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New study highlights benefits of liberal sports betting regulation for sports integrity, consumer protection and tax revenues

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The International Betting Integrity Association (IBIA) has today launched ‘The Availability of Sports Betting Products: An Economic and Integrity Analysis’ study. The study has been prepared by H2 Gambling Capital, the leading authority regarding market data and intelligence on the gambling industry.

It analyses the comparative impact of restrictive and liberal market regulation of sports betting products on consumer protection, regulatory oversight, taxable revenue, market and sports integrity. It draws on sports betting operator data, IBIA alert data, and H2’s own market data, and was developed in partnership with: Instituto Brasileiro de Jogo Responsável, Canadian Gaming Association, Netherlands Online Gambling Association, and Responsible Wagering Australia.

The study’s central finding is that there is a strong correlation between the wide availability of sports betting products and the proportion of consumers who place bets with onshore regulated sports betting operators (known as the channelling rate), thereby reducing the risk of exposure to sports betting related fraud on unlicenced markets.

It also highlights specific betting markets that have a disproportionate impact on the market and the onshore channelling rate due to their size and popularity. This includes football, which dominates sports betting globally, and tennis, which is particularly strong in Europe. Products like ‘in-play’, ‘side markets’ (e.g. cards and corners) and ‘prop’ betting also have a very significant impact on channelling.

New data challenges the assumption that these markets represent a heightened risk of match-fixing related fraud, while demonstrating that restricting their availability via regulated onshore operators significantly increases the number of consumers using riskier unlicensed offshore operators.

Khalid Ali, CEO IBIA, said: “Whilst politically attractive, this study confirms that bet restrictions are a blunt and counterproductive instrument. They don’t prevent betting, they just drive it into the unregulated market where most of the problems with sports integrity arise. The conclusions are clear: if you want to protect consumers and sports from corrupters, while maximising tax revenues, then allowing a wide range of sports betting products is essential.”

David Henwood, Director at H2, added: “We always fall back on the data. There is much conjecture that one of the main reasons customers use offshore betting sites is because they offer a broader range of product than available onshore. The study findings reinforce that point of view. Limiting the choice of onshore bet types – including live in-play – is basically counter-productive. Instead, markets most successful in limiting offshore play – evidenced by a channelling rate of 90% plus – are the ones that have generally opened their onshore provision to

a broad product choice. There is much that can be learnt herein in terms of best practice regulation.”

The study details the growing global popularity of sports betting. In 2024, global sports betting is forecast to be worth $94bn in gross win, and reach approximately $132bn by 2028, with over 70% ($93bn) online. Just under half (47%) of all online sports bets are forecast to be placed in-play (or live) in 2024, rising to 51% by 2028.

It also compares the success of different regulatory approaches to managing this growing demand. It finds that jurisdictions that allow a wide range of betting products, such as Great Britain (97%), have a much higher onshore consumer channelling rate than countries that restrict access to important betting markets, like Portugal (79%; restricts football and tennis), Australia (75%; prohibits online in-play) and Germany (60%; restricts football, tennis and in-play).

Beyond protecting consumers from match-fixing related fraud, these depressed onshore channelling rates are shown to have significant implications on tax revenue and market oversight. For instance, the study forecasts that:

· Australia would gain an additional $1bn in incremental tax revenues, and Germany an additional $400m, over the next five years if they permitted online in-play betting markets.

· Germany and Portugal are predicted to have a combined loss offshore of around $750m in taxable revenues due to restricted access to the main football betting markets between 2024-28.

· The Netherlands would experience a $118m uplift of tax revenue over the next five years if it liberalised access to football side markets (e.g. cards and corners).

· Portugal would benefit from an extra $122m in tax revenue over the next five years if it permitted availability of ITF tennis betting products to align with Italy and Spain.

The study’s findings are important for policymakers to consider as new jurisdictions – notably in North and South America – consider how best to regulate their online sports betting markets. In Brazil, for example, a regulatory framework with high product availability is expected to have $34bn in onshore sports betting turnover, providing $2.8bn in GGR, by 2028.

The experience of Ontario is also instructive. Having broken away from the Canadian monopoly model and introduced a licensing system in 2022, Ontario’s onshore sports betting channelisation is expected to reach 92% in 2024. In contrast, the rest of Canada combined is forecast to have a rate of around 11% and to lose $2bn in taxable revenues between 2024-28.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Velocity Gaming Clinches VCT Ascension Pacific Slot After Dominant LAN Finale Victory at OMEN VCSA 2025

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Velocity Gaming has secured its place at VCT Ascension Pacific 2025 after beating S8UL 3-1 in the Grand Final of the OMEN VCSA 2025 Ascension Qualifiers LAN, held at Ardee Mall in Gurugram. The team takes home ₹24.3 lakhs in prize money and will now represent India on the international VALORANT stage this October in Bangkok. S8UL, who made it to the finals through the lower bracket, finishes as runner-up and wins ₹12.15 lakhs.
  • Velocity Gaming Clinches VCT Ascension Pacific Slot After Dominant LAN Finale Victory at OMEN VCSA 2025
  • Velocity Gaming bests S8UL 3-1 in the Grand Finale of the OMEN VCSA 2025 Ascension Qualifiers LAN
  • Multi-Million Viewership Milestone Marks New High for South Asian VALORANT

Velocity Gaming has secured its place at VCT Ascension Pacific 2025 after beating S8UL 3-1 in the Grand Final of the OMEN VCSA 2025 Ascension Qualifiers LAN, held at Ardee Mall in Gurugram. The team takes home ₹24.3 lakhs in prize money and will now represent India on the international VALORANT stage this October in Bangkok. S8UL, who made it to the finals through the lower bracket, finishes as runner-up and wins ₹12.15 lakhs.

“Been practicing and getting better as a team to achieve this one goal. It’s a really special one for us. This is step one, however, and it’s time to represent South Asia at VCT Ascension Pacific and make all of us proud!”  said Adarsh Singh, Organization Manager, Velocity Gaming.

Road to the Finals

Before the final, S8UL faced DOT EXE Esports in the Lower Bracket Final and won 3-1, setting up the last match against Velocity Gaming. Velocity, who had stayed undefeated through the upper bracket, closed out the final in four maps to win the series.

Showmatch Brings Creators to the Fore

Fans at the venue also got to enjoy a creator showmatch on Day 2, featuring popular names like Sikhwarrior, Mackletv, Chhabra Saab, and Pooja Bisht. The match added a fun break between the competitions and gave the audience a chance to see their favorite creators play live.

“Big congratulations to Velocity Gaming for an outstanding performance against the best in the region. With OMEN VCSA, NODWIN Gaming, and Riot Games have worked to build a long-term, sustainable ecosystem for VALORANT in South Asia that gives top talent the stage they deserve. This event wouldn’t have been possible without the incredible support from our partners and the passion of the fans who showed up in full force. We’re proud to have played a part in pushing the VALORANT esports scene forward, and we’re excited to see Velocity Gaming carry that momentum onto the global stage.” said Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming.

“This tournament was a reflection of how far the VALORANT community in South Asia has come. The passion from fans, the level of competition, and the support behind these teams show that this region is ready for the global stage. At Riot, we’ve always believed in building player-first experiences, and it’s incredible to see that vision come to life through events like OMEN VCSA. We’re proud of every team that competed and excited to see Velocity Gaming carry the community’s hopes to Ascension.” added Sukamal Pegu, Esports Lead, South Asia, Riot Games.

OMEN VCSA 2025 Draws Record-Breaking Viewership

The OMEN VCSA 2025 Ascension Qualifiers witnessed an overwhelming response from fans across South Asia and beyond. With over 12 million views and more than 50,000 peak concurrent viewers across creator and official pages, the tournament emerged as one of the most-watched VALORANT events in the region this year.

With broadcasts in both Hindi and English, the event reached a diverse and passionate audience, underscoring the growing popularity of competitive VALORANT in South Asia.

What’s Next?

Velocity Gaming will now represent South Asia at the VCT Ascension Pacific 2025, scheduled to take place from October 13 to 26, 2025, in Bangkok, Thailand. The tournament will feature 10 elite teams from across the Asia-Pacific region, all competing for promotion to the VCT Pacific League 2026.

The post Velocity Gaming Clinches VCT Ascension Pacific Slot After Dominant LAN Finale Victory at OMEN VCSA 2025 appeared first on European Gaming Industry News.

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2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP

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  • The PUBG MOBILE World Cup has returned, marking its second year as part of the Esports World Cup in Riyadh
  • 24 teams from PUBG MOBILE Esports regional leagues have been placed into Groups Red, Yellow, and Green
  • The Group Draw has determined the matchings for the Group Stage, where three groups will fight to secure their place in the Grand Finals or the Survival Stage
  • This marks the first step in the biggest PUBG MOBILE Esports event of the summer, with each team aiming for the mighty $3,000,000 USD prize pool

PUBG MOBILE Esports is pleased to announce that the PUBG MOBILE World Cup (PMWC) is back for a thrilling second edition, once again taking centre stage as part of the prestigious Esports World Cup in Riyadh. Its momentous return kicks off with the Group Draw, where 24 teams from across the globe have been split into three groups to go head-to-head in the Group Stage, from July 25th-27th, for a chance to move one step closer to glory in this year’s official mid-season tournament. With an impressive lineup and a mighty $3,000,000 USD prize pool on the line, only one team will rise to the occasion to take the 2025 PMWC title.

Debuting last year, the 2025 PMWC is the headline PUBG MOBILE Esports tournament of the summer, making its comeback this year as a key part of the Esports World Cup. PUBG MOBILE Esports returns to represent its larger commitment to growing the global mobile esports ecosystem. Raising the stakes even higher for this year’s competition, the dynamic SMASH ruleset has had a refresh. In the updated ruleset, a team must first reach the match point, defined by the top team’s score after Day 2 plus 10 points, then win a match to claim the 2025 PMWC Championship title. If no team does this in 18 matches, the team with the highest overall points wins the tournament.

The Group Draw not only shapes the first battles of the tournament but also sets the tone for the breakout performances to come. The 2025 PMWC Group Draw has followed a strategic format — the 24 elite teams have been seeded into five pools based on their regional qualification results, and drawn into three groups: Red, Green, and Yellow. Battling their way through the Group Stage, these three groups will consist of eight teams seeking the number one title at the Grand Finals this August.

Representing top talent from around the globe, the 24 teams have earned their spots through intense regional leagues such as the PUBG MOBILE Super League (PMSL), PUBG MOBILE Challengers League (PMCL), along with invites from all other regions. With the draw now concluded, all teams will advance beyond the Group Stage, with the top eight securing direct entry into the Grand Finals. The remaining 16 will battle through the Survival Stage for a second chance at a spot in the championship, making every match critical as teams fight to extend their 2025 PMWC journey.

Each group and their teams can be found below:

Group Red

Group Yellow

Group Green
Team Falcons Fire Flux Esports IDA Esports
Horaa Esports Regnum Carya Esports Alpha Gaming
eArena 4Thrives Esports Alter Ego Ares
POWR Esports Team Secret Gamax Esports
Alpha7 Esports Team Vision INTENSE GAME
Nongshim RedForce INFLUENCE RAGE KINOTROPE Gaming
Weibo Gaming DRX TT Global
Aryan & TMG Gaming Yangon Galacticos R8 Esports

Key PMWC dates:

  • Group Stage – 25th – 27th July
  • Survival Stage – 29th – 30th July
  • Grand Finals – 1st – 3rd August

For more information on the confirmed teams, schedule and where to watch, please visit the official PUBG MOBILE Esports channels on Facebook, Instagram, X, TikTok, and YouTube.

 

The post 2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – July 7-13

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Apollo announced the completion of the previously announced acquisitions of International Game Technology PLC’s (doing business as Brightstar Lottery) Gaming & Digital Business and Everi Holdings Inc. (Everi) by a holding company owned by funds managed by Apollo affiliates (the Apollo Funds). The all-cash transaction, valued at approximately $6.3 billion, brings together complementary businesses to form a privately held global leader in gaming, digital and financial technology solutions. The two companies will be integrated into a combined enterprise in the coming months. Headquartered in Las Vegas, the combined enterprise will operate under the IGT name, while retaining the Everi brand in select markets and product lines.

Luckbet has announced Vitor Paulin as its Chief Marketing Officer (CMO), bringing his expertise in branding, digital marketing, data-driven strategies, performance, CRM and user experience optimisation to lead the brand’s positioning at a strategic moment for the betting sector in Brazil. With a consolidated track record in branding, strategy and communication, Paulin takes on the mission of boosting the company’s marketing initiatives, strengthening its presence in the market. Having worked for renowned companies such as Accenture, Ogilvy, Cadastra, Havas, Dentsu, Digitas, Serasa Experian, Escola Conquer and Grupo Aposta Ganha, Vitor has accumulated experience in leadership positions, including CMO and Chief Growth Officer.

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences. Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking. This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

Partnerships

Hasbro has announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay. The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

The Indiana Fever announced that one of the world’s leading online betting companies, bet365, is joining the team as its Official Sportsbook Partner for the 2025 season. Bet365 will step into the game with a lineup of fan-focused features that will be integrated across the Fever’s media and game day experience. As part of the partnership, bet365 will have a strong presence throughout the Fever season, including having a brand presence across Fever Radio Network broadcasts, team social content and the Fever mobile app.

The post Gaming Americas Weekly Roundup – July 7-13 appeared first on European Gaming Industry News.

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