Latest News
These Are The Top Customer Acquisition Tactics for iGaming Startups
In a new report, emerging iGaming companies share their strategies for acquiring their first customers.
Industry investor Waterhouse VC engaged with a spectrum of companies, both B2C and B2B, to unearth the most effective customer acquisition methods for new startups.
Key insights
- Seven strategies account for every start-up securing their first customers.
- 50% of surveyed startups credited only a single strategy for their early traction.
- High-touch customer engagement is the go-to tactic.
- Paid ads absent in the list of top tactics for customer acquisition.
- Tactics deployed to attract initial customers are often significantly different from those used in scaling customer acquisition.
“High-touch customer engagement emerged as the clear front-runner,” says Tom Waterhouse, Chief Investment Officer at Waterhouse VC. “It reinforces the idea that in the early stages, doing things that don’t easily scale can be the key to building a solid customer base.”
Incentivizing early adopters came in as the second most popular tactic, highlighting the significance of immediate customer rewards and recognition.
| Tactic | B2B Company Examples | B2C Company Examples |
| Leverage Your Network | Low6, Circle Squared | Sisu Group |
| Targeted Influencer Marketing | Shuffle, Invincible GG | |
| Strategic Partnerships | Caerus Risk Solutions, Low6, Circle Squared | |
| High-Touch Customer Engagement | Kinectify, Circle Squared | BetDex, Betting Hero |
| Incentive-Driven Acquisition | Voxbet | Novig, BetDex, Invincible GG, Sisu Group (ReSpin) |
| Market-Specific Localization | Checkd Group, Simplebet | |
| Strategic PR | Octoplay, FBastards, Checkd Group |
A notable trend observed in the study indicates that B2B startups typically concentrated on one or two strategies, in contrast to B2C startups which tended to adopt two to three approaches. For instance, Shuffle, an online crypto casino, led the way for B2C startups by employing four distinct tactics to achieve their initial growth.
Ishan Haque from Shuffle describes their novel approach: “Instead of participating in traditional acquisition channels like streaming or traditional affiliate marketing, we recognized our edge in finding influencers with a small following, but that following consisted of 1000 true fans.â
In the realm of B2B startups, Checkd Group particularly stood out. Callum Broxton, Head of US Operations, remarks, “For our US launch … we were able to leverage our established UK business to build relationships with North American operators.â
Dublin-based âspeak-to-betâ technology company Voxbet focused on offering incentives, in the form of exclusivity, as a way to acquire their first customers.
Jonathan Power, Founder & CEO, remarks, “Typically, we have used exclusivity as the reward for an early adopter. I think this is now more important than ever because if you look at innovation over the last 15 years – betting in-running, cash out and bet builders – in each case once 1 operator proved demand every operator copied within months.â
Tom Waterhouse further comments, “The absence of paid advertising in these early stages reflects a strategic shift towards more organic and relationship-driven growth methods. It’s a reminder that understanding your audience and directly engaging with them is a precursor to scaling acquisition through paid channels.”
About Waterhouse VC
Launched in August 2019 by Tom Waterhouse, Waterhouse VC specializes in global publicly listed and private businesses within the wagering and gaming sectors. The fund offers wholesale investors access to the Waterhouse family’s extensive experience spanning over a century in the industry. Since its inception, the fund has delivered performance of over 27x, with a return of +39.5% in 2023.
There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.
Thatâs exactly what happened this November â one of our players placed just $12 and hit a life-changing $54,719 payout!
What Happened Before the Big Win
It all started like any ordinary bet. Football filled the screens â Manchester, Barcelona, Milan, Porto.
The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.
The Four Predictions That Changed Everything
A $12 accumulator and four football matches. Most impressively, exact score predictions â something you donât see every day and a true sign of confidence. And hereâs how the night unfolded:
- Manchester City â Bournemouth: 3â1
- Barcelona â Elche: 3â1
- Milan â Roma: 1â0
- Porto â Braga: 2â1
One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.
4560 Odds: A Moment You Canât Predict
- Total odds? 4560.
- The payout? That’s $54,719!
When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting âCheck balance.â Thatâs the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.
CEO Betandyou: Official Comment
âWins like this always draw attention,â says the CEO of Betandyou. âBut what excites us even more is the story behind it. Our players donât just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isnât just luck; itâs the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.â
More Than Just Numbers
This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. Itâs not really about the amount â itâs about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.
At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: thereâs always another story waiting to be written.
So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!
Reading Time: < 1 minute
Galaxsys, an innovative games studio, proudly announces the launch of its latest slot game, Guardians of Glory, an action-packed game that combines medieval warfare, innovative slot mechanics, and massive win potential for players worldwide.
Blending classic slot mechanics with high-octane action, Guardians of Glory is a 5-reel, 3-row cascading line slot designed to keep players on the edge of their seats. Each win triggers cascading symbols, offering continuous chances to strike and score big. The gameâs standout Catapult Gamble Feature lets players earn instant wins and push their luck for multipliers up to x100, delivering a unique high-risk, high-reward experience.
Key Features and Highlights
- Catapult Gamble Feature: Players earn instant wins and can gamble for multipliers up to x100 with a high-risk âcash out before explosionâ twist.
- Wild Sword Feature: Acts as a Wild, substituting for symbols (except Scatter and Shield) and stacking multipliers on an off-reel Guardian up to x1024.
- Shield Features: Randomly dropping with x1âx10 multipliers, carried forward to boost subsequent wins and stack with new Shields.
- Bonus Game: Triggered by 3 Scatters or purchased for 100x the bet, expanding to a 5Ă5 grid with Sticky Shields, Epic Swords, and Flags to extend spins and build multipliers.
- Max Win: Offers a maximum payout of x10,000 the bet for epic replay value.
Guardians of Glory joins the diverse portfolio of Galaxsys games, which continues to grow with new titles released every month.
The post Galaxsys Launches Action-Packed Slot: Guardians of Glory appeared first on European Gaming Industry News.
Reading Time: < 1 minute
This year has seen an explosion in uptake of the service, with strong uptake globally, with Brazil, the UK, the US, Romania, Canada, Kenya and South Africa showing the highest levels of engagement.
BetBlockerâs Founder and Managing Trustee, Duncan Garvie had this to say:
âWe invested a lot in 2024 improving our data, to allow us to communicate accurately the performance of our project to our supporters, and to build confidence via transparency. Thatâs meant ensuring that our data is exactly what we say it is and a focus on making our data easy to understand. We donât talk about downloads. The number would be higher, but far less meaningful. When we talk about âactive usersâ it means âusers with an active BetBlocker restriction in 2025.â
Iâve been blown away by the rate of growth that BetBlocker has seen this year. We would never have imagined that this type of growth was possible at the start of the year, but the rapid and sustained upward trend strongly evidences that there is a huge need for free and anonymous support for gambling harm.
That uptake is distributed so broadly across the globe also demonstrates how universal the need for support managing access to online gambling services is in the digital age.â
The post BetBlocker Surpasses a Quarter of a Million Active Users in 2025 appeared first on European Gaming Industry News.
-
Latest News2 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
NODWIN Gaming Acquires Sony Interactive Entertainmentâs Stake in Evo; Becomes Majority Holder
-
Latest News2 months ago
Flamez â A Fiery New Online Casino Contender from Ganadu
-
Latest News2 months ago
GR8 Techâs Bet It Drives Wraps Season 1 with Stephen CrystalâFrom Las Vegas Legends to Global Gaming Leadership
-
Latest News2 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
-
Latest News2 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
Latest News1 week ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment