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Time to PoggiPlay: Studio Joins First Look Games

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Innovative developer to leverage the power of affiliates for the purpose of game promotion via the award-winning platform

PoggiPlay, the iGaming provider that pushes the boundaries of the possible to bring new player experiences to the market, has joined First Look Games to supercharge its marketing activity and the promotion of its games.

The studio’s games sit within the PoggiPlay Universe, with each title made with the provider’s superior attention to detail not just for slot mechanics and bonuses but also for the narrative, in-game characters, visuals, sound and more.

PoggiPlay is on a mission to deliver unforgettable experiences and by joining First Look Games it can make even more players aware of its portfolio of thrilling titles. This is because it now has a branded games library that can be accessed by a network of approved affiliates.

The library contains game sheets, logos, images and videos for each of its titles, which can be downloaded individually or in bulk by approved affiliates and used to create accurate game previews and reviews of each of the studio’s slot titles.

Demos of PoggiPlay’s games will be available to all registered publishers through the First Look Games Demo Game Server. This includes age verification in jurisdictions where it is legally required.

First Look Games also allows its studio partners to offer a select number of affiliates a ‘first look’ at its latest titles two weeks before they go live, allowing them to create previews that build excitement and anticipation among players.

Affiliates are a powerful marketing channel for studios and First Look Games allows them to connect directly with the best publishers in the business to help promote their games to players.

“PoggiPlay has been making plenty of noise with its innovative and exciting slots but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games,” the Managing Director for First Look Games, Elliott Resnick, said. “Affiliates are a hugely valuable marketing channel for studios but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”

“We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create,” the PR Manager for PoggiPlay, Nikita Kiselev, said. “This is a really important step for us and will help us spread the word about PoggiPlay among players.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MSSA CONFIRMS ITS ENTRY TO WEC25

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Mind Sports South Africa’s President, Colin Webster, today confirmed that MSSA has entered International Esports Federation’s (IESF) 17th World Championships which is to be known as WEC25.MSSA has been a staunch, and loyal member, of IESF since 2009, and has participated in every single IESF World Championship since 2009.

MSSA has always advocated greater inclusion of events for females at such World Championships. With Colin Webster having served on IESF’s Board from 2013 to 2020, the number of events specifically for females has grown in number. It was in 2018 that South Africa fielded the first all female Counter-Strike team at IESF’s 10th World Championships – an act which many see as a forerunner of IESF implementing an all female Counter-Strike event at its 14th World Championships.

It is therefore not surprising that MSSA has thus entered all IESF esports titles on offer at IESF’s 17th World Championships – especially the female events.

The esports titles entered by MSSA are:

  • Counter-Strike 2 (open)
  • Counter-Strike 2 (female)
  • DOTA 2 (open)
  • eFootball (Open)
  • Mobile Legends: Bang Bang (open)
  • Mobile Legends: Bang Bang (female)
  • PUBG mobile (open)0

Colin Webster stated, “This is the largest entry that South Africa has ever made, and MSSA is confident that the 2025 Protea Team will be the strongest team ever to represent South Africa as the Protea Team’.

Colin then added, “The teams that attended both AEC24 and WEC24 have left solid foundations on which to build. MSSA is thus excited to see the performance of the teams that will be selected in March 2025 to represent South Africa”.

The post MSSA CONFIRMS ITS ENTRY TO WEC25 appeared first on European Gaming Industry News.

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Groove Prepares to Celebrate a Decade of Innovation at ICE Barcelona 2025

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2025 marks a major milestone for Groove as it prepares to celebrate its first decade of shaping platform and aggregation technology in the iGaming industry. With ICE Barcelona 2025 as the official start of this celebratory year, Groove is ready to showcase its journey of success, technological innovation, and unwavering commitment to empowering operators worldwide.

As the team gears up for ICE Barcelona next week, the excitement is palpable and Groove is gearing up for a second decade of success. Celebrate Groove’s decade of excellence at ICE Barcelona 2025 and witness the beginning of a new era in iGaming innovation.

Since its inception, Groove has revolutionised the iGaming space with its powerful aggregation platform, offering an unparalleled selection of over 15,000 titles and cutting-edge tools designed to drive operator success. From pioneering back-office software and service solutions to building partnerships with over 100 top-tier studios, Groove has consistently delivered on its promise to be a pioneering force in iGaming.

As the premier global gaming exhibition, ICE Barcelona serves as the perfect platform for Groove to launch its 10-year celebrations. Groove’s forward-thinking philosophy has been underpinned by a focus on service, adaptability, growth, and collaboration.

By anticipating industry trends and operator needs, Groove has enabled casino managers to stay ahead of the curve in a fiercely competitive market.

Groove’s newest innovations include AI-powered technology and features that enable operators to enter new markets with confidence, backed by Groove’s deep expertise in market-specific solutions.

Yahale Meltzer, COO and co-founder of Groove, shared his excitement: “Reaching our first decade is a significant milestone. It’s a testament to the hard work, dedication, and innovative spirit of the Groove team and our partners. ICE Barcelona 2025 is the perfect stage to reflect on our journey and set the tone for the rest of this seminal year.”

From its modest beginnings to becoming a global player, Groove’s achievements over the past decade include empowering over 100 operators, driving innovation in every area of platform technology and best-in-class B2B service.

The company’s consistent growth is a result of its focus on collaboration, whether through partnerships with emerging studios like Speedy Tomatoes or its engagement with established tier-1 industry leaders like Sisal.

Groove invites partners, operators, and innovators to join in the celebrations and explore the solutions that have defined its success. “Together, we’ve accomplished so much, but the best is yet to come,” added Meltzer.

The post Groove Prepares to Celebrate a Decade of Innovation at ICE Barcelona 2025 appeared first on European Gaming Industry News.

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Kambi Group plc repurchase of shares during 15 January – 21 January 2025

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The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 50,000 ordinary shares at a volume-weighted average price of 122.84 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 21 January 2025, Kambi has repurchased a total of 490,500 ordinary shares at a volume-weighted average price of 107.69 SEK per share.

During the Buyback Period, Kambi has repurchased shares as follows:

Date Aggregated daily
volume (number of
ordinary shares)
Weighted average
share price
per day (SEK)
Total daily
transaction
value (SEK)
15 January 2025 10,000 119.93 1,199,336
16 January 2025 10,000 125.09 1,250,913
17 January 2025 10,000 123.69 1,236,866
20 January 2025 10,000 124.41 1,244,055
21 January 2025 10,000 121.11 1,211,051

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 21 January 2025, Kambi’s holding of its own shares amounted to 490,500 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.

The post Kambi Group plc repurchase of shares during 15 January – 21 January 2025 appeared first on European Gaming Industry News.

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