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47 New Brands in Q1’24: Affilka by SOFTSWISS Results
Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.
The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.
Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.
The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.
The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.
Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”
The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.
The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.
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Spinomenal enhances Folktales Series with Story of Cinderella launch
Leading iGaming content provider Spinomenal has unveiled its latest game to join the much-loved Folktales series, Story of Cinderella.
The game is presented within a 5×4 frame that is brought to life with a soft, enchanting soundtrack. The reels are positioned between two golden pillars and luxurious architecture, evoking a regal environment.
A glistening silver slipper, sparkling tiara, antique grandfather clock and a magical wand form the influential symbols in the main game. Free Spins can be accessed only when players find three or more Scattered Free Spins symbols and initially will grant 10 Free Spins.
Any player lucky enough to discover four Free Spins symbols will collect 25 Free Spins and five or more will secure a massive 100 Free Spins.
Once in the Free Spins round, a Cinderella Stacked Wild is randomly attached to one reel for each spin – it moves left and right for each additional spin. The Wild symbol represents all symbols except Free Spins and five Wild symbols on a winning line will pay out x3000 the bet line.
Spinomenal CO-CEO, Omer Henya commented: “Unlike the origins of the word, Cinderella, meaning someone whose attributes are unrecognised, this game instantly catches the attention. Its bright design is complemented by seamless gameplay and the chance for 100 Free Spins means players will have a ball.”
The post Spinomenal enhances Folktales Series with Story of Cinderella launch appeared first on European Gaming Industry News.
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F1 Icon Kicks Off SOFTSWISS New YouTube Series
SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, launches SOFTSWISS Excellence Talks. The YouTube series connects professionals with inspiring leaders from diverse industries, fostering cross-disciplinary collaboration to spark fresh ideas and new perspectives.
SOFTSWISS Excellence Talks will feature renowned experts from various fields, offering practical advice and motivational insights for professionals across industries. New episodes will be regularly announced on SOFTSWISS’ social media platforms and YouTube channel.
The first episode features Formula 1 legend Rubens Barrichello, now Non-Executive Director in Latin America at SOFTSWISS, and Ivan Montik, Founder of SOFTSWISS. In this insightful conversation, Rubens Barrichello reflects on his remarkable F1 journey, shares stories from his time working alongside Michael Schumacher at Ferrari, and explores how lessons from the racetrack can drive success in business.
Ivan Montik, Founder of SOFTSWISS, comments: “We are excited to share our experience and invite exceptional people to SOFTSWISS Excellence Talks to explore the intersections of business and their unique expertise. During these interviews, we aim to uncover commonalities across industries and inspire professionals with practical insights. This project is about learning from extraordinary people, helping businesses thrive, and empowering individuals to be more efficient, stronger, and truly enjoy what they do. In the first episode, Rubens offered incredible insights into teamwork, leadership, and life in one of the most competitive and innovative sports in the world.”
The YouTube show builds on a recent event at the company’s main development centre in Poznań, Poland. At this gathering, Rubens Barrichello delivered an inspiring motivational speech, engaged in a lively Q&A session with local professionals, and awarded prizes for the most thought-provoking questions raised during the discussion.
For a closer look at SOFTSWISS’ vision and innovation, ICE Barcelona 2025 attendees can join the team at Stand 2G42, where more strategies and insights will be shared.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post F1 Icon Kicks Off SOFTSWISS New YouTube Series appeared first on European Gaming Industry News.
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EGT at ICE Barcelona 2025: Get ready to be stunned
EGT is prepared to make a long-lasting impression on visitors at ICE 2025, which will be held in Barcelona for the first time. The Bulgarian manufacturer of gaming equipment will showcase its compelling selection of bestsellers and high-potential new developments at one of the largest stands at the exhibition 3F30.
Among the novelties that will arouse the greatest interest will be 2 brand-new slot cabinets – 32-32 St and 32-32 Up. These models will certainly not go unnoticed by the event guests.
On display will be the newest addition to the company’s jackpot family – the 4-level Asian-themed Zhao Cai Shuang Yu. It will reveal the astonishing world of its 2 games, Prosperity Strike and Rising Coins.
The attendees will also be able to see and test the latest multigames from the Supreme Selection slot series. The Mega Supreme Fruits, Supreme Red, and Supreme Buy Bonus Prize Selection will present a lot of new slot titles, offering a perfect mix of fascinating themes, attractive bonus features, and great entertainment.
EGT will show its newest ETG developments as well. Among them will be the 32 T terminal, which will make its debut during the show. It will complement the company’s rich portfolio of ETG products, which are the preferred choice in numerous gaming venues around the world.
Expanding its offering, EGT will present the Supreme Series of game mixes, currently including the Supreme Roulette Union and Supreme Green Union multigames. Focusing exclusively on roulette, the Supreme Roulette Union blends the excitement of classic roulette gameplay with innovative jackpot systems and versatile features. Supreme Green Union combines popular games from the company’s portfolio with roulette, Keno, Baccarat, and Blackjack, offering players a unique and engaging experience.
Numerous new AWP and VLT products, created specifically for different markets, will also be at the visitors’ disposal, as well as the casino management system Spider, which will show its latest modules.
EGT Digital will also present its vast array of iGaming solutions, including instant and casino games, jackpots, and its in-house developed “all-in-one” betting platform X-Nave.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, commented: “ICE is a very important event for us, which gives us the opportunity to meet with industry professionals from all over the world. We will welcome our current and potential new customers and partners at our stand to present them all new products from our portfolio, divided into zones, covering all gaming verticals. I believe in the positive potential of changes. That is why I think that the relocation of the show to Barcelona will open new business horizons and bring many opportunities for building fruitful partnerships, for which we as a company are ready. “
The post EGT at ICE Barcelona 2025: Get ready to be stunned appeared first on European Gaming Industry News.
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