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How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips
Player engagement directly affects operator revenue. SOFTSWISS, a technology software provider with over 15 years of experience in iGaming, shares expert tips for effective player retention through email marketing.
The Player Retention Team, a part of SOFTSWISS Managed Services, focuses on increasing engagement via email marketing to boost player lifetime value and profit growth. The effectiveness of email marketing hinges on key metrics such as open rate, click-through, conversion rate, and unsubscription rate. The team employs the strategies below to optimise these metrics and enhance overall campaign performance.
Personalisation and Сontent Diversity
Personalising emails by addressing recipients by their names, asking relevant questions, and offering appealing deals enhances the sender’s credibility and increases engagement in future campaigns.
Robust behavioural and geographic segmentation is key to increasing the open rate. The average email open rate at SOFTSWISS is 20–40%, depending on the topic and email type. Across the market, a good open rate averages between 17–28%.
Another crucial point is email content diversity, especially in automated journeys and repetitive broadcasts. Eye-catching subject lines, for instance, are the most important to initiate communication with players.
Animated banners, captivating subject lines, and motivating preheaders engage readers fully with the email. The click rate at SOFTSWISS is around 2.5%, higher than the industry average.
Email Presentation
The essential components of email appearance which positively impact the distribution are the following:
- Attractive email design and layout
- User-friendly formatting, mobile-adaptation
- Punctuation and grammar accuracy
- Relevant “call to action”
The sender’s reputation, clean player database, and relevant and accurately picked subject lines highly affect email marketing efficiency. Considering the aspects above, SOFTSWISS experts maintain an average unsubscription rate of around 0.1%, which is 2.5 times lower than the average in the industry.
Mobile Compatibility
Since about 85% of smartphone owners use their devices to access email, formatting for mobile is essential. Research indicates that if an email is not mobile-friendly, there is a 70% likelihood it will be deleted within just three seconds. This could significantly reduce the chances of recipients opening future emails from the brand, potentially leading to unsubscribes from the distribution list.
GDPR Compliance
Non-compliance with the General Data Protection Regulation (GDPR) results in charges, fines, and a damaged brand reputation. When it comes to online casinos, licence regulations layer onto the basic ones. SOFTSWISS has its in-house GDPR Team that helps its Retention Team be proactive in terms of any changes in rules and regulations, and it provides audits for all customer communications.
Serge Barsukov, Player Retention Team Lead, summarises: “Relevant content and respectful, ethical communication in line with the core responsible gaming principles is the basis for effective player retention. What is also important in this process is using additional channels such as in-app notifications and gamification. Adding gamification elements to the basic communication enhances new and existing players’ engagement by seamlessly integrating informative content with game-like elements, facilitating easier comprehension and retention.”
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post How to Maximise Retention with Effective Email Marketing? SOFTSWISS Tips appeared first on European Gaming Industry News.
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Three Big Game Parties – One Location! Tickets to viewing parties at the Plaza Hotel & Casino to watch Super Bowl LIX on Feb. 9 on sale now
Hotel room package offers discounted rates and $50 food & beverage credit
Tickets are now on sale to attend one of three Big Game viewing parties at the Plaza Hotel & Casino in downtown Las Vegas on Sunday, Feb. 9 to watch Super Bowl LIX. With three party options to choose from, there is an event for everyone to enjoy.
Held annually inside the Sierra Ballroom within the expansive convention space on the third floor, the Plaza’s Big Game viewing party includes a complimentary stadium food buffet and free buckets of beer. There will be a cash bar for all other cocktails. The game will be broadcast on giant high-definition (HD) screens located at every angle in the room. Football fans will also have convenient access to make and cash out sports bets with William Hill’s satellite betting stations. Doors open at 2 p.m. Tickets for the Big Game Viewing Party in the Sierra Ballroom are now on sale for $150 (plus taxes and fees) per person.
Guests can elevate their Big Game experience by attending the Plaza’s VIP Viewing Party held inside its intimate showroom on the casino floor. Guests enjoy an open bar through the end of the game and an upscale food buffet that rotates options every 45 minutes. Tickets for the VIP Showroom Party are $275 per person (plus taxes and fees).
The Sand Dollar Downtown will again hold its own Big Game Viewing Party for $35 per person (plus taxes and fees). Attendees will witness every thrilling moment of the game on the venue’s state-of-the-art HD screens. The Sand Dollar Downtown’s full cocktail, wine and beer menu will be available for purchase along with pizza from Pop Up Pizza.
All parties are open to guests 21 years or older. Tickets and more information about all of the viewing parties for the Big Game at the Plaza Hotel & Casino can be found at plazahotelcasino.com/entertainment/the-big-game-viewing-party/.
Guests who book a hotel room at the Plaza by Feb. 2 can save up to 20% on room rates for a two-night minimum stay anytime Feb. 3-12. The Plaza’s Big Game 2025 Room Package also includes a $50 food & beverage credit. Rooms can be booked online.
Fans also can watch the game at the William Hill Sportsbook on the Plaza’s casino floor. With 20 TV screens and a giant seamless HD video wall encompassing more than 80 sq. ft., football fans won’t miss a moment of action as they relax in the sports book’s inviting lounge-like atmosphere steps away from an adjacent bar. William Hill will have more than 1,000 ways to bet on the Big Game via various prop bets. Complete details are available in the William Hill Sportsbook at the Plaza Hotel & Casino.
The post Three Big Game Parties – One Location! Tickets to viewing parties at the Plaza Hotel & Casino to watch Super Bowl LIX on Feb. 9 on sale now appeared first on European Gaming Industry News.
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ACR POKER ANNOUNCES FIRST HIGH STAKES ADVENTURE OF 2025 TO TRITON POKER SUPER HIGH ROLLER SERIES ON JEJU ISLAND
Win one of two $110,000+ high-stakes packages to South Korea through ACR Poker’s Main Satellite this Sunday
Following last year’s unforgettable poker experiences in world-class locations, ACR Poker is raising the stakes once again with its first High Stakes Adventure of 2025, offering players a chance to compete against poker’s biggest names during the Triton Poker Super High Roller Series on Jeju Island, South Korea.
The High Stakes Adventure: South Korea guarantees two exclusive packages during ACR Poker’s Main Satellite on Sunday, January 26th at 2:05pm ET. Each package, valued at over $110,000, includes tourney buy-ins / entry fees for the Triton Poker Super High Roller Series on Jeju Island (taking place from February 26th to March 15th), plus business-class airfare, and 5-night luxury accommodation.
“In 2024, our High Stakes Adventures brought players incredible poker experiences in iconic destinations like Montenegro and Monte Carlo,” said ACR Pro Chris Moneymaker, winner of the $25K buy-in event at the 2024 Triton Poker Super High Roller Series in Montenegro. “We’re excited to kick off our first High Stakes Adventure of 2025 with the exotic Jeju Island in South Korea, and look forward to another year of unforgettable high-stakes poker adventures. Don’t miss your chance to take on some of the world’s best poker players for huge rewards.”
Alongside luxury travel perks, package winners will have the flexibility to use their $110,000 tournament buy-in budget across multiple events or go all-in on a single high-stakes tournament.
Set against the backdrop of South Korea’s stunning Jeju Island, ACR Poker’s next High Stakes Adventure offers players the ultimate high-stakes poker experience alongside various ACR Pros, Stormers and iconic poker players. Beyond the tables, players can enjoy the island’s unique culture, exquisite dining options, beautiful beaches, and scenic attractions.
Players can buy-in for the High Stakes Adventure:
- South Korea Main Satellite for $2,650 or qualify for less.
- They can enter two 3-Seat GTD Super Satellites this Sunday at 12:30pm ET with buy-ins of $630 or $290.
- Players can also buy-in to the Hyper tourney for $31.50 at 10:30am ET that day, which guarantees three seats to the $290 Super Satellite.
- They can also earn their $31.50 Hyper buy-in via the All-In or Fold (AIOF) Freeroll at 9:45am ET that day, with six seats guaranteed.
For more details on the High Stakes Adventure: South Korea, visit the promo page at ACRPoker.eu.
The post ACR POKER ANNOUNCES FIRST HIGH STAKES ADVENTURE OF 2025 TO TRITON POKER SUPER HIGH ROLLER SERIES ON JEJU ISLAND appeared first on European Gaming Industry News.
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Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
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