AllSported significantly strengthens global operator Betway’s racing offering

AllSported, the leading B2B racing trading feed provider, has expanded its partnership with Betway, which will see AllSported’s solution power the leading online global betting and gaming brand’s horse and greyhound racing products.

This is the latest collaboration between AllSported and Betway with the provider first boosting the operator’s South African horse racing content followed by its greyhound product thanks to its advanced feed maximising pricing efficiency and extending trading windows.

Through this broader partnership, the Super Group-owned Betway’s entire racing portfolio will benefit from the same level of pricing efficiency and margin optimisation that have been pivotal in establishing the successful collaboration.

AllSported, a best-in-class B2B racing trading feed provider, offers an unparalleled one-stop solution for bookmakers. Specialising in delivering accurate, low-latency odds alongside comprehensive pre-race content and race-day data, AllSported empowers operators to optimise their offerings that will enhance customer engagement.

Alan Casey, CEO at AllSported, said: “Expanding our partnership with Betway across all racing products is a proud milestone for us. It is a testament to the quality of our offering and the trust we have built during the partnership to date. We love working with Betway and are looking forward to helping them grow their racing product.”

Anthony Werkman, CEO at Betway, said: “We’re very happy to expand our working agreement with AllSported that entrusts them to power both our horseracing and greyhound racing products.

“We’ve seen the benefits for us and our customers by using AllSported’s data-driven solution and we look forward to consolidating our market presence in these key betting sports.”