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TEAM VITALITY TO SET FIRE TO THE TEKKEN 8 SCENE WITH SOUTH KOREAN PLAYER JEONDDING
Team Vitality, Europe’s leading esports organisation, is back on the fighting game scene with the latest instalment of the famous franchise TEKKEN. Following the release of the eighth edition of the renowned game earlier this year, the French club now welcomes TEKKEN 8 player “Jeondding” to the hive. This expansion strengthens the organisation’s presence in South Korea, reaching a new milestone on its mission to dominate the international stage.
JEONDDING MAKES DEBUT WITH TEAM VITALITY AT EVO JAPAN 2024
Jeon “Jeondding” Sanghyeon stands as a formidable player in the competitive TEKKEN 8 scene, boasting several successes and titles to his name. Recently, Jeondding ranked amongst the top two players in the Tekken 7 World Tour Grand Finals 2022 and top eight in 2023. His dominance also extends beyond the global stage, as in the same year, he emerged as the champion in both the VSFighting XI 2023 and CEO 2023 tournaments.
Recognised for his distinctive gameplay style, Jeondding has become widely known for his mastery of often overlooked characters in competitive play, such as ‘Eddy Gordo’. His ability to excel with these characters has earned him esteemed recognition within the fighting game community. Jeondding will continue to showcase his skills with ‘Eddy Gordo’ as he represents Team Vitality at EVO Japan, marking his debut on the international stage with the team from April 27th to 29th.
Beyond his skill, Jeondding’s charm shines through in LAN events. His charismatic presence strikes a perfect balance between competitive performance and entertainment, engaging fans worldwide. A passionate sports fan himself, Jeondding recognises the power of fans, electrifying the atmosphere wherever he competes!
“When I first got contacted by Team Vitality, I couldn’t believe it! I wondered if I could join a huge team like this, and now that dream has come true. While exchanging with the organisation, I started to get to know more and more about the identity of the club, watching their videos on their YouTube channel, their trophees… and it gave me goosebumps. I want to grow with this club, continue to be a great player and bring new titles on Tekken 8 for Team Vitality!” explains Jeon “Jeondding” Sanghyeon
REACHING A NEW MILESTONE ON THE INTERNATIONAL SCENE BEFORE ESPORTS WORLD CUP
With the latest addition of Tekken 8, Team Vitality expands its competitive game titles to eight, along with ten rosters across male and female esports circuits under its banner. This addition not only solidifies the French club’s foothold in South Korea but also marks the organisation’s return to the fighting game community. Jeondding’s participation in key international events further strengthens Team Vitality’s commitment to tackling the global esports scene, with appearances slated for TEKKEN 8 tournaments at EVO Japan, Evo and CEO.
“I’m thrilled to announce our return to the fighting game scene with TEKKEN 8. We’re especially excited to debut alongside the highly respected and renowned player Jeondding. With this title, we hope to expand Team Vitality’s fan base as we embrace the passionate fighting game community! This new game also strengthens our presence overseas, adding enormous value to Team Vitality’s journey towards international domination.“ explains Fabien “Neo” Devide, Co-founder and President of Team Vitality.
Team Vitality’s international expansion is accelerated by the multiplication of top-level international competitions, including the much-anticipated Esports World Cup in the summer of 2024. Tekken’s welcome to the Team Vitality teams marks the first part of the announcements linked to this competition. With its performance-based DNA, Team Vitality is adding another string to its bow to win new titles on the international scene.
The post TEAM VITALITY TO SET FIRE TO THE TEKKEN 8 SCENE WITH SOUTH KOREAN PLAYER JEONDDING appeared first on European Gaming Industry News.
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Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
What’s next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
- ‘Social Media Campaign of the Year’ at the SBC Awards 2025
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
What’s next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
- ‘Social Media Campaign of the Year’ at the SBC Awards 2025
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Latest News
SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.
A Studio Built for the Next Generation of Gaming
Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.
“Our mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,” said Fernando Di Carlo, CEO of Yellow Elephant Studios. “As the industry evolves, players expect more—more interaction, more personality, more ways to win. We’re building the next generation of games for that audience, and SCCG’s global footprint will help us scale that vision faster than ever.”
Accelerated Global Reach Through SCCG’s Network
By leveraging SCCG’s network of more than 120 partners — including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands — the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.
“Yellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,” said Stephen Crystal, Founder & CEO of SCCG Management. “Their ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.”
The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.
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