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Odeeo Launches First Publisher Portal for In-Game Audio Ad Monetization

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The new Publisher Portal gives full control over ad placement, advanced targeting options and detailed analytics to track performance in real-time

Odeeo, the leading in-game audio advertising platform has today launched its new Publisher Portal, which gives games publishers access to industry-first comprehensive features such as analytics and reporting tools previously only available for traditional display and video ads including impressions, revenue and engagement rates.

Previously across the in-game audio ad industry, publishers had limited control over ad placements and measurement, which could be a slow and manual process. Running in beta for over three months, the Odeeo Publisher Portal has been rapidly adopted by clients, giving them new insights into performance and helping them refine their monetization strategies.

Improved Ad Management, Insights and Monetization

By streamlining the management of audio ads and providing insights into audiences, inventory and performance, the Odeeo Publisher Portal can identify untapped ad monetization revenue streams. The simplification of ad management allows publishers to spend more time focused on their game experience.

Early beta testers of the Odeeo Publisher Portal highlight the greater control over their monetization strategy and, as a result, improved ad performance, its user-friendly interface, advanced analytics and customizable ad placements.

“The interface appears bright and user-friendly; very impressive,” the Business Development Executive for Puzzle Studio, Thoa Hua, said. “We can monitor the necessary metrics on the portal by utilizing useful dimensions and filters. We can also compare monetization metrics quickly as well as clearly. What I appreciate the most is its significant support in switching app modes between ‘test’ and ‘production’.”

“We are 100% committed to driving innovation and success for our customers in in-game audio ads globally,” the Chief Executive Officer for Odeeo, Amit Monheit (pictured), said. “Odeeo ensures publishers have exactly what they need to maximize revenue potential and our partner list is growing all the time with international leaders like Global, AdsWizz and Azerion and regional experts like AnyEver in Germany and Otonal in Japan to ensure publishers can maximize their revenue from in-game audio.

“There’s always more to come with Odeeo and we aren’t stopping here. We plan to introduce new features and capabilities to further improve publishers’ ability to monetize their games even more effectively including expanding targeting options, improving analytics tools and integrating more demand resources into the system to provide publishers with even more ways to monetize their games.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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AI-Powered Gamification Arrives on Vegangster Platform via Smartico

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iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.

The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.

“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.

Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.

“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

About Smartico

Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.

The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.

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1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest

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Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.

On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.

As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.

Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.

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Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck

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Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.

In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at SlotsjudgePantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.

Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.

The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.

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