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Bethard hires Enteractive for player conversion and reactivation

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Enteractive, the leader in player conversion and reactivation services, has been engaged by Bethard, the leading Swedish operator, to complement their existing internal CRM services with Enteractive’s bespoke conversion and reactivation services to win back active players from lapsed accounts across their .se and .com brands.

The  SGA-regulated Swedish powerhouse begins campaigns with Enteractive focused on both conversion of registered non-funded segments as well as the reactivation of lapsed player accounts, and sees Enteractive’s personalised approach to player outreach as the key to optimising revenue generation from these inactive segments of their player base.

Enteractive is the industry leader in player activation with more than 15 years experience, and is recognised as one of the top revenue generators globally for the online gambling sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Frank Heinanen, Managing Director at Bethard, commented: “In order to maximise revenue, Bethard has partnered with Enteractive to re-engage audience segments which we’ve found respond better to the more personal approach offered by a two-way phone conversation. To optimise the Lifetime Player Value (LPV) for every segment of our player base, Enteractive will concentrate on those particular audience groups we’ve identified as being more receptive to such direct and one-on-one interaction.”

John Foster, Head of B2B Sales at Enteractive, added: “We’re thrilled to collaborate with Bethard, whose sports betting and iGaming brands are well-established across their markets. Bethard recognizes the overlooked possibilities within inactive player accounts, and Enteractive possesses the perfect combination of technology and reactivation specialists to substantially boost active player revenues.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot

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Wrap up warm this festive season with some retro-inspired slot action

Popular iGaming content provider BGaming invites you to cosy up to the fire and hit spin with the release of Totally Hot. This dynamic new title combines classic slot elements with modern gameplay mechanics.

Taking into account its December launch, BGaming dressed up the game for the season: the action is brought to life with bold visuals and festive animations, with roaring hot flames filling the background and Christmas candy canes bordering the reels. Totally Hot will revert to its original version when the holiday season is over.

It is not only the game’s visuals that have been given a modern makeover. Totally Hot deploys a pay-both-ways payment mechanic across its 5×3 game grid, giving players the chance to win with matching combinations in both directions across the reels. Wins go from left-to-right, right-to-left, and even begin in the middle of the reels.

There is also the potential for a festive treat to drop in the middle of the grid in the form of an Expanding Wild, holding players’ attention with the action on every spin.

Totally Hot keeps the good times rolling thanks to a low-volatility maths model that entertains players with frequent wins. This is complemented by an extremely attractive RTP of 97.21%.

Vasili Pauliuchenko, Game Producer at BGaming, said, “The holidays are here, and we wanted to provide our players with the bright and warm gift of nostalgia this Christmas. Totally Hot has been designed to captivate new players and seasoned classic slot lovers alike, keeping them engaged with wins coming from literally every direction.

The game’s blazing vibes and low volatility serve up plenty of laid-back fun.”

The post Experience Classic Slot Thrills this Christmas With BGaming’s Totally Hot appeared first on European Gaming Industry News.

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Evoplay expands Hold & Win portfolio with Young Eagle Song

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Evoplay, the award-winning game development studio, has launched Young Eagle Song, a dynamic new Hold & Win title set above the snow-capped mountains of North America.

The game follows the eagle as it soars through storm clouds, with each spin offering the chance to discover the treasures hidden in the sky. Landing six or more bonus icons instantly triggers the Hold & Win round, where gold coins lock onto the reels and players get closer to the Mini, Major, or Grand jackpots.

Young Eagle Song offers a classic Hold & Win experience with a sharp, focused rhythm. The feature starts with three spins, resetting to three each time another coin lands. Each Bonus icon reveals a prize value ranging from 1x to 15x the stake, or one of the game’s fixed jackpots. Collecting all 15 positions wins the Grand Jackpot worth 1,000x, reaching its climax.

Players seeking direct access can utilise the bonus buy option, worth 32x the total bet, which instantly activates the feature with six coins already secured on the reels.

Ivan Kravchuk, CEO at Evoplay, said: Young Eagle Song captures the raw force of nature in a simple yet powerful format.

“We wanted to offer a clean, engaging Hold & Win experience with clear progression and strong win potential, brought to life through striking visuals and a bold atmosphere.”

The post Evoplay expands Hold & Win portfolio with Young Eagle Song appeared first on European Gaming Industry News.

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3 Oaks Gaming set to broaden its global presence following Relax Gaming aggregation deal

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New collaboration sees 3 Oaks Gaming’s premium slot portfolio made available via Relax Gaming’s award-winning aggregation platform

3 Oaks Gaming, an established creator of iGaming content, has extended its footprint across key regulated markets through a new deal with Relax Gaming, one of the industry’s leading iGaming aggregators and providers of unique content.

Through the collaboration, 3 Oaks Gaming’s acclaimed portfolio of slot games, including player favourites such as Sun of Egypt 5, Super Hot Teapots and Lucky Penny 2, will be integrated into Relax Gaming’s extensive distribution platform, enabling operators across Relax’s global network to access a broad range of premium 3 Oaks titles.

The deal marks an important step in 3 Oaks Gaming’s strategy as it continues to strengthen its international presence, ensuring it can meet the growing demand for premium, feature-rich content across regulated markets.

Known for its innovation and commitment to quality, 3 Oaks Gaming’s dynamic portfolio aligns seamlessly with Relax Gaming’s focus on delivering best-in-class content to operators worldwide.

Krasimir Pankovski, Head of Sales at 3 Oaks Gaming, said: “Partnering with Relax Gaming represents a key milestone for 3 Oaks Gaming as we continue to expand our global footprint.

“Integrating our portfolio into Relax’s aggregation platform allows us to reach new audiences and deliver our high-quality games to a wider range of operators across regulated markets.”

Jennifer Buttigieg, Head of Commercial & Partnerships – Aggregation at Relax Gaming, added: “We are proud to partner with 3 Oaks Gaming and offer their impressive portfolio to our operator network. Interest for their content has been off the charts.

“Their reputation for delivering feature rich, player-driven content makes them a strong addition to our growing library, and we are confident their content will support operators in driving player engagement.”

The post 3 Oaks Gaming set to broaden its global presence following Relax Gaming aggregation deal appeared first on European Gaming Industry News.

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