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SBC Summit Tbilisi 2024 Promises Growth and a Deep-Dive into Eastern Europe & Central Asia

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SBC Summit Tbilisi is poised to reclaim the spotlight on 25-26 June at the Sheraton Grand Tbilisi Metechi Palace, marking its early return after a highly successful inaugural edition in October 2023.

1,500 senior sports betting and iGaming executives will reconvene in the heart of Georgia’s capital, to solidify their foothold in the promising markets of Eastern Europe and Central Asia, while gaining invaluable insights into the nuances that shape industry dynamics.

SBC has once again partnered with SMH to organise SBC Summit Tbilisi, continuing the event’s partnership that began with the SBC Summit CIS in Kyiv in 2021. SMH is an international iGaming and sports management organisation based in Georgia, bringing valuable local knowledge to an event that incorporates unique elements reflective of the vibrant Eastern European and Central Asian markets.

Lasha Machavariani, Founder and CEO of SMH, said: “I’m thrilled that the SBC Summit Tbilisi is making a comeback to my beautiful home country of Georgia. Witnessing all the engaging conversations and networking that took place last year filled me with pride, affirming that the effort that goes into organising an event of this calibre is absolutely and undoubtedly worthwhile.

“Offering a platform for those keen on Eastern European and Central Asian markets feels not only rewarding but also essential, especially given all the buzz in these markets we’re diving into. If this event wasn’t on your radar yet, now’s the perfect time to start considering it.”

Andrew McCarron, Managing Director at SBC, commented: “Operators, suppliers and affiliates who want to make a mark in the region simply have to attend SBC Summit Tbilisi if they are going to compete successfully. These markets are tricky to thrive in without local knowledge, which is why SBC has partnered with SMH in order to provide the platform for companies to perform effectively.”

Centered on these dynamic regions, the event promises an in-depth exploration of key markets, including Georgia, Romania, Serbia, Bulgaria, Kazakhstan and Slovenia among others, and guarantees to be a melting pot of ideas and strategies tailored for these geographically diverse regions. The conference agenda will focus on trends including the new regulatory landscapes in Eastern Europe and Central Asia, the influence of innovations from crypto to AI, and new developments in eSports, payments, and influencer marketing, among other topics.

Last year, the host country had a strong operator presence during the inaugural summit, with industry leaders like Adjarabet, Betlive, Crocobet, Europebet, Leaderbet, LVBet, Superbet, TotoGaming and Vbet making their mark.

Past event attendees responded exceptionally well to the inaugural edition of the event. Tereza Tokmajyan, CMO of TotoGaming, called it an ‘excellent opportunity for operators and service providers from the region.’ Dmitry Starostenkov, CEO of EvenBet Gaming, described it as “featuring a very active and representative audience, outstanding topics, and speakers”. Additionally, Vakhtang Mdivani, CPO and Co-Founder of Promofy, praised the event, expressing: “Hosting such an exceptional event in Georgia for the first time and setting the bar so high was truly awesome”.

This year’s show floor is set to be significantly larger, featuring over 60 exhibitors and sponsors, effectively doubling the count from the previous year. Moreover, there is an anticipated 70% growth in the count of operator representatives, and affiliate representatives are poised to experience a 50% increase compared to the figures reported last year.

To cater to the growing interest, this year’s event will expand its agenda, commencing with a half-day conference on the opening day (25 June). This addition brings the total number of featured speakers to 60, marking a significant 50% increase from last year.

The first day will feature a poker tournament followed by the Official Opening Party sponsored by Setanta Sports, taking place at Stamba Hotel. On the second day, a VIP dinner exclusively for C-level executives will be held at the Republic Restaurant, followed by a Closing Party at the Republic Event Hall.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Blow Up the Reels With Big Wins & Super Bonuses in Stakelogic’s Cherry Bomber

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Strap in for explosive wins and unique bonuses in Stakelogic’s colourful and creative new slot, Cherry Bomber

Grab your swim shorts and make sure you’ve applied your sun cream because we’re heading down to a vibrant tropical island for some explosive action in Stakleogic’s latest adventurous slot, Cherry Bomber.

Players are invited to spin the reels on a sunlit beach and are joined by a selection of colourful fruit characters, each of which brings their own little bit of charm to the island. However, mischief is afoot, with slingshots randomly appearing on the beach to cause chaos on the reels and help players land wins of up to 10,000x their stake.

This playful adventure unfolds over a traditional five-reel set-up, with each reel displaying five symbols. There are 20 active paylines on every spin, with wins secured when players land three or more matching symbols across one.

The Slingshot feature, the game’s stand-out mechanic, can trigger on any base game spin. Slingshots have eight levels and will fire Wild Multipliers onto the game grid. The higher the level, the bigger the Multipliers.

It’s not just the Slingshots players should look out for. Landing three or more of the Bonus Symbols will trigger the Free Spins round, with a maximum of 20 spins being rewarded. The game also ups the ante with the Super Free Spins bonus, triggered when you land three Bonus symbols, including a Super Bonus symbol on reel five.

During these spins, Slingshots can fire up to three Wilds at a time, with a maximum of 15 Wilds able to appear on the reels.

As a Stakelogic slot, players can activate the Super Stake feature. This allows them to wager 1.5x their bet for an increased chance of triggering the bonuses. Alternatively, they can buy their way into the Free Spins and Super Free Spins round for 75x and 200x their stake, respectively.

Like all Stakelogic titles, Cherry Bomber offers players a robust math model, having an RTP of 96.01% and being highly volatile.

James Jelliffe, Head of Slots at Stakelogic, said: “At Stakelogic, we wanted to make the most explosive start to 2025 possible. Cherry Bomber, with its unique Slingshot feature and charming, colourful theme, has allowed us to do just that. We wanted to set a precedent for the kind of innovative products we want to create in 2025, and Cherry Bomber embodies that vision perfectly. We can’t wait to see how players react.”

The post Blow Up the Reels With Big Wins & Super Bonuses in Stakelogic’s Cherry Bomber appeared first on European Gaming Industry News.

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Betsson Group Wins 3 Awards at the European iGaming Awards

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Betsson Group has won 3 awards at the European iGaming Awards held in Barcelona on the 21 January 2025. This was the first edition of these awards and Betsson took home:

• Most Innovative Operator

Awarded to the operator displaying a culture of innovation and continual improvement.

• Best Sustainability Innovation (Operator)

This award recognises an operator that has made sustainability an integral part of its business, contributing significantly to the environment.

• Best Online Casino Operator

This award celebrates exceptional performance and an outstanding offering from an Online Casino Operator.

This marked a successful week at the ICE Barcelona 2025 Conference following multiple wins at the International Gaming Awards and the Global Gaming Awards EMEA 2025.

The post Betsson Group Wins 3 Awards at the European iGaming Awards appeared first on European Gaming Industry News.

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Britbet and UK Tote Extend Partnership

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Britbet Racing LLP, a partnership of 55 British racecourses, has announced an extended commitment from its racecourse partners for the continued delivery of their oncourse pool betting service.

A key element to this commitment from racecourses comes from Britbet renewing a long-term partnership with the UK Tote Group that will deliver liquidity from the majority of its racecourse partners, including all Jockey Club racecourses and the large independent tracks, to the pools hosted by the Tote on racing taking place at these racecourses.

The renewed partnership will continue to provide a united approach to growing pool betting in the UK, with racecourses controlling the delivery of an oncourse service and the Tote providing the recognised brand and the off-course services, combining to create a single pool hosted by the Tote.

The agreement between Britbet and the Tote will go live in November 2025 and will be in place until at least the end of October 2030, subject to a range of performance measures being met. The new partnership builds on the existing agreement which has been in place since October 2018. Over this time there has been significant growth and innovation in pool betting, with the launch of a dedicated Tote website and App, combined with more competitive pricing, including the introduction of Tote Guarantee in 2020 which ensures the Tote will always exceed or match the Industry Starting Price on Win bets.

Britbet commenced operating the pool betting service oncourse in July 2018. Oncourse turnover exceeded £72m in 2024, a 26% increase to that achieved in 2018. It has delivered this through a continued investment in its staff and the technology used to take the bets from racegoers. The key Tote Guarantee offering provides value back to customers, whilst oncourse specific innovations such as Lucky Pick wallets and Multiples, have all helped to drive increased customer engagement.

Under the operation of the UK Tote Group, the overall UK/Irish pool (the two pools were combined via an agreement with Horse Racing Ireland in April 2020) has increased by over 50% with 100,000 online active customers enjoying an ever-improving customer experience at tote.co.uk/ie. Through the existing deal the UK Tote Group has returned over £40 million to Britbet over the last five years, while investing over £100 million in the business to support the future growth of pool betting.

The post Britbet and UK Tote Extend Partnership appeared first on European Gaming Industry News.

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