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BetMGM UK Sponsors County Hurdle to Kick Off Exciting New Partnership with the Jockey Club
BetMGM UK has announced as the new sponsor of the County Hurdle, the £100,000 Premier Handicap staged over an extended two miles on the fourth and final day of The Cheltenham Festival next week (Gold Cup Day, Friday 15th March).
The first County Hurdle was run in 1920 and won by Trespasser. Willie Mullins, The Cheltenham Festival’s most successful trainer with 94 winners, landed the contest for a record sixth time in 2022 with State Man. Last year saw trainer Dan Skelton enjoy his fourth County Hurdle triumph courtesy of 33-1 chance Faivoir. It is a race which frequently attracts a maximum field (currently 26 runners).
In an exciting new partnership, BetMGM, the premium online betting and gaming brand, will be an Official Betting Partner of The Jockey Club and have its name attached to a number of flagship races and racedays at Jockey Club Racecourses.
In addition to the BetMGM County Hurdle, these will also include the Grade Two Haldon Gold Cup (Exeter) and Grade Two Elite Hurdle (Wincanton), which both take place during The West Country Weekend in November, as well as races during Cheltenham’s Christmas Meeting in December.
In BetMGM’s brilliant new Cheltenham Festival TV advert, Hollywood star Chris Rock says: “At BetMGM we know how to put on a show. Welcome to Fabulous Cheltenham – this is the greatest show on earth, Vegas style. Get ready to roar. Bet £10 and get £60 in free bets. This is the golden era of the Cheltenham Festival. BetMGM – It’s Showtime!”
Commenting ahead of the Cheltenham Festival, Sam Behar, UK Director at BetMGM, said: “We are thrilled to sponsor the County Hurdle. This is the brand’s first Festival and we’ve marked it in the best possible way. We’re dedicated to providing an entertaining betting experience for racing fans across the country, and have undoubtedly gone the extra mile in giving customers market leading offers.”
Acting Director of Partnerships at The Jockey Club, Matt Powell, said: “We are delighted to announce this new partnership and what better way to start it off than with the BetMGM County Hurdle, one of the most competitive contests staged during The Cheltenham Festival. This is very much the start of what we expect to be a strong and enduring partnership between BetMGM and The Jockey Club.”
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Spinomenal marks the start of the holiday season with Majestic Santa
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Leading iGaming content provider Spinomenal has unwrapped its new title Majestic Santa, signalling the start of the festive season.
Spinomenal’s festive-inspired treat is a 5×3 slot that is bursting with Christmas imagery including red stockings, gingerbread men, and glistening golden bells. The reels are beautifully presented within a golden frame amongst snow-covered rooftops, softly glowing windows, candles, and lanterns. A festive, homely soundtrack wraps players snugly into the action as they look to win.
Unwrapping three Christmas wreaths will take players into the Free Spins game. Before the round begins, players spin the Wheel of Fortune to determine both the number of free spins (between 10 and 40) and the symbol that will double during the feature.
Majestic Santa’s bonus feature is triggered when three luxurious gold ribboned presents appear on screen. Players are given three spins to start, and the goal is to complete the metre by collecting Scattered winning symbols.
One segment of the metre is completed with five present symbols and players can win extra spins when they find a +1 symbol. Once the spins end there will be the final payout calculated by the final filled metre cell.
Majestic Santa also includes Stacked Wilds, where Wild symbols can land during spins to elevate the chances of a festive win. In the base game, only Double Symbols can be triggered — transforming all symbols into their double form for even greater payout potential.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Santa is an ode to the magic of the holiday season. Its warming visuals and festive soundtrack perfectly complement the excitement of Stacked Wilds and Double Symbols, delivering unmistakable Christmas cheer and plenty of chances to win.”
The post Spinomenal marks the start of the holiday season with Majestic Santa appeared first on European Gaming Industry News.
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Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins
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Million Games is bringing festive mayhem to the iGaming world with the launch of Rudolph’s Gone Rogue, a fast-paced Christmas slot where Santa’s most famous reindeer takes centre stage in a runaway holiday adventure.
In this 5×3, 20-payline slot, Rudolph bolts into the night sky, dragging the rest of the herd with him and leaving a trail of chaos in his wake. Gifts, sleigh parts, and enchanted carrots scatter across the snowy reels, while the gameplay erupts with Wild Multipliers, Free Spins, and random Wild drops. With an RTP of 96.37% and a maximum win of 2,500x the bet, Rudolph’s Gone Rogue delivers a festive mix of charm, speed, and rewarding volatility.
Features that Drive the Frenzy
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Rogue Reindeer Free Spins: Triggered by 3 Rudolph Bonus symbols, the reels light up under aurora skies as reindeer charge across the screen, dropping extra Wilds and activating Wild Multipliers.
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Snowflake Wilds: Substitutes for all regular symbols to complete wins.
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Wild Multipliers: Multipliers of 2x, 5x, 10x, or 20x add explosive payout potential.
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Extra Wilds: During Free Spins, Rudolph and the herd scatter 1 or 2 extra Wilds on the same reel, creating chaotic, high-energy gameplay.
“Rudolph’s Gone Rogue is all about capturing the wild side of Christmas,” said Thomas Nimstad, CEO of Million Games. “It’s playful, fast, and packed with features that keep players on edge with every spin. We wanted to create a holiday slot that feels unpredictable and fun while still delivering strong replay value for operators.”
With its bold design, electrifying Free Spins, and chaotic mechanics, Rudolph’s Gone Rogue offers a unique seasonal addition to operator lobbies, built to capture attention and drive engagement throughout the holidays.
Rudolph’s Gone Rogue is now available across all Million Games partner platforms.
The post Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins appeared first on European Gaming Industry News.
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ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth
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ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth
– VP of Growth, Global Sales Director and Head of Technical Compliance recruited
– Additions bring experience from Evolution, Pragmatic Play and Kiron
– Jackpot provider aiming to build on momentum after breakout year
ThrillTech, the global leader in side-bet jackpot technology for iGaming operators and game studios, has strengthened its senior team as it looks to build on a period of “explosive” growth.
Xavier Besseau has been appointed VP of Growth, making the switch from Kiron Interactive. Xavier has more than a decade of experience in iGaming, with previous roles at Sportradar, TrueLayer and Gaming Innovation Group.
Nemanja Grujicic has also joined the commercial team as ThrillTech’s Global Sales Director. Grujicic was most recently head of account management at slots provider Popiplay and was previously in a similar role at Pragmatic Play.
Also joining the ThrillTech team is Rocio Mata, who arrives as the new Head of Technical Compliance. Mata spent more than 10 years with Evolution, most recently as Senior Technical Compliance.
Collectively, the new arrivals bring deep expertise across commercial strategy, compliance and growth acceleration – all core pillars of ThrillTech’s next phase.
Founded in 2023, ThrillTech has enjoyed a successful 2025 and now employs 15 people, working remotely and in offices in Cyprus and Malta.
ThrillTech helps amplify player experiences while boosting GGR for partners with its unique ThrillPots and ThrillDrops products and is now licensed and certified in 10 jurisdictions.
Benjamin Bradtke, co-founder at ThrillTech, said: “A huge indicator that a company is doing well is its ability to attract and retain the brightest minds in the industry, and I am so pleased to say that the three new hires we’ve welcomed across Q4 are an incredible asset to ThrillTech.
“This has been a genuine breakout year for us. We’ve seen explosive growth across our product lines, expanded into new jurisdictions and secured partnerships with operators who are embracing a more creative approach to jackpots and player engagement.
“Bringing Xavier, Nemanja and Rocio into the business now is very deliberate – they’re here to help us accelerate that momentum through the final stretch of 2025 and propel us into an even stronger 2026.”
The post ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth appeared first on European Gaming Industry News.
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