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15 Years of Transforming the iGaming Industry: SOFTSWISS Celebrates Anniversary

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In 2024, SOFTSWISS, a leading tech provider in iGaming, celebrates its 15th anniversary, reflecting on its transformative journey in the industry. Since its inception, the company has evolved into a powerhouse, reshaping the online gaming experience.

The SOFTSWISS brand was established in 2009 based on a small outsourcing company. In 2012, the company entered the iGaming world with its innovative flagship product, the Casino Platform. After over a decade in operation, the Casino Platform serves a monthly audience of over six million active players across 250 brands. The monthly GGR shows growth of over 120% year-on-year. 

Continuing its forward movement, SOFTSWISS pioneered the industry by becoming the world’s first crypto iGaming provider in 2013 with its Crypto Solution, which revolutionised online transactions in this sector. 

Setting a new benchmark for the industry, the company evolved into a software ecosystem provider. The products and tools within the SOFTSWISS technological ecosystem address all the needs of operators looking to launch and develop their iGaming business.

Integrated into this ecosystem, the Game Aggregator, launched in 2015, has a vast game portfolio, with monthly bets exceeding 11 billion euro. 

Affilka by SOFTSWISS, introduced in 2018 as an innovative solution for affiliate marketing management, enhances SOFTSWISS’ portfolio by streamlining client affiliate marketing processes. According to a recent Kantar survey, it attained a 91% satisfaction rate based on feedback, with the total number of clients reaching 320.

The SOFTSWISS Sportsbook, launched in 2020, provides unique tools for sports betting. Offering almost 200 sports, including esports, it showed 6.6 times GGR growth in 2023.

The latest product in SOFTSWISS’ portfolio, the Jackpot Aggregator, is already powering over 70 brands, with over 290 Jackpot campaigns launched since 2021. This solution effectively retains and engages players, addressing key industry challenges for operators.

 

As evidence of expertise and innovative approach, in 2023, SOFTSWISS products gained 15 industry awards, including the Crypto Company of the Year, Best Aggregator, Best Affiliate Marketing Solution, the Brand IDOL of the Year at such reputable awards as EGR, International Gaming Awards, and the iGaming IDOL.

“In our journey of constant commitment to client success, our strength lies not in titles but in the expertise and talent of our employees, the driving force behind all our achievements. It’s gratifying to see our company’s growth, now uniting over 2,000 professionals in five offices worldwide. Celebrating our 15th anniversary in 2024, we look forward to sharing exciting surprises with our team, clients, and partners throughout the year to honour this milestone,” shares Ivan Montik, Founder of SOFTSWISS.

Being an innovative tech company and iGaming leader, SOFTSWISS acknowledges its responsibility as an industry trendsetter and regularly conveys comprehensive reports with valuable insights on developing the iGaming business. 

SOFTSWISS is dedicated to fostering a positive impact on the iGaming industry and beyond, taking a proactive approach to global challenges that require united efforts. The company has been at the forefront in responding to various global crises, allocating over 2,700,000 euro to charitable causes in the past two years.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts over 2000 employees, is based in Malta, Poland, and Georgia.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track releases new AI Player Churn Model

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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.

Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.

The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.

“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”

The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.

To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.

 

The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.

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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement

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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.

The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.

The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.

As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.

At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”

 

The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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