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GBG launches new strategy for 2024
After a six month development period, working with members, the GBG board and advisory bodies, the Gambling Business Group has unveiled its new 2024 Strategy which outlines the association’s objectives at this “vitally important” time for the UK land-based industry.
The Gambling Business Group took advantage of the largest platform in the global gaming and gambling industry to launch its new four-strand Strategy programme which will focus on reinforcing the land-based sector’s presence on high streets across the UK during the coming years.
Unveiling its new goals on the High Street Hub in the centre of ICE London this week, GBG board member Paul Terroni of Novomatic Gaming UK, and chair Steve Sharp, outlined the schedule that will drive the association’s activities as it builds its status as “the respected voice for the cross-sector land-based gambling industry.”
The GBG strategy addresses the shifting regulatory landscape, and more importantly the impact it will have on businesses of all sizes on the high street. The four point programme centres on raising the bar on commercial social responsibility, holding the government to account, driving more informed local regulator communication, and pioneering technological innovation – all geared for what GBG stresses is “a vitally important time for the high street and the wider sector”.
Working alongside its membership and policy consultant Henham Strategy, the Gambling Business Group has sent a clear signal that social responsibility and innovation must sit at the heart of everything it does and provide the driving force for its Strategic Aims to:
1. Lead on raising Corporate Social Responsibility across the land-based sector and demonstrate how gambling premises can contribute to the wellbeing of communities and society;
2. Lead on holding government to account in developing robust evidence-based gambling regulation;
3. To be the industry point of contact for local regulators;
4. To be the innovative lead on technology to meet industry challenges.
GBG board member and Novomatic director Paul Terroni said:
“The high streets in the UK in most areas have been downgraded. What we’re doing with GBG is creating a business association that promotes the high street, in terms of AGCs, bingo, and bookmakers; trying to look forward to the new business opportunities we can generate.
“This strategy is the result of working closely with members. Our board members represent a broad sector of the high street AGC, bookmakers, and bingo. There’s no other body in the UK, whether it’s BGC, bacta or anything else, that’s akin to where we want to be with promoting the high street for our businesses.”
GBG chair Steve Sharp said:
“The response has been very positive from members. Henham Strategy went out and interviewed members, presenting our proposals and getting feedback. It’s all been very positive from members, and the wider industry we shared this with. The strategy is not only for our members, but also about protecting vulnerable people while looking after the high street. It’s all about doing the right thing.
“We’re working to the Strategy already, but we’ll be monitoring where we’re going on a monthly and weekly basis, and then we’ll be discussing it with the board during our regular quarterly meetings.
We have committed to various objectives for each of the four aims that make up the strategy, and the regular working group meetings will monitor the outcomes and the impact.”
GBG CEO Peter Hannibal said:
“The Strategic Aims look beyond the current raft of White Paper changes into the long term and to what is needed to protect and secure the future of the land based gambling sector, with consumer protection and corporate social responsibility front and centre at all times.
Gambling venues in our towns and cities play an important role in their communities and The High Street Hub is an excellent platform to showcase some of the great work underway and the exciting plans for the coming year.”

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SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025
Reading Time: 2 minutes
SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.
The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technology’s role in prevention and intervention. A SOFTSWISS representative will join the panel discussion ‘Innovation, Technology, and Responsible Gambling’, which explores emerging risks and mitigation strategies in digital environments.
“Industry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,” said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.
“South Africa is a priority market for SOFTSWISS, and we are proud to support this summit’s mission to advance safer play through collaboration and technology,” said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. “We continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.”
Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve – including attempts to use AI-generated deepfakes during verification – SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.
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Week 42/2025 slot games releases
Reading Time: 4 minutes
Here are this weeks latest slots releases compiled by European Gaming
PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush. PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins.
Evoplay has launched Velvet Gems, a glamorous slot filled with sparkling stones, seamless gameplay, and high reward potential. The game immerses players in a luxurious realm of shimmering rubies, emeralds, and sapphires, where each spin radiates opulence. Striking visuals and a refined soundtrack create a premium atmosphere, making it a perfect choice for players seeking an elegant, feature-rich experience.
The authorities thought they’d finally locked away The Syndicate, the most notorious crew of fugitives in history. But in Nolimit City’s latest release, Breakout, not even a maximum security prison can hold them. This jailbreak-themed slot adds to the list of this year’s releases; Dead Men Walking, Tsar Wars and Kill Em All.
Think you are brave enough to return to the Castle of Terror? This lab experiment-horror sequel from Big Time Gaming is a bone-chilling adventure packed with electrifying features designed to give you the fright of your life. This is a slot where players find themselves in a spooky lab where they must brace themselves for Bonus Respins that are triggered by landing Scatters.
BGaming brings the party to the reels with the release of its latest slot, Fiesta Clusters. This vibrant, highly volatile slice of action combines the celebratory spirit of Cinco de Mayo with the expressive artistry of Día de los Muertos, delivering vibrant thrills for players and a seasonal spike potential for operators around Halloween.
Push Gaming is set to deliver twice the thrills this Halloween with the release of two new seasonal titles, Tarot Treasures and Tricky Treats. Both games highlight the recent launch of Push Gaming’s new product segmentation. Push Action delivers titles with enhanced layers of mechanics and player interaction, a category which Tarot Treasures proudly joins.
Spinomenal has launched Buffalo Rampage – Hold & Hit 3×3, a 3×3 reel, 5 lines video slot. Buffalo Rampage – Hold & Hit 3×3 unfolds across a sun-scorched desert at dusk, framed by towering cacti and brought to life with a slow-paced and Western-inspired soundtrack that immerses players in the action.
TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp. Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.
Blueprint Gaming has introduced a new four pots mechanic and enlarged 5×3 grid to its latest release, Cash Strike Power Force 5, marking an innovative double debut for the internationally recognised series. With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new title builds on the impressive momentum from its predecessors.
Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises. Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout.
Playson turns up the heat in its scorching new release Flaming Bells: Hold and Win, where nostalgic gameplay is reinspired with a 5,000x Grand Jackpot, Extra Bonus Game and valuable Multipliers. Collect symbols gather all visible cash values from the reels, including other Collect icons and the three in-game Jackpot symbol values.
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book. Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
Amusnet has released its latest online video slot, 27 Wild Shots. This vibrant slot game blends the style of classic fruit games with the charm of a fairytale twist, led by none other than the Little Red Riding Hood herself. The three reels burst with familiar symbols of juicy fruits, reimagined in a lively forest theme.
The post Week 42/2025 slot games releases appeared first on European Gaming Industry News.
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