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FairPlay Sports Media Revamps Exec Team with Four New Hires

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FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has today announced the addition of Kelly Brooks, Matt Robinson, and Niall Dore to its Executive Team following Richard Gale’s appointment in late 2023, bringing a wealth of technical and commercial expertise into its senior leadership group.

Having joined as Chief Revenue Officer in late 2023, Richard Gale has already been instrumental in refining the group’s commercial strategy, utilising his igaming and affiliate network knowhow from a previous VP Sports role at Catena Media and as founder of marketing and commercial consultants The Anorak Group.

Kelly Brooks, founder and former CEO of recently acquired Quarter4, has been appointed to the role of Chief Product Officer, where she will apply her AI acumen and transformation experience to enhance FairPlay’s BetTech capabilities and manifest Quarter4’s AI potential when integrated across all relevant products and components.

Bringing internal expertise from his previous role as Head of Technology at oddschecker, Matt Robinson has now been named Chief Technology Officer of the FairPlay group. Matt has been working in igaming technology for over 10 years, leading the technology growth of the organisation and expanding the team from 7 to 100 across 3 regions. Robinson will be responsible for implementing a synchronised technical strategy for the sports media network.

Niall Dore completes the C-Level appointments joining as Chief Financial Officer. Dore adds two decades of senior financial experience in scaling both gaming and technology businesses, including roles as Betfair’s Finance Director and, more recently, CFO of SaaS business Findmypast.

Stuart Simms, FairPlay Sports Media’s Group CEO, said of the new additions, “We’re in a unique position to deliver technical solutions and product enhancements that can make a real difference in the global betting space, and bringing Richard, Kelly, Matt, and Niall onto the team will help us execute our ambitious plans with accuracy and expediency.”

Richard Gale, FairPlay Sports Media CRO, commented, “FairPlay Sports Media is trying to set the bar higher for what can be achieved in the sports betting and affiliate spaces, and it’s been a pleasure working with Stuart and the team in shaping what this new vision looks like and how it can benefit our various sportsbook, media and publishing partners.”

Kelly Brooks, FairPlay Sports Media CPO, commented, “Working with the wider FairPlay team over the past few months, I’ve now seen first-hand the talent and tech capabilities across the group, and as CPO, I’m hugely excited to realise the full potential available and deliver truly game-changing products to market in the near future.”

Matt Robinson, FairPlay Sports Media CTO, added, “Creating an aligned and integrated technical approach across our various brands represents a project that I can’t wait to get my teeth into. Working with oddschecker, I know what can be achieved with big data and a strong brand vision, and the potential for FairPlay’s betting technology revolution to make a step change is undeniable.”

Niall Dore, FairPlay Sports Media CFO, said, “In its new era as a sports media network operating beyond just the odds, FairPlay is perfectly placed to harness the combined power of its various brands into more than the sum of their individual parts. I’m eager to apply my experience in both gaming and technology businesses to facilitate this strategy in a profitable, sustainable manner.”

These four recent hires coalesce around FairPlay’s recent rebrand proposition of being a hugely scalable tech-first organisation that leverages its vast data assets with the latest in BetTech to bring about a better betting ecosystem for all.

The post FairPlay Sports Media Revamps Exec Team with Four New Hires appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Greentube expands Latin American footprint with Brazino777 partnership

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazilat Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.

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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios

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Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.

As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.

Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.

Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.

Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.

“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”

A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.

“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”

The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.

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Gaming in Finland to launch at ICE 2026

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With Finland’s iGaming re-regulation now firmly on the horizon, Gaming in Europe (Gaming in Holland, Gaming in Spain, Gaming in Germany) will be launching its latest initiative, Gaming in Finland, at ICE Barcelona 2026.

Gaming in Finland will kick off with an evening conference in Barcelona on January 19, 2026, from 18:00 until 22:00.

The event, which is being organized in close collaboration with local stakeholders, will feature networking, tapas and drinks, as well as several highly relevant sessions outlining the opportunities and challenges offered by Finland’s soon-to-be regulated iGaming market.

Confirmed speakers include:

  • Pekka Ilmivalta, Head of Finnish Office, Nordic Legal
  • Morten Ronde, Founding Partner, Nordic Legal
  • Jari Vähänen, Founding Partner, The Finnish Gambling Consultants
  • Mika Kuismanen, CEO, The Finnish Trade Association for Online Gambling
  • Josh Hodgson, COO, H2 Gambling Capital
  • Niklas Bondestam, CEO, Ubetec
  • Jessica Maier, Co-Founder, EGARA
  • Paul Foster, CEO, Crucial Compliance

Morten Ronde, Founding Partner at Nordic Legal commented: “Finland’s move to open its gambling market in 2027 creates a rare opportunity for operators and suppliers to enter a newly regulated European market from day one. Our Barcelona event during ICE will combine expert insight on the Finnish framework with high-quality networking for those looking to establish an early presence.”

Gaming in Europe founder Willem van Oort added: “After a long wait, Finland will finally re-regulate its iGaming market in 2026. Looking at other Nordic markets, it is a safe bet that local demand for regulated gambling will be significant. Naturally, operator interest in this market is large. Together with local stakeholders, we hope to provide interested parties with the knowledge and connections to help make their eventual market entry a success.”

Register your interest now

Places at the inaugural Gaming in Finland event are limited. If you are considering attending this event, please register your interest through this link: https://www.gamingin.eu/finland

We will let you know as soon as possible whether we have a seat available for you.

Please note that the Gaming in Finland Evening Conference @ICE will focus foremost on future B2C and B2B license holders.

Join our Gaming in Finland LinkedIn group

In the meantime, feel free to join our Gaming in Finland LinkedIn group, where we will share the latest news and updates on the Finnish market.

Sponsorship opportunities available

Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.

The post Gaming in Finland to launch at ICE 2026 appeared first on Gaming and Gambling Industry Newsroom.

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