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Virgin Bet to Sponsor Women’s Day at Ayr

Published

2 years ago

February 26, 2024

Reading Time: 3 minutes

Virgin Bet has announced its first-ever “Women’s Day” event, taking place at the Virgin Bet Raceday on Saturday 9 March at Ayr Racecourse.

The day will serve as a platform to celebrate women in racing, making it the latest in a long line of social impact initiatives from Virgin Bet helping to create a more inclusive environment.

Open to everyone, the activity at the Virgin Bet Raceday at Ayr, exists as part of Virgin Bet’s new brand purpose, “A Good Bet”, a campaign focussed on ways in which the brand can knock down pre-existing barriers within sports and culture at large.

For the upcoming event, Virgin Bet has partnered with presenting star Natalie Pike, who will be acting as compere throughout events on the day, and as a trailblazing figure in broadcasting, further boosting Virgin Bet’s message of inclusion within sport.

As part of the day’s proceedings, aside from viewing Ayr’s spectacular race offerings, attendees will be able to attend a pair of panels hosted by Natalie which will inspire thought and lead conversation. At once both celebratory and insightful, the activities will introduce race fans to legendary women driving forward horse racing, as well as discussing diversity in the sport.

Panellists and subjects will include, with further names to be announced:

Panel 1: Legendary Women of Horse Racing

Delly Innes (Chief Executive, Scottish Racing)
Harriet Graham (Trainer)

Panel 2: Creative Inclusivity in Racing

Charlotte Jones (Jockey)
Emma Kay (WalkSafe Founder and CEO)

As part of the day and race sponsorship, Virgin Bet will continue to provide memorable experiences, with opportunities for female attendees to pick the Best Turned Out Award before each race and present the trophies to the winners. A donation will also be made to Ayr Racecourse charity partner, the Ayrshire Cancer Support charity, who through the CEO Sandra McCall and her team provide incredible support to the local community.

Furthermore, for the event, Virgin Bet will be partnering with WalkSafe, an app developed to provide women with confidence and support when walking alone; Virgin Bet will be highlighting WalkSafe’s functions and App details, giving women peace of mind when travelling from the venue.

Musical entertainment will be provided by local Scottish female talent to bring an added experience to raceday goers.

With this debut Women’s Day pilot event, a potential alternative to Ladies Day moving forward, Virgin Bet and Ayr are providing what proves to be a special and celebratory day, one which is open to all – reminding everyone that racing, truly welcomes everyone.

Virgin Bet Marketing Director, Ric Leask, said: “There are many incredible women involved in making horse racing the spectacle that it is, and for too long, their role has arguably gone uncelebrated and un-thanked. At Virgin Bet, as part of our ‘A Good Bet’ brand campaign, we want to make sport more accessible and to highlight brilliance, no matter who the subject, and this initiative is doing exactly that.”

Presenter and “Women’s Day Sponsored by Virgin Bet” collaborator, Natalie Pike said: “I’ve loved being a part of creating this project with the teams at Virgin Bet and Ayr Racecourse, and hope it can inspire the next generation of incredible women working in horse racing. Sport is for everyone, and activations such as this are crucial to ensuring inclusivity and safety for women at events, and ultimately heroing the brilliant people who work in the sport.”

Ayr Racecourse Marketing Manager, Lindsey Smith, said: “It’s fantastic to host Virgin Bet’s inaugural Women’s Day activity and our racecourse, and from minute one, we have wanted to back this campaign with everything we have. We are so proud to work with, host, and pay respect to an incredible array of women within this beautiful sport, and this work will go a long way to bringing attention to these excellent people.”

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RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!

Published

2 hours ago

October 15, 2025

George Miller

Reading Time: < 1 minute

Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.

The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.

Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.

“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.

The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.

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Hacksaw Gaming Goes Live with bet365 Brazil

Published

2 hours ago

October 15, 2025

George Miller

Reading Time: < 1 minute

Celebrating yet another market expansion together, Hacksaw Gaming and bet365 are now live in Brazil, via Light & Wonder.

Currently sporting their very own superhero in the form of the branded Spinman slot, bet365 Brazil users can look forward to an array of Hacksaw Gaming slots becoming available very soon.

Hacksaw and bet365 already boast a long-standing partnership, with content live in a notable amount of markets, including Mexico, Ontario and the UK. This is yet another standout go-live that highlights both their relationship and their shared ambition of bringing innovative, quality content to users worldwide. By continuing to expand alongside industry leaders like bet365, Hacksaw reinforces its commitment to delivering boundary-pushing content to players worldwide, while strengthening its position as a key supplier in regulated markets.

A spokesperson at bet365 said: “We’re thrilled to extend our partnership with Hacksaw Gaming into the Brazilian market. Our players are always looking for fresh and engaging content, and Hacksaw’s portfolio has proven time and again to deliver exactly that. We’re confident this expansion will be a big hit with our growing audience in Brazil.”

Marcus Cordes, Operational CEO of Hacksaw Gaming, said: “Going live with bet365 in Brazil is a proud moment for us. Latin America is a key growth region for our industry, and to expand with one of the biggest names in the industry showcases the strength of our content and the trust we’ve built through our partnership. We look forward to entertaining new players with our unique and innovative titles.”

The post Hacksaw Gaming Goes Live with bet365 Brazil appeared first on European Gaming Industry News.

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Shacks Evolution Announce Strategic Partnership with Moja Group

Published

2 hours ago

October 15, 2025

George Miller

Reading Time: < 1 minute

Shacks Evolution Studios, a leader in mobile-first gaming innovation, has announced a strategic partnership with Moja Group Inc., the parent company of Mojabet, one of Africa’s top online betting platforms.

This collaboration aims to redefine Africa’s iGaming experience through locally inspired, high-performance digital entertainment. As part of this partnership, Shacks Evolution Studios is launching two exclusive instant games: Mojawheel and Moja Citadel fully customised for Mojabet users.

These titles will be accompanied by a broader rollout of Shacks Evolution’s instant games portfolio, now accessible to audiences across multiple African markets.

“At Shacks Evolution Studios, we believe in creating games that resonate with the environment and culture of the people playing them. This partnership with Moja Group allows us to bring cutting-edge gameplay to millions while staying true to the realities of Africa’s digital landscape, including low network availability and diverse cultural tastes,” said Kwame Mensah, CEO of Shacks Evolution Studios.

“This collaboration is about more than just gaming, it’s about celebrating African creativity and delivering world-class entertainment with a local touch. By working closely with Shacks Evolution Studios, we are offering our Mojabet users something truly unique, games that feel like they were made just for them,” said Amina Diallo, Chief Marketing Officer at Moja Group Inc.

The post Shacks Evolution Announce Strategic Partnership with Moja Group appeared first on European Gaming Industry News.