Latest News
Time to PoggiPlay: Studio Joins First Look Games
Innovative developer to leverage the power of affiliates for the purpose of game promotion via the award-winning platform
PoggiPlay, the iGaming provider that pushes the boundaries of the possible to bring new player experiences to the market, has joined First Look Games to supercharge its marketing activity and the promotion of its games.
The studio’s games sit within the PoggiPlay Universe, with each title made with the provider’s superior attention to detail not just for slot mechanics and bonuses but also for the narrative, in-game characters, visuals, sound and more.
PoggiPlay is on a mission to deliver unforgettable experiences and by joining First Look Games it can make even more players aware of its portfolio of thrilling titles. This is because it now has a branded games library that can be accessed by a network of approved affiliates.
The library contains game sheets, logos, images and videos for each of its titles, which can be downloaded individually or in bulk by approved affiliates and used to create accurate game previews and reviews of each of the studio’s slot titles.
Demos of PoggiPlay’s games will be available to all registered publishers through the First Look Games Demo Game Server. This includes age verification in jurisdictions where it is legally required.
First Look Games also allows its studio partners to offer a select number of affiliates a ‘first look’ at its latest titles two weeks before they go live, allowing them to create previews that build excitement and anticipation among players.
Affiliates are a powerful marketing channel for studios and First Look Games allows them to connect directly with the best publishers in the business to help promote their games to players.
“PoggiPlay has been making plenty of noise with its innovative and exciting slots but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games,” the Managing Director for First Look Games, Elliott Resnick, said. “Affiliates are a hugely valuable marketing channel for studios but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”
“We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create,” the PR Manager for PoggiPlay, Nikita Kiselev, said. “This is a really important step for us and will help us spread the word about PoggiPlay among players.”
ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.
Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.
ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.
David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”
Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”
The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.
Latest News
Lights Out & Listen up! Play’n GO Music & MoneyGram Haas F1 Team Drop the Ultimate Race Day Playlist
Play’n GO Music has teamed up once again with the MoneyGram Haas F1 Team to bring fans the ultimate watch party playlist called Lights out & Listen Up! —just in time for the start of the 2025 season in Melbourne.
Packed with high-energy tracks, this playlist is designed to fuel the adrenaline of motorsport enthusiasts as they watch the world’s best drivers battle it out on the track.
An Adrenaline-Packed Soundtrack for our Fans
Lights Out & Listen Up! blends rock, electronic, hip-hop, and pop, delivering an electrifying mix that mirrors the speed, intensity, and thrill of the sport. Featuring classic hits and modern anthems from Kasabian, Charli XCX, Sia, Chappell Roan, and more, the playlist captures the essence of high-octane competition and the passion of racing fans worldwide.
One of the highlights is “Quantum Rush” by Humansion, an exclusive Play’n GO Music track that adds a unique, high-energy touch to the listening experience.
A Celebration of the Play’n GO x MoneyGram Haas Team Partnership
This collaboration is part of Play’n GO Music’s ongoing partnership with the MoneyGram Haas F1 Team, aiming to connect music and motorsport in an exciting way.
“Music and motorsport share the same pulse—high energy, high stakes, and an unforgettable experience. This Playlist is all about bringing fans closer to that thrill, whether they’re at the track or watching from home,” said Erryn Gracey, Brand Expansion Lead at Play’n GO.
“The start of the season is exciting, and we’re thrilled to team up with Play’n GO Music once again to bring fans a playlist as exhilarating as race day itself,” added Ayao Komatsu, Team Principal, MoneyGram Haas F1 Team.
The Play’n GO x MoneyGram Haas F1 Team Watch Party Playlist is now available on Spotify.
Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.
The post Lights Out & Listen up! Play’n GO Music & MoneyGram Haas F1 Team Drop the Ultimate Race Day Playlist appeared first on European Gaming Industry News.
Since the launch of the CONCEPT cabinet line, Zitro’s exclusive Magic Lighting has played a pivotal role in transforming the player experience. This spectacular light show synchronizes with gameplay, creating a captivating visual and sound spectacle that enhances every moment of the game.
The CONCEPT cabinets, celebrated for their ergonomic design and advanced multimedia features, seamlessly integrate the Magic Lighting system around the entire machine. The result is an immersive atmosphere that elevates player engagement and amplifies the overall casino experience, making CONCEPT a favorite in gaming venues across the globe.
Experience the Magic Lighting system in action!
The post SPECTACULAR MAGIC LIGHTING IN ZITRO’S NEW CONCEPT CABINET LINE appeared first on European Gaming Industry News.
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