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Genius Sports Chosen as Successful Bidder for Exclusive Football DataCo Betting Rights Through 2029

George Miller
March 14, 2024
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Genius Sports Chosen as Successful Bidder for Exclusive Football DataCo Betting Rights Through 2029
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Genius Sports Limited and Football DataCo, the data rights holder of English and Scottish football, have entered into an exclusive period of negotiation to extend their official betting data partnership.

The agreement remains subject to contract and approval of the Leagues and their respective Clubs.

Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from the English Premier League (EPL), English Football League (EFL) and Scottish Professional Football League (SPFL) to the global sports betting industry. The current rights agreement runs until the end of the 2024-2025 season with the new rights cycle being 2025-2029.

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

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