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LuckyStreak: 2023 was a transformational year for us
When the doors of LuckyStreak’s hi-tech Riga studio HQ were first opened in autumn 2014, its co-founders Ady Totah (CEO) and Erez Cywier (CTO) were excited by a vision of making a difference in the already established and fast-growing live casino vertical. The opportunity was significant if the product could stand-out.
“Yes it was exciting. It was also nerve-wracking, and as anticipated, we had to work (very) hard and retain our belief at all times. Not always easy!” says Ady.
They persisted in both, and now as LuckyStreak enters its eleventh year, we can look back on a transformative 2023, which saw milestone product upgrades, technological innovation and commercial successes, driving significant step changes in business performance.
“We’re finally out of start-up mode; we have established products, long-term commercial partners, scale, technical capability and resilience, some incredible product plans, and we’re bringing in industry experience and skills. And this is having a major positive impact on business performance.”
Investing in the Product
To be successful in this highly competitive igaming space, it is critical that your games meet the ever-increasing expectations of players and deliver a high quality gaming experience. According to Erez, “Our focus is on forever investing in the quality and security of our products; the gaming experience, our promotion toolbox, and our backoffice capabilities. It’s a continual process. “
Accordingly, our live dealer Blackjack and Baccarat games had the biggest upgrades in their history in 2023.
In June, we launched the first game with the new, super-advanced user-interface: live Blackjack. Now optimised for mobile portrait-mode, it had a clearer and more visually-appealing layout, thumb-friendly action buttons and even emojis so you can share your mood with fellow players.
Our live Baccarat upgrade followed in August with the same new slick UI and mobile-first features of Blackjack making it the most playable game available. Gameplay is enhanced further with automated dual-camera switching for the best ever view of the game.
September also saw us up our land-based game with the addition of another Dual-play Roulette game streamed live from the casino floor. Oracle Blaze Roulette is about as authentic as you can get, for both land-based casino lovers and casino operators wanting to offer more choice to players.
And we’ve absolutely not finished – just the opposite: in 2024 our premier game live European Roulette gets the upgrade treatment, and we also have a few more surprises in the works.
Enriching our offering
Our LuckyConnect content aggregation API solution is a unique offering to casino operators, as a stand-alone aggregator or in tandem with LuckyStreak’s live games, through the same API. It has a rich library of leading games providers and over 4000 high quality games.
Early in the year we announced the addition of Provably-Fair instant and crash-games provider Turbo Games. Then in Q4 we had the double boost with both renowned games provider Red Rake Gaming and relatively new studio Lucky Monaco joining the fold.
And most recently, the impressive mobile-first portfolio of PG Soft games was added to our library, boosting our offering further. The addition of these top-tier gaming providers reinforces the confidence of our customers that LuckyConnect is a premium content aggregator.
2024 will be even bigger still, with increases in our capability and capacity to bring on more first-class content providers and greater variety of games.
Technological Innovation and Security
Capacity, reliability and security are fundamental to the enjoyment of our players and confidence of our customers.
A high-quality and uninterrupted user experience is critical to success. In 2023 we further bolstered our platform security to the highest level. This work never steps and may go unnoticed but we couldn’t succeed without it, and we are in a stronger and more secure position than we ever have been.
Our microservices technology supports rapid scalability and deployment, and ensures maximum reliability and resilience of our architecture whatever the speed of growth. And we have invested further in the security of our infrastructure to give our customers and partners total peace-of-mind from ever-present online threats.
We are also very advanced in our rollout of super-high definition 1080p streaming across all our live games, to give our players the very best user experience. And whether they have ultra-fast broadband, or using mobile data in a remote place, our technology instantly adapts to the user’s connectivity rates for the very best video streaming.
In December we launched support of sweepstake and social casino currencies, to enable the growing sector of iGaming to bring our live games and aggregated content to their players, in exactly the same way as FIAT and cryptocurrencies.
Commercial Success
In 2023 we saw the number of casino operator customers we serve nearly double: up 92% year-over-year. Among the new customers joining the LuckyStreak family in 2023 were the fast-growing igaming platform provider Reevo, and Daintree the sports and casino gaming service provider. And in Q4 were partnered with Sweepium, the sweepstake platform and casino aggregator, and first customer to utilise our new sweepstake currency capabilities.
Adding Playson to the providers that Pronet Gaming take from LuckyConnect was also a notable success.
Rory Kimber joined LuckyStreak as Commercial Director in July with a brief to grow our customer base and our LuckyConnect business. Rory’s CV includes senior roles at NetEnt, Red Tiger and 1X2, and a wide network of commercial relationships in the industry. He is the second senior hire after Mark O’Donnell joined as Head of Marketing in November 2022.
The Proof is in The Pudding
2023 was a milestone year for LuckyStreak. We’ve seen all key gaming metrics grow materially over the year:
· The number of bets placed across our LuckyLive and LuckyConnect games was up a staggering 146% over the previous 12 months
· And the total value of bets placed climbed 55%
· Doubling GGR from all gaming activities – up 105%
· Gross player volumes increased by 93%
· Average stake per bet on live games was up 12%, and by 30% on LuckyConnect
· As well as through organic growth, volumes were boosted by a near-doubling in online casino customer numbers (+92%)
Ady comments: “It’s extremely gratifying that the progress and investment we made in 2023, in terms of product launches, technological development and commercial wins, have translated to one of the most successful years in our history. The metrics all tell a very strong growth story, but one we cannot put a number on is the effort and attitude of our people which is tremendous, and I’m truly grateful for everyone’s contribution“
“The challenge for 2024 is to continue that upswing; it’s a hard act to follow and we are on plan and have high expectations for this year”.

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Drafted.gg Achieves ESIC Gold Standard Accreditation, Joining a Distinguished List of Esports Betting Content Providers
The Esports Integrity Commission (ESIC) today admits Drafted.gg into the ESIC Gold Standard accreditation following an extensive on-site audit. This prestigious recognition underscores Drafted.gg’s unwavering commitment to integrity, fair play, and robust security measures in esports.
The ESIC Gold Standard for esports betting products represents one of the highest bars in esports betting product compliance and integrity best practices. Fewer than a handful of organizations worldwide have demonstrated the advanced operational protocols, thorough oversight mechanisms, and consistent ethical standards necessary to pass the stringent requirements set by ESIC.
Achieving this level of accreditation signals an organization’s excellence in safeguarding against corruption, match manipulation, and unethical practices—all of which are critical to the continued growth and credibility of esports.
The comprehensive audit evaluated key areas essential to maintaining a fair and secure competitive environment. These areas included physical security, CCTV monitoring, communication device restrictions, referee oversight, and overall compliance with ESIC’s rigorous integrity program. Over the course of the audit, Drafted.gg demonstrated exceptional diligence, meticulous record-keeping, and a forward-thinking approach to maintaining the highest standards of transparency and fair play.
“Drafted.gg joins an elite circle of esports organizations that meet the exceptionally high bar of ESIC Gold Standard compliance,” said Ian Smith, Commissioner of ESIC. “Their rigorous approach to operational integrity meets the benchmark for best practices in esports. We welcome them into the ESIC Gold Standard for Betting Products category.”
The ESIC Gold Standard accreditation highlights Drafted.gg’s robust systems for upholding best practices within esports. From comprehensive background checks and secure access controls to high-quality production techniques, Drafted.gg exemplifies what is possible when an organization aligns every aspect of its operations with the principles of fair competition and ethical conduct. This accreditation also reinforces the integrity of Drafted.gg’s esports content—made available to operators through its partnership with Oddin.gg—helping sportsbooks access compliant, high-quality content for esports betting.
A representative from Drafted.gg remarked: “The entire management team at Drafted.gg is excited about this milestone, as passing ESIC’s Gold Standard audit validates the rigorous integrity measures built into Drafted.gg from day one. From match oversight to data security, Drafted.gg’s operations are designed to meet the highest standards in compliance. This accreditation is not just a milestone—it’s a statement of the company’s ongoing commitment to fair competition and trust in esports.”
The post Drafted.gg Achieves ESIC Gold Standard Accreditation, Joining a Distinguished List of Esports Betting Content Providers appeared first on European Gaming Industry News.
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FBM Foundation brings hope, joy and essential aid to National Children’s Hospital
Bringing hope, joy and essential resources to children and families in need was the main purpose behind the FBM Foundation’s last initiative, in partnership with the National Children’s Hospital and Malasakit Center, on March 10th.
The social responsibility project of the FBM Group hosted a donation campaign delivering toys, school supplies, grocery essentials and critical medical equipment to improve the hospital’s services and bring comfort and joy to over 100 families.
The FBM Foundation aimed to make a meaningful impact on the operations of the National Children’s Hospital and the well-being of its patients. In response, employees from NTT and MEMO generously donated toys, art supplies, school supplies, baby wipes, clothing, and diapers. These contributions brought comfort and joy to young patients undergoing treatment at the hospital.
With the participation of 12 committed volunteers, this initiative counted with the direct involvement of Pepe Costa, FBM Foundation Representative, along with the celebrities Papa Jackson, Giselle Sanchez, and Daniel Matsunaga, who invested their time to bring a different enthusiasm to the day of these children.
Beyond the meaningful gifts, the FBM Foundation also provided critical medical equipment and supplies, such as gauze pads, underpads, wheelchairs, oxygen tanks, ECG machines, infusion pumps, nebulizers, and a vein locator apparatus. To complete the efforts of this donation campaign, the project delivered grocery essentials to 100 families facing medical challenges, offering much-needed support during difficult times.
Part of this initiative was possible by the funds raised from the Keepy-Uppy Charity Challenge during ICE Barcelona 2025. FBMDS not only showcased its latest iGaming innovations at the tradeshow but also turned visitor engagement into a tangible real-world impact. The Keepy-Uppy Charity Challenge successfully transformed participation into crucial donations, directly supporting vulnerable individuals through this important project at the National Children’s Hospital.
By combining the effects of these solidarity gestures, the FBM Foundation expects to improve the patient’s health care and enhance the hospital’s medical services. This initiative stands as a testament to the power of collective compassion by joining the dedication of 12 committed volunteers to the unwavering support of the FBM Foundation partners.
FBM Foundation continues its mission to create a lasting impact by promoting growth and well-being in communities around the world. Visit fbmfoundation.org to learn how you can help the project make a difference.
The post FBM Foundation brings hope, joy and essential aid to National Children’s Hospital appeared first on European Gaming Industry News.
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London Waterfront Experience unveiled for iGB L!VE
iGB L!VE organisers have unveiled designs illustrating the stunning new waterfront social and business networking feature which will be launched at July’s edition, the first to be held in London.
Situated adjacent to the historic Royal Docks, the London Waterfront Experience will involve an iGB L!VE take-over of the Waterfront Street Kitchen and Bar part of ExCeL’s ‘Immerse LDN’ Dock Edge entertainment district. It will include a series of entertainment activations including a centrepiece barge which will be moored at the edge of the dock.
Heralding the exciting new feature which represents a celebration of iGB L!VE’s relocation to London, Global Portfolio Director Naomi Barton said: “ With London’s July sun shining and temperatures reaching the mid-twenties, iGB L!VE’s Waterfront Experience will serve as a dynamic networking and social space. Open throughout the show it will provide a vibrant London-inspired ‘twist’ on the social and business opportunities that the industry loves about iGB L!VE.”
She added: “The London Waterfront Experience will enhance iGB L!VE’s unique chemistry and help deliver another world class event with all elements of the igaming industry ecosystem coming together in a city which is widely regarded as being the heart of the igaming industry.
“iGB L!VE 2025 will deliver unparalleled business opportunities with attendees having free access to the sector’s most influential brands and igaming professionals, occupying over 22,000 sqm of cutting-edge innovation and inspiration.”
iGB L!VE’s relocation to London will enable the event brand to continue its upward trajectory and achieve an ambitious four-year plan targeting 30,000 visitors and 550+ exhibitors/sponsors by 2028.
The post London Waterfront Experience unveiled for iGB L!VE appeared first on European Gaming Industry News.
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