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ByteDance Restructures Gaming Business, Emphasizes Stability
On March 14th, according to Chinese media outlet Jiemian News, ByteDance announced through an internal letter that after strategic positioning adjustments, its gaming business will return to the incubation stage. The core of the next phase is to patiently manage stable operations and continue to explore with a mission and vision in a manner consistent with industry development laws.
In terms of organizational structure, ByteDance’s human resources head, Hua Wei, will serve as the head of the gaming business, managing UGC (user-generated content), Moonton, and Nuverse. The former head of Nuverse, Yan Shou, will be transferred to the company’s finance department. UGC is a newly established secondary department, with Luo Ji serving as the department head, reporting to Hua Wei. The former heads of the Block project, Dai Junyi, and the Cell team, Sky, will report to Luo Ji. The former head of ONE distribution studio, Hector, will continue to be responsible for Nuverse’s agency products, with former game technology head Jeffrey and former global business head Rachel Lin reporting to Hector. Hector also reports to Hua Wei.
ONE distribution studio is a studio established by Nuverse in 2022 after integrating domestic and foreign businesses. The heads of Oasis Studio, Wang Kuiwu, and Youai Division, Hu Bing, both report to Hua Wei. This studio evolved from ByteDance’s early “Oasis Plan”, focusing on RPG (role-playing games), strategy, shooting, European and American casual, and card sports games.
The new structural adjustment signifies the end of the “Yan Shou era” in ByteDance’s gaming business.
Yan Shou joined ByteDance’s strategic investment department from Tencent in 2015 and became the head of the business when ByteDance entered the gaming business in 2019. He later served as the head of Nuverse. Since then, the entire ByteDance’s self-developed and agency gaming business has been managed by Yan Shou.
The newly appointed head of the gaming business, Hua Wei, joined ByteDance in 2014, was in charge of investment business, later took on human resource management work, and was responsible for the company’s organization and culture building.
Established in 2019, Nuverse is ByteDance’s game development and distribution business brand. Like ByteDance’s emphasis on globalization, Nuverse also started the internationalization process early. Its overseas releases “RO Wonderland Legend: The Birth of a New Generation” and the Marvel IP card mobile game “MARVEL SNAP” have achieved some success, with “MARVEL SNAP” even winning the 2022 TGA Best Mobile Game Award.
In the domestic market, “Crystal Core”, launched by Nuverse in July last year, is considered its first “hit” self-developed game. Qimai data shows that “Crystal Core” achieved nearly 70 million yuan in revenue on the iOS platform in the first week of its launch and dominated the top ten best-selling list of the App Store for nearly a month.
Unexpectedly, four months later, Nuverse began a large-scale business contraction: seeking to divest games that had been launched and performed well while ensuring operations; for projects that have not yet been launched, except for a few innovative projects and related technical projects, all were shut down.
According to a person close to ByteDance, the contraction action was a decision made after Yan Shou and ByteDance CEO Liang Rubo had discussed it for a long time. Liang Rubo believes that although the gaming business has achieved some success, it has been pursuing “big and complete” for the past few years, with unfocused projects and scattered resources. It should invest energy and resources into more basic, more innovative, and more imaginative projects.
Moonton is a game company that ByteDance acquired for about 4 billion US dollars. After Nuverse’s significant contraction, there were rumors that ByteDance was seeking to sell Moonton Technology for no less than 5 billion US dollars and hired Goldman Sachs as a financial advisor to help find and contact potential buyers.
An insider from Moonton told Jiemian News that Moonton is currently not for sale and is still a wholly-owned subsidiary of ByteDance. Even with the structural adjustments, Moonton still maintains independent operations, and its business has not been affected.
Source: Niko News / pandaily.com
The post ByteDance Restructures Gaming Business, Emphasizes Stability appeared first on European Gaming Industry News.
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Grab Yourself a Hot Date with BGaming’s Disco Party
Rapidly expanding content provider invites players to feel the rhythm of romance with the launch of Disco Party.
Popular iGaming content provider BGaming invites players to put on their finest clothes, slip on their dancing shoes, and prepare to find their perfect match with the release of Disco Party.
Dating is an unpredictable journey about embracing the freedom to make personal choices, and this essence is captured perfectly in Disco Party. Players get to take charge of their experience by selecting their preferred volatility level—step into the shoes of the charismatic man with medium volatility or embody the stylish woman with low volatility. Once your decision has been made, the action unfolds across a 5×3 game grid with 243 ways to win.
We’ve all made a wrong choice on a date before, so if you realize that your decision isn’t for you, you can click on the corresponding character at the side of the reels to change the volatility and mix things up.
This pulsating slot is brought to life with a dynamic, disco-inspired soundtrack that sets the tone for a funky evening of game and dating action. This is complemented perfectly by an array of attractive men and women appearing on the reels, with the symbols changing depending on your volatility selection. The characters of Disco Party were all meticulously designed using the latest graphics and AI technology to provide the most immersive experience possible.
Players should keep their eyes peeled for the elusive Scatter symbol. Landing three or more of these will trigger the game’s Free Spins round. BGaming also adds a bit of extra spice to the dating game, with multipliers of up to x10 being randomly added to wins during the classic Free Spins round.
Players who want to skip the queue and get in on the bonus action faster can buy their way into the Free Spins for 75x their stake or the Super Free Spins for 150x. The multipliers available during Super Free Spins range from x2 to x25.
Nothing says love quite like a high RTP, and Disco Party is all about it, serving up a devoted 97.01%, with a maximum win of 1,500x the player’s stake on offer.
Nikita Zavadsky, Custom Games Product Manager at BGaming, said: “Valentine’s Day is on the horizon, and what better way to get in the mood for love than spinning the reels and landing a big win?
“At BGaming, we are always looking for fresh themes to explore, and the world of dating is so exciting and unpredictable that it feels like a natural fit for a slot game. Dating is also all about choice, and we think we have captured this perfectly by allowing players to choose their volatility.
“Our team has worked non-stop to bring this vision to life, and we cannot wait to see how audiences react when it hits virtual shelves.”
The post Grab Yourself a Hot Date with BGaming’s Disco Party appeared first on European Gaming Industry News.
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TaDa Gaming Releases “Penalty Kicks”
Leading casino content provider TaDa Gaming is hitting new gameplay heights with its unique release Penalty Kicks. No multipliers, jackpots or cascading reels, only skill and luck will give players the winning shot – just like in World Cup penalties.
The roar of the crowd and the thrill of the game are evident from first click when two national teams are chosen. Decide where the ball will hit the net and place the bets. With a ten second count down and a rotating 360 view of the stadium, the goalie and the footballer taking the shot, five kicks are allowed alternately per team and can hit left, right or centre.
However, as TaDa likes to keep the excitement levels sky high, the goalie can make a save, or the footballer can miss! If, after five shots, the result is inconclusive, it goes to sudden death.
Spectacular graphics and the clever use of famous players’ penalty techniques keep bettors on the edge of their seats. A running tally of kicks taken and the hit rate scored also allow players to strategise for the next round.
With TaDa’s signature on screen tips and info regularly appearing – from team popularity percentage to neon green outlines of successful penalty locations – even players who don’t like penalties as deciding factors will love the power and challenge of Penalty Kicks.
Sean Liu, Director of Product Management at TaDa Gaming, said: “Our customers tell us that they want genuine innovation and challenge across the whole gaming experience. We believe that Penalty Kicks delivers on all fronts. Many players will have their expectations lifted with this release so we are anticipating some very positive feedback.”
The post TaDa Gaming Releases “Penalty Kicks” appeared first on European Gaming Industry News.
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Nuvei expands Omnichannel capabilities to the UK Gaming industry
Nuvei Corporation announced the launch of its innovative Omnichannel payment solution for the UK Gaming industry. This groundbreaking platform unifies all payment channels, offering unprecedented convenience and flexibility for both operators and players.
Key features and benefits of Nuvei’s Omnichannel solution for the Gaming industry include:
• Unified Integration: Gaming operators can now manage all payment channels through a single API, simplifying operations and reducing costs.
• Consolidated Reporting: Comprehensive analytics provide valuable insights into player behaviour across all channels, enabling data-driven decision-making.
• Enhanced Player Experience:
• Seamless connection between the retail and digital Gaming experience
• Common card tokenization across online and offline channels
• Engaging players across all channels and verticals
• Global Reach, Local Expertise: While tailored for the UK market, the platform supports global expansion with localised payment methods and compliance across the globe.
• Deep Brand Loyalty: The platform’s ability to recognise existing online customers when they engage in-person allows for enhanced loyalty programmes and targeted promotions, fostering stronger player relationships.
Philip Fayer, Nuvei’s Chair and CEO, said: “Our Omnichannel solution is transforming how UK Gaming operators interact with their customers. By breaking down the barriers between online and offline experiences, we’re enabling operators to create more personalized and engaging player journeys. This launch represents a significant step in our commitment to providing cutting-edge payment solutions that drive growth and enhance user experience in the rapidly evolving Gaming market.”
One UK based operator already harnessing the benefits of Nuvei’s Omnichannel is Buzz Bingo. Buzz Bingo Head of Product Fraud & Payments Sam Bailey said: “Nuvei’s Omnichannel solution is a real step ahead from our current retail payment infrastructure. We’re an Omnichannel business and the key benefits of the Omnichannel payments system that Nuvei offers is its diversity as we link our retail environment to our online. There’s been a lot of focus on product development here at Buzz, and the key decision with going with Nuvei is their commitment to continue developing their systems and improving their offering. Nuvei have allowed us to work together on building their roadmap and we feel like a valued partner as we bring new payments channels and options to our customers. We’re looking forward to working collaboratively to make the most out of both of our businesses.”
The post Nuvei expands Omnichannel capabilities to the UK Gaming industry appeared first on European Gaming Industry News.
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