Latest News
GameRefinery Expands Live Events Tracker to PC and Console, Offering Cross-Platform Insights
Developers and marketers can now use the Live Events Tracker to analyze the impact of live events on revenue and downloads for PC, console, and mobile games.
GameRefinery, a Liftoff Company, today announces the significant expansion of its Live Events Tracker analytics service, now covering PC, PlayStation, and Xbox for the first time, alongside its well-established mobile coverage.
This transformation positions GameRefinery as the essential multiplatform solution for developers and publishers seeking data-driven strategies to optimize live in-game events. With unparalleled insights into player behavior across the entire gaming landscape, GameRefinery helps studios deliver the best possible live event experiences on all major platforms for the first time.
Game developers can use the Live Events Tracker to analyze the impact of live events on revenue, download figures, and in-game purchases for the most popular games. The tool can also be used to compare and filter live events across different games, event types, and event durations to get a better understanding of the latest trends and how live events are monetized.
The Live Events Tracker includes a detailed analysis of the following:
- Event overview and a breakdown of any narrative, story, and scenario elements
- How IP is being integrated and monetized in live events
- Monetization mechanics such as battle passes, subscription plans, limited-time shops and currency, ad implementation, and in-app purchases (IAPs)
- Gameplay mechanics such as new game modes, implementation, and how they’re accessed
- Impact of live events on revenue and downloads
Supported by a dedicated team of in-house analysts, GameRefinery monitors the latest events and provides detailed, daily updates on all aspects of live events, supported with screenshots and event descriptions. This enables video game companies to understand what resonates with players – critical for developers who may not have experience on all current platforms.
“With user acquisition costs soaring, live events are the key to building a loyal player base and maximizing revenue,” comments Brendan Fraher, General Manager at GameRefinery, a Liftoff Company. “However, the lack of reliable, cross-platform data has made it incredibly difficult for studios to understand what truly drives event success. It’s like navigating without a map – lots of effort with uncertain results.
“GameRefinery empowers developers to make informed, data-driven decisions. Our Live Events Tracker reveals not only which mechanics resonate but also how they perform differently across all platforms. With this knowledge, studios can tailor events for maximum impact, transforming live ops into a powerful growth engine.”
The Live Events Tracker is now live and available to game companies worldwide. More information on the full product offering can be found via GameRefinery’s website.

Latest News
GoldenRace unleashes the season with updated Euro Champions and Euro League 2025/26!
GoldenRace is beyond excited to announce the highly anticipated updates to our flagship virtual tournaments: Euro Champions 2025/26 and Euro League 2025/26!
As always, GoldenRace remains committed to delivering the most authentic and immersive Virtual Sports experience on the planet, with realistic odds, your players’ favourite betting markets and stunning visuals that bring every tackle, pass and goal to life with breathtaking realism.
Euro Champions 2025/26: Feeling goosebumps yet?
The pinnacle of European club Virtual Football is back, and it’s ready to deliver an adrenaline rush like no other! We meticulously follow the real-world competitions, ensuring that our virtual tournaments are packed with up-to-date teams, reflecting all the new incorporations and roster changes. This means your players are always betting on the most current and realistic matchups possible!
Euro League 2025/26: The tournament of everyone!
Get ready for non-stop action with the updated Euro League! This is where every match feels like a final, and every team has a shot at glory. We’ve updated the competitors to let your players experience the thrill of new rivalries while watching emerging stars in action.
GoldenRace is proud to set the standard for Virtual Sports entertainment. Our dedication to realism, cutting-edge technology and thrilling gameplay ensures that you, our valued players and partners, always have the best. Don’t miss out on the action – get ready to experience the future of Virtual Football with the updated Euro Champions and Euro League 2025/26!
The post GoldenRace unleashes the season with updated Euro Champions and Euro League 2025/26! appeared first on European Gaming Industry News.
Latest News
GamCare Releases Evaluation of its Money Guidance Service
The gambling support charity GamCare is today releasing a new evaluation report of its Money Guidance Service, entitled ‘Bridging the Gap between Gambling Support and Debt Advice.’
The service is believed to be the first and only national initiative offering gambling-specific money guidance. It provides tailored support to individuals affected by gambling-related harm.
Evaluated by Dr Xia Lin and Professor Alessio D’Angelo – two experts in social and health research – the findings show the service filling a critical gap between gambling support and debt advice, providing trusted, valued and effective support to those struggling with gambling related-financial harm.
GamCare established the Money Guidance Service in 2022 – initially with pilot schemes in the East Midlands and Yorkshire and Humber – to support people with the financial impact that gambling harm can lead to. The service was rolled out nationally in 2023, where people could access a referral when calling GamCare’s National Gambling Helpline alongside the charity’s treatment services.
The evaluation report found:
- The one-to-one guidance offered through the service had helped enhanced financial stability, reduce debt, support recovery and contributed to their overall wellbeing.
- Participants in the report highlight the powerful impact of budgeting in helping manage finances, and the long-term impact of increasing their confidence and hope for the future.
- The Money Guidance team had also provided a significant level of internal training for advisors on the National Gambling Helpline, giving more confidence to make referrals and provide basic money guidance to callers.
- Stakeholders within the gambling harms and debt advice sectors also recognised the service as successfully bridging the gap between gambling support and debt advice, providing holistic assistance to those using the service.
Kathy Wade, Money Guidance Service Manager at GamCare, commented: “It’s fantastic to see the impact that the team has had in helping people recover from gambling-related financial issues, especially as we continue to rising costs impacted people in Britain. This report highlights the important steps the team is taking in helping people get back on their feet after gambling-related debt. We’re looking forward to implementing the recommendations of the report and continue building an excellent service which helps people get back in control of their finances.”
One anonymous service user said: “When I was gambling, I felt like I had completely lost control of everything. It [the Money Guidance Service] has definitely helped me achieve to be more confident with my money. I’m not as anxious anymore and I’m not worrying about where I’m going to get next week’s food shopping from.”
76% of people who ring GamCare’s National Gambling Helpline say financial difficulty is an impact they experience from their gambling, with 31% saying their reason for gambling is financial difficulties.
The post GamCare Releases Evaluation of its Money Guidance Service appeared first on European Gaming Industry News.
Latest News
Relax Gaming appoints Antonia Svensson as Chief Commercial Officer
Relax Gaming, the iGaming aggregator and supplier of award-winning content, has announced the appointment of Antonia Svensson as its new Chief Commercial Officer, marking a key step in the company’s next phase of commercial growth.
Svensson brings over 13 years of experience in the gaming industry, having held senior leadership roles across payments, content supply, and operations.
Her career began at Trustly, overseeing payment solutions for the gaming vertical, before joining Yggdrasil Gaming as Chief Commercial Officer. Most recently, she served as General Manager Malta at Light & Wonder, where she was responsible for the company’s online casino business across Europe.
In addition to her executive background, Svensson has sat on several gaming industry boards, including Fantasma Games, contributing strategic insights to support business development and innovation.
Now based at Relax Gaming’s Malta headquarters, Svensson will oversee all commercial activity across the group, supporting its global roadmap and driving new revenue opportunities through strategic partnerships.
Martin Stålros, CEO at Relax Gaming, said: “It’s a pleasure to welcome Antonia to Relax as our new CCO. Her standout experience and industry knowledge can serve as a fantastic asset to the company on a commercial level and I’m delighted that she has joined Relax at such an exciting stage in our development.”
Antonia Svensson, Chief Commercial Officer at Relax Gaming, said: “Relax Gaming has carved out an impressive reputation as one of the most forward-thinking and dynamic companies in iGaming. Having watched its growth closely over the years, I’m incredibly proud to now be part of this journey.
“I’m eager to collaborate with the talented team here to drive strategic growth, strengthen our partner relationships, and unlock new commercial opportunities across global markets.”
The post Relax Gaming appoints Antonia Svensson as Chief Commercial Officer appeared first on European Gaming Industry News.
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