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Highlight Games Limited Announces Partnership with Azerbaijan National Lottery

George Miller
February 6, 2024
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Highlight Games Limited Announces Partnership with Azerbaijan National Lottery
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has entered into an agreement to supply its video virtual sports content and instant win products to the Azerbaijan National Lottery company, Azerlotereya OJSC.

Following the success of Highlight Games Limited’s partnership with Sisal Sans and the Turkish National Lottery, where its video virtual sports products have delivered record turnover since launch, Highlight Games Limited and Demiroren Holdings will look to replicate this model with Azerlotereya OJSC. Highlight Games Limited’s suite of exclusive content will be available in retail locations and online across Azerbaijan.

“I’m delighted to announce this transformative deal for Highlight Games Limited with another national lottery,” the Chief Executive Officer for Highlight Games Limited, Steven Holmes, said. “The success of our partnership with Sisal Sans and Demiroren Holdings in Turkey perfectly positions us to replicate that winning formula with Azerlotereya OJSC and I look forward to launching our exclusive content in this new territory soon.”

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

  • ✔ Online and Land-Based iGaming
  • ✔ Strategic Betting and Esports
  • ✔ Global Regulatory and Compliance Intelligence
  • ✔ Technological Evolution: AI, Blockchain, and Fintech

Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

Editorial / PR Submissions: [email protected]
Business & Advertising: [email protected]

Copyright © 2015 - 2026: Eastern European Gaming
EEGaming.org is proudly part of HIPTHER.
Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2026 and beyond!

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