaming sector, has always been at the forefront in the defence and promotion of the principles representing the cornerstones on which the gaming industry is based,” the Central Games Director for the Agenzia delle Dogane e dei Monopoli, Mario Lollobrigida, said. “Those of legality, safety and protection of consumers and public order. For this reason, the agency welcomed this Italian gaming expo and conference event as it is exactly focused on these communication values. In particular, we appreciate the highly scientific profile of the event, thanks to the participation of famous personalities and leading universities such as those of the Luiss, Bocconi and Politecnico di Milano, who will participate in these two days of debate.”
As regards the pressing current issues that animated the IGE discussion, the reform of the sector just launched by the government was undoubtedly at the center. “The new law is a chance for the state to undoubtedly find some additional resources from the tax levy, resources that allow the administration to make its choices,” Marco Osnato, President of the Finance Commission, Chamber of Deputies, said. “With this decree we have managed to achieve a balance of interests that is healthy for everyone. We always start from the protection of the citizen, the use of effective, traceable and exact legal services also in compliance with legal systems that have become more limited with a view to protecting and professionalising companies. A more peaceful approach.”
According to Ettore Rosato, COPASIR Secretary, member of the Foreign Affairs Commission, Chamber of Deputies: “Gaming is a sector that I have been dealing with for a long time and I believe it is essential that politics recognize its value both in economic terms from tax revenue to the number of employees and companies on the market to the terms of legality and social impact. Public gaming is an obstruction to organized crime and is a controlled system, which also allows us to control the risks of gambling addiction that may arise.”
However, pay attention to all the topics of interest and current affairs that revolve around the sector, starting with the ban on advertising, which is still in force today. Laura Aria, AGCOM Commissioner, declared: “According to article 57 of the Treaty on the Functioning of the European Union, the provision of gaming service cannot be completely banned. Moreover, managing highly addictive phenomena such as gambling addiction with a prohibitionist approach towards the medium, ie gambling, does not seem to be an effective solution. I believe that a better awareness campaign and inter-institutional cooperation is needed. Legislation and monitoring of gambling allow for better management of gambling addiction. Therefore, investing in prevention is the central point.”
But there was also talk of match-fixing and the Italian intelligence network based on the betting sector that represents excellence on a global level. According to Ugo Taucer, Attorney General, CONI: “Even before the Macolin convention, there is an Italian tradition of discussion between police forces, institutional bodies responsible for games control, private operators, federations and sports through the Luiss office, which establishes institutional cooperation and an exchange of news. There is a wide scope for exchange and discussion, a strong correspondence between the various areas.”
There is a lot of content relating to responsible gaming with particular attention to the investigative works presented in preview by the FAIR Foundation, as its President, Matteo Caroli, explains: “In Italy, there are no independent foundations dedicated to responsible gaming. With the Fondazione FAIR, we want to promote a gaming culture that focuses on prevention as well as respect and people protection through the development of lines of scientific research, studies and research. We also aim to promote cooperation and study activities with qualified third parties, thus adopting a multidisciplinary approach open to discussion with everyone.”
According to Alessio Crisantemi, co-founder and Gn Media President, Organizer of IGE: “The gaming industry is a real source of talent and cradle of true excellence, especially in Italy. In this sense, we are proud of the success of this event, which offers a precious opportunity for discussion and training between stakeholders, institutions and operators on crucial issues for the future of the sector such as sustainability and innovation. But innovation is not for its own sake, neither only oriented to profitability or product appeal, but applied above all in the search for solutions and systems for consumer protection and safety. Therefore, these two days of meetings and discussions are even more important in order to give proper prominence to a sector that needs to be promoted and enhanced as it can substantially contribute to the growth of the country but in a sustainable way.”
The event, which aims to be an annual event for the industry, closed by announcing the next dates of April 9 to 10, 2025.
The debut of the Italian Gaming Awards:
The first edition of IGE was crowned by the gala evening of the Italian Gaming Awards hosted by the Director of RaiNews24, Paolo Petrecca, and the actress Giorgia Fiori, who celebrated the excellence of gaming in Italy awarding 19 prizes to operators, suppliers and other categories. The complete list of winners can be consulted at this address: https:/ /ItalianGamingAwards. com/IGA2024/it/page/iga-2024-winners.
The post Success for the First Edition of the Italian Gaming Expo & Conference appeared first on European Gaming Industry News.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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Holi Primed For Emerging Markets Via New QTech Games Partnership
Emerging-markets leader expands its live-games offering with new games from rising star supplier
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.
Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”
Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”
The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.
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