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Kindred Group Selects Optimove as its CRM Marketing Solution to Orchestrate Personalized Journeys and Maximize Player Lifetime Value
Kindred Group plc’s (Kindred), flagship brand, Unibet, has selected Optimove, the number-one CRM marketing solution for iGaming, to orchestrate and optimize all CRM marketing activities. Kindred is one of the world’s leading online gambling operators with businesses across Europe, North America and Australia.
The partnership between the two industry leaders continues Kindred’s strategic investment in scaling retention marketing efforts and maximizing player lifetime value as a growth driver for its business. The scientific approach embedded in Optimove’s CRM marketing solution will empower Kindred to measure and attribute the incremental value of each player interaction and increase operational efficiencies.
Kindred is set to utilize the complete Optimove suite, including e-mail, mobile and SMS marketing channels and gains the following key capabilities:
- Delivery of personalized experiences: Using Opti-X, Optimove’s digital experience platform (DXP), Kindred is empowered to personalize digital experiences with dynamic content across owned properties and channels using ready-to-go widgets. They can create the ultimate personalized player experience on their website or mobile app by combining business rules with over 20 artificial intelligence (AI) models
- Access to unified customer profiles: Unify all historical, predictive and real-time customer data from sources such as CRM, service clouds and data warehouses via Optimove to create a comprehensive single customer view accessible to CRM marketing teams
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM journeys to deliver personalized customer communications across any channel
- A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey and strategy to continuously optimize CRM marketing performance
“Kindred is a true leader in iGaming committed to delivering an exceptional customer experience to its players,” the Vice-President of Revenue, Gaming for Optimove, Motti Colman, said. “This partnership forms a powerful alliance and we are honored to have been selected. We appreciate Kindred’s confidence in our ability. We are excited that our combined efforts in the upcoming years will be revolutionary, propelling Kindred and iGaming marketing into a new era of growth.”
“With Optimove as the trusted CRM marketing leader, we are confident it will contribute to our ongoing efforts to enhance players’ experiences,” the Retention Marketing Director for Kindred, Dan Gabay, said. “Optimove will assist us in delivering personalized and timely customer messages that align with the speed of player interactions with our sports content and casino gaming.”
The announcement follows the recent release of the 2023 EGR Power 50 list, revealing that 56% of the operators listed work with Optimove.
Optimove will exhibit at ICE London 2024 in London from February 6 to 8 on booth N5-110.

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Week 10/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has unveiled Irish Treasures 2 – the follow up to the hugely successful original Irish Treasures – Leprechaun’s Fortune. Players return to an enchanted forest that shimmers with green embers under a darkened canopy. The game is set within a 5×3 format, framed in a wooden frame to give the feeling of being inside an old Irish drinking tavern. A red-haired pixie, pot of gold, beer tankard and wooden pipe complete the rustic feel.
BGaming is thrilled to announce the launch of Alice WonderLuck. Inspired by the whimsical world of Lewis Caroll’s iconic novel, Alice Wonderluck invites players to conjure up some magic on the reels. Alice WonderLuck plunges players into a vibrant reimagining of Wonderland, where a series of familiar characters are given a fresh, digital makeover. The classic tale’s creative and slightly off-kilter atmosphere has been brought to life perfectly with an enchanting soundtrack.
Push Gaming reinvigorates classic entertainment with its homage to retro fruit machines in its latest release, Power Vault. This slot is the debut game from Reel Hot Games, a new sub-brand of Push Gaming, blending nostalgic slot themes with innovative mechanics for players seeking lower and medium volatility. Blending modern mechanics with classic aesthetics, Power Vault is played across 3×3 reels and five paylines. Players must match iconic symbols like sevens, bars and bells across these pay lines to be awarded a win.
Prepare to face the legendary Gorgon in Medusa’s Madness, a mythology-infused slot where every cascade brings players closer to her petrifying power. Step into the depths of Medusa’s lair, where a 5×5 cascading grid slot awaits those daring enough to confront the serpent-haired queen. Clusters of four or more symbols trigger wins, charging the mysterious Portal to unlock powerful effects. With Special Wilds, symbol removals, and the chance to summon Medusa’s Mega Wild form, players must tread carefully if they hope to escape unscathed.
Hölle Games has released Jolly Wild Deluxe slot game, a 6×3 return of the Jolly character who some might say is more suited to a horror franchise than a slot. This time the Jolly brings a companion, a gold-faced twin who acts as a multiplier and awards 2x in the base game for any active payline. However subsequent Jollies also multiply, meaning that a payline reward could be multiplied by up to 32x.
Introducing Steamworks – Gears of Fortune, the newest offering from the acclaimed game studio Peter & Sons. This medium volatility video slot boasts unique game mechanics and immerses players in a dystopian, steam-powered universe nestled within the ruins of an industrial city, where the gears of fortune determine your destiny!
Strike gold with Dynamite Trio from Booming Games, the explosive slot featuring a thrilling 3-pot feature! Join the prospector on a deep mining adventure, where golden nuggets of fun and features are waiting to be uncovered. Put on your hard hat and brace yourself for some of the most exciting bonuses and rewards yet! Dynamite Trio is a 3×5, 20-line slot packed with exciting features. At the core of the game is the 3-pot system, with three powerful dynamite Scatters: Boost, Expand, and Collect.
Relax Gaming, the iGaming aggregator and supplier of unique content, is sending players on a mission they’ll never fur-get as they clean up the streets of pesky pooches in Purrrminator. This 6×4 Connected Ways slot can see players net up to 5,000x their stake, Free Spins and an innovative Reverse Avalanche mechanic. The Reverse Avalanche feature sees all winning symbols locked in place and retained whilst new symbols drop A round only ends when no more matching symbols land on the reels.
Evoplay has launched Young Buffalo Song, a nature-inspired slot that takes players on a journey through the vast North American plains. Set on a 5×4 reel layout with 20 pay lines, the game introduces Wild multipliers that appear on reels 2, 3, and 4, boosting wins by x2 or x3 in both the base game and Free Spins. Landing three or more Scatter symbols awards up to 20 Free Spins, with Wild multipliers remaining active throughout.
The post Week 10/2025 slot games releases appeared first on European Gaming Industry News.
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European Esports Championship 2025 to Take Place from July 9-13
The International Esports Federation (IESF) is thrilled to announce that the European Esports Championship 2025 will be hosted in Pristina, Kosovo, from 9-13 July. This tournament will bring together 180 esports athletes from across Europe, competing in some of the world’s most popular game titles.
The championship will feature:
Counter Strike 2 – Top 16 teams
Counter Strike 2 Women – Top 8 teams
Dota 2 – Top 12 teams
The road to Pristina begins with an intense online qualification stage, taking place from 16 May to 1 June. The top-performing teams from this stage will earn their spot at the European Esports Championship, where they will battle for national glory in front of a passionate esports audience.
“We are excited to bring the European Esports Championship to Pristina, a city with an emerging esports scene and a strong community of gamers. This event will showcase the incredible talent of European players and reinforce the growing significance of esports in the region,” said Igor Nedeski, Esports Manager at IESF.
The European Esports Championship 2025 promises high-level competition,live broadcasts, and a thrilling esports experience for both players and fans. More details regarding match schedules, venue information, and streaming platforms will be revealed in the coming weeks.
The post European Esports Championship 2025 to Take Place from July 9-13 appeared first on European Gaming Industry News.
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RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival
RaceiQ metrics – the revolutionary data which offers exciting new tools and insights into how we assess horse racing – are now available for free to view on www.racingtv.com and Racing TV Apps.
The metrics – available for all British and Irish races – will prove a valuable tool for all race-fans and punters, especially ahead of the sport’s biggest betting week, next week’s Cheltenham Festival.
Since its launch last year, RaceiQ has become integral to Racing TV and ITV Racing’s pre- and post-race analysis – and is now available for everyone to access (no login required) via Racing TV’s newly enhanced results pages.
Racing TV users can see how horses fared across the full suite of RaceiQ metrics only minutes after every race in Britain and Ireland. This underlying tracking data is provided by Coursetrack, the award-winning live, in-race timing information system, for RMG and Irish racecourses, and also from TPD in respect of other UK racecourses.
The metrics are available in the “expanded view” of the standard Result tab, and in a new RaceiQ Comparison tab, which enables a quick comparison of all the horses in a race.
Metrics include: Finishing speed percentage (FSP), Time Index, Par Time, Par Sectionals, Par FSP, 0-20mph, Lengths Gained Jumping (LGJ) and Jump Index. For more on these, please visit www.racingtv.com/raceiq.
The revamped results pages also feature a fully integrated Sectionals tab – the only place to view both British and Irish race sectionals. The tab shows the below data for every horse in every furlong:
- Sectional time
- Race position and cumulative time from leader
- A line graph visualisation
RaceiQ is the result of an innovative partnership between Ellipse, the leading sports data and analytics company, and Racecourse Media Group (RMG), which represents media interests of 37 racecourses.
Ed Gretton, Director of Racing at RMG, said: “We couldn’t be more pleased with the reaction to RaceiQ, which has really captured the imagination and quickly gained the trust and full confidence of industry professionals. Racing TV’s website and mobile and tablet Apps are the only place to see all British and Irish sectionals, as well as the full suite of RaceiQ metrics. It’s all free to access and will revolutionise how we approach the sport.”
Roderick Grafton, MD – Horse Racing at Ellipse, added: “We have been delighted with the way in which both pundits and punters have adopted RaceiQ. The Ellipse Data Scientists and Engineers have used their expertise and learnings from other sports to generate compelling cutting-edge metrics, providing new angles and narratives in every race. We are very excited that, via RacingTV.com and its Apps, all horse racing fans will now have access to the full suite of RaceiQ metrics.”
Data is available for all British races back to March 2023, and for all Irish races back to January 1, 2024. Historic sectionals are still accessible via links to PDFs.
RaceiQ specialises in using complex modelled metrics to turn detailed GPS tracking data, provided by Coursetrack, into easily digestible content for broadcasters, participants and racing fans alike. The suite of metrics has been developed by Ellipse’s data science and engineering specialists, combined with AI and machine learning.
For businesses looking to learn more about RaceiQ, a B2B website has also been launched – www.raceiq.com. The site houses in-depth detail about RaceiQ metrics, insights, testimonials and the list of products and services on offer.
The post RaceiQ metrics now available for free on Racing TV platforms – in time for Cheltenham Festival appeared first on European Gaming Industry News.
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