Connect with us

728x90 banner available here

Latest News

Interview with VSPO CEO: How China esports differs from the West

Published

on

Reading Time: 6 minutes

 

China has long been in a leading position when it comes to the esports industry, home to many top esports players and a massive fanbase that supports them. However, China’s esports market operates substantially differently from Western markets. What is China’s esports ecosystem like, and how has it been affected by industry troubles that have plagued the West?

In an extended interview with VSPO, a major tournament organiser in China that runs some of the country’s biggest leagues, Esports Insider provides an insight into an ecosystem that is frequently heard about but rarely discussed in Western media.

In the hour-long chat, conducted in Mandarin and translated into English, Dino Ying, CEO of VSPO and Danny Tang, CFO of VSPO, discussed everything from the company’s founding story to the ‘esports winter’ that has left a chill on the shoulders of prominent stakeholders.

The original story

VSPO is an influential actor in the Chinese esports sector. Founded back in 2016 as VSPN, the company’s goal was to offer comprehensive services within esports, spanning production, operation and entertainment. The business primarily consists of three cores: the organisation and operation of esports events, commercialisation, and community management.

Since then the company has worked with top-tier professional esports competitions on game titles Honor of Kings, Peacekeeper Elite (PUBG Mobile in China), CrossFire, League of Legends and many more. VPSO also organised the latest Asian Games (which were postponed to 2023) in Hangzhou, China, which saw esports matches getting medal recognition for the first time.

According to Ying, the formation of VSPO began when he realised there was a strong demand for content and high-level competition in China, but the supply side was lacking. By building esports complexes across multiple cities around the world, the company wanted to bring a range of experiences — from online to offline — to esports fans.

Tang added: “From the very first day of our entrepreneurial journey, we had a clear vision: drive and witness esports become a more influential sport and form of entertainment. Over the past six to seven years, we have gradually seen esports unleash its impact worldwide.”

Assessing the Chinese esports market

Since its creation, the company has seen significant changes in the esports landscape, none more so than the mobile esports ecosystem. According to VSPO’s CFO, the decision to focus on the mobile gaming route has paid off in the Eastern world.

“Our judgment at that time was that mobile phones would definitely become mainstream because as more and more time was spent on mobile gaming, the demand for content and experience would naturally shift to the mobile side,” mentioned Tang.

Alongside the growth of gamers across mobile, PC and console, esports also rose in popularity, becoming part of China’s pop culture extremely quickly. Back in 2019, League of Legends professional player Jian ‘Uzi’ Zi-Hao was voted Weibo Person of the Year, beating all the other Chinese celebrities on the platform. Esports is also featured in several TV series, including ‘Crossfire’ and ‘You are my Glory’.

Paired with the development of technology and the enhancement of online and offline competitions, tournament organisers also started to make major events become ‘fan spectacles’ alongside sporting competitions.

According to Tang, the industry is entering a phase where it is trying to break previous barriers, caused by specific preferences of local markets and game titles. “I believe that in the coming years, the industry will break those barriers, truly achieving global integration”, she said.

Venue of the 2023 KPL Spring Season Finals in Hangzhou, China. Image Credit: VSPO

VSPO’s investment from Savvy Games Group

VSPO came under the spotlight in the Western world when the company received a $265m (~£219m) investment by Saudi Arabian government-owned esports company Savvy Games Group, which intends to accelerate and support VSPO’s global strategy.

The news received some criticism from the esports community due to the country’s human rights record, and Saudi Arabia’s government getting increasingly involved in esports has led to a backlash within sections of the industry. Savvy Games Group has heavily integrated itself into esports over the past few years. The company formed the ESL FACEIT Group, which recently faced a round of layoffs, for $1.5bn (~£1.19bn) in 2022. This also sparked concerns over ‘esportswashing’, a term used to describe how esports is used mask the country’s rights record.

From a business perspective, though, VSPO claims that the two parties are aligned. “When we first interacted with Savvy [Games Group], everyone’s view on esports was consistent,” said Ying. “We both agreed and shared the vision of establishing a recognised and independent event system. Overall, the feeling was good.”

Has China been affected by the Esports Winter?

Despite its chilling name, the so-called esports winter has been a hot topic in recent times. Following the industry’s downturn and economic struggles, various esports companies have gone through shutdowns, layoffs, consolidations and restructurings.

Whilst there are always going to be outliers, businesses in the esports space have struggled to generate profits. Moreover, the allure of creating short-term business models in exchange for growth is slowly disappearing due to its unsustainability. While this trend is affecting the industry worldwide, Ying claims that the ‘esports winter’ has not impacted his own company.

When asked about his thoughts on the subject, the CEO gave a clear reason as to why he believes the Western world is facing such challenges: a lack of strong competitive performances and the development of higher-quality competition.

The Chinese community is known for its results-focused nature, which correlates with fanbases watching the best competitive content. Ying made an interesting comparison with traditional sports. “In football, there are leagues that are more commercialised than others. The fans worldwide end up watching the most competitive European leagues like the Premier League, whilst the Chinese domestic league doesn’t have such a great following.”

VSPO CEO, Dino Ying. Image Credit: VSPO

This same logic is applied to esports. He explained that since the Western domestic market is not the best from a competitive perspective, it becomes increasingly difficult to commercialise it: “The problem now is that the internet allows users to get easy access to the best content. So, if you do not provide the best content, they won’t watch it.”

According to Ying, a lack of strong competitive results is a major factor behind the worse commercialisation. The accessibility of fans across the globe further amplifies the issue. “Sponsors know you’re not the best in the world, so commercialising is difficult because users can directly watch matches from the best regions such as China and South Korea.”

He revealed that China also suffers from similar issues, depending on which titles it competes in. “Competitive teams from games like League of Legends, Honor of Kings, PUBG, they all can support themselves. Others, instead, struggle. Why? Poor performance,” he added.

Still, Ying did admit that China having lower costs to run competitions is a major factor that has impacted the country’s esports sustainability. For example, he highlighted that one of its largest sponsorship deals for the KPL (King Pro League), the Chinese professional league for Honor of Kings, was worth around $10m (per year). “While it is more than enough to operate in China, it would be unfeasible for a large sports league in the United States,” he added.

Focusing on community

While there are several hurdles to tackle, esports is still growing and more opportunities will arise. Danny Tang is convinced that more changes need to happen in the gaming landscape to reduce the esports winter’s effects — and not just from a business and commercial perspective.

Community is a big part of what makes esports tick, so enlarging the fanbase should, in theory, benefit the scene in the long run. Tang put a particular emphasis on the female audience, which is already close to 50% in China, according to a Chinese 2023 Global Esports Industry Development report.

Encouraging people to be part of this culture and developing a more inclusive community is what allows products to transition from a niche to mainstream status. By doing so, a larger community opens up a lot more room for monetisation, including sponsorship opportunities and the commercialisation of services and products.

Tang is convinced that game companies should find ways to incentivise participation by lowering the barriers to entry, which explains why the mobile and freemium models have been so successful. “All designs are focused on providing joy to players, and esports becomes part of their product content,” Tang explained.

“As long as you provide them with a conducive environment and more ways for beginners to integrate into this environment, they will be willing to interact and watch matches.”

Source: Nico Partners / esportsinsider.com

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

AI-Powered Gamification Arrives on Vegangster Platform via Smartico

Published

on

Reading Time: < 1 minute

iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.

The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.

“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.

Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.

“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

About Smartico

Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.

The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.

Continue Reading

Latest News

1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest

Published

on

Reading Time: < 1 minute

Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.

On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.

As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.

Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.

Continue Reading

Latest News

Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck

Published

on

Reading Time: < 1 minute

Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.

In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at SlotsjudgePantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.

Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.

The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.