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Soft2Bet inaugurates new offices in Malta

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The new Malta office will enable Soft2Bet to welcome more team members and handle its corporate expansion in the best conditions.

Soft2Bet, a leading casino and sportsbook operator and platform provider, announces an important growth milestone – the official opening of its new offices in The Quad Central business center, one of Malta’s latest and most modern business complexes.
Situated in the centre of the island, Soft2Bet’s new office was officially inaugurated on 28 March in the presence of the Hon. Silvio Schembri, Malta’s Minister for Economy, Enterprise and Strategic Projects, Ivan Filletti, CEO of Gaming Malta and Soft2Bet’s long-term partners based on the Island.

Minister for Economy, Enterprise and Strategic Projects, Silvio Schembri said: “It is an honour for us to be here because Soft2Bet shows what we believe in as a country and as a government. The perseverance of a company starting from a small office in Sliema, just a few years ago employing less than 5 people, and in just a few years within the land of opportunity, they became one of the most important gaming companies in Malta, acquiring 2 floors and another 2 floors in this iconic building in Malta, employing more than 130 people from different nationalities. Malta is not just an island, is not just a place where you work, it’s a home, home for you and even for us to be able to not only accommodate but to be able to share the experiences with all of you here. Your success is our success.”

Also present were many of the company’s senior leaders such as Founder and CEO Uri Poliavich, General Counsel David Yatom Hay, COO Gilad Naim, CMO Oksana Tsyhankova, CFO Max Portelli, CPO Yoel Zuckerberg and CBDO Martin Collins.

Soft2Bet’s new Malta office spreads over two levels, accommodating more than 130 employees. It was designed to provide the maximum comfort while working in a state-of-the-art well equipped business centre.

Creating a comfortable, safe and stylish work environment for employees is part of Soft2Bet’s DNA: there is a large networking space, a lounge area including two balconies with panoramic views of the Maltese countryside, private meeting rooms and modern working equipment.

Max Portelli, CFO of Soft2Bet, added: “The new office will provide even more opportunities to serve the Group’s partners in Malta and attract top talent. We are delighted to be contributing to the local economy and the iGaming industry by creating attractive employment opportunities for executives interested in developing strong careers and enjoying the best professional progression paths available in Malta.”

Soft2Bet supports a series of corporate events, social responsibility initiatives and provides employees’ families medical insurance with extended coverage. Soft2Bet believes that only by creating a comfortable environment for its employees and their families can high results be achieved together.

Martin Collins, CBDO of Soft2Bet, said the new space was an important milestone for the Group: “The opening of the new office shows the impressive growth and development dynamics of Soft2Bet. We are delighted to share our success with our team members, partners and distinguished guests.”
T
he official part of the event started with inspiring speeches from Soft2Bet’s Founder and CEO Uri Poliavich, followed by the ceremonial cutting of the red ribbon and the start of the celebration. The event featured a lounge area with DJ sets and maximum networking opportunities with Soft2Bet’s key business partners.

The post Soft2Bet inaugurates new offices in Malta appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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