Latest News
Heaven Media acquires events platform Endix
Heaven Media, a leading creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform where brands can engage with gaming audiences globally.
Founded by Nikos Perifanis in 2019, Endix offers a fully-digital and immersive experience for both the gaming industry and gamers, providing an online space where they can enjoy all the perks of gaming exhibitions.
Endix elevates interactions between brands and gaming audiences by providing accessible digital gaming expos to anyone with an internet connection. Initially developed to host its own indie game events, Endix will bolster Heaven’s already extensive events offering, bringing a new vertical of digital opportunities.
Heaven Media acquires events platform Endix
This new collaboration will see Heaven and Endix level up the digital event experience on a global scale
Cambridgeshire, March 12, 2024 – Heaven Media, a leading creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform where brands can engage with gaming audiences globally.
Founded by Nikos Perifanis in 2019, Endix offers a fully-digital and immersive experience for both the gaming industry and gamers, providing an online space where they can enjoy all the perks of gaming exhibitions.
Endix elevates interactions between brands and gaming audiences by providing accessible digital gaming expos to anyone with an internet connection. Initially developed to host its own indie game events, Endix will bolster Heaven’s already extensive events offering, bringing a new vertical of digital opportunities.
A walkway with lights on itDescription automatically generated with medium confidence
Leveraging Unreal Engine, Endix creates an incredibly realistic city where the event is hosted. Gamers can create and customise their own avatar and meet up with their friends before exploring the city and all that’s on offer. In addition to visiting the exhibition center and experiencing booths like never before, attendees can play games that are being showcased in real time.
Alongside its use of Unreal Engine development, Endix also uses scalable technologies offered by Amazon Web Services so that sessions can be scaled up or down depending on the needs of each brand, whilst ensuring gamers have a seamless experience.
Nikos Perifanis, founder of Endix, said: “Endix’s vision has always been about providing an accessible experience for gamers to enjoy the perks of a physical event in a digital world, where physical limitations are removed. We have been able to bring that to life through our own events and now we can take it to the next level.
“Heaven Media has an extensive offering and decades of experience in the events space, so I’m thrilled to work with the team to build upon their events service and bring even more value to their clients.”
Brands across all industries can use Endix to create digital activations for gamers to experience their products in an immersive and adjustable game environment.
With Endix, brands can:
Be accessible: Everyone has the opportunity to attend, connect and engage without physical restrictions and geographical boundaries.
Eliminate physical restrictions: Creativity has no limits in Endix. Clients can create branded digital activations and immersive experiences to engage with fans.
Be authentic: Sell authentic brand activations worldwide by targeting audiences such as Gen Z and Gen Alpha directly, with opportunities to build a loyal audience in environments they are familiar with.
Be bold: Create a fully branded gamified world that speaks directly to gamers’ hearts.
Direct conversions: Using integrations and URLs, brands can redirect users to preferred pages and systems.
Advertise more: Brands can communicate their products and services in an environment where gamers are less ad-resistant and more curious to explore.
To date, Endix has hosted its own three-day virtual event that included 17 explorable booths, ten of which featured game demos, and ten esports stands.
Mark Reed, founder and managing director of Heaven Media, added: “Heaven Media has been supporting brands in the events space for two decades, creating memorable experiences and helping to deliver exciting activations at events like Gamescom, GDC and PAX.
“Endix was built to give gamers something that feels natural, whilst providing the features and experiences you would expect from Unreal. A huge amount of thought and planning has gone into giving an event-like experience that is as good as, or better than, a Gamescom or PAX.
“We all love to play demos (without the queues), see unique video content, enter competitions and get free merch. Imagine being able to do that in the comfort of your home? Well with Endix, you can.”
Heaven Media’s success in the events space, combined with Endix’s vision to create an accessible experience for all gamers, opens up a new realm of possibilities for brands.
Latest News
Spinomenal marks the start of the holiday season with Majestic Santa
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Leading iGaming content provider Spinomenal has unwrapped its new title Majestic Santa, signalling the start of the festive season.
Spinomenal’s festive-inspired treat is a 5×3 slot that is bursting with Christmas imagery including red stockings, gingerbread men, and glistening golden bells. The reels are beautifully presented within a golden frame amongst snow-covered rooftops, softly glowing windows, candles, and lanterns. A festive, homely soundtrack wraps players snugly into the action as they look to win.
Unwrapping three Christmas wreaths will take players into the Free Spins game. Before the round begins, players spin the Wheel of Fortune to determine both the number of free spins (between 10 and 40) and the symbol that will double during the feature.
Majestic Santa’s bonus feature is triggered when three luxurious gold ribboned presents appear on screen. Players are given three spins to start, and the goal is to complete the metre by collecting Scattered winning symbols.
One segment of the metre is completed with five present symbols and players can win extra spins when they find a +1 symbol. Once the spins end there will be the final payout calculated by the final filled metre cell.
Majestic Santa also includes Stacked Wilds, where Wild symbols can land during spins to elevate the chances of a festive win. In the base game, only Double Symbols can be triggered — transforming all symbols into their double form for even greater payout potential.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Santa is an ode to the magic of the holiday season. Its warming visuals and festive soundtrack perfectly complement the excitement of Stacked Wilds and Double Symbols, delivering unmistakable Christmas cheer and plenty of chances to win.”
The post Spinomenal marks the start of the holiday season with Majestic Santa appeared first on European Gaming Industry News.
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Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins
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Million Games is bringing festive mayhem to the iGaming world with the launch of Rudolph’s Gone Rogue, a fast-paced Christmas slot where Santa’s most famous reindeer takes centre stage in a runaway holiday adventure.
In this 5×3, 20-payline slot, Rudolph bolts into the night sky, dragging the rest of the herd with him and leaving a trail of chaos in his wake. Gifts, sleigh parts, and enchanted carrots scatter across the snowy reels, while the gameplay erupts with Wild Multipliers, Free Spins, and random Wild drops. With an RTP of 96.37% and a maximum win of 2,500x the bet, Rudolph’s Gone Rogue delivers a festive mix of charm, speed, and rewarding volatility.
Features that Drive the Frenzy
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Rogue Reindeer Free Spins: Triggered by 3 Rudolph Bonus symbols, the reels light up under aurora skies as reindeer charge across the screen, dropping extra Wilds and activating Wild Multipliers.
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Snowflake Wilds: Substitutes for all regular symbols to complete wins.
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Wild Multipliers: Multipliers of 2x, 5x, 10x, or 20x add explosive payout potential.
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Extra Wilds: During Free Spins, Rudolph and the herd scatter 1 or 2 extra Wilds on the same reel, creating chaotic, high-energy gameplay.
“Rudolph’s Gone Rogue is all about capturing the wild side of Christmas,” said Thomas Nimstad, CEO of Million Games. “It’s playful, fast, and packed with features that keep players on edge with every spin. We wanted to create a holiday slot that feels unpredictable and fun while still delivering strong replay value for operators.”
With its bold design, electrifying Free Spins, and chaotic mechanics, Rudolph’s Gone Rogue offers a unique seasonal addition to operator lobbies, built to capture attention and drive engagement throughout the holidays.
Rudolph’s Gone Rogue is now available across all Million Games partner platforms.
The post Million Games Launches Rudolph’s Gone Rogue – A Frenzied Christmas Slot of Wild Wins appeared first on European Gaming Industry News.
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ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth
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ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth
– VP of Growth, Global Sales Director and Head of Technical Compliance recruited
– Additions bring experience from Evolution, Pragmatic Play and Kiron
– Jackpot provider aiming to build on momentum after breakout year
ThrillTech, the global leader in side-bet jackpot technology for iGaming operators and game studios, has strengthened its senior team as it looks to build on a period of “explosive” growth.
Xavier Besseau has been appointed VP of Growth, making the switch from Kiron Interactive. Xavier has more than a decade of experience in iGaming, with previous roles at Sportradar, TrueLayer and Gaming Innovation Group.
Nemanja Grujicic has also joined the commercial team as ThrillTech’s Global Sales Director. Grujicic was most recently head of account management at slots provider Popiplay and was previously in a similar role at Pragmatic Play.
Also joining the ThrillTech team is Rocio Mata, who arrives as the new Head of Technical Compliance. Mata spent more than 10 years with Evolution, most recently as Senior Technical Compliance.
Collectively, the new arrivals bring deep expertise across commercial strategy, compliance and growth acceleration – all core pillars of ThrillTech’s next phase.
Founded in 2023, ThrillTech has enjoyed a successful 2025 and now employs 15 people, working remotely and in offices in Cyprus and Malta.
ThrillTech helps amplify player experiences while boosting GGR for partners with its unique ThrillPots and ThrillDrops products and is now licensed and certified in 10 jurisdictions.
Benjamin Bradtke, co-founder at ThrillTech, said: “A huge indicator that a company is doing well is its ability to attract and retain the brightest minds in the industry, and I am so pleased to say that the three new hires we’ve welcomed across Q4 are an incredible asset to ThrillTech.
“This has been a genuine breakout year for us. We’ve seen explosive growth across our product lines, expanded into new jurisdictions and secured partnerships with operators who are embracing a more creative approach to jackpots and player engagement.
“Bringing Xavier, Nemanja and Rocio into the business now is very deliberate – they’re here to help us accelerate that momentum through the final stretch of 2025 and propel us into an even stronger 2026.”
The post ThrillTech makes three additions to senior team to accelerate ‘explosive’ growth appeared first on European Gaming Industry News.
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