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Heaven Media acquires events platform Endix

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Heaven Media, a leading creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform where brands can engage with gaming audiences globally.

Founded by Nikos Perifanis in 2019, Endix offers a fully-digital and immersive experience for both the gaming industry and gamers, providing an online space where they can enjoy all the perks of gaming exhibitions.

Endix elevates interactions between brands and gaming audiences by providing accessible digital gaming expos to anyone with an internet connection. Initially developed to host its own indie game events, Endix will bolster Heaven’s already extensive events offering, bringing a new vertical of digital opportunities.

Heaven Media acquires events platform Endix

This new collaboration will see Heaven and Endix level up the digital event experience on a global scale

Cambridgeshire, March 12, 2024 – Heaven Media, a leading creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform where brands can engage with gaming audiences globally.

Founded by Nikos Perifanis in 2019, Endix offers a fully-digital and immersive experience for both the gaming industry and gamers, providing an online space where they can enjoy all the perks of gaming exhibitions.

Endix elevates interactions between brands and gaming audiences by providing accessible digital gaming expos to anyone with an internet connection. Initially developed to host its own indie game events, Endix will bolster Heaven’s already extensive events offering, bringing a new vertical of digital opportunities.

A walkway with lights on itDescription automatically generated with medium confidence

Leveraging Unreal Engine, Endix creates an incredibly realistic city where the event is hosted. Gamers can create and customise their own avatar and meet up with their friends before exploring the city and all that’s on offer. In addition to visiting the exhibition center and experiencing booths like never before, attendees can play games that are being showcased in real time.

Alongside its use of Unreal Engine development, Endix also uses scalable technologies offered by Amazon Web Services so that sessions can be scaled up or down depending on the needs of each brand, whilst ensuring gamers have a seamless experience.

Nikos Perifanis, founder of Endix, said: “Endix’s vision has always been about providing an accessible experience for gamers to enjoy the perks of a physical event in a digital world, where physical limitations are removed. We have been able to bring that to life through our own events and now we can take it to the next level.

“Heaven Media has an extensive offering and decades of experience in the events space, so I’m thrilled to work with the team to build upon their events service and bring even more value to their clients.”

Brands across all industries can use Endix to create digital activations for gamers to experience their products in an immersive and adjustable game environment.

With Endix, brands can:

Be accessible: Everyone has the opportunity to attend, connect and engage without physical restrictions and geographical boundaries.
Eliminate physical restrictions: Creativity has no limits in Endix. Clients can create branded digital activations and immersive experiences to engage with fans.
Be authentic: Sell authentic brand activations worldwide by targeting audiences such as Gen Z and Gen Alpha directly, with opportunities to build a loyal audience in environments they are familiar with.
Be bold: Create a fully branded gamified world that speaks directly to gamers’ hearts.
Direct conversions: Using integrations and URLs, brands can redirect users to preferred pages and systems.
Advertise more: Brands can communicate their products and services in an environment where gamers are less ad-resistant and more curious to explore.
To date, Endix has hosted its own three-day virtual event that included 17 explorable booths, ten of which featured game demos, and ten esports stands.

Mark Reed, founder and managing director of Heaven Media, added: “Heaven Media has been supporting brands in the events space for two decades, creating memorable experiences and helping to deliver exciting activations at events like Gamescom, GDC and PAX.

“Endix was built to give gamers something that feels natural, whilst providing the features and experiences you would expect from Unreal. A huge amount of thought and planning has gone into giving an event-like experience that is as good as, or better than, a Gamescom or PAX.

“We all love to play demos (without the queues), see unique video content, enter competitions and get free merch. Imagine being able to do that in the comfort of your home? Well with Endix, you can.”

Heaven Media’s success in the events space, combined with Endix’s vision to create an accessible experience for all gamers, opens up a new realm of possibilities for brands.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge

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ComeOn Group is excited to announce a groundbreaking addition to its Nordic Ruby Lounge portfolio: the launch of the industry’s first dedicated 7-Seat live casino Bet Stacker Blackjack.

Together with partner Evolution, this innovative live casino experience reinforces ComeOn Group’s commitment to delivering premium, player-centric gaming to its audience. Bet Stacker Blackjack joins an already solid lineup in the Nordic Ruby Lounge, which includes Native-Speaking Swedish Classic Blackjack and Free Bet Blackjack, further enhancing the diverse and immersive options available to players.

Greg Kett, Director of Casino at ComeOn Group, said: “The launch of Bet Stacker Blackjack marks another milestone in our mission to bring innovative and high-quality gaming experiences to our players. We are proud to continuously push the boundaries of live casino entertainment and set new industry standards.”

The Nordic Ruby Lounge is part of ComeOn Group’s prestigious Ruby Lounge portfolio, which debuted in early 2022 with a strong commitment to premium, safe, and exclusive entertainment. Designed as a “brand within a brand”, the Ruby Lounge live casino studio delivers an immersive experience, featuring expertly hosted Blackjack and Roulette tables by ComeOn’s dedicated live dealers.

With its tailored and personalised approach, the Nordic Ruby Lounge stands out as a truly one-of-a-kind live casino offering, setting new benchmarks in the industry. As live casino gaming remains a strategic focus for ComeOn Group, the launch of Nordic Ruby Lounge marks a significant milestone in the company’s ongoing growth and innovation efforts.

 

The post ComeOn Group unveils new live casino innovation with industry-first 7-seat Blackjack tables for its branded Nordic Ruby Lounge appeared first on European Gaming Industry News.

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Shochiku Ventures (Shochiku Group) Launches $100K Game Accelerator

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Shochiku Ventures, the CVC arm of Shochiku Group, a cornerstone of Japanese entertainment for over 125 years, is launching the Shochiku Game Accelerator 2025, which will offer startups up to $100,000 USD.

The accelerator’s funding is available to startups providing game-enhancing technologies such as middleware, SaaS, and infrastructure. This funding is not for game development itself but for services that improve existing games.

Building on Shochiku’s recent indie game publishing success (e.g., MiSide – 80,000+ Overwhelmingly Positive Steam reviews), the program focuses on Proof of Concept (PoC) development, leveraging Shochiku’s existing game titles. Selected companies will receive funding, a trip to Tokyo, and access to top Japanese VCs, publishers, and partners.

Key Details:

  • Funding: Up to $100,000 (USD) per selected company (non-equity)
  • Focus: Game-enhancing technologies (middleware, SaaS, infrastructure – not game development)
  • Opportunity: PoC development with Shochiku titles, Japan market entry/expansion, networking with key industry players.
  • Backed By: Shochiku Ventures, part of the historic Shochiku Group.
  • Application Deadline: May 19, 2025 (11:59 PM JST)

The full press lelease below:

The post Shochiku Ventures (Shochiku Group) Launches $100K Game Accelerator appeared first on European Gaming Industry News.

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XSOLLA RELEASES Q1 2025 REPORT ON THE FUTURE OF GLOBAL GAMING AND GAME DEVELOPMENT: ANALYSIS OF METRICS AND EMERGING TRENDS

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Key Topics Include the Global Gaming Market, Mobile Monetization Trends, Player Engagement Led by Gen Z and Gen Alpha, and Rising Investments Tools and Platforms

Xsolla, a leading global video game commerce company, proudly announces the release of the Q1 2025 Edition of “The Xsolla Report: The State of Play.” This detailed report provides crucial insights, trends, and opportunities shaping the gaming landscape, empowering industry professionals to adapt and thrive in today’s rapidly changing market.

The Q1 2025 Edition focuses on the rapid growth of the global gaming market, which is expected to reach $522.5 billion in 2025 and expand at a 7.25% Compound Annual Growth Rate (CAGR), hitting $691.3 billion by 2029. The United States, poised to generate the largest revenue share for mobile games, will further solidify its position as the world’s top gaming market, contributing approximately $141 billion to the total revenue. This surge is driven mainly by the continued rise of mobile gaming, fueled by increasing smartphone adoption, advancing technology, and a more connected global market. The mobile gaming market is expected to accelerate at a compound annual growth rate (CAGR) of 11.3%, with 9.9% growth projected for 2025 alone.

The report also highlights shifting player engagement trends, with Gen Z and Gen Alpha leading. These digital-native generations are redefining the gaming landscape by gravitating toward interactive, socially connected, and player-generated content. Platforms like Twitch and YouTube fuel deeper community interactions, solidifying gaming as not just entertainment but as a social and cultural force.

Technological advancements continue to shape the industry, with AI and cloud gaming at the forefront of innovation. Cloud gaming, projected to generate $25.3 billion by 2029, is breaking accessibility barriers by enabling high-performance, device-agnostic streaming. Meanwhile, AI is revolutionizing game development, optimizing workflows, and creating personalized player experiences boosting engagement and retention. As the gaming sector rapidly evolves, industry leaders such as Activision Blizzard, NVIDIA, and Microsoft are positioning themselves at the forefront of innovation, driving investment and expansion across cloud gaming, AI, and new monetization models.

“The convergence of AI and cloud gaming is revolutionizing the industry, making high-quality gaming experiences more immersive, scalable, and accessible than ever before,” said Chris Hewish, Chief Strategy Officer at Xsolla. “AI is streamlining development and enhancing player engagement, while cloud gaming is removing hardware barriers, allowing more players to connect seamlessly while providing alternative payment models like pay-as-you-go for users. This technological shift isn’t just shaping the future – it’s defining it.”

In addition to these findings, the report also highlights a defining trend shaping the industry: the democratization of game development, which is paving the way for social impact gaming. With game development tools increasingly accessible, a new generation of change makers is emerging—young creators leveraging gaming to address community challenges and drive meaningful social engagement.

The full report outlines the current trends and strategic opportunities in the global gaming market, offering invaluable insights for developers and industry stakeholders.

For more information and to access the Q1 2025 Edition of “The Xsolla Report: The State of Play,” visit: xsolla.pro/txrq125

 

The post XSOLLA RELEASES Q1 2025 REPORT ON THE FUTURE OF GLOBAL GAMING AND GAME DEVELOPMENT: ANALYSIS OF METRICS AND EMERGING TRENDS appeared first on European Gaming Industry News.

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