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Sportz Interactive expands client portfolio with addition of UFC; to develop and enhance UFC’s digital presence in India

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Sportz Interactive (SI), a leading sports technology and content solutions company and a part of the Sportz Solutions Group, welcomed a new client relationship with Ultimate Fighting Championship® (UFC), the world’s premier mixed martial arts organisation and part of TKO Group Holdings (NYSE: TKO).

UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries, including India. With this region in mind, Sportz Interactive has been mandated to provide a comprehensive and forward-thinking social media strategy for India that includes regional-specific content creation, localisation, and implementation across UFC’s official social media platforms in India. SI will leverage its expertise in digital content creation and fan engagement strategies to expand Indian fan engagement on UFC’s Instagram, Facebook and YouTube accounts.

The first successful implementation in the partnership was the launch of UFC’s first official Instagram account in India in January 2024. In the first two months, the account added over 210,000 organic followers and featured a collaboration with Bollywood superstar Vidyut Jammwal for UFC 298. Engagement across all UFC India platforms experienced a strong start, with over 250,000 interactions and 3+ million views.

Additionally, SI aims to drive viewership of UFC events on UFC’s broadcast partner in the Indian subcontinent, Sony Sports Network India – a partnership that was recently extended through 2028. SI, UFC and Sony Sports Network will collaborate on pre-fight week build-ups and live event coverage, including engaging with celebrities and sports figures, and promoting India’s UFC athletes, Anshul Jubli and Puja Tomar.

Speaking on the relationship, Kevin Chang, UFC Senior Vice President and Head of Asia, said, “India is becoming a massive UFC market and our efforts to connect with our fan base there is reflective of that. With their proven expertise in the industry, we are pleased to have Sportz Interactive on board to elevate UFC’s digital footprint and we will endeavor to deliver a truly bespoke experience to UFC fans in India.”

Raghav Mehta, Head of Partnerships & Client Success at Sportz Interactive, said, “We are excited about this opportunity to collaborate with UFC to enhance their digital presence and engage fans in innovative ways. We look forward to maximising fan affinity and building this globally iconic brand in India and delighting sports fans along the way.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spinomenal marks the start of the holiday season with Majestic Santa

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Leading iGaming content provider Spinomenal has unwrapped its new title Majestic Santa, signalling the start of the festive season.

Spinomenal’s festive-inspired treat is a 5×3 slot that is bursting with Christmas imagery including red stockings, gingerbread men, and glistening golden bells. The reels are beautifully presented within a golden frame amongst snow-covered rooftops, softly glowing windows, candles, and lanterns. A festive, homely soundtrack wraps players snugly into the action as they look to win.

Unwrapping three Christmas wreaths will take players into the Free Spins game. Before the round begins, players spin the Wheel of Fortune to determine both the number of free spins (between 10 and 40) and the symbol that will double during the feature.

Majestic Santa’s bonus feature is triggered when three luxurious gold ribboned presents appear on screen. Players are given three spins to start, and the goal is to complete the metre by collecting Scattered winning symbols.

One segment of the metre is completed with five present symbols and players can win extra spins when they find a +1 symbol. Once the spins end there will be the final payout calculated by the final filled metre cell.

Majestic Santa also includes Stacked Wilds, where Wild symbols can land during spins to elevate the chances of a festive win. In the base game, only Double Symbols can be triggered — transforming all symbols into their double form for even greater payout potential.

Spinomenal CO-CEO, Omer Henya commented: “Majestic Santa is an ode to the magic of the holiday season. Its warming visuals and festive soundtrack perfectly complement the excitement of Stacked Wilds and Double Symbols, delivering unmistakable Christmas cheer and plenty of chances to win.”

The post Spinomenal marks the start of the holiday season with Majestic Santa appeared first on European Gaming Industry News.

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Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins

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Million Games is bringing festive mayhem to the iGaming world with the launch of Rudolph’s Gone Rogue, a fast-paced Christmas slot where Santa’s most famous reindeer takes centre stage in a runaway holiday adventure.

In this 5×3, 20-payline slot, Rudolph bolts into the night sky, dragging the rest of the herd with him and leaving a trail of chaos in his wake. Gifts, sleigh parts, and enchanted carrots scatter across the snowy reels, while the gameplay erupts with Wild Multipliers, Free Spins, and random Wild drops. With an RTP of 96.37% and a maximum win of 2,500x the bet, Rudolph’s Gone Rogue delivers a festive mix of charm, speed, and rewarding volatility.

Features that Drive the Frenzy

 

  • Rogue Reindeer Free Spins: Triggered by 3 Rudolph Bonus symbols, the reels light up under aurora skies as reindeer charge across the screen, dropping extra Wilds and activating Wild Multipliers.

  • Snowflake Wilds: Substitutes for all regular symbols to complete wins.

  • Wild Multipliers: Multipliers of 2x, 5x, 10x, or 20x add explosive payout potential.

  • Extra Wilds: During Free Spins, Rudolph and the herd scatter 1 or 2 extra Wilds on the same reel, creating chaotic, high-energy gameplay.

“Rudolph’s Gone Rogue is all about capturing the wild side of Christmas,” said Thomas Nimstad, CEO of Million Games. “It’s playful, fast, and packed with features that keep players on edge with every spin. We wanted to create a holiday slot that feels unpredictable and fun while still delivering strong replay value for operators.”

With its bold design, electrifying Free Spins, and chaotic mechanics, Rudolph’s Gone Rogue offers a unique seasonal addition to operator lobbies, built to capture attention and drive engagement throughout the holidays.

Rudolph’s Gone Rogue is now available across all Million Games partner platforms.

The post Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins appeared first on European Gaming Industry News.

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ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth

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ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth

– VP of Growth, Global Sales Director and Head of Technical Compliance recruited

– Additions bring experience from Evolution, Pragmatic Play and Kiron

– Jackpot provider aiming to build on momentum after breakout year 

ThrillTech, the global leader in side-bet jackpot technology for iGaming operators and game studios, has strengthened its senior team as it looks to build on a period of “explosive” growth.

Xavier Besseau has been appointed VP of Growth, making the switch from Kiron Interactive. Xavier has more than a decade of experience in iGaming, with previous roles at Sportradar, TrueLayer and Gaming Innovation Group.

Nemanja Grujicic has also joined the commercial team as ThrillTech’s Global Sales Director. Grujicic was most recently head of account management at slots provider Popiplay and was previously in a similar role at Pragmatic Play.

Also joining the ThrillTech team is Rocio Mata, who arrives as the new Head of Technical Compliance. Mata spent more than 10 years with Evolution, most recently as Senior Technical Compliance.

Collectively, the new arrivals bring deep expertise across commercial strategy, compliance and growth acceleration – all core pillars of ThrillTech’s next phase.

Founded in 2023, ThrillTech has enjoyed a successful 2025 and now employs 15 people, working remotely and in offices in Cyprus and Malta.

ThrillTech helps amplify player experiences while boosting GGR for partners with its unique ThrillPots and ThrillDrops products and is now licensed and certified in 10 jurisdictions.

Benjamin Bradtke, co-founder at ThrillTech, said: “A huge indicator that a company is doing well is its ability to attract and retain the brightest minds in the industry, and I am so pleased to say that the three new hires we’ve welcomed across Q4 are an incredible asset to ThrillTech.

“This has been a genuine breakout year for us. We’ve seen explosive growth across our product lines, expanded into new jurisdictions and secured partnerships with operators who are embracing a more creative approach to jackpots and player engagement.

“Bringing Xavier, Nemanja and Rocio into the business now is very deliberate – they’re here to help us accelerate that momentum through the final stretch of 2025 and propel us into an even stronger 2026.”

The post ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth appeared first on European Gaming Industry News.

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