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These Are The Top Customer Acquisition Tactics for iGaming Startups

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In a new report, emerging iGaming companies share their strategies for acquiring their first customers.

 

In a new report, emerging iGaming companies share their strategies for acquiring their first customers.

Industry investor Waterhouse VC engaged with a spectrum of companies, both B2C and B2B, to unearth the most effective customer acquisition methods for new startups.

Key insights

  • Seven strategies account for every start-up securing their first customers.
  • 50% of surveyed startups credited only a single strategy for their early traction.
  • High-touch customer engagement is the go-to tactic.
  • Paid ads absent in the list of top tactics for customer acquisition.
  • Tactics deployed to attract initial customers are often significantly different from those used in scaling customer acquisition.

“High-touch customer engagement emerged as the clear front-runner,” says Tom Waterhouse, Chief Investment Officer at Waterhouse VC. “It reinforces the idea that in the early stages, doing things that don’t easily scale can be the key to building a solid customer base.”

Incentivizing early adopters came in as the second most popular tactic, highlighting the significance of immediate customer rewards and recognition.

Tactic B2B Company Examples B2C Company Examples
Leverage Your Network Low6, Circle Squared Sisu Group
Targeted Influencer Marketing   Shuffle, Invincible GG
Strategic Partnerships Caerus Risk Solutions, Low6, Circle Squared  
High-Touch Customer Engagement Kinectify, Circle Squared BetDex, Betting Hero
Incentive-Driven Acquisition Voxbet Novig, BetDex, Invincible GG, Sisu Group (ReSpin)
Market-Specific Localization Checkd Group, Simplebet  
Strategic PR Octoplay, FBastards, Checkd Group  

 

A notable trend observed in the study indicates that B2B startups typically concentrated on one or two strategies, in contrast to B2C startups which tended to adopt two to three approaches. For instance, Shuffle, an online crypto casino, led the way for B2C startups by employing four distinct tactics to achieve their initial growth.

Ishan Haque from Shuffle describes their novel approach: “Instead of participating in traditional acquisition channels like streaming or traditional affiliate marketing, we recognized our edge in finding influencers with a small following, but that following consisted of 1000 true fans.”

In the realm of B2B startups, Checkd Group particularly stood out. Callum Broxton, Head of US Operations, remarks, “For our US launch … we were able to leverage our established UK business to build relationships with North American operators.”

Dublin-based ‘speak-to-bet’ technology company Voxbet focused on offering incentives, in the form of exclusivity, as a way to acquire their first customers.

Jonathan Power, Founder & CEO, remarks, “Typically, we have used exclusivity as the reward for an early adopter. I think this is now more important than ever because if you look at innovation over the last 15 years – betting in-running, cash out and bet builders – in each case once 1 operator proved demand every operator copied within months.”

Tom Waterhouse further comments, “The absence of paid advertising in these early stages reflects a strategic shift towards more organic and relationship-driven growth methods. It’s a reminder that understanding your audience and directly engaging with them is a precursor to scaling acquisition through paid channels.”

 

About Waterhouse VC

Launched in August 2019 by Tom Waterhouse, Waterhouse VC specializes in global publicly listed and private businesses within the wagering and gaming sectors. The fund offers wholesale investors access to the Waterhouse family’s extensive experience spanning over a century in the industry. Since its inception, the fund has delivered performance of over 27x, with a return of +39.5% in 2023.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi

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Tokyo, Japan. December 12th, 2025-Led by Toshihiro Nagoshi, Nagoshi Studio unveiled the first teaser trailer for its upcoming title GANG OF DRAGON at The Game Awards 2025, held on Thursday, December 11 in Los Angeles.
Teaser Trailer: youtu.be/KX2pzle9dkE?si=r591Kz3ZbPfdCzMH
Steam page: store.steampowered.com/app/4146000/

GANG OF DRAGON

 is a new action-adventure game set in Kabukicho, Shinjuku, Tokyo’s iconic nightlife district. Protagonist Shin Ji-seong is a high-ranking member of a Korean crime syndicate, and is portrayed by celebrated Korean actor Ma Dong-seok (Don Lee).

Players will engage in visceral hand-to-hand combat showcasing Shin’s overwhelming physical strength, while also wielding swords, firearms, and unleashing a wide range of combat techniques. Additionally, players can race through the vibrant streets of Shinjuku, experiencing exhilarating high-speed car chases. Lastly, the game’s scenario and overall direction are led by Toshihiro Nagoshi, who is widely recognized for his emotionally rich, character-driven storytelling.

This new story will engage players in an exciting way and showcase increadible graphics for an action packed adventure. Viewers of The Game Awards were the first to get a look at the new footage!

“I’m both relieved and deeply focused as we finally reach the day to unveil GANG OF DRAGON. This project depicts, with unwavering honesty, the lives of outlaws who inhabit the real streets of Kabukicho. Through gameplay, my team and I are committed to delivering a powerful new human drama born from this world. What is shown in this teaser represents only a small part of what G.O.D. truly has in store, and we look forward to sharing much more with you in the future.” Said Toshihiro Nagoshi.

About Toshihiro Nagoshi

Toshihiro Nagoshi is a veteran game creator and President of Nagoshi Studio. Since joining SEGA in 1989, he has worked on many titles including Daytona USA. In 2005, he launched the Yakuza (Like a Dragon) series, serving as General Director for the mainline entries up through Yakuza: Like a Dragon. He founded Nagoshi Studio in 2021 and now leads the development of GANG OF DRAGON.

The post Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi appeared first on Gaming and Gambling Industry Newsroom.

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Blask & Gamblers Connect Enter A New Media Partnership

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Gamblers Connect, the award-winning iGaming affiliate and media platform, is proud to announce a new media partnership with Blask, a leading AI-powered analytics ecosystem dedicated to the iGaming industry.

This collaboration marks a pivotal step in the company’s mission to provide the most accurate, transparent, and data-backed content. Under the terms of this agreement, Blask will provide Gamblers Connect with complete access to its cutting-edge market intelligence platform.

This suite includes the Blask Index and real-time data tracking across more than 100 jurisdictions, allowing for granular analysis of market dynamics, brand performance, and player behaviour. By integrating these professional-grade tools into the editorial process, Gamblers Connect will elevate the depth and precision of its industry reporting.

The cornerstone of this partnership is a commitment to sharing knowledge with the wider iGaming community. Gamblers Connect will produce four exclusive case studies throughout 2026. Released once per quarter, these comprehensive reports will utilise Blask’s advanced analytics to uncover emerging trends, benchmark operator performance, and provide actionable insights for industry stakeholders.

This alliance represents a shared vision for a more transparent iGaming sector. By combining Blask’s technological prowess with Gamblers Connect’s editorial expertise, the aim is to set a new standard for data-driven journalism.

Max Tesla, Blask CEO, commented: “Partnering with Gamblers Connect is a natural step for Blask. We are building an ecosystem of transparent analytics that empowers the industry, and GC is one of the few media partners that truly values data and knows how to work with it. I’m confident this collaboration will strengthen both sides and deliver more accurate, trustworthy, and insight-driven content to the iGaming community.”

Gjorgje Ristikj, Founder & CEO at Gamblers Connect, added: “Partnering with Blask allows us to combine their strong analytical framework with our media expertise. It’s a collaboration grounded in trust and mutual respect, with the shared goal of delivering meaningful and measurable results to the industry.”

The post Blask & Gamblers Connect Enter A New Media Partnership appeared first on Gaming and Gambling Industry Newsroom.

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Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine

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The law enforcement agencies of Kazakhstan have effectively eliminated the organized criminal group created by Vadim Gordievsky from Ukraine and his accomplices, Larisa Ivchenko and Alyona Suvorova. Even though the law enforcement agencies managed to block accounts and payments of the Marginplus Company, key employees and management are still hiding.

According to the media, just a few days ago, the Financial Monitoring Agency of the Republic of Kazakhstan revealed a large-scale shady scheme of cross-border transfers that involved numerous payment organizations and providers. The funds were disguised as legal transactions and withdrawn to the accounts of online casinos. The total volume of illegal transactions exceeded more than $1 billion.

According to law enforcement authorities in the Republic of Kazakhstan, the key organizer of the miscoding scheme, which involved bookmakers, online casinos, payment organizations, and bank employees, is Vadim Ivanovich Gordievsky from Ukraine, who was born in 1974. He was the leader of the organized criminal group and used the local Marginplus Company for these purposes (official website: marginplus.kz). In addition to companies from Kazakhstan, Gordievsky also worked with illegal Russian online casinos while helping them to facilitate illegal payments.

According to new information from law enforcement agencies in the Republic of Kazakhstan, banks and bookmakers, including the local PIN-UP bookmaker, have already terminated all cooperation with Gordievsky’s Marginplus company.

According to informburo.kz, the local licensed Pin-Up.Kz bookmaker (legal entity: Bonami LLP) declares that it has nothing to do with transactions carried out by individual payment organizations. Judicial and criminal proceedings have already been initiated against these structures, and the company itself is fully cooperating with law enforcement agencies to establish all the circumstances and identify fraudulent, shady schemes.

According to unofficial information, the Pin-Up management provided the law enforcement agencies of the Republic of Kazakhstan with all the data related to the Marginplus company belonging to Vadim Gordievsky.

As of today, all financial activities of Marginplus have been paralyzed. In addition, large amounts of money have been blocked in its bank accounts. This money should have been paid to partners, contractors, and providers, including the local Parimatch betting company. Ordinary employees of Vadim Gordievsky’s company are already looking for new work while its management, including Larisa Vladimirovna Ivchenko (listed as the head of Gordievsky’s FC Alta Capital from Ukraine), is still hiding. Alyona (Elena) Suvorova has already closed and renamed her social media profiles a few days ago. In addition, she does not respond to messages and is trying to evade responsibility.

We would like to remind the audience that Alyona Suvorova positions herself “as an entrepreneur, investor, and a crypto trader with 5+ years of experience.” According to Suvorova herself, she has been developing payment technologies in the field of FinTech for 10 years. In 2021, she opened her own business for international crypto transfers. In addition, she is the founder of the Lemoncoin Crypto Academy.

According to investigators, Gordievsky’s partner, Mikhail Kovalev (Mykhaylo Kovalov), who is a citizen of both Ukraine and Israel, as well as an owner of a number of companies in the EU, in particular, in Poland, and who has a residence permit in Spain, was closely working with Gordievsky. By using the STABLEX SOLUTION Sp. z o. o fictitious company (official website: solvexs.pl) in Poland, he was engaged in illegal payments and withdrawal of cryptocurrencies into fiat money.

At the same time, as the source notes, the mentioned management and the people involved in the money laundering of Marginplus Company will be added to the wanted list of Interpol in the nearest future. The National Security Committee of the Republic of Kazakhstan has also announced that it’s going to closely monitor this case. According to local laws, participants of this shady scheme face up to nine years in prison. Information on Vadim Gordievsky’s companies and connections in other countries is also being checked.

After the initiation of criminal cases for financial crimes, fraud, and the announcement of his wanted list by the Ministry of Internal Affairs, Vadim Gordievsky left Ukraine on forged documents. Before diving into the world of financial fraud, he was involved in land and property issues in the Kyiv region. As of today, numerous criminal cases have been initiated.

The post Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine appeared first on Gaming and Gambling Industry Newsroom.

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