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Rootz Aims for the Stars

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‘Get More In ’24’ is the message Rootz Limited (Rootz) is seeking to drive home this year, expressing the company’s assertive goals for global expansion as well as the message it hopes players will enjoy across its online casino platforms. According to Rootz’s leadership, building on strong foundations will help to secure its foothold among leading competitors worldwide.

Rapid Expansion, Solid Consolidation

Formed in 2018 by an all-star crew of gaming professionals, Rootz has become the parent platform to five online casinos – Wildz, Wheelz, Spinz, Caxino and Chipz – with each offering world-class entertainment across a number of international markets, earning the company both industry recognition and awards.

Wildz is the main brand across all markets, offering the full range of online casino experiences from slots to live casino games. The mascot at Wildz is ‘Granny’, a character familiar to Finnish audiences (Rootz’ founders are from Finland). ‘Granny’ is there to provide customers with excellent leads on the best games to play at any time.

Wheelz is the glitzy casino brand featuring ‘The Hoff’; Rootz is proud of this association with David Hasselhoff, a global icon who resonates with audiences – he’s Hofftastic. He’s even produced a song especially for Wheelz (https:// Youtu .be/ME-1Mxl_qu4). Wheelz is ideal for players looking for a bricks-and-mortar casino’s glamour.

Spinz is the streaming casino although there’s more to Spinz than just streaming. Players enjoy live-action broadcasts from our three studios in Malta as well as other benefits such as Game of the Day, which grants extra rewards daily for every single player. This, when combined with shows like Multiplier Hunt, will reward those players with potential wins worth 100x and more on specific titles. Spinz features guest streamers (a repeat guest has been ‘Evil’ Jared from the hugely popular band Bloodhound Gang, for example) giving those streamers a chance to share their knowledge, skills and humour with our audiences.

At Spinz, it’s all about entertainment, with over 3,500 titles powered by A-list developers currently lining the digital shelves, with games from popular outfits like Nolimit City, Relax Gaming, iSoftBet, Quickspin, Evolution, Pragmatic Play, Push Gaming, Microgaming, Red Tiger, Elk Studios plus heaps more. For players who love streaming experiences, it’s a safe space to explore new games and tournaments.

Caxino is a smaller brand that is a superb generalist, offering great deals and special offers; a superb space to find your feet if you’re new to gaming while Chipz is a pay-and-play platform that’s only available in Finland at the moment.

Staying Abreast of the Times

The latter part of 2023 saw Rootz undergoing a process of refactoring behind the scenes to optimise the company’s platform code, ensuring that players experience slick gameplay and payment processes at all times. This hasn’t slowed them down, though as each brand continues to attract new audiences to contribute to the bottom line.

“At Rootz, everything is based on our in-house, proprietary technology,” the Chief Executive Officer for Rootz, Sam Brown (pictured), said. “While games and payment options come via third-party suppliers, the player account management (PAM), back office, front-end builds, websites and the structures of those websites are done by us. It’s all part of our proprietary IP. We focus on having slick customer experiences and limit friction in all of the key journeys on the website so that players will always be able to get their money in and out quickly, find the content that they want quickly as well as the site and games loading quickly. Speed is critical in the gaming industry.

“We’ve taken on the challenges of regulated markets, expanding our MGA offering to include licenses in the regulated markets of Germany and Ontario. Each one regulates slightly differently, so it’s important to maintain an open dialogue with the regulators. The regulations are what they are, you’re not going to change them.

“We enter the market because we see long-term potential, following the rules of the regulator. It’s more about us adapting and finding better ways to reach the right target audiences and provide them with personalised, really high-quality playing experiences, even at those lower stakes and with the slower time frame. This captures the essence of what we’re doing across all the markets in which we’re active right now.”

Rootz is set on creating the best possible play environments for players, offering added value at every turn including generous welcome offers, tournaments and more. While there are additional offerings in the pipeline, the company is holding its cards close to its chest, promising even more meaningful products for new and future players.

“The operating environment we enjoy is dynamic,” Brown said. “We aim to adapt according to evolving player preferences and we believe that, because we have superb teams on hand at all times, we’ll be able to deliver incredible experiences that meet their demands. We’re cautiously optimistic that since we have ownership of what we do, our vision for 2024 and beyond will place us among the best globally and that our players really will ‘Get More in ‘24’. Watch this space.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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