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Xtremepush Expands Reach in Brazil Through Senna Sport Deal
Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention
Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.
The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.
Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.
“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
The post Xtremepush Expands Reach in Brazil Through Senna Sport Deal appeared first on European Gaming Industry News.

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VentureMax Group support ambitious startups with sponsorship of Pitch iGB
The VentureMax Group which is reshaping the nature of investments, game design and digital advertising in the iGaming space has been confirmed as headline sponsors of the first Pitch iGB taking place Wednesday 2nd July at ExCeL London.
Celebrating the entrepreneurial spirit which sits at the heart of iGaming the competition is being described as the ‘Ultimate Startup Showdown’ providing an opportunity for five visionary companies to battle it out in front of top investors for the chance to win the prize of £10,000.
Pitch iGB is open to bold, ambitious startups that have been founded within the last three years and who are seeking investment and strategic partnerships. In addition to the £10,000 prize pot, participating in Pitch iGB provides a raft of benefits including massive industry exposure, unparalleled networking opportunities with potential investors/partners and expert feedback from top industry judges. All sectors of the industry are submitting applications including Game Developers, SEO and AI Innovators, Affiliate Tools and Solutions Providers as well as iGaming Disruptors.
Heralding the importance of the initiative Justin Anastasi CEO of the VentureMax Group said: “Pitch events like this are where the future of our industry is born. It’s a space where bold thinkers propel real innovation and show us the kind of grit that turns ideas into market-leading companies. At VentureMax, we back founders who are ready to build something formidable, so I’m genuinely looking forward to judging at Pitch iGB and meeting the startups who will help shape our future. Let’s see who’s going to shake things up this year!”
Naomi Barton, Global Portfolio Director responsible for iGB L!VE added: “Entrepreneurship is in the DNA of the iGaming community and I am delighted that Justin and the VentureMax Group will be supporting the next wave of industry pioneers and helping them to fulfil their potential. Pitch iGB is more than a competition – it’s a launchpad for startups on what is the biggest stage in iGaming. Quite simply, if you have an innovative, scalable and game-changing idea Pitch iGB is your stage!”
Startups have until May 26 to complete the Pitch iGB application form and upload a two minute YouTube video showcasing their business. Five finalists will make it to the live showdown which will comprise a four-minute pitch and an additional four-minute Q&A with the industry judging panel. One startup will then be crowned Pitch iGB Champion and take home the £10,000 prize pool.
iGB L!VE (2nd– 3rd July, ExCeL London) will welcome a projected 15,000 igaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.
The post VentureMax Group support ambitious startups with sponsorship of Pitch iGB appeared first on European Gaming Industry News.
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TCSJOHNHUXLEY Demonstrates Live Gaming Innovation and Expertise at G2E Asia
As a global leader in live gaming solutions, we were delighted to showcase our latest advancements and comprehensive product portfolio to the Asian gaming market at G2E Asia 2025, held from May 7th to 9th. Our booth at the Venetian Macao drew significant attention from attendees eager to experience our state-of-the-art solutions and renowned quality firsthand.
A key highlight for us was the revolutionary Velocity Auto Wheel, which generated considerable attention for its cutting-edge automation and seamless integration with the Wheelmate console. Our demonstrations underscored its potential to establish a new benchmark for speed and efficiency in live roulette, enabling operators to enhance table turnover and revenue through an increased number of games per hour. Attendees noted its innovative brushless DC motors and gearless design, which ensure continuous, reliable operation without the requirement for bulky air compressors, as well as its compact design’s adaptability to diverse casino layouts.
Also prominent in our showcase was the Chipper Champ 3, representing the next generation of chip sorting efficiency. Its unique capability to process clay chips, combined with enhanced speed and accuracy, proved to be a significant draw. Operators recognized the potential of this advanced technology to substantially reduce handling time and optimize overall table operations.
Our advanced display technologies also attracted considerable attention. The versatile Ora Table Displays were commended for their clarity, customisation options, and reliable presentation of essential game information. Of particular interest was the launch and demonstration of our groundbreaking Ora Blackjack Vue Display Controller. Seamlessly integrated with the Ora Luxe Winning Number Display, this innovative product employs advanced camera technology for automatic card recognition, providing players with real-time data including dealer hand history, live dealer odds, historical statistics, and the last four dealer Blackjacks. This innovation was acknowledged as a significant advancement in player engagement and Blackjack technology.
We also provided compelling demonstrations of our T-Connect casino management system, a critical tool already utilized by numerous casinos across Asia. The system’s capacity to streamline operations, enhance security protocols, and deliver invaluable data insights resonated strongly with operators aiming to optimise their gaming floors.
The popular Blaze Gaming tables, particularly the Sic Bo variant, effectively illustrated how dynamic LED surface technology can enhance the excitement of traditional games, creating a more engaging and visually appealing environment for players.
Beyond these innovations, our commitment to manufacturing excellence was evident through the display of our world-class core product range. From the precision engineering of our Roulette wheels and the detailed craftsmanship of our Gaming Tables to the dependable performance of our Dice Shakers, visitors could readily observe the superior quality that characterises TCSJOHNHUXLEY products.
“The feedback received from the market has been highly encouraging,” stated Rebecca Kingswell, Global Head of Operations and Managing Director APAC, TCSJOHNHUXLEY. “We were pleased to present both our latest innovations and our established product range at G2E Asia, underscoring our continued commitment to supplying the Asian gaming market with the most advanced and reliable live gaming solutions.”
Our successful participation at G2E Asia 2025 reaffirms TCSJOHNHUXLEY’s position as a leading provider of live gaming solutions, dedicated to supporting the growth and enhancing the player experience for our partners throughout the region.
The post TCSJOHNHUXLEY Demonstrates Live Gaming Innovation and Expertise at G2E Asia appeared first on European Gaming Industry News.
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Continent 8 authorised to deliver second-generation AWS Outposts, ensuring high-speed and high-performance betting and gaming operations
As an AWS Solution Provider, Continent 8 also offers managed services, including Managed AWS Outposts and Managed Hybrid Networking, available via the AWS Marketplace
Continent 8 Technologies, the leading provider of global cloud hosting, connectivity and cybersecurity solutions for the iGaming and online sports betting industry, announces enhanced AWS support to facilitate the deployment and management of the latest generation AWS Outposts racks, driving secure, ultra-low-latency hybrid cloud infrastructures.
The second-generation AWS Outposts, announced at the end of April 2025, offer significant performance enhancements over their predecessors, including faster processing, higher memory capacity and increased network bandwidth for on-premises workloads. Continent 8 enables customers to capitalise on these advancements through the following offerings:
- Managed AWS Outposts service provides comprehensive procurement, logistics, workload migration and ongoing management of AWS Outposts, coupled with unrivalled connectivity and seamless access to all AWS Direct Connect (DX) on-ramp locations. This service allows betting and gaming operators and suppliers to focus on value-added, core revenue-generating activities.
- Managed Hybrid Network service facilitates seamless integration between on-premises infrastructures and AWS Regions, offering the most secure, resilient, hybrid cloud connectivity, bypassing the public internet via a private multiprotocol label switching (MPLS) network.
Continent 8 has extensive experience with AWS Outposts, having provided comprehensive support to operators and suppliers with the initial generation of rack platforms. Today, Continent 8 is responsible for over 90% of AWS Outposts deployments within the regulated betting and gaming industry.
Justin Cosnett, Chief Product Officer at Continent 8, stated, “Our strategic partnership with AWS, along with our deep experience with the first-generation AWS Outposts technology, enables us to provide the requisite expertise for delivering seamless AWS experiences. With the launch of the latest generation of AWS Outposts, we are well-positioned to manage the betting and gaming industry’s ‘business as usual’, day-to-day operations and IT infrastructure needs, allowing customers to swiftly benefit from the platform’s latency and performance enhancements for their most demanding gaming projects.”
Continent 8 is a Gold sponsor of the AWS Community Day Malta on 30 May and will be running a session on ‘Future-ready cloud solutions: winning in regulated markets’.
The post Continent 8 authorised to deliver second-generation AWS Outposts, ensuring high-speed and high-performance betting and gaming operations appeared first on European Gaming Industry News.
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