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Heaven Media acquires events platform Endix

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Heaven Media, a leading creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform where brands can engage with gaming audiences globally.

Founded by Nikos Perifanis in 2019, Endix offers a fully-digital and immersive experience for both the gaming industry and gamers, providing an online space where they can enjoy all the perks of gaming exhibitions.

Endix elevates interactions between brands and gaming audiences by providing accessible digital gaming expos to anyone with an internet connection. Initially developed to host its own indie game events, Endix will bolster Heaven’s already extensive events offering, bringing a new vertical of digital opportunities.

Heaven Media acquires events platform Endix

This new collaboration will see Heaven and Endix level up the digital event experience on a global scale

Cambridgeshire, March 12, 2024 – Heaven Media, a leading creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform where brands can engage with gaming audiences globally.

Founded by Nikos Perifanis in 2019, Endix offers a fully-digital and immersive experience for both the gaming industry and gamers, providing an online space where they can enjoy all the perks of gaming exhibitions.

Endix elevates interactions between brands and gaming audiences by providing accessible digital gaming expos to anyone with an internet connection. Initially developed to host its own indie game events, Endix will bolster Heaven’s already extensive events offering, bringing a new vertical of digital opportunities.

A walkway with lights on itDescription automatically generated with medium confidence

Leveraging Unreal Engine, Endix creates an incredibly realistic city where the event is hosted. Gamers can create and customise their own avatar and meet up with their friends before exploring the city and all that’s on offer. In addition to visiting the exhibition center and experiencing booths like never before, attendees can play games that are being showcased in real time.

Alongside its use of Unreal Engine development, Endix also uses scalable technologies offered by Amazon Web Services so that sessions can be scaled up or down depending on the needs of each brand, whilst ensuring gamers have a seamless experience.

Nikos Perifanis, founder of Endix, said: “Endix’s vision has always been about providing an accessible experience for gamers to enjoy the perks of a physical event in a digital world, where physical limitations are removed. We have been able to bring that to life through our own events and now we can take it to the next level.

“Heaven Media has an extensive offering and decades of experience in the events space, so I’m thrilled to work with the team to build upon their events service and bring even more value to their clients.”

Brands across all industries can use Endix to create digital activations for gamers to experience their products in an immersive and adjustable game environment.

With Endix, brands can:

Be accessible: Everyone has the opportunity to attend, connect and engage without physical restrictions and geographical boundaries.
Eliminate physical restrictions: Creativity has no limits in Endix. Clients can create branded digital activations and immersive experiences to engage with fans.
Be authentic: Sell authentic brand activations worldwide by targeting audiences such as Gen Z and Gen Alpha directly, with opportunities to build a loyal audience in environments they are familiar with.
Be bold: Create a fully branded gamified world that speaks directly to gamers’ hearts.
Direct conversions: Using integrations and URLs, brands can redirect users to preferred pages and systems.
Advertise more: Brands can communicate their products and services in an environment where gamers are less ad-resistant and more curious to explore.
To date, Endix has hosted its own three-day virtual event that included 17 explorable booths, ten of which featured game demos, and ten esports stands.

Mark Reed, founder and managing director of Heaven Media, added: “Heaven Media has been supporting brands in the events space for two decades, creating memorable experiences and helping to deliver exciting activations at events like Gamescom, GDC and PAX.

“Endix was built to give gamers something that feels natural, whilst providing the features and experiences you would expect from Unreal. A huge amount of thought and planning has gone into giving an event-like experience that is as good as, or better than, a Gamescom or PAX.

“We all love to play demos (without the queues), see unique video content, enter competitions and get free merch. Imagine being able to do that in the comfort of your home? Well with Endix, you can.”

Heaven Media’s success in the events space, combined with Endix’s vision to create an accessible experience for all gamers, opens up a new realm of possibilities for brands.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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DragonBet fires up its slots offering with Stakelogic games

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Stakelogic’s latest UK deal brings its full slot suite and Spin to Win jackpot feature to DragonBet players

Casino content provider Stakelogic has announced a new partnership with UK-facing sportsbook and casino operator DragonBet, bringing its extensive suite of slot titles to one of the UK’s most exciting independent brands. The integration, facilitated via Relax Gaming, further strengthens Stakelogic’s presence in the UK and adds a high-performance slot offering to Dragon Bet’s growing casino vertical.

As part of the deal, Dragon Bet players will now have access to Stakelogic’s complete slot portfolio, headlined by recent top performers including Wrath of Zeus ClusterBreaker and Kraken’s Catch, alongside classic-style fruit games and modern video slots packed with advanced mechanics.

Also included in the rollout is Spin to Win, Stakelogic’s pioneering progressive jackpot system. Built to deliver real-money wins directly from within the base slot game, Spin to Win randomly selects a player and transports them to a live jackpot wheel – injecting gameplay with the potential for an unexpected twist and big rewards.

Neil Tanti, Head of Sales at Stakelogic, said: “Dragon Bet is a standout brand in the UK betting scene, with strong local roots and big ambitions. We’re thrilled to bring our full slot portfolio to their players and to support their casino growth strategy with content built for engagement and performance. Spin to Win is a great example of how we’re pushing the boundaries of what a slot experience can be.”

Daniel Falvey, Casino Manager at Dragon Bet, added: “At DragonBet, we’re committed to offering something fresh, exciting, and truly engaging for our players. Stakelogic fits that bill perfectly. With innovative, fast-paced slots and unique features like their Spin to Win progressive jackpots, they bring a dynamic new edge to our offering that we’re confident our players will love.”

The post DragonBet fires up its slots offering with Stakelogic games appeared first on European Gaming Industry News.

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Xtremepush Confirms €12m Financing by AshGrove Capital

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Xtremepush, a market leader of CRM and gamification powered by AI, has announced today that it has received €12m in new funding from its long-term investment partner, AshGrove Capital. 

The European capital solutions provider, which specialises in B2B software companies, has issued a flexible debt facility to Xtremepush, which will allow a scaling up of its ambitious growth and acquisition strategies. In addition, it will cement Xtremepush’s market-leading position as a unified CRM and gamification software platform while also advancing its footprint in regulated verticals such as financial services, e-commerce, and publishing.

Xtremepush’s next growth phase, set to be expedited by this latest funding, will see it scale up its operations in multiple regulated markets. This will allow Xtremepush, with Ashgrove’s support, to continue its investment in industry leading R&D, explore new opportunities in other verticals, expand its global market footprint, and power its acquisition strategy complementary to its existing model. The CRM experts hold a five-year investment relationship with AshGrove Capital and this funding round gives a strong approval of the trajectory of the Dublin-based firm, which also has private equity relationships with tech-focused Grafton Capital and Bettor Capital.

Tommy Kearns, CEO and co-founder at Xtremepush, said of the latest funding: “AshGrove Capital has been a hugely supportive partner over the last five years and this latest financing commitment will help us realise our ambitious growth strategy and will accelerate our acquisition plans in the very near future.

“Xtremepush has gone from strength to strength as a CRM and gamification leader in a short space of time, and this backing makes it a truly exciting time to push on following such a major vote of confidence in our technology, leadership, and business direction.”

Jonathon Ferguson, Co-Founder and Partner of AshGrove Capital, added: “Xtremepush are one of very few innovators in the CRM space, consistently raising the bar and demonstrating value to its partners, who inevitably continue their relationship for the long haul”.

“This latest investment is testament to our belief in their ambitious growth strategy, strong leadership, and robust organisation – one that empowers regulated businesses to deliver compliant, tailored communications at scale. With this new commitment, we’re ready to facilitate the next step of the Xtremepush journey and help the firm scale to become a leader in CRM across various regulated sectors.“

The post Xtremepush Confirms €12m Financing by AshGrove Capital appeared first on European Gaming Industry News.

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BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification

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Rapidly expanding content provider shows commitment to responsible gambling in Italy ahead of SiGMA Rome

Popular iGaming content provider BGaming solidifies its position in Italy with a refreshed game classification system and a new local social initiative. As part of its growing commitment to the Italian market, BGaming has made a significant financial contribution to San Patrignano, a local non-profit organisation supporting people struggling with gambling and other addictions. The donation will help fund the community’s recovery programme dedicated to the rehabilitation of people with gambling addiction, reinforcing BGaming’s focus on responsible gaming and customer well-being.

San Patrignano’s long-standing rehabilitation programme helps individuals rebuild their lives through professional guidance, education, and strong community support for both participants and their families.

This initiative follows BGaming’s recent acquisition of a licence in Italy in March 2025, highlighting the company’s ongoing efforts to build a sustainable and socially responsible presence in the region.

Alongside its social commitment, BGaming has also introduced a new classification of its gaming portfolio, designed to reflect the studio’s diverse and player-oriented approach. The refreshed structure divides its titles into three key categories: Casual, Classic, and Entertainment.

The Casual category features fast, easy-to-play titles that typically provide shorter playing sessions and high engagement rates. Top performers in this category include hits like Aviamasters, Plinko, Plinko 2, Balloon Mania, Golden Piñata Hold & Win, and Winter Fishing Club.

The Classic category includes more traditional slot games, featuring classic gameplay mechanics and low to medium volatility. Popular games in this category include Burning Chilli X, Hot Chilli Bells, Lady Wolf Moon, and Fruit Million.

Finally, there is the Entertainment category, featuring high-volatility games characterised by their advanced gameplay features, bonus buy options, and strong appeal to streamers. Headliners in this category include Snoop Dogg Dollars, Merge Up, Bonanza Billion, Aztec Cluster, Wild West Trueways, and the iconic Elvis Frog series.

Those interested in discussing what BGaming has to offer can visit the company at booth 2049 during SiGMA Rome, which takes place from November 3rd to 6th.

Olga Levshina, CCO at BGaming, said, “Italy is an incredibly important market for us, and we are proud to strengthen our presence here not only through innovative content but also through meaningful action. Our partnership with San Patrignano reflects BGaming’s belief that entertainment and responsibility must go hand in hand.

At the same time, the refreshed game classification provides both our partners and our players with more clarity on what to expect from each game. We are excited to showcase the diversity of BGaming products and meet potential partners at SiGMA Central Europe.”

The post BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification appeared first on European Gaming Industry News.

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