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IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments

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Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.

IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.

“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.

The new expanded measurement capabilities further help advertisers on TikTok by adding:

  • New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
  • Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
  • Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
  • Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.

“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.

The post IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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REEVO Announces Strategic Partnership with betFIRST

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REEVO, the next-generation B2B content and aggregation provider, has announced a strategic partnership with betFIRST, Belgium’s leading retail and online sports betting operator and part of the Betsson Group. Through this collaboration, REEVO’s extensive portfolio of high-performing, engaging and innovative games will now be available to betFIRST players across Belgium.

This partnership marks another significant step in REEVO’s mission to deliver world-class iGaming content to operators and their players worldwide, strengthening its footprint in Europe and beyond.

Karl Grech, Head of Business Development at REEVO, said: “We are thrilled to partner with betFIRST, a brand synonymous with excellence and leadership in Belgium. At REEVO, our mission is to push the boundaries of iGaming innovation and deliver content that resonates with players everywhere. By joining forces with betFIRST, we’re confident that our games will not only entertain but also drive strong engagement and value for their players.”

Rhianna Binns, Games Delivery Manager at betFIRST, said: “We’re always looking to bring fresh, engaging, and innovative content to our players, and partnering with REEVO allows us to do just that. Their portfolio adds real variety and excitement to our games offering, and we’re confident it will further enhance the entertainment experience that betFIRST is known for in Belgium.”

With REEVO’s expanding library of cutting-edge in-house titles and a rapidly growing aggregation platform featuring content from top-tier third-party studios, betFIRST players will gain access to a diverse range of games designed to enhance engagement and retention.

betFIRST, renowned for its strong online presence and the largest retail network of betting shops in Belgium, will now bring REEVO’s content to its customers, enriching their entertainment experience with premium slot gameplay and innovation-driven mechanics.

The post REEVO Announces Strategic Partnership with betFIRST appeared first on European Gaming Industry News.

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SlotMatrix unleashes the wild riches of 20 Armadillos

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SlotMatrix, the world’s largest casino content aggregator, proudly announces the launch of 20 Armadillos, a thrilling new slot adventure set deep in a jungle where fortunes roll wild.

In this untamed land, the Armadillos and their fierce animal allies guard treasures waiting to be uncovered. Players spin the reels as claws of luck and paws of fortune guide them towards potential big wins, daring them to crack the shell of jungle secrets and claim the rewards within.

20 Armadillos is a 5-reel, 4-row slot with 20 lines, medium-high volatility and RTP options of 94.16% and 96.96%. With a maximum multiplier of 30,000x and a responsive, mobile-first design, the game blends rich visuals with high win potential.

The game’s feature set is as wild as its setting. Landing Wild Symbols triggers Wild Respins, extending the action and paving the way to the Bonus Game, where Wilds transform into Armadillo Credits with random cash values.

Prizepot mechanics give players the chance to collect Mini, Minor, Major, and Mega wins, while filling the board unlocks the ultimate Grand Prizepot.

Pick Enhancement Accumulation allows players to build up powerful modifiers over time, unlocking even more rewards when Free Spins begin.

In the Pre-Free Spins Picks phase, collected enhancements such as global multipliers, payout boosts, extra credits, and sticky animals create a truly personalised bonus round.

The Free Spins bonus doubles down on excitement with Both Ways Pay and Animals Double Feature, combining sticky animals, extra spins, and double-win mechanics for massive payouts.

20 Armadillos is exclusively available through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins and leaderboards, and can be integrated with EngageSuite, the all-in-one player loyalty solution.

Bjorn Sjoberg, COO, SlotMatrix, said: “With 20 Armadillos, we’re showcasing how layered gameplay, vibrant storytelling, and innovative mechanics can captivate players.

“From the jungle-themed prizepots to double-paying animal features, 20 Armadillos delivers an experience to remember for players worldwide.”

The post SlotMatrix unleashes the wild riches of 20 Armadillos appeared first on European Gaming Industry News.

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TaDa Gaming Releases Crazy 777 2

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TaDa Gaming has released Crazy 777 2, the bold sequel to its popular classic slot. With a max win of 10,000x and the addition of a dynamic special reel, this new release takes traditional single-line gameplay to a whole new level.

Staying true to its roots, Crazy 777 2 keeps the simplicity of a three-reel, one-payline slot but amplifies the excitement with modern mechanics. The standout feature is the Special Reel that sits to the right of the main reels, awarding either multipliers or triggering the Respin Feature for added win potential.

When the Respin Feature activates, the main reels lock while the Special Reel spins independently. Each multiplier symbol that lands increases the total multiplier—available in 1X, 2X, 3X, 5X and 10X—and keeps stacking until the reel lands on a blank. The final multiplier is then applied to the locked winning combination, unlocking explosive payout possibilities.

With a classic paytable highlighted by Lucky 7s and Bars, Crazy 777 2 merges nostalgia with innovation. Combined with multipliers up to 10x per spin and the potential to climb all the way to 10,000x, the game ensures every spin is packed with anticipation.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Crazy 777 2 is a tribute to classic slots, but with the twist of our signature bonus mechanics. The addition of the Special Reel transforms a traditional one-line slot into a high-energy experience, appealing to both retro fans and modern players who love multipliers and bonus action.”

The post TaDa Gaming Releases Crazy 777 2 appeared first on European Gaming Industry News.

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