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Bethard hires Enteractive for player conversion and reactivation
Enteractive, the leader in player conversion and reactivation services, has been engaged by Bethard, the leading Swedish operator, to complement their existing internal CRM services with Enteractive’s bespoke conversion and reactivation services to win back active players from lapsed accounts across their .se and .com brands.
The SGA-regulated Swedish powerhouse begins campaigns with Enteractive focused on both conversion of registered non-funded segments as well as the reactivation of lapsed player accounts, and sees Enteractive’s personalised approach to player outreach as the key to optimising revenue generation from these inactive segments of their player base.
Enteractive is the industry leader in player activation with more than 15 years experience, and is recognised as one of the top revenue generators globally for the online gambling sector.
Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.
This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.
Frank Heinanen, Managing Director at Bethard, commented: “In order to maximise revenue, Bethard has partnered with Enteractive to re-engage audience segments which we’ve found respond better to the more personal approach offered by a two-way phone conversation. To optimise the Lifetime Player Value (LPV) for every segment of our player base, Enteractive will concentrate on those particular audience groups we’ve identified as being more receptive to such direct and one-on-one interaction.”
John Foster, Head of B2B Sales at Enteractive, added: “We’re thrilled to collaborate with Bethard, whose sports betting and iGaming brands are well-established across their markets. Bethard recognizes the overlooked possibilities within inactive player accounts, and Enteractive possesses the perfect combination of technology and reactivation specialists to substantially boost active player revenues.”
With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.
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Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll
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Million Games has announced the launch of Million Dice, a streamlined, fast-play betting game designed for modern casino lobbies. Simple to learn yet endlessly engaging, it puts players in control with one clear question: will the dice land over or under your number?
Each round is immediate — players set a target between 1 and 100, choose their direction, and roll. The odds and multipliers update automatically, creating transparent gameplay that balances risk and reward in real time.
With an RTP of 98%, instant outcomes, and a responsive mobile interface, Million Dice delivers short, engaging sessions that fit perfectly into today’s high-velocity iGaming environment.
“Million Dice is proof that simplicity can be powerful,” said Thomas Nimstad, CEO of Million Games. “It’s a straightforward, transparent game that appeals to casual players while still offering strategic depth for those who enjoy balancing risk and reward. It’s designed to perform across any device and every audience.”
Million Dice joins the Million Games portfolio of simple, skill-infused titles like Million HiLo, expanding the brand’s reach into the fast-play category where clarity and excitement go hand in hand.
Now live on www.milliongames.com, Million Dice is available for integration across partner networks and operators worldwide.
The post Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll appeared first on European Gaming Industry News.
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Atucha Strategic Advisory Announces Immensity.AI as First Client
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Atucha Strategic Advisory, the consultancy founded by gaming industry veteran Ramiro Atucha, has announced its first official client partnership with Immensity.AI. The data intelligence company is redefining how iGaming operators manage marketing efficiency and player acquisition.
Immensity.AI, originally developed for digital marketing across multiple verticals, has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimise spend for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.
Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.
“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now,” said Atucha. “Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”
Tim Mathews, Immensity.AI co-founder, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”
The post Atucha Strategic Advisory Announces Immensity.AI as First Client appeared first on European Gaming Industry News.
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EGT Digital Shines at BEGE Expo 2025
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Fresh off its success at SiGMA Central Europe EGT Digital is set to make a strong impression at BEGE Expo 2025, showcasing its award-winning games, enhanced X-Nave platform, and newest iGaming innovations.
Visitors to the EGT Digital booth will experience a full spectrum of entertainment and gaming content – from its 150+ in-house developed slot titles and popular jackpots like Bell Link, Clover Chance, and Gods & Kings Link, to the Aggregator platform, which now provides seamless access to over 13,000 games from 200+ global providers.
A central highlight of the showcase will be the X-Nave Platform – EGT Digital’s all-in-one modular iGaming ecosystem built for speed, scalability, and total control. Integrating Casino, Sportsbook, Payment Gateway, and streamlined compliance support, the platform empowers Оperators to elevate player engagement, deliver personalized user journeys, and accelerate business growth across all channels.
With its recent international accolade and a rapidly expanding global footprint, EGT Digital continues to strengthen its position as a key force in shaping the future of digital gaming.
Visit EGT Digital at stand 2.22 at BEGE Expo 2025 to discover innovation in motion.
The post EGT Digital Shines at BEGE Expo 2025 appeared first on European Gaming Industry News.
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