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Kindred Group Selects Optimove as its CRM Marketing Solution to Orchestrate Personalized Journeys and Maximize Player Lifetime Value

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Kindred Group plc’s (Kindred), flagship brand, Unibet, has selected Optimove, the number-one CRM marketing solution for iGaming, to orchestrate and optimize all CRM marketing activities. Kindred is one of the world’s leading online gambling operators with businesses across Europe, North America and Australia.

The partnership between the two industry leaders continues Kindred’s strategic investment in scaling retention marketing efforts and maximizing player lifetime value as a growth driver for its business. The scientific approach embedded in Optimove’s CRM marketing solution will empower Kindred to measure and attribute the incremental value of each player interaction and increase operational efficiencies.

Kindred is set to utilize the complete Optimove suite, including e-mail, mobile and SMS marketing channels and gains the following key capabilities:

  • Delivery of personalized experiences: Using Opti-X, Optimove’s digital experience platform (DXP), Kindred is empowered to personalize digital experiences with dynamic content across owned properties and channels using ready-to-go widgets. They can create the ultimate personalized player experience on their website or mobile app by combining business rules with over 20 artificial intelligence (AI) models
  • Access to unified customer profiles: Unify all historical, predictive and real-time customer data from sources such as CRM, service clouds and data warehouses via Optimove to create a comprehensive single customer view accessible to CRM marketing teams
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM journeys to deliver personalized customer communications across any channel
  • A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey and strategy to continuously optimize CRM marketing performance

“Kindred is a true leader in iGaming committed to delivering an exceptional customer experience to its players,” the Vice-President of Revenue, Gaming for Optimove, Motti Colman, said. “This partnership forms a powerful alliance and we are honored to have been selected. We appreciate Kindred’s confidence in our ability. We are excited that our combined efforts in the upcoming years will be revolutionary, propelling Kindred and iGaming marketing into a new era of growth.”

“With Optimove as the trusted CRM marketing leader, we are confident it will contribute to our ongoing efforts to enhance players’ experiences,” the Retention Marketing Director for Kindred, Dan Gabay, said. “Optimove will assist us in delivering personalized and timely customer messages that align with the speed of player interactions with our sports content and casino gaming.”

The announcement follows the recent release of the 2023 EGR Power 50 list, revealing that 56% of the operators listed work with Optimove.

Optimove will exhibit at ICE London 2024 in London from February 6 to 8 on booth N5-110.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track releases new AI Player Churn Model

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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.

Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.

The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.

“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”

The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.

To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.

 

The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.

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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement

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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.

The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.

The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.

As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.

At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”

 

The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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