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European Gaming Q1 2024 Meetup: Exploring Innovation, Marketing, and the iGaming Industry Hubs

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HIPTHER’s staple Quarterly Meetups for the Gaming industry have officially returned for 2024! The European Gaming Q1 Meetup 2024 took place on February 28 online, featuring an incredible lineup of speakers, including Ilya Machavariani, CEO and Senior Partner at 4H Agency, Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, Jekaterina Dubnicka, Marketing & Communications Manager at Slotsjudge, Eberhard Dürrschmid, CEO at Golden Whale Productions, and John Chyriwsky, Head of Marketing at Fincore Ltd. HIPTHER’s Co-founder and Host-Extraordinaire, Zoltan Tuendik, moderated the panel discussions.

The Meetup sessions explored the gaming and technology industry, focusing on various topics such as the importance of innovation and transformation in the sector, strategies to combat offshore gambling, the emergence of Malta and the Isle of Man as iGaming industry hubs, potential future hubs for the gambling industry, marketing strategies in the gaming industry, and innovation in the gaming with a particular emphasis on personalization.

 

Gaming and TECH: Future Journey and Fight Against Offshore Gambling

The meeting kicked off highlighting the importance and intersection of gaming and technology industries, which will be explored at the upcoming MARE BALTICUM and Prague Gaming & TECH Summits by HIPTHER. Our first guest, Ilya Machavariani, CEO and Senior Partner at 4H Agency delved further into technology and the latest strategies in the global fight against offshore gambling.

Ilya discussed strategies to combat offshore gambling, proposing a separation into active and passive instruments. He suggested that governments should legalize all verticals of the industry and ensure operators obtain licenses. Ilya also emphasized the importance of transparent and sensible regulations and the role of technology in identifying and preventing access to offshore gambling sites. He highlighted the challenges of regulating and blocking websites from a governmental perspective and the need for international cooperation.

The discussion ended with a focus on improved consumer protection measures and the importance of educating consumers about potential risks associated with illegal gambling activities.

 

Gaming Industry Hubs: Malta, Isle of Man and Beyond

For the 2nd Session of the European Gaming Q1 Meetup, we welcomed Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, to discuss iGaming hubs and hotspots of the Gaming Industry. Kevin introduced their global headhunting company that primarily serves the gaming sector, recruiting for approximately 140 businesses. The discussion revolved around the factors contributing to Malta and the Isle of Man emerging as hubs for the iGaming industry, with Krysta highlighting Malta’s modernized infrastructure and highly regulated environment, and Kevin pointing out the supportive government and dedicated government agency in the Isle of Man, along with its tax breaks. Both islands were found to have a skilled workforce and a multilingual population. Kevin also discussed the benefits of living on the Isle of Man, emphasizing the slower pace of life, the island’s 40% open space, and its status as one of the safest places in Europe. The discussion ended on the topic of the government’s efforts to promote the island and attract businesses, with a focus on recruitment strategies for gaming companies in competitive markets.

The session concluded with a discussion on potential future hubs for the iGaming industry, with Krysta and Kevin emphasizing on the US, Canada, Spain, Portugal, the UK, and Bulgaria, highlighting the significant interest and potential opportunities in these regions.

 

Marketing, Communication, and Community building in iGaming

In this first Marketing-focused session, Zoltan hosted our special guest Jekaterina Dubnicka – Marketing & Communications Manager at Slotsjudge. The conversation focused on marketing strategies in the gaming industry, with Jekaterina explaining the shift towards more interactive and immersive content by leveraging social media and video interviews, and focusing on SEO tools to gain insights into audience interests. She also provided insight into the role of community in the gaming experience, the importance of navigating strict regulatory environments while maintaining compliance and a strong brand voice, the importance of innovation in content creation and delivery, and emerging trends in the gaming industry.

 

Innovation and Personalization in Gaming Industry

The last panel discussion focused on innovation in the gaming industry, with a particular emphasis on personalization. Eberhard Dürrschmid, CEO at Golden Whale, and John Chyriwsky, Head of Marketing at Fincore Ltd joined us to discuss innovation in iGaming and Sports Betting. John highlighted the potential for improvement in the area of personalization and user experience, suggesting that platforms should “step up” to respond better to user needs. Eberhard pointed out the industry’s flexibility and the importance of meeting customer expectations, while John emphasized the need to enhance customer experience, suggesting the use of real-time data to create personalized experiences. He cited examples of successful companies that prioritize customer experience, such as Amazon and Uber. Eberhard also discussed the potential of AI and machine learning in the industry. The conversation concluded with a group exercise where participants shared their hopes for technology implementation in the gaming industry by the end of 2024.

 

Coming up Next:

Watch the recording of the European Gaming Q1 Meetup on HIPTHER TV, and keep an eye out for our next European Gaming Quarterly Meetups!

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot

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Wrap up warm this festive season with some retro-inspired slot action

Popular iGaming content provider BGaming invites you to cosy up to the fire and hit spin with the release of Totally Hot. This dynamic new title combines classic slot elements with modern gameplay mechanics.

Taking into account its December launch, BGaming dressed up the game for the season: the action is brought to life with bold visuals and festive animations, with roaring hot flames filling the background and Christmas candy canes bordering the reels. Totally Hot will revert to its original version when the holiday season is over.

It is not only the game’s visuals that have been given a modern makeover. Totally Hot deploys a pay-both-ways payment mechanic across its 5×3 game grid, giving players the chance to win with matching combinations in both directions across the reels. Wins go from left-to-right, right-to-left, and even begin in the middle of the reels.

There is also the potential for a festive treat to drop in the middle of the grid in the form of an Expanding Wild, holding players’ attention with the action on every spin.

Totally Hot keeps the good times rolling thanks to a low-volatility maths model that entertains players with frequent wins. This is complemented by an extremely attractive RTP of 97.21%.

Vasili Pauliuchenko, Game Producer at BGaming, said, “The holidays are here, and we wanted to provide our players with the bright and warm gift of nostalgia this Christmas. Totally Hot has been designed to captivate new players and seasoned classic slot lovers alike, keeping them engaged with wins coming from literally every direction.

The game’s blazing vibes and low volatility serve up plenty of laid-back fun.”

The post Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot appeared first on European Gaming Industry News.

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Evoplay expands Hold & Win portfolio with Young Eagle Song

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Evoplay, the award-winning game development studio, has launched Young Eagle Song, a dynamic new Hold & Win title set above the snow-capped mountains of North America.

The game follows the eagle as it soars through storm clouds, with each spin offering the chance to discover the treasures hidden in the sky. Landing six or more bonus icons instantly triggers the Hold & Win round, where gold coins lock onto the reels and players get closer to the Mini, Major, or Grand jackpots.

Young Eagle Song offers a classic Hold & Win experience with a sharp, focused rhythm. The feature starts with three spins, resetting to three each time another coin lands. Each Bonus icon reveals a prize value ranging from 1x to 15x the stake, or one of the game’s fixed jackpots. Collecting all 15 positions wins the Grand Jackpot worth 1,000x, reaching its climax.

Players seeking direct access can utilise the bonus buy option, worth 32x the total bet, which instantly activates the feature with six coins already secured on the reels.

Ivan Kravchuk, CEO at Evoplay, said: Young Eagle Song captures the raw force of nature in a simple yet powerful format.

“We wanted to offer a clean, engaging Hold & Win experience with clear progression and strong win potential, brought to life through striking visuals and a bold atmosphere.”

The post Evoplay expands Hold & Win portfolio with Young Eagle Song appeared first on European Gaming Industry News.

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3 Oaks Gaming set to broaden its global presence following Relax Gaming aggregation deal

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New collaboration sees 3 Oaks Gaming’s premium slot portfolio made available via Relax Gaming’s award-winning aggregation platform

3 Oaks Gaming, an established creator of iGaming content, has extended its footprint across key regulated markets through a new deal with Relax Gaming, one of the industry’s leading iGaming aggregators and providers of unique content.

Through the collaboration, 3 Oaks Gaming’s acclaimed portfolio of slot games, including player favourites such as Sun of Egypt 5, Super Hot Teapots and Lucky Penny 2, will be integrated into Relax Gaming’s extensive distribution platform, enabling operators across Relax’s global network to access a broad range of premium 3 Oaks titles.

The deal marks an important step in 3 Oaks Gaming’s strategy as it continues to strengthen its international presence, ensuring it can meet the growing demand for premium, feature-rich content across regulated markets.

Known for its innovation and commitment to quality, 3 Oaks Gaming’s dynamic portfolio aligns seamlessly with Relax Gaming’s focus on delivering best-in-class content to operators worldwide.

Krasimir Pankovski, Head of Sales at 3 Oaks Gaming, said: “Partnering with Relax Gaming represents a key milestone for 3 Oaks Gaming as we continue to expand our global footprint.

“Integrating our portfolio into Relax’s aggregation platform allows us to reach new audiences and deliver our high-quality games to a wider range of operators across regulated markets.”

Jennifer Buttigieg, Head of Commercial & Partnerships – Aggregation at Relax Gaming, added: “We are proud to partner with 3 Oaks Gaming and offer their impressive portfolio to our operator network. Interest for their content has been off the charts.

“Their reputation for delivering feature rich, player-driven content makes them a strong addition to our growing library, and we are confident their content will support operators in driving player engagement.”

The post 3 Oaks Gaming set to broaden its global presence following Relax Gaming aggregation deal appeared first on European Gaming Industry News.

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