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Dramatic Visual 3D Projection Lights Up Liverpool on Eve of Grand National
Short film produced by official betting partner William Hill is being broadcast Wednesday to Friday this week on Liverpool’s St John Beacon to celebrate one of the world’s most iconic races
Video features racing heroes including Red Rum, Corach Rambler, Don’t Push It and One for Arthur tackling Aintree’s famous course
The official betting partner of the Grand National Festival, William Hill, has lit up Liverpool’s city centre this week with an iconic 3D projection just days out from one of racing’s most iconic events.
The projection, broadcast onto the 457-foot St Johns Beacon in Liverpool city centre, tells the story of the Grand National through a selection of famous stories and major players of Grand Nationals of yesteryear, bookended by a dynamic intro and outro utilising the latest 3D projection mapping technology.
The film’s narrative draws focus to several of Aintree’s most famous fences including Becher’s Brook and The Canal Turn, plus the dramatic race past the Elbow onto the home straight; told through a video montage of historic races and commentary.
Three-time winner Red Rum features alongside fellow Grand National legends Don’t Push It, One for Arthur and Corach Rambler, a leading contender to go back-to-back this year. The video also includes notable moments from William Hill ambassadors Sir AP McCoy, Barry Geraghty and trainer Lucinda Russell.
Open to the public, the film’s debut took place on Wednesday (April 10) evening and will be displayed on loop at St Johns Beacon this Thursday and Friday evening, offering an unforgettable sensory experience for passers-by.
The powerful and impactful art projection aims to build anticipation for the Grand National, create an atmosphere of celebration and reflect on the heritage and prestige of the great event.
Content will also be published onto William Hill’s social channels for non-attendees to view in anticipation of the weekend’s fixture and supported by William Hill’s stable of top-tier ambassadors including Barry Geraghty, Lucinda Russell, Sir AP McCoy, Leonna Mayor and more.
“Winning the Grand National is any jockey’s dream and I was very lucky to do that in 2010 on Don’t Push It,” said William Hill ambassador Sir AP McCoy. “I’ve seen re-runs of the race over the years but never like this. William Hill has done an amazing job capturing the spectacle that the Grand National is and what it means to the city of Liverpool. It’s a brilliant visual and it really builds anticipation for this year’s race.”
“The Grand National is one of the most famous races in the world and we wanted to make something truly stand-out that lights up Liverpool as the nation gears up to be Grand National ready,” the Racing Sponsorship Manager for William Hill, Mark Walton, said. “By combining state-of-the-art technology with a stunning short film encapsulating everything that makes the Grand National so unique, we are proud as the event’s official betting partner to say we have lit up Liverpool as the nation gears up to be Grand National ready.
“William Hill is a heritage brand with a reputation as a long standing, trusted racing brand and this ties in perfectly with the storied history of the Grand National. By combining state-of-the-art technology with a stunning short film that celebrates past and present racing royalty – tied together using the elements that make the race so unique – we’ve created something that inspires and energises viewers and gets pulses racing ahead of Saturday’s big one.”
The post Dramatic Visual 3D Projection Lights Up Liverpool on Eve of Grand National appeared first on European Gaming Industry News.
																	
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Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights
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Acquisition to Accelerate Revenue, Adjusted EBITDA, and Free Cash Flow Growth and will be Accretive to Adjusted EBITDA Margins and Free Cash Flow Conversion
Sportradar Group AG today announced it has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball.
The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. With this, Sportradar sports coverage totals more than 1 million matches annually.
The acquisition enhances the Company’s content distribution and will further fuel product development. Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network.
Given the unique transaction structure, the acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the Company’s robust revenue, adjusted EBITDA, and free cash flow growth. Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar. The payments to Sportradar, which are subject to customary purchase price adjustments, will be made over a two-year period.
Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
The post Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.
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Slotegrator & Gamblers Connect enter a new partnership
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Gamblers Connect, a leading iGaming media & affiliate website connecting operators, providers, and players across the global industry, is proud to announce its latest strategic partnership with one of the most respected names in iGaming technology, Slotegrator.
Founded in 2012, Slotegrator has become a cornerstone of the iGaming B2B landscape, empowering hundreds of successful online casinos and sportsbooks with a complete suite of advanced software solutions. From its Turnkey Casino Platform and APIgrator Game Integration module to its Telegram Casino and Moneygrator payment gateway, Slotegrator has continuously set the standard for innovation, flexibility, and compliance.
This partnership marks a major step in Gamblers Connect’s evolution from a trusted affiliate platform into a full-scale media and B2B hub, one that not only connects audiences with the world’s top operators but also shines a light on the technological engines driving the industry forward.
Through this collaboration, Gamblers Connect will highlight Slotegrator’s market-leading solutions across its media channels, showcasing how their technology simplifies market entry, accelerates growth, and ensures regulatory compliance in emerging and established jurisdictions alike.
Slotegrator’s expertise in areas such as crypto casino infrastructure, white-label platforms, and licensing advisory perfectly aligns with Gamblers Connect’s mission to connect the entire ecosystem, from software innovators to decision-makers seeking trusted, efficient, and future-ready solutions.
Together, the two companies will continue to emphasise values that have defined their success: responsibility, transparency, and innovation.
Ataur Rosul Abeer, Sales Supervisor at Slotegrator, commented: “We’re excited to collaborate with top-tier partners to showcase our latest innovations and deliver even more engaging experiences to the global iGaming community.”
Gjorgje Ristikj, Founder & CEO of Gamblers Connect, added: “Partnering with Slotegrator represents more than just a collaboration, it’s a strategic alignment of vision. Both our teams share the same goal of improving and Connecting the iGaming industry through quality, integrity, and technology. We’re proud to stand alongside such a respected name as we continue expanding Gamblers Connect’s media and B2B reach worldwide.”
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QTech Games maintains its gold standard with KingMidas Games
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Emerging-markets leader broadens its eclectic gaming suite with fresh content from an emerging force in the sector
QTech Games, the leading game aggregator for emerging markets, has continued to build the momentum in its premium pipeline, thanks to its latest deal with prominent igaming supplier KingMidas Games in a move set to power the studio’s aggressive international expansion strategy.
Through this partnership, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—are now available to new operator partners via QTech’s definitive aggregator platform for emerging markets.
KingMidas Games is becoming known for its “next-generation content” which serves as a cornerstone of its gaming suite. Its diverse portfolio includes Cards, Chips, Classics, Dice, IP Content, Lottery, Roulette, Slots, and Virtual Experiences – and is defined by radical thinking and engaging game mechanics, as exemplified by high-speed go-kart races, animal obstacle courses, or survival-style gameplay.
This deal organically widens KingMidas Games’ international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where the supplier has made strong recent strides together with QTech Games.
Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with KingMidas Games extends our impressive sequential pipeline into 2025. Operators are always looking for fresh and engaging titles that truly stand out, and KingMidas Games is thriving against the backdrop of a homogenised marketplace. Like us, KingMidas is dedicated to delivering experiences that combine creativity, tech, and cultural relevance to meet evolving localised player expectations and drive new revenue streams for our growing group of worldwide operators.”
Sean Auret, Global Head of KingMidas Games, added: “We are thrilled to further collaborate with QTech, one of the industry’s leading aggregators renowned for connecting high-quality content with dynamic markets. This partnership amplifies KingMidas Games’ reach across key emerging territories and marks another exciting step in our mission to deliver next-generation gaming experiences to a truly global audience.”
The post QTech Games maintains its gold standard with KingMidas Games appeared first on European Gaming Industry News.
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