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Barcelona will take ‘extraordinary ICE to another level’ – predicts safer gambling expert
Art Paikowsky has served as President of the International Center for Responsible Gaming (ICRG) since October 2021. During this period, he has helped to more than double the level of resources secured by the organization resulting in over 25 studies currently being conducted. At ICE 2024 the ICRG was one of two safer gambling organisations to share the £41,000 pool raised by brands comprising Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech.
What are your overall impressions of ICE and how much are you looking forward to its relocation to Barcelona?
AP: “ICE itself is an amazing seamless exercise that is so fantastically well planned that it’s almost unbelievable. With the continued upgrade in content, I believe that Clarion is committed to improvement which I have experienced each year. Barcelona is one of my personal favorite European cities, the conference center is in an excellent location and the food is to die for. I can only expect that the move will take an already extraordinary event to another level.”
Have you decided how you will be using the £20,500 – is there a specific project or piece of research that it will fund/help fund?
AP: “We were surprised and elated to receive the award and we are very grateful to Clarion for all that it has done on behalf of ICRG. One of the methods of funding research is that investigators from all over the world apply for grants from our unrestricted funds. These requests are reviewed independently by the Scientific Advisory Board and are awarded several times throughout the year. These funds are a significant allocation to our grant pool.”
How important is it for a major b2b gambling event to have a show feature that’s dedicated to safer gambling?
AP: “Even as recently as a couple of years ago at conferences that I attended it was difficult to locate anything featuring safer gambling. Not only did ICE feature this important topic but the content was of such value that it was difficult to get a seat at the sessions! Thanks should go to Clarion for its leadership here.”
From a safer gambling perspective what were the main talking points at ICE 2024?
AP: “The UK government’s White Paper was very much in the mind’s eye and there was a great deal of attention as to how technology might impact safer gambling. Our research has identified emerging adults as an at risk market and the accessibility of gambling options on the phone must be examined more closely: we have several studies underway to learn more about this. Sports betting, regulation and advertising were all top of mind.”
2024 marks your 25th anniversary year – how good was it to celebrate the landmark at ICE?
AP: “One of the things that I noted when I started at ICRG two and a half years ago was that the organization had done terrific work but generally flew under the radar screen. To launch our 25th anniversary year at ICE with the exposure that we received and the recognition as Charity of the Year was of tremendous value. This will help stage both our 25th anniversary golf tournament in May in Las Vegas as well as our signature educational conference scheduled in October.”
The post Barcelona will take ‘extraordinary ICE to another level’ – predicts safer gambling expert appeared first on European Gaming Industry News.

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
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WOWPartners Launches Spinbara: The Couch King of Spinning
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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