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GBG launches new strategy for 2024

Published

10 months ago

February 7, 2024

Reading Time: 3 minutes

After a six month development period, working with members, the GBG board and advisory bodies, the Gambling Business Group has unveiled its new 2024 Strategy which outlines the association’s objectives at this “vitally important” time for the UK land-based industry.

The Gambling Business Group took advantage of the largest platform in the global gaming and gambling industry to launch its new four-strand Strategy programme which will focus on reinforcing the land-based sector’s presence on high streets across the UK during the coming years.

Unveiling its new goals on the High Street Hub in the centre of ICE London this week, GBG board member Paul Terroni of Novomatic Gaming UK, and chair Steve Sharp, outlined the schedule that will drive the association’s activities as it builds its status as “the respected voice for the cross-sector land-based gambling industry.”

The GBG strategy addresses the shifting regulatory landscape, and more importantly the impact it will have on businesses of all sizes on the high street. The four point programme centres on raising the bar on commercial social responsibility, holding the government to account, driving more informed local regulator communication, and pioneering technological innovation – all geared for what GBG stresses is “a vitally important time for the high street and the wider sector”.

Working alongside its membership and policy consultant Henham Strategy, the Gambling Business Group has sent a clear signal that social responsibility and innovation must sit at the heart of everything it does and provide the driving force for its Strategic Aims to:

1. Lead on raising Corporate Social Responsibility across the land-based sector and demonstrate how gambling premises can contribute to the wellbeing of communities and society;

2. Lead on holding government to account in developing robust evidence-based gambling regulation;

3. To be the industry point of contact for local regulators;

4. To be the innovative lead on technology to meet industry challenges.

GBG board member and Novomatic director Paul Terroni said:

“The high streets in the UK in most areas have been downgraded. What we’re doing with GBG is creating a business association that promotes the high street, in terms of AGCs, bingo, and bookmakers; trying to look forward to the new business opportunities we can generate.

“This strategy is the result of working closely with members. Our board members represent a broad sector of the high street AGC, bookmakers, and bingo. There’s no other body in the UK, whether it’s BGC, bacta or anything else, that’s akin to where we want to be with promoting the high street for our businesses.”

GBG chair Steve Sharp said:

“The response has been very positive from members. Henham Strategy went out and interviewed members, presenting our proposals and getting feedback. It’s all been very positive from members, and the wider industry we shared this with. The strategy is not only for our members, but also about protecting vulnerable people while looking after the high street. It’s all about doing the right thing.

“We’re working to the Strategy already, but we’ll be monitoring where we’re going on a monthly and weekly basis, and then we’ll be discussing it with the board during our regular quarterly meetings.

We have committed to various objectives for each of the four aims that make up the strategy, and the regular working group meetings will monitor the outcomes and the impact.”

GBG CEO Peter Hannibal said:

“The Strategic Aims look beyond the current raft of White Paper changes into the long term and to what is needed to protect and secure the future of the land based gambling sector, with consumer protection and corporate social responsibility front and centre at all times.

Gambling venues in our towns and cities play an important role in their communities and The High Street Hub is an excellent platform to showcase some of the great work underway and the exciting plans for the coming year.”

Latest News

TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024

Published

3 hours ago

November 22, 2024

George Miller

Reading Time: 4 minutes

Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.

Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.

With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.

ALL EYES ON THE TROPHY

Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.

Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.

“We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. “Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!”

GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY

Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.

Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.

Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.

TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”

Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.

As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.

In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.

Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!

More information:
- Team Vitality website
- PR Contact:
- SwipeRight agency – [email protected]
- Team Vitality – [email protected]

The post TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024 appeared first on European Gaming Industry News.

Latest News

Saroca Unveils the Transformational Leadership Program for 2025

Published

10 hours ago

November 22, 2024

George Miller

Reading Time: 2 minutes

Saroca Reimagines Leadership Development for the Gaming Industry

Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.

The Legacy of LeadHERship

The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.

Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.

Leadership Development: A Game-Changer for Gaming

In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.

“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”

Transformational Leadership Program Highlights

The program builds on the proven curriculum of its predecessor, featuring:

Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
Community and Growth Tracking: Strengthening connections and measuring individual progress.

Registration Now Open

The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].

About Saroca

Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.

The post Saroca Unveils the Transformational Leadership Program for 2025 appeared first on European Gaming Industry News.

Latest News

Play’n GO announces partnership with Austrian state lottery operator Win2Day

Published

11 hours ago

November 22, 2024

George Miller

Reading Time: < 1 minute

Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Austrian state lottery operator Win2Day.

This partnership sees legendary titles from the Swedish-founded gaming giant, such as Reactoonz, Rise of Olympus, and Rich Wilde and the Tome of Madness live on Win2Day’s platform for players to enjoy.

As of November 2024, Play’n GO offers a portfolio of over 350 premium titles in over 30 jurisdictions worldwide.

Tove Aldefors, Head of Regional Sales Central and Western Europe at Play’n GO, said “It’s exciting to launch our games with the Austrian state lottery, and Win2Day are the perfect partner for our brand. They share our beliefs about a regulated, sustainable, player entertainment-led industry. We’re looking forward to many years of success working together.”

Georg Wawer, Managing Director win2day, added “We are the only licensed operator in Austria. Therefore our objective is to provide all major igaming operators on our platform. Play’n GO is one of the international powerhouses and therefore we are delighted to be able to offer their content on our platform. We view Play’n GO as a competent and responsible partner for win2day and we’re confident this partnership will prove fruitful.”

The post Play’n GO announces partnership with Austrian state lottery operator Win2Day appeared first on European Gaming Industry News.