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Former Paddy Power and Spotlight Sports Group CMOs bring creative agency to London
Creative and advertising specialists The Tenth Man today announced further international expansion with the opening of a UK office in Farringdon, London.
Increased demand for commercially savvy creative services have led to this significant step forward in the company’s global growth strategy, which brings it closer to clients in the UK’s exciting sports betting market, allowing better service for its international client base.
The Tenth Man was founded in Dublin in 2018 by former Paddy Power advertising director Ken Robertson, who is credited with creating the iconic sports betting brand. Since then, the company has worked with some of the biggest names in the industry, setting a new benchmark in terms of how sportsbooks drive sustainable, marketing-led growth.
Robertson commented: “I originally started The Tenth Man to be the agency I always wanted to work with during my 20 years in sports betting. No one comes close to our category expertise, with almost 50 years of global experience in our management team alone. Our services offer a cure for a long-established lack of agency understanding both from a consumer and a compliance perspective.
“Our roster of international clients including industry giants such as Guinness and Red Bull accounted for more than 50% of our £10 million revenue in 2023. In sports betting, we are creative partners to Fanatics Sportsbook in the US, PointsBet in Australia and Superbet in Europe, so we’re excited to share this unparalleled global experience with clients seeking a fast-paced, compliant creative partner in the UK,” Robertson added.
The London office will be led by Managing Director Gethin Evans, an experienced marketing and media professional with a wealth of expertise in the gambling industry. Evans has an extensive C-level marketing and P&L background in Europe and North America, working on brands such Virgin Bet, Betfair and Racing Post.
Evans said: “Having been client side for many years, repeating the education journey has been a constant frustration. Working with The Tenth Man enables betting operators to work on a different plane – one that can take brands further, faster. The betting and gaming industry in the UK is a mature one, and one that needs to be fully compliant while still engaging and entertaining.
“With that in mind, we can’t wait to push the boundaries for the industry – we produce work that’s creative, commercial and compliant.”
“We’re here to make the spikes spikier – and we’ll do that with a sports betting partner in every regulated market around the world,” Evans added.
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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe
Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.
The rollout of this action to other market territories is expected in the remainder of 2024.
How It Works
For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.
The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.
A Unified Effort for Community Impact
The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.
Multi-Stakeholder Support and Growing Participation
The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.
This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.
The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.
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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’
The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region
With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.
In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.
This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.
“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”
Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.
Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.
The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.
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PopOk Gaming Unveils Exciting New Instant Game: “Dice”
PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.
“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.
It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.
Here’s how it goes down:
📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!
With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.
Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.
The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.
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