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Interview with VSPO CEO: How China esports differs from the West
China has long been in a leading position when it comes to the esports industry, home to many top esports players and a massive fanbase that supports them. However, China’s esports market operates substantially differently from Western markets. What is China’s esports ecosystem like, and how has it been affected by industry troubles that have plagued the West?
In an extended interview with VSPO, a major tournament organiser in China that runs some of the country’s biggest leagues, Esports Insider provides an insight into an ecosystem that is frequently heard about but rarely discussed in Western media.
In the hour-long chat, conducted in Mandarin and translated into English, Dino Ying, CEO of VSPO and Danny Tang, CFO of VSPO, discussed everything from the company’s founding story to the ‘esports winter’ that has left a chill on the shoulders of prominent stakeholders.
The original story
VSPO is an influential actor in the Chinese esports sector. Founded back in 2016 as VSPN, the company’s goal was to offer comprehensive services within esports, spanning production, operation and entertainment. The business primarily consists of three cores: the organisation and operation of esports events, commercialisation, and community management.
Since then the company has worked with top-tier professional esports competitions on game titles Honor of Kings, Peacekeeper Elite (PUBG Mobile in China), CrossFire, League of Legends and many more. VPSO also organised the latest Asian Games (which were postponed to 2023) in Hangzhou, China, which saw esports matches getting medal recognition for the first time.
According to Ying, the formation of VSPO began when he realised there was a strong demand for content and high-level competition in China, but the supply side was lacking. By building esports complexes across multiple cities around the world, the company wanted to bring a range of experiences — from online to offline — to esports fans.
Tang added: “From the very first day of our entrepreneurial journey, we had a clear vision: drive and witness esports become a more influential sport and form of entertainment. Over the past six to seven years, we have gradually seen esports unleash its impact worldwide.”
Assessing the Chinese esports market
Since its creation, the company has seen significant changes in the esports landscape, none more so than the mobile esports ecosystem. According to VSPO’s CFO, the decision to focus on the mobile gaming route has paid off in the Eastern world.
“Our judgment at that time was that mobile phones would definitely become mainstream because as more and more time was spent on mobile gaming, the demand for content and experience would naturally shift to the mobile side,” mentioned Tang.
Alongside the growth of gamers across mobile, PC and console, esports also rose in popularity, becoming part of China’s pop culture extremely quickly. Back in 2019, League of Legends professional player Jian ‘Uzi’ Zi-Hao was voted Weibo Person of the Year, beating all the other Chinese celebrities on the platform. Esports is also featured in several TV series, including ‘Crossfire’ and ‘You are my Glory’.
Paired with the development of technology and the enhancement of online and offline competitions, tournament organisers also started to make major events become ‘fan spectacles’ alongside sporting competitions.
According to Tang, the industry is entering a phase where it is trying to break previous barriers, caused by specific preferences of local markets and game titles. “I believe that in the coming years, the industry will break those barriers, truly achieving global integration”, she said.
VSPO’s investment from Savvy Games Group
VSPO came under the spotlight in the Western world when the company received a $265m (~£219m) investment by Saudi Arabian government-owned esports company Savvy Games Group, which intends to accelerate and support VSPO’s global strategy.
The news received some criticism from the esports community due to the country’s human rights record, and Saudi Arabia’s government getting increasingly involved in esports has led to a backlash within sections of the industry. Savvy Games Group has heavily integrated itself into esports over the past few years. The company formed the ESL FACEIT Group, which recently faced a round of layoffs, for $1.5bn (~£1.19bn) in 2022. This also sparked concerns over ‘esportswashing’, a term used to describe how esports is used mask the country’s rights record.
From a business perspective, though, VSPO claims that the two parties are aligned. “When we first interacted with Savvy [Games Group], everyone’s view on esports was consistent,” said Ying. “We both agreed and shared the vision of establishing a recognised and independent event system. Overall, the feeling was good.”
Has China been affected by the Esports Winter?
Despite its chilling name, the so-called esports winter has been a hot topic in recent times. Following the industry’s downturn and economic struggles, various esports companies have gone through shutdowns, layoffs, consolidations and restructurings.
Whilst there are always going to be outliers, businesses in the esports space have struggled to generate profits. Moreover, the allure of creating short-term business models in exchange for growth is slowly disappearing due to its unsustainability. While this trend is affecting the industry worldwide, Ying claims that the ‘esports winter’ has not impacted his own company.
When asked about his thoughts on the subject, the CEO gave a clear reason as to why he believes the Western world is facing such challenges: a lack of strong competitive performances and the development of higher-quality competition.
The Chinese community is known for its results-focused nature, which correlates with fanbases watching the best competitive content. Ying made an interesting comparison with traditional sports. “In football, there are leagues that are more commercialised than others. The fans worldwide end up watching the most competitive European leagues like the Premier League, whilst the Chinese domestic league doesn’t have such a great following.”
This same logic is applied to esports. He explained that since the Western domestic market is not the best from a competitive perspective, it becomes increasingly difficult to commercialise it: “The problem now is that the internet allows users to get easy access to the best content. So, if you do not provide the best content, they won’t watch it.”
According to Ying, a lack of strong competitive results is a major factor behind the worse commercialisation. The accessibility of fans across the globe further amplifies the issue. “Sponsors know you’re not the best in the world, so commercialising is difficult because users can directly watch matches from the best regions such as China and South Korea.”
He revealed that China also suffers from similar issues, depending on which titles it competes in. “Competitive teams from games like League of Legends, Honor of Kings, PUBG, they all can support themselves. Others, instead, struggle. Why? Poor performance,” he added.
Still, Ying did admit that China having lower costs to run competitions is a major factor that has impacted the country’s esports sustainability. For example, he highlighted that one of its largest sponsorship deals for the KPL (King Pro League), the Chinese professional league for Honor of Kings, was worth around $10m (per year). “While it is more than enough to operate in China, it would be unfeasible for a large sports league in the United States,” he added.
Focusing on community
While there are several hurdles to tackle, esports is still growing and more opportunities will arise. Danny Tang is convinced that more changes need to happen in the gaming landscape to reduce the esports winter’s effects — and not just from a business and commercial perspective.
Community is a big part of what makes esports tick, so enlarging the fanbase should, in theory, benefit the scene in the long run. Tang put a particular emphasis on the female audience, which is already close to 50% in China, according to a Chinese 2023 Global Esports Industry Development report.
Encouraging people to be part of this culture and developing a more inclusive community is what allows products to transition from a niche to mainstream status. By doing so, a larger community opens up a lot more room for monetisation, including sponsorship opportunities and the commercialisation of services and products.
Tang is convinced that game companies should find ways to incentivise participation by lowering the barriers to entry, which explains why the mobile and freemium models have been so successful. “All designs are focused on providing joy to players, and esports becomes part of their product content,” Tang explained.
“As long as you provide them with a conducive environment and more ways for beginners to integrate into this environment, they will be willing to interact and watch matches.”
Source: Nico Partners / esportsinsider.com
Latest News
Female Protea Esports Team arrives safely in Malaysia.
Reading Time: 4 minutes
The MSSA Protea Esports Team for the MLBB Esports Title has safely arrived in Malaysia. The team is proudly sporting purple, instead of green, in support of ending Gender Based Violence in South Africa.
Moments before the team landed in Malaysia, IESF had already done the draw. There are four groups of national teams and South Africa is in Group A with Malaysia and Iran.
This is, without doubt, the group of death with Team Malaysia having won the Mobile Legends: Bang Bang (MLBB) event at the World Esports Championship (WEC) 2024, the Protea Esports Team has an uphill battle against them. However, it is more than likely that the team that wins this group will have a good chance of winning the World Championships (WEC25).
The prize money is as follows:
MLBB Women prizes:
- 1st place – US$17,500.00
- 2nd place – US$10,500.00
- 3rd place – US$7,000.00
The full team is as follows:
| Name | Club | Nick | Province |
| Rowell Pillay (Capt.) | Mavericks | Ketsuka | KZN |
| Neisha Ann Khan | Mavericks | Rose | Western Cape |
| Ranya Sujee | Mavericks | Aewynne | Gauteng |
| Rashmika Nanakan | Mavericks | DimpledDruid | Gauteng |
| Shanel Arunachellam | Mavericks | Isla | Gauteng |
Additional reading:
- 2025 Calendar of Events
- AEC24 – Champions of all of Africa – Protea Female Counter Strike 2 Esports Team wins AEC24
- AEC24 – Forged in battle – a Counter Strike story…
- Affiliation: Private Clubs
- Affiliation – Procedure to be followed by school clubs affiliating for the 2026 season.
- Awards – 2024 Management Board Awards
- Backgammon – South African Player Reaches World Championship Final in Monte Carlo
- Backgammon – Welcome home, Doron. You’ve inspired a nation!
- Blog – MSSA’s blog page is ranked 9th in South Africa!
- Board – Calling all volunteers.
- BRICS – Breaking the glass ceiling at 2025 BRICS Esports Championships – 31 May 2025
- BRICS – Final day of BRICS Esports Championships – 1 June 2025
- BRICS – Luay finishes in fifth place in his group.
- BRICS – MSSA National Team Trials for 2025 BRICS Esports Championships for TEKKEN 8 – 13 April 2025
- BRICS – Protea Luay Khan faces toughest matches in his life.
- BRICS – ReSF to host BRICS Esports Championship 2025 in Tekken – 28 May 2025 to 3 June 2025.
- BRICS – Sydney ‘KYōi’ Wood wins both hearts and minds.
- BRICS – UNIFIR3 to stream 2025 BRICS Esports Championships on 31 May – 1 June 2025.
- BRICS – With cat-like tread…MSSA’s Protea Esports Team for Tekken 8 advances on the 2025 BRICS Esports Championships in Moscow.
- Colours 2024 – Almost half the awards are awarded to female gamers.
- Colours 2024 – Athletes who have earned Senior Provincial Colours in 2024
- Events – 6th WESTERN CAPE Online Championships – 22 February 2025
- Events – 24th WESTERN CAPE Championships – 31 May 2025
- Events – Last chance to qualify for BRICS Esports Championships – 14th Provincial Online Championships to be held on 5 April 2025.
- Events – Northern Cape Online Esports Provincial Championships – 25 January 2025.
- Events – Reminder: 5th S A Schools Online National Championships – 28 June 2025
- Events – Types of esports events run by MSSA.
- Fees: MSSA advises of its affiliation and registration fees for the 2024/2025 season.
- Hosting – Hosting official Regional Championships.
- IESF – AEC – African Regional Championships – Day 2 – Tuesday, 29 July 2025 at 17H00.
- IESF – AEC – AFRICAN REGIONAL PLAYOFFS START TODAY FOR MSSA
- IWSF – AEC – After an initial loss, SA beats Madagascar.
- IESF – AEC – Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25
- IESF – AEC – IESF’s African Regional Championships – FINAL RESULTS – Tuesday, 29 July 2025.
- IESF – AEC – Namibia crumbles!
- IESF – AEC – Rowell Pillay replaces Neisha Khan as captain of the female Protea MLBB esports team.
- IESF – AEC – South Africa conquers all in MLBB…
- IESF – AEC – South Africa granted victory with Namibia being disqualified!
- IESF – AEC – South Africa takes to the field in PUBGM on 28 July 2025 at 17H00.
- IESF – AEC – South Africa to battle both Namibia and Congo on 22 July 2025.
- IESF – AEC – South Africa vs Madagascar – 26 July 2025 at 14H00.
- IESF – AEC – South Africa vs Namibia – 25 July 2025 at 21H00.
- IESF – AEC – The goddess Nike smiles on – again!
- IESF – AEC – The Titans meet – South Africa vs Madagascar – 23 July 2023
- IESF – AEC – Victoria cum audacia! – South Africa wins!
- IESF – AEC – Victory over Madagascar – now on to Namibia!
- IESF – AEC – Victory without losses!
- IESF – AEC – WAYLANDER stream of IESF’s Southern African Regional Championships
- IESF – 136 Nations Registered for IESF 2025 World Esports Championships.
- IESF – IESF announces proposed game titles for 17th World Esports Championships to be held in 2025.
- IESF – IESF Official Statement on WEC24 Prize Pool Allocation
- IESF – MSSA CONFIRMS ITS ENTRY TO WEC25
- IESF – Official Game Titles for 2025 IESF WEC25
- IESF – SA Proteas to take on four African countries in MLBB – 12 April 2025
- IESF – SA Team Trials
- IESF – WEC25 – Female Protea Esports Team arrives safely in Malaysia.
- IESF – WEC25 – Joy unrefined!
- IESF – WEC25 – We all stand together!
- International events – After defeating Madagascar, SA’s Female Proteas to take on Mauritius and Ghana..
- International events – FHE eFootball World Tournament 2025 – Sign Up Now!
- International events – ReSF to host BRICS Esports Championship 2025 in Tekken
- International events – SOUTH AFRICA vs IVORY COAST in PUBGM title
- International events – TEST MATCH – SOUTH AFRICA vs MAURITIUS in MLBB title
- International events – Rose is no wilting bloom – the result of SA vs Mauritius.
- International events – SA Female Protea to take on Mauritius and Madagascar in MLBB – 1 May 2025
- International events – SA Female Team emerges triumphant!
- International events – SA Proteas march on to fight Mauritius in MLBB on 13 April 2025 at 15H00
- International events – SA Proteas to take on Congo in MLBB on 13 April 2025 at 13H30
- International events – SA trounces Botswana in MLBB
- Legal – Privacy. Who is looking after the children?
- National Team Trials: Ensuring every athlete achieves their dreams.
- National Team Trials – MSSA events that count for National Team Trials for 17th IESF World Championships (WEC25)
- Nominations: Nominations are needed for 2025 AGM.
- Nominations: Nominations required by midnight,19 November 2025 for MSSA’s Management Board Awards.
- Phygital: 2025 MSSA PHYGITAL EBASS NATIONAL CHAMPIONSHIPS – 19 – 22 NOVEMBER 2025
- Readership: Member clubs are invited to post articles on MSSA’s blog.
- Results – Northern Cape Online Esports Provincial Championships held on 25 January 2025.
- Team Trials: To qualify for National Team Trials to represent South Africa.
- Titles – Esports titles selected for all MSSA’s Premier Provincial and National Championships – 2025.
- Titles – Esports titles selected for all MSSA’s 2025 High School and Primary School Championships and leagues.
- Titles – Esports titles selected for all MSSA’s 2025 Student Championships.
- Transfers: Transfer season – 1 November 2024 to 28 February 2025
- WADA – WADA’s 2025 Prohibited List and revised TDSSA
Jobs:
- Legal Counsel – Mercedes-AMG Petronas Formula One Team (Brackley)
Other news:
- Chess – From Georgia with Love – 2018 FIDE Chess Olympiad
- Chess – World Chess Olympiad in Batumi 2018 -n a book by Dr. Lyndon Boauh
- Western Cape – Table tennis rulebook now available in isiXhosa
Other African News:
- Benin – Assemblée Générale Constitutive : la Fédération Béninoise des Sports Électroniques (FBSE) mis sous les fonts baptismaux
- Botswana – Botswana has an esports Federation
The post Female Protea Esports Team arrives safely in Malaysia. appeared first on European Gaming Industry News.
Latest News
Mr Vegas giveaway raises cash for Sheffield Wednesday during administration crisis
Reading Time: 2 minutes
Mr Vegas helped raise vital funds for Sheffield Wednesday after donating a VIP hospitality box for a fan raffle during last weekend’s Steel City derby against Sheffield United.
The fundraising initiative comes during one of the most challenging periods in the Owls’ 158-year history, following the club’s entry into administration and a points deduction that was yesterday extended by a further six to 18. Mr Vegas, the club’s front-of-shirt sponsor, has renewed its commitment to the club while also offering additional commercial assets to help raise vital funds.
The donated hospitality package was raffled among supporters ahead of the derby, with the winning prize going to lifelong Wednesday fan Simon and nine friends. While 3-0 home defeat was hardly what fans hoped for, the raffle raised £9,000 directly for the club.
Simon said: “Although the result on the pitch wasn’t great, the rest of the day was excellent. We loved being in a box, going down the tunnel and pitchside. Thank you to Mr Vegas for donating this to Sheffield Wednesday.”
Marco Trucco, CMO at Mr Vegas, said the decision to step up support during the club’s darkest period was clear.
“The weight of uncertainty in moments like this falls almost entirely on the fans. As a brand, you can either step up or step back – and for us, the choice was easy. We sponsor the club, not past ownership. Sheffield Wednesday’s identity is rooted in its history and its supporters, and that’s what we choose to stand behind.
“When the club entered administration, we worked with the administrators to find practical ways to help raise funds. This included giving back several VIP boxes, hospitality tickets and other sponsorship assets so they could be raffled directly to fans.”
James Todd, Head of Commercial at Sheffield Wednesday, added: “We would like to extend a huge thank you to our Principal Partners Mr Vegas. They have offered unwavering support during an extremely difficult period for the club and we truly appreciate it.
“It’s been a pleasure working with Mr Vegas over the past couple of seasons. We are delivering strong activations and engagement both in-stadia and digitally, and their continued backing has meant a great deal to everyone connected with the club.”
Mr Vegas moved from back-of-shirt sponsor to front-of-shirt sponsor ahead of this season, renewing its partnership with the club despite the growing financial turmoil at Hillsborough. The brand has also supported a wider series of fan-led fundraising initiatives through social media promotion and ticket and hospitality raffles.
Trucco added: “Sheffield Wednesday has one of the most loyal fan bases in English football. It’s a historic club and exactly the kind of community-focused partnership that matters to us. We’ll continue to do what we can to support the club and its supporters while they work towards securing a buyer and a more stable future.”
The post Mr Vegas giveaway raises cash for Sheffield Wednesday during administration crisis appeared first on European Gaming Industry News.
Compliance Updates
The UAE Gambling License May Become the Most Valuable to Get in 2026
The current decade is proving truly transformative for the whole global gaming industry, given the rollout of new licensing regimes and major upgrades to already established frameworks. Many of the latest frameworks have emerged offshore, with jurisdictions such as Nevis and Tobique using low taxes, a remote application process, lower licensing fees, and light-touch oversight to secure additional budget inflows.
On the other side, “onshore” hubs, especially in Europe, are doubling down on ever-stricter oversight, making it more complex and expensive to run a gambling business from there. Quite unexpectedly, therefore, a jurisdiction where gambling has historically been prohibited by religion and criminal law moved to introduce a comprehensive licensing regime. This was literally a shock for many; only one in a million industry enthusiasts would have predicted that this country would be the United Arab Emirates (UAE).
Two years ago, the UAE established the General Commercial Gaming Regulatory Authority (GCGRA), the first-in-history federal regulator in the Gulf to oversee gambling across all emirates. Since then, the GCGRA is rolling out gradually, brick by brick, issuing the first few B2B vendor licenses to a select few of internationally recognized suppliers while setting B2C licensing aside and approaching it with caution.
Today, the UAE gambling regulator is authorized to grant licenses for gaming operators (a B2C gambling license issued for a casino, sports wagering, land-based gaming facilities, lottery, and lottery retailers), gaming-related vendors (B2B gambling license), and key persons (affiliates, stakeholders, and employees). Even though the GCGRA has laid down an essential foundation ahead of B2C license issuance, however, the actual B2C regulations are still developing and unavailable to the public, apart from certain provisions on responsible gaming and anti-money laundering (AML) obligations.
As of this second, just a single B2C online gaming license has been issued. Detailed rulebooks on license conditions and the scope of onsite and online gaming activities, however, are still under development and remain subject to ongoing discussion. In essence, while the sector is gradually progressing toward a formal B2C licensing regime, the key details and timing are largely unclear.
In contrast, the B2B regime is already in full swing, with over fifteen UAE gaming licenses already granted to date. The regulator made it clear to everyone that its first priority is to establish a robust B2B ecosystem of technology, payment, content, and other aggregators before opening the door for B2C companies. Considering this, early GCGRA-licensed gambling aggregators get a rare first-mover advantage: legal setup in a business hub like the UAE with privileged access to serve the first wave of B2C UAE gaming license holders (B2C) and secure an unmatched level of trust among banks, investors, and other stakeholders for meeting rigorous regulatory expectations.
With the largely untapped market potential, many industry analysts argue that the UAE gambling license could become the single most valuable license to get in the next year.
The assumption is based on the fact that the UAE always plays the long game. The country’s goal is not merely closing fiscal gaps, as is often the case with offshore jurisdictions, but to drive meaningful economic diversification, expand tourism, and compete with other global entertainment hubs – all reinforcing confidence for entering the market. What’s more, even though the framework is relatively new, the country has an impeccable track record in building high-end regimes, namely in crypto, setting a benchmark for operators and aggregators.
Yet, what truly stands out is the license scarcity: the current GCGRA framework foresees only a limited number of approvals per emirate granted to B2B operators that meet stringent regulatory, operational, and integrity thresholds. The combination of high demand and limited supply significantly amplifies the license’s commercial value, given that the future B2C operator market – projected to generate billions in annual revenue – will be exclusively served by a select pool of qualified B2B vendors.
Beyond this, the UAE’s combination of robust economy, attractive taxation, political stability, and high consumer trust sets it apart from offshore jurisdictions launching gambling licensing regimes.
Taking all factors into account, the UAE gaming license could become the new “golden standard” as one of the most respected regulatory regimes worldwide, turning into the license every operator wants to add to their portfolio. Unsurprisingly, therefore, aggregators are already preparing to move ahead with licensing, bracing for what may become one of the most scrutinized application and approval processes of all time.
With this in mind, joining the ranks of the select few UAE gambling license holders (B2B) will hinge on early, meticulous preparation of necessary documentation and specialized region-specific professional advice. Among these are qualified consultants at Inteliumlaw, a UAE local law firm with on-the-ground representatives in the country and extensive experience in supporting gambling businesses. Having spent years navigating gambling frameworks and establishing relations with regulators, Inteliumlaw is emerging as a top legal partner for operators looking to capitalize on what is set to become the most valuable licensing opportunity of 2026: the UAE gaming license.
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