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These Are The Top Customer Acquisition Tactics for iGaming Startups

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In a new report, emerging iGaming companies share their strategies for acquiring their first customers.

 

In a new report, emerging iGaming companies share their strategies for acquiring their first customers.

Industry investor Waterhouse VC engaged with a spectrum of companies, both B2C and B2B, to unearth the most effective customer acquisition methods for new startups.

Key insights

  • Seven strategies account for every start-up securing their first customers.
  • 50% of surveyed startups credited only a single strategy for their early traction.
  • High-touch customer engagement is the go-to tactic.
  • Paid ads absent in the list of top tactics for customer acquisition.
  • Tactics deployed to attract initial customers are often significantly different from those used in scaling customer acquisition.

“High-touch customer engagement emerged as the clear front-runner,” says Tom Waterhouse, Chief Investment Officer at Waterhouse VC. “It reinforces the idea that in the early stages, doing things that don’t easily scale can be the key to building a solid customer base.”

Incentivizing early adopters came in as the second most popular tactic, highlighting the significance of immediate customer rewards and recognition.

Tactic B2B Company Examples B2C Company Examples
Leverage Your Network Low6, Circle Squared Sisu Group
Targeted Influencer Marketing   Shuffle, Invincible GG
Strategic Partnerships Caerus Risk Solutions, Low6, Circle Squared  
High-Touch Customer Engagement Kinectify, Circle Squared BetDex, Betting Hero
Incentive-Driven Acquisition Voxbet Novig, BetDex, Invincible GG, Sisu Group (ReSpin)
Market-Specific Localization Checkd Group, Simplebet  
Strategic PR Octoplay, FBastards, Checkd Group  

 

A notable trend observed in the study indicates that B2B startups typically concentrated on one or two strategies, in contrast to B2C startups which tended to adopt two to three approaches. For instance, Shuffle, an online crypto casino, led the way for B2C startups by employing four distinct tactics to achieve their initial growth.

Ishan Haque from Shuffle describes their novel approach: “Instead of participating in traditional acquisition channels like streaming or traditional affiliate marketing, we recognized our edge in finding influencers with a small following, but that following consisted of 1000 true fans.”

In the realm of B2B startups, Checkd Group particularly stood out. Callum Broxton, Head of US Operations, remarks, “For our US launch … we were able to leverage our established UK business to build relationships with North American operators.”

Dublin-based ‘speak-to-bet’ technology company Voxbet focused on offering incentives, in the form of exclusivity, as a way to acquire their first customers.

Jonathan Power, Founder & CEO, remarks, “Typically, we have used exclusivity as the reward for an early adopter. I think this is now more important than ever because if you look at innovation over the last 15 years – betting in-running, cash out and bet builders – in each case once 1 operator proved demand every operator copied within months.”

Tom Waterhouse further comments, “The absence of paid advertising in these early stages reflects a strategic shift towards more organic and relationship-driven growth methods. It’s a reminder that understanding your audience and directly engaging with them is a precursor to scaling acquisition through paid channels.”

 

About Waterhouse VC

Launched in August 2019 by Tom Waterhouse, Waterhouse VC specializes in global publicly listed and private businesses within the wagering and gaming sectors. The fund offers wholesale investors access to the Waterhouse family’s extensive experience spanning over a century in the industry. Since its inception, the fund has delivered performance of over 27x, with a return of +39.5% in 2023.

With an experience of over 8 years in the online gambling industry, as an affiliate, later affiliate manager and consultant, I consider myself a veteran of the industry and can guarantee that you will be served with the most accurate information.

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TCSJOHNHUXLEY Captivates at ICE Barcelona 2025 with a Showcase of Innovative Solutions

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TCSJOHNHUXLEY, a global leader in live gaming products and solutions, was delighted with the successful outcome of its participation at the recent ICE Gaming Expo, held from January 20-22 at the Fira Gran Via in Barcelona. The company showcased a range of innovative products and technologies, captivating the attention of industry professionals and reaffirming its position as a leading force in the live gaming sector.

A key highlight of the event was the launch of the Supernova Progressive Jackpot System on the new Qorex 2 Electronic Gaming Terminals. This groundbreaking feature marks a significant advancement in the gaming industry, offering players the chance to win life-changing jackpots across both live and electronic tables. Qorex 2 itself, featuring enhanced multi-game functionality, customisable side bets, and a strong focus on player experience, proved a major draw, showcasing TCSJOHNHUXLEY’s commitment to delivering cutting-edge electronic gaming solutions.

Further enhancing the digital gaming experience, Roulette Xtra was introduced to the Qorex 2 platform, bringing the thrill of this popular live table game to the digital realm for the first time.

Demonstrating its commitment to innovation across its entire product portfolio, TCSJOHNHUXLEY unveiled Velocity, its latest automated Roulette wheel. Inspired by the success of its predecessor, Velocity sets a new industry standard for speed, enabling casinos to offer more games per hour, maximising table turnover and revenue. Powered by powerful brushless motors, it ensures continuous, reliable operation without the need for noisy air compressors. First showcased at G2E Las Vegas 2024, the Velocity Auto Wheel incorporates the user-friendly Wheelmate console, empowering casinos with effortless maintenance and peak performance.

TCSJOHNHUXLEY also showcased the next generation in chip handling technology with the introduction of Chipper Champ 3. Featuring an updated aesthetic and a space-saving design, the Chipper Champ 3 boasts a groundbreaking innovation with the ability to sort clay chips, a feature unmatched by any other chipper on the market. This revolutionary capability will significantly enhance efficiency and streamline casino operations. Intelligent chip recognition, intuitive software, and real-time performance data translate to faster processing, reduced errors, and enhanced productivity. The Chipper Champ 3 generated significant interest from attendees, demonstrating the strong demand for innovative solutions that enhance operational efficiency and player experience.

The new Blackjack Display captivated players with its real-time data and insights. Seamlessly integrated with TCSJOHNHUXLEY’s acclaimed Ora Luxe Winning Number Display, this innovative solution utilises advanced camera technology for automatic card recognition, eliminating the need for manual entry. By showcasing key game information, including dealer hand history, live dealer odds, and historical stats, this new dynamic Blackjack Display empowers both novice and experienced players to make more informed decisions and enhance their gameplay.

Furthermore, TCSJOHNHUXLEY showcased its unparalleled craftsmanship with a stunning display of custom Roulette Wheel Turrets, demonstrating the company’s ability to create truly unique and captivating gaming experiences.

“We are incredibly pleased with the response we received at ICE Barcelona,” says Tristan Sjöberg, TCSJOHNHUXLEY Executive Chairman. “The show provided a valuable platform to showcase our latest innovations and engage with industry leaders and the feedback we received on our new innovations was particularly encouraging. TCSJOHNHUXLEY looks forward to continuing to push the boundaries of gaming technology and delivering innovative solutions that enhance the player experience and drive success for our valued partners.”

The post TCSJOHNHUXLEY Captivates at ICE Barcelona 2025 with a Showcase of Innovative Solutions appeared first on European Gaming Industry News.

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ONE MONTH LEFT TO SUBMIT NOMINATIONS FOR SELECT CATEGORIES AT THE CASINO GURU AWARDS 2025

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Time is running out! Casino Guru is reminding industry professionals and stakeholders that there is just one month left to submit nominations for select categories in the prestigious 3rd annual Casino Guru Awards 2025. As the deadline of February 28, 2025, approaches, we encourage all eligible participants to seize this final opportunity to be recognized for their contributions to the iGaming industry.

This year’s awards bring added prestige with the introduction of an exclusive live ceremony at the Hilton Hotel in St. Julian’s, Malta. As always, Casino Guru remains committed to honoring transparency, social responsibility, inovation and ethical leadership within the industry.

Categories with open nomination

Nominations remain open for a range of categories, including our two newest additions that emphasize public engagement and individual industry impact:

  • Players’ Choice – This category gives players the power to vote for their favorite game provider from a handpicked shortlist, ensuring a winner truly selected by the public.
  • iGaming Changemaker of the Year – Recognizing individuals who have demonstrated exceptional influence and leadership, driving positive change through innovative projects and initiatives.

The complete list of award categories includes:

  • The Fairest Bonus Policy
  • The Fairest General Terms & Conditions
  • The Most Impactful Social Responsibility Initiative
  • The Best Implementation of Responsible Gambling Tools
  • The Most Transparent Casino
  • The Most Effective Handling of Complaints
  • The Most Ethical Approach to Marketing
  • Players’ Choice
  • iGaming Changemaker of the Year
  • Voice of the People

A night of celebration in Malta

Following the nomination period, voting for the “Players’ Choice” and “Voice of the People” categories will open as shortlisted nominees move forward. The final awards ceremony on June 6, 2025, will be a night to remember, bringing together top industry professionals, esteemed judges, and media representatives at an invite-only gala at the Hilton Hotel, St. Julian’s, Malta. The evening will feature a three-course dinner, complimentary drinks, and a grand celebration at Level 22, a stylish wine lounge and club with stunning city views.

Submit your nomination today

With the deadline fast approaching, Casino Guru encourages all industry players to put forward their nominations before February 28, 2025. Don’t miss this opportunity to be recognized among the best in iGaming!

The post ONE MONTH LEFT TO SUBMIT NOMINATIONS FOR SELECT CATEGORIES AT THE CASINO GURU AWARDS 2025 appeared first on European Gaming Industry News.

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At Least $5M To Be Won In GGMasters 5th Anniversary Edition

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GGPoker, the World’s Biggest Poker Room, today announces details of its upcoming GGMasters 5th Anniversary Edition, a $150 buy-in tournament running February 23 and boasting a guaranteed prize pool of $5M. The 5th Anniversary Edition is the highlight of an entire series celebrating the success of GGPoker’s signature freezeout events, with the festival running from February 9 through February 24.

In the five years since their introduction in 2020, the GGMasters freezeouts have become firm favorites of the GGPoker community; daily and weekly events with buy-ins starting from $25 and each featuring a juicy prize guarantee. Headlined by the weekly $150 GGMasters tournament, players appreciate the simplicity involved – each participant has one shot at winning the event and knows that once all their chips are gone, there are no rebuys available.

Players can satellite into GGMasters 5th Anniversary Series events or snag tickets via the $200K GGMasters Ticket Drop, which takes place throughout the series. Tickets will be randomly awarded to players participating in GGMasters 5th Anniversary Series events, with a total of $200K in tickets valued at $15, $25 and $150 awarded.

“The GGMasters 5th Anniversary Edition is all about taking that one shot at a mouth-watering prize pool,” said Sarne Lightman, Managing Director of GGPoker. “This unique single entry-only event is one of the highlights of our annual tournament schedule – buy in directly or win your way in and play for a share of at least $5M!”

Players can join the action by downloading the GGPoker app, creating their account and registering for their favorite tournaments or playing their favorite cash games. New players can also claim GGPoker’s Welcome Bonus and join the rewards-rich Fish Buffet loyalty program.

The post At Least $5M To Be Won In GGMasters 5th Anniversary Edition appeared first on European Gaming Industry News.

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