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Altenar appoints Sam Hill as Sales Director

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Leading sportsbook hires industry veteran to expand on worldwide success

Altenar, the leading sportsbook and iGaming software supplier, has bolstered its executive team with the appointment of Sam Hill as its Sales Director.

Hill boasts almost 15 years’ experience within the industry, with this latest hire encompassing Altenar’s ambition to further extend its outreach globally.

Starting in the betting industry in 2010, Hill has elevated his career to become Business Development Director at Betgenius, Head of B2B Sales at BetVictor and most recently, Senior Sales Director at IMG.

He will now be heading up the Altenar sales team, securing further high-profile partnerships across the globe, including LatAm and Europe.

After previously working with the award-winning sportsbook as a client, Hill will be tasked with promoting and expanding Altenar’s sales strategy, tailored specifically to different jurisdictions and delivering an increase in revenue and company growth. He will also work closely with the company’s commercial team.

Commenting on the new appointment, Charlie Williams, Commercial Director at Altenar, said: “We are excited to have a knowledgeable, well-respected, industry veteran such as Sam Hill join the sales team.

“His wealth of experience will further accelerate our business growth and help us continue our journey into new markets. Sam’s understanding of the industry landscape and his passion for data will contribute to continuous improvements across our product offering and deliver added value to new and existing clients. I look forward to working with Sam and celebrating the many successes that we have in front of us as a sales team.”

Sam Hill, Sales Director at Altenar, said: “I have worked closely with Altenar in the past in terms of data and streaming and have always liked what the company has been doing.

“I have seen their growth first-hand and I am very pleased to be a part of the team moving forward. Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth. The challenge for me is to bring in high-value customers and play a part in improving relationships with existing suppliers and that is a huge attraction for me.”

The post Altenar appoints Sam Hill as Sales Director appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform

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‘World-first’ racing crash game Quackinator among high-performing titles made available

Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.

Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.

The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.

This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.

Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.

“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”

Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.

“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”

The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.

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Greentube expands Latin American footprint with Brazino777 partnership

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazilat Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.

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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios

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Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.

As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.

Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.

Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.

Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.

“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”

A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.

“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”

The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.

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