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Interview with VSPO CEO: How China esports differs from the West

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China has long been in a leading position when it comes to the esports industry, home to many top esports players and a massive fanbase that supports them. However, China’s esports market operates substantially differently from Western markets. What is China’s esports ecosystem like, and how has it been affected by industry troubles that have plagued the West?

In an extended interview with VSPO, a major tournament organiser in China that runs some of the country’s biggest leagues, Esports Insider provides an insight into an ecosystem that is frequently heard about but rarely discussed in Western media.

In the hour-long chat, conducted in Mandarin and translated into English, Dino Ying, CEO of VSPO and Danny Tang, CFO of VSPO, discussed everything from the company’s founding story to the ‘esports winter’ that has left a chill on the shoulders of prominent stakeholders.

The original story

VSPO is an influential actor in the Chinese esports sector. Founded back in 2016 as VSPN, the company’s goal was to offer comprehensive services within esports, spanning production, operation and entertainment. The business primarily consists of three cores: the organisation and operation of esports events, commercialisation, and community management.

Since then the company has worked with top-tier professional esports competitions on game titles Honor of Kings, Peacekeeper Elite (PUBG Mobile in China), CrossFire, League of Legends and many more. VPSO also organised the latest Asian Games (which were postponed to 2023) in Hangzhou, China, which saw esports matches getting medal recognition for the first time.

According to Ying, the formation of VSPO began when he realised there was a strong demand for content and high-level competition in China, but the supply side was lacking. By building esports complexes across multiple cities around the world, the company wanted to bring a range of experiences — from online to offline — to esports fans.

Tang added: “From the very first day of our entrepreneurial journey, we had a clear vision: drive and witness esports become a more influential sport and form of entertainment. Over the past six to seven years, we have gradually seen esports unleash its impact worldwide.”

Assessing the Chinese esports market

Since its creation, the company has seen significant changes in the esports landscape, none more so than the mobile esports ecosystem. According to VSPO’s CFO, the decision to focus on the mobile gaming route has paid off in the Eastern world.

“Our judgment at that time was that mobile phones would definitely become mainstream because as more and more time was spent on mobile gaming, the demand for content and experience would naturally shift to the mobile side,” mentioned Tang.

Alongside the growth of gamers across mobile, PC and console, esports also rose in popularity, becoming part of China’s pop culture extremely quickly. Back in 2019, League of Legends professional player Jian ‘Uzi’ Zi-Hao was voted Weibo Person of the Year, beating all the other Chinese celebrities on the platform. Esports is also featured in several TV series, including ‘Crossfire’ and ‘You are my Glory’.

Paired with the development of technology and the enhancement of online and offline competitions, tournament organisers also started to make major events become ‘fan spectacles’ alongside sporting competitions.

According to Tang, the industry is entering a phase where it is trying to break previous barriers, caused by specific preferences of local markets and game titles. “I believe that in the coming years, the industry will break those barriers, truly achieving global integration”, she said.

Venue of the 2023 KPL Spring Season Finals in Hangzhou, China. Image Credit: VSPO

VSPO’s investment from Savvy Games Group

VSPO came under the spotlight in the Western world when the company received a $265m (~£219m) investment by Saudi Arabian government-owned esports company Savvy Games Group, which intends to accelerate and support VSPO’s global strategy.

The news received some criticism from the esports community due to the country’s human rights record, and Saudi Arabia’s government getting increasingly involved in esports has led to a backlash within sections of the industry. Savvy Games Group has heavily integrated itself into esports over the past few years. The company formed the ESL FACEIT Group, which recently faced a round of layoffs, for $1.5bn (~£1.19bn) in 2022. This also sparked concerns over ‘esportswashing’, a term used to describe how esports is used mask the country’s rights record.

From a business perspective, though, VSPO claims that the two parties are aligned. “When we first interacted with Savvy [Games Group], everyone’s view on esports was consistent,” said Ying. “We both agreed and shared the vision of establishing a recognised and independent event system. Overall, the feeling was good.”

Has China been affected by the Esports Winter?

Despite its chilling name, the so-called esports winter has been a hot topic in recent times. Following the industry’s downturn and economic struggles, various esports companies have gone through shutdowns, layoffs, consolidations and restructurings.

Whilst there are always going to be outliers, businesses in the esports space have struggled to generate profits. Moreover, the allure of creating short-term business models in exchange for growth is slowly disappearing due to its unsustainability. While this trend is affecting the industry worldwide, Ying claims that the ‘esports winter’ has not impacted his own company.

When asked about his thoughts on the subject, the CEO gave a clear reason as to why he believes the Western world is facing such challenges: a lack of strong competitive performances and the development of higher-quality competition.

The Chinese community is known for its results-focused nature, which correlates with fanbases watching the best competitive content. Ying made an interesting comparison with traditional sports. “In football, there are leagues that are more commercialised than others. The fans worldwide end up watching the most competitive European leagues like the Premier League, whilst the Chinese domestic league doesn’t have such a great following.”

VSPO CEO, Dino Ying. Image Credit: VSPO

This same logic is applied to esports. He explained that since the Western domestic market is not the best from a competitive perspective, it becomes increasingly difficult to commercialise it: “The problem now is that the internet allows users to get easy access to the best content. So, if you do not provide the best content, they won’t watch it.”

According to Ying, a lack of strong competitive results is a major factor behind the worse commercialisation. The accessibility of fans across the globe further amplifies the issue. “Sponsors know you’re not the best in the world, so commercialising is difficult because users can directly watch matches from the best regions such as China and South Korea.”

He revealed that China also suffers from similar issues, depending on which titles it competes in. “Competitive teams from games like League of Legends, Honor of Kings, PUBG, they all can support themselves. Others, instead, struggle. Why? Poor performance,” he added.

Still, Ying did admit that China having lower costs to run competitions is a major factor that has impacted the country’s esports sustainability. For example, he highlighted that one of its largest sponsorship deals for the KPL (King Pro League), the Chinese professional league for Honor of Kings, was worth around $10m (per year). “While it is more than enough to operate in China, it would be unfeasible for a large sports league in the United States,” he added.

Focusing on community

While there are several hurdles to tackle, esports is still growing and more opportunities will arise. Danny Tang is convinced that more changes need to happen in the gaming landscape to reduce the esports winter’s effects — and not just from a business and commercial perspective.

Community is a big part of what makes esports tick, so enlarging the fanbase should, in theory, benefit the scene in the long run. Tang put a particular emphasis on the female audience, which is already close to 50% in China, according to a Chinese 2023 Global Esports Industry Development report.

Encouraging people to be part of this culture and developing a more inclusive community is what allows products to transition from a niche to mainstream status. By doing so, a larger community opens up a lot more room for monetisation, including sponsorship opportunities and the commercialisation of services and products.

Tang is convinced that game companies should find ways to incentivise participation by lowering the barriers to entry, which explains why the mobile and freemium models have been so successful. “All designs are focused on providing joy to players, and esports becomes part of their product content,” Tang explained.

“As long as you provide them with a conducive environment and more ways for beginners to integrate into this environment, they will be willing to interact and watch matches.”

Source: Nico Partners / esportsinsider.com

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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India Levels Up: Emerging as a Global Gaming Powerhouse in 2024

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The Indian gaming industry is breaking boundaries, redefining innovation, and expanding its footprint globally with Indian gaming companies witnessing an exponential growth. The industry is estimated to reach INR 33,243 crore by FY28, showing a 15% CAGR. From a nascent market to now being the world’s fastest-growing gaming hub, India has positioned itself as a vital contributor to the global gaming industry which is projected to surpass $200 billion by 2025. 

This explosive growth is fuelled by Indian gaming developers and investment companies that are scaling up studios and pushing the boundaries of creativity and technology. Companies like WinZO are enabling localized gaming experiences for international markets. In a groundbreaking move to elevate India’s position in the global gaming industry, the Department for Promotion of Industry and Internal Trade (DPIIT) has recently signed a Memorandum of Understanding (MoU) with WinZO, India’s largest social gaming and interactive entertainment platform. This partnership marks a significant step towards establishing India as a global leader in interactive entertainment, aligning with Prime Minister Narendra Modi’s vision of an Atmanirbhar Bharat (self-reliant India) in gaming and technology.

Aligning with the robust growth trajectory towards the global arena, a homegrown giant and India’s only listed gaming and esports company, Nazara Technologies has established a strong global presence through strategic acquisitions and partnerships. Cutting-edge developers like Felicity Games, and investment powerhouses like Jetapult are also driving the transformation, making India a force to be reckoned with.

Nitish Mittersain – Jt. MD & CEO – Nazara Technologies looked back at 2024 and stated, “As 2024 comes to a close, India’s gaming industry has proven its resilience and potential, emerging as one of the fastest-growing markets globally. What excites me most is the growing alignment between innovation and accessibility—be it through mobile gaming, localized content, or the increasing reach of esports. In 2025, I see India making significant strides toward becoming a global gaming powerhouse, with several key trends driving this transformation.

Firstly, the widespread adoption of AI and immersive technologies like AR/VR will not just elevate the quality of gaming experiences but also create new opportunities in areas like education, fitness, and community building. Secondly, as regulatory clarity improves, particularly around real-money gaming, the industry will see increased investor confidence and a more robust ecosystem. Finally, the emergence of cross-sector partnerships between gaming, entertainment, and e-commerce will redefine monetization models, creating sustainable growth for developers and platforms alike.

As we look ahead, our focus as an industry should be on nurturing talent, fostering innovation, and ensuring inclusivity in gaming to truly unlock India’s potential on the global stage. The journey has only just begun, and the best is yet to come.”

Jetapult, a strategic investment company, is at the forefront of this revolution. By employing an “Invest & Operate” model, Jetapult aims to help scale gaming studios across emerging markets and was the first international company to make an investment worth $4.5m in the Saudi Arabian gaming studio space, in 2024.

“Reflecting on 2024, one thing is clear: the future of gaming will be defined not by geography but by exceptional talent paired with the right strategic support. At Jetapult, we’re actively partnering with studios, not just deploying capital but helping them scale globally through hands-on collaboration.

Our $4.5M investment in Saudi Arabia’s vibrant gaming ecosystem highlights our commitment to the ‘Invest & Operate’ model, providing end-to-end support across development and publishing. As the gaming industry nears $200 billion, success requires more than funding—it demands expertise, infrastructure, and global access. With our deep understanding of the inherent challenges in game development and our platformized approach, we’re helping studios scale sustainability and compete on the world stage,” said Sharan Tulsiani Co-Founder & CEO Jetapult.

Indian developers are also making waves with their innovative creations. Felicity Games, founded in 2023 known for its immersive experiences and unique storytelling, the company has launched over 10 games in its first year, attracting more than a million users across 14 countries. Anurag Choudhary – Founder & CEO – Felicity games said, “The Indian gaming industry has undergone a transformative journey, emerging as a global force driven by innovation, talent, and a rapidly expanding audience. At Felicity Games, we’re proud to be part of this revolution. In just one year, our focus on building hybrid casual games that combine global appeal with immersive gameplay has enabled us to launch over 10 titles and engage over a million players across 14 countries. This rapid growth is a testament to India’s ability to create world-class gaming experiences. As we step into 2025, we see immense potential for Indian developers to set new benchmarks, pushing boundaries in creativity and technology, and establishing India as a powerhouse in the global gaming ecosystem.”

The backbone of this growth is India’s talent pool, with over 450,000 professionals skilled in game design, programming, and animation (source: NASSCOM). Gaming studios are thriving in metropolitan hubs like Bengaluru, Mumbai, and Hyderabad, attracting international attention. India’s low production costs, paired with high-quality output, have further made it a preferred destination for global gaming giants.

Investments in the Indian gaming ecosystem have skyrocketed, with $2 billion poured into the industry in 2023 alone, a 55% increase from the previous year (source: Venture Intelligence). This financial influx is fostering a vibrant ecosystem of startups, mid-size studios, and large-scale developers. The convergence of talent, technology, and capital is setting India on a trajectory to become one of the top five gaming markets in the world. As developers and investors continue to join forces, India is not just catching up—it is redefining the rules of the game.

The post India Levels Up: Emerging as a Global Gaming Powerhouse in 2024 appeared first on European Gaming Industry News.

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Nazara Publishing Announces Android Beta Release Date for FAU-G: Domination

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Nazara Publishing, the publishing arm of Nazara Technologies has announced that the Android beta for its upcoming Made-in-India military shooter, Fearless and United Guards (FAU-G): Domination will be available from December 22, 2024.

Developed by Mumbai based Dot9 Games, the first-person shooter game recently wrapped up in-person playtests with game design college students at Ecole Intuit and KJ Somaiya.

Players participating in the beta will have the chance to experience the game’s full suite of maps, modes, weapons, and playable characters ahead of its official launch. This version of FAU-G: Domination will include all core shooter gameplay elements, alongside new features refined through community feedback from earlier playtests. Updates include map optimizations, sound enhancements, weapon balancing, and more.

How to Play the FAU-G: Domination Beta:

1. Sign up for the waitlist by completing the form

2. Check your email for the beta access link.

Participants in the beta will receive one-of-a-kind exclusive cosmetic items to cement their status in shaping FAU-G: Domination. These items will not be available post-launch. Additionally, a select number of lucky players will win unique, limited-edition FAU-G: Domination merchandise.

Depending on demand, access to the game may be delayed. Players can stay updated via the official Discord channel and social media handles of Dot9 Games on Instagram and Twitter.

A week ago, Dot9 Games and Nazara Publishing held its latest playtest enroute to the FAU-G: Domination release date at Ecole Intuit and KJ Somaiya. The audience consisted of the next-generation of Indian game developers and creators. Here’s what they thought of the game:

  • Nearly 80% of players highlighted the Indian environments and themes in-game as standout features.
  • 55% of players preferred the Team Deathmatch, followed by the Kiss of Death (one shot one kill mode) at 30%.
  • Approximately 75% of players rated the gunplay in the range of ‘good’ to excellent’.
  • 10% of players reported device overheating, showcasing areas for further optimisation.

The gameplay trailer of FAU-G: Domination was unveiled by Bollywood actor Shri Akshay Kumar earlier this year. Under his mentorship, this game is dedicated to Bharat Ke Veer. Bharat Ke Veer Trust gives homage and support to India’s Bravehearts. To support the families of India’s Armed Forces Martyrs, Nazara donated Rs. 25,00,000 to Bharat Ke Veer and FAU-G: Domination will also feature specific cosmetic items such as badges, of which 100 percent of the proceeds will go towards Bharat Ke Veer.

FAU-G: Domination Pre-Registration Details and Exclusive Offers

Pre-registrations for FAU-G: Domination are now live on the Google Play Store for Android with pre-registrations on the App Store for iOS and iPadOS to follow soon. Pre-registering now gets players the Beast Collection.

The Beast Collection is a limited edition set of in-game cosmetics inspired by the ferocity of the Tiger — India’s national animal.

These include six accessories: frame, banner, avatar, sticker, spray, and charm, as well as six-gun skins: sawed-off shotgun, USP, Scout rifle, M4, Uzi, and Kabar.

The Beast Collection will only be available for players that pre-register and will not be available after launch.

The post Nazara Publishing Announces Android Beta Release Date for FAU-G: Domination appeared first on European Gaming Industry News.

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Week 51/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has released its epic samurai saga, Geisha’s Revenge. Set among Japan’s opulent teahouses, the game follows leading light Ayane on her quest to seek justice for her family by the ruthless samurai. Geisha’s Revenge is a video slot presented within a framework that has five reels, the first of which has five rows and the next four have six rows.

 

3…2…1… Get ready for blastoff in Wild Moonsters, the latest intergalactic slot adventure from in-demand studio, Silverback Gaming. Players go on a cosmic thrill tide as they navigate a hexagon game grid to create stellar clusters of 4+ matching symbols to form wins. They also need to keep their eyes out for the Wild symbol, which shoots excitement, and big win potential, into the stratosphere.

 

TaDa Gaming has released its latest slot game, Lucky Jaguar. With three rows, three reels and five fixed play lines, this fast gameplay slot delivers wild bonuses and multiplier bonuses alongside the TaDa Extra Bets and Lock and Respin features. The wealth of the Aztec empire is waiting in Lucky Jaguar in both the main game and the bonus game, which can trigger randomly at any time to deliver the Lock and Respin feature.

 

ICONIC21, the in-demand provider of live content, continues to push boundaries with the addition of slots to its growing game portfolio. The provider’s slot games will combine classic mechanics, engaging narratives and fun characters offering players an interactive experience throughout. The first slot titles to go live will be Solar Sands, Vitamin Joy, Tortuga Fortune and Juicy Coins: Hold & Win with ICONIC21 planning to launch one slot per month in 2025. The slots are high volatility ones, with max wins ranging from x300 to x36,000. Wild & Scatter Symbols, Hold & Win, Bonus Rounds, Multipliers and Free Spins ensure the games have a fluid, entertaining gameplay.

 

BGaming takes the concept of the ever-popular premium rubber duck stores and swings open the doors to its own slot version in Lucky Ducky X-Mas Edition. This quacky festive title features the popular MergeUp™(patent pending) mechanic with nine levels, Free Spins with multipliers up to x128, and both the Buy Bonus and Chance x2 buttons.

 

Evoplay has launched Sea of Wealth, an underwater adventure combining engaging visuals and innovative features. The game features a 3×3 reel layout with symbols inspired by marine life and hidden treasures. Poseidon serves as the Wild symbol, while his Trident activates the Bonus Game when paired with Bonus symbols. With Trident Magic, Poseidon’s Trident collects values from Bonus symbols, while Trident Shot can trigger a transformation of random symbols on reels 1 or 3 into Bonus symbols, increasing the likelihood of activating the Bonus Game.

 

Nolimit City returns to the most profitable sweatshop in the business in Outsourced: Payday. Workers have been replaced by claws who never call in sick! This Labs-branded slot takes the Outsourced theme to the next level. This is yet another experimental game that changes the way players enjoy Nolimit City’s slots.

 

Battle the beast and claim untold riches in Jolly Roger Wild Kraken! This high-seas pirate expedition takes players deep into the Kraken’s lair, where treasures await those brave enough to face the fury of the legendary Wild Kraken. Play’n GO’s latest release brings back Captain Red Roger in an all-new nautical escapade. Having braved countless dangers in search of treasure, Roger now sets his sights on Kraken Deeps – a perilous archipelago shrouded in mystery and riches.

 

PopOK Gaming announced the launch of Papai Noel da Fortuna, the latest holiday-themed slot game. Just in time for the season of joy, this exciting release captures the magic of Christmas and New Year with festive fun, dazzling rewards, and immersive gameplay. Step into a winter wonderland where Santa Claus himself takes center stage, filling the reels with sparkling ornaments, golden bells, and overflowing gift bags. With Papai Noel da Fortuna, every spin is a celebration of holiday cheer and fortune.

 

 

ELA Games, a modern and trailblazing game development studio, announces the release of its latest game, Wealth of Legends. The slot aims to attract players of various audiences with its unique format, exciting graphics and captivating features. The 5×5 game pays all ways, giving players plenty of opportunities to win during the base game, keeping the playing experience engaging. Landing a coin symbol in the special zone triggers the Hold & Win feature, which begins three free re-spins. Collect special jackpot coins for a lucrative win!

 

 

The post Week 51/2024 slot games releases appeared first on European Gaming Industry News.

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