Participation in the world’s largest B2B gaming industry event has allowed the company to showcase its new productions to the world, establish and strengthen relationships, and expand its business opportunities.
The management and sales team of MGA Games, a leading online gaming development company, actively participated in ICE London 2024 from 6 to 8 February. ICE London is the world’s largest B2B gaming industry event, featuring creators, distributors, operators, strategic bodies, and gaming regulators.
The MGA Games team received positive feedback for their new productions presented at the show, highlighting the company’s commitment to innovation and quality.
MGA Games’ presence at ICE London once again reflects its ongoing commitment to internationalisation. The company representatives used the opportunity to meet their existing and potential customers, establish stronger relationships, and explore new opportunities for collaboration in global markets. As a result of the company’s presence and efforts at the fair, it has initiated negotiations and agreements with several operators and platforms, and these alliances will continue even after the end of this edition of ICE London.
What’s more, the Spanish company’s participation in one of the world’s leading online gaming trade fairs also allowed them to get inspired and receive direct feedback from the industry. This will help the company improve its products and services to meet customer needs.
Javier Lanfranchi, Sales Director at MGA Games, commented on participating in ICE London. “Participating again at ICE London was an excellent opportunity to meet with customers from all over the world. This year’s edition brought together 811 operators from 76 different countries and provided us with a chance to showcase our extensive range of online casino content. This show was also a great platform to strengthen business relationships and explore new growth opportunities. We are committed to continuing to innovate and deliver exceptional experiences for our customers around the world”.
