BetMakers has announced that it has entered into a binding agreement to acquire assets of RACELAB Pty Ltd (RACELAB Global), a leading international supplier of enhanced racing wagering products and technologies.
This is a highly strategic acquisition for BetMakers, adding leading race form, preview, and statistics technology to the BetMakers ecosystem, as well as proprietary fixed odds pricing technology and associated algorithms. The Acquisition also offers potential for BetMakers to further expand its services in the harness and greyhound form and preview racing sectors and bring new customers to BetMakers.
The deal provides an ongoing partnership with global racing rights holder Sports Information Services Limited (SIS) to develop products and services for their suite of global customers.
BetMakers CEO Jake Henson said: “We are very pleased to secure this unique set of assets that hold tremendous potential for BetMakers. We have acquired market leading technology that further broadens the capabilities of BetMakers’ racing ecosystem for both wagering operators and rights holders alike, across the globe. In addition, we are uniquely placed to integrate the RACELAB operations into our existing global infrastructure, driving new revenues via our existing sales channels and continuing to develop upon the strategic vision of both ProFORM and ODDS ENGINE technologies.
“We are very confident in our ability to deliver substantial value from this acquisition, and to contribute towards both revenue and earnings growth in FY25 and beyond.”
ProFORM premium informatics and enhanced content compliments the other critical services as part of the BetMakers ecosystem, which includes Race Day Controls, Form, Pricing, Trading, Tote and Streaming, and represents a new product that BetMakers can distribute to its large global customer base.
ODDS ENGINE will further enhance the existing BetMakers pricing and trading capability and tools, improving the accuracy of betting markets as well as bringing new wagering products into the mix.
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