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Live horse racing data giants agree landmark merger

Published

2 years ago

January 31, 2024

Reading Time: 3 minutes

Total Performance Data and tripleSdata have come together to create the world’s largest automated distributor of live horse racing performance data to racecourses, stakeholders, bookmakers, media and racing fans.

Under the terms of the deal, TPD and tSd will become a merged entity. The merger will result in the combined company supplying live and post-race performance data from over 100 racetracks in 11 different countries, 365 days a year. Amongst the 5000+ race days tracked will be many of racing’s most valuable and notable races including the $150 million of prize money at The Breeders’ Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown and much more.

Racing fans will be able to access the live and post-race tracking data to contextualise the performances of the world’s leading thoroughbreds. Additionally, TPD’s unique automated in-play odds can be made available for all racecourses across the world providing fans the ability to bet on these prestigious events after the off.

Crucial to TPD’s success has been the long-term vision to create new revenue streams for racecourses. With over £50 million now bet on their in-play odds, this is now a reality. Entain, Sky Bet, William Hill, Bet Victor and Boylesports all leverage the fully automated and neural network inspired live odds.

tSd’s founders Carlos Santo and Sebastian Scholz will join TPD’s Board and assist with day-to-day management of a team of over 40 people globally. With offices in London and Sydney, Brad Higgins will drive APAC sales, while John McBroom will lead the global sales effort. More talent is set to be added to existing teams of engineers, data scientists, machine learning and AI experts and a new sensor fusion division specialising in computer vision to further enhance the next generation of racing insights.

Will Duff Gordon, CEO of TPD, commented: “We are extremely pleased to welcome the passionate and determined tripleSdata team to create a global champion of racehorse tracking and revenue generation. We are aware that today’s consolidated bookmakers seek the maximum amount of product from each partner, and we’re pleased to add three more countries of top class racing to the existing eight.

“The scale of the combined company unlocks the level of investment and expertise that racing needs to tell its story through advanced data. The effort to bring live racing from 12 time zones across 11 countries on five continents for 24/7 live action is testament to the partnerships built by TPD and tSd with the likes of Arena Racing Company, Equibase, Sky Sports Racing, At The Races, Emirates Racing Authority, Ascot, Australian Turf Club, Racing New South Wales, Racing Queensland, Racing Victoria, Racing South Australia, Singapore and Auckland Thoroughbred Racing.

“As with all industries and sports, the sport of horse racing is having to compete hard for attention. TPD and its racecourse partners share a vision that the tracking content can make the sport more appealing, and in the process make betting more fun. With multiple updates per second on speed, position and stride the goal remains to lift the lid on how horses run in order to engage a new generation of data hungry sports fans. We are confident this deal goes a long way to achieving that goal.”

Carlos Santo, CEO of tSd commented: “This merger brings together two visionary companies dedicated to pushing the boundaries of possibilities through technology and poised to unlock new opportunities and expand our product offerings.

“This marks the beginning of an exciting journey. Together, we will continue to innovate, adapt, and thrive in an ever-evolving landscape, delivering unmatched data solutions and experiences to our customers and stakeholders in the racing and wagering industries.”

Sebastian Scholz, CTO of tSd commented: “We are thrilled about this landmark merger and eagerly anticipate the incorporation of the two development teams from Total Performance Data and tripleSdata.

“This merger is not just a joining of forces; it’s a catalyst for ground-breaking product development. We are poised for significant growth, aiming to expand our teams in the realms of artificial intelligence and machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications.”

TPD Chairman, Eamonn Wilmott, commented: “In over 40 years of doing M&A deals, I have to say this was one of the most obvious fits I’ve ever seen.

“Carlos and Sebastian have built an amazing company, and we are delighted to join forces together. They care passionately about the future of racing, and we will all work together to help drive maximum revenues back into the sport. From the very first conversations through negotiations and due diligence they have been an absolute pleasure to work with and we are all extremely excited about the future we can now build together.”

Latest News

Gaming in Germany Conference confirms new speakers, breakout program

Published

46 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

The Gaming in Germany Conference, which will take place November 11 in Berlin, has added several new speakers to its already impressive agenda.

Sebastian Buchholz, Head of Licensing and Market Supervision, Gemeinsame Glücksspielbehörde der Länder (GGL), will deliver the event’s keynote address.

The operator’s perspective will be well represented at this year’s Gaming in Germany Conference, with Christian Heins, Director iGaming Tipico; Alex Green, Vice President – Games, ZEAL Network; and Ewout Keuleers, former General Counsel, Kindred Group all confirmed to make an appearance at our event.

Naturally, attendees will also hear from both German and European trade associations, with Dr. Dirk Quermann, President, Deutscher Online Casinoverband (DOCV); Mathias Dahms, President, Deutscher Sportwettenverband (DSWV); and Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA) contributing.

Willem van Oort, founder of Gaming in Germany commented: “I am extremely pleased with this year’s speaker lineup. I think it speaks of the relevance of our event, and especially the key topics that we are highlighting this year: the threat of the black market and the evaluation of the 2021 State Gambling Treaty. I see that licensed operators are highly committed to making the German iGaming market more sustainable and competitive and I am very happy that we are trusted to play a role in promoting fruitful discussion and debate on these topics.”

“As the event takes place while the evaluation of the 2021 State Gambling Treaty is ongoing, this is certainly the time to be part of the conversation,” van Oort added.

Breakout program and networking opportunities

In addition to its main program, the Gaming in Germany Conference will also feature several highly practical breakout sessions on data compliance, game certification, RG, live casino, eSports, and much more.

The full agenda, including breakout program, is available here.

In addition to a loaded program, the Gaming in Germany Conference also offers plenty of networking opportunities during pre-conference dinner, coffee breaks, lunch, and concluding networking drinks.

Practical information

The 2025 Gaming in Germany Conference takes place Tuesday, November 11, 2025, at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.

The post Gaming in Germany Conference confirms new speakers, breakout program appeared first on European Gaming Industry News.

Latest News

FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome

Published

2 hours ago

October 16, 2025

George Miller

Reading Time: 2 minutes

The “Royal Night in a Roman Palace” at Palazzo Brancaccio will mark a decade of success for the megabrand and honour its licensees and partners that together have revolutionised the online gaming industry by setting a new standard for branded luxury in iGaming.

FashionTV Gaming Group, the exclusive licensor of the FashionTV megabrand for the online gaming industry, will celebrate a defining moment in iGaming history with an unforgettable Royal Gala and the prestigious Royal Salute Ceremony at the historic Palazzo Brancaccio in Rome.

This exclusive, invitation-only extravaganza will welcome the global iGaming elite, from CEOs and founders of the world’s leading gaming companies to innovators, celebrities, and visionaries, uniting to celebrate ten years of success in bringing fashion, glamour, and luxury style to the online gaming world.

The event will honour Fashion TV Gaming Group’s global network of licensees, the industry titans and future pillars who have reshaped and infused branded gaming with luxury through the creation of FashionTV branded games across all iGaming verticals, as well as standalone FashionTV Casino and Sports Brands.

The evening will begin with a royal reception in the palace’s grand entrance hall, where guests will be filmed by the FashionTV crew and photographed alongside the iconic FashionTV Wall of Fame, joined by top FashionTV models and international celebrities.

The programme will continue with the Royal Salute Ceremony, followed by an exquisite gala dinner prepared by Palazzo Brancaccio’s Executive Chef, Francesco Paolo Baretta. The celebration will reach its peak with a spectacular FashionTV Party, featuring world-class DJs, live performances, and the unmistakable glamour of the FashionTV experience.

This milestone year of remarkable achievements crowns a decade of success for FashionTV Gaming Group and its partners, including a new strategic business roadmap, landmark collaborations with global gaming powerhouses, and the launch of standalone FashionTV Casino and Sports Brands across Asia and the GCC, with more industry giants soon to be announced.

Moshe Cohen, Founder & President of FashionTV Gaming Group, said: “The Royal Salute Ceremony is more than a celebration; it’s a statement. In Rome, we honour our licensees, the pioneers who believed in our vision, joined our journey, and turned a dream into reality, alongside the current industry titans and the future pillars of our world.”

The post FashionTV Gaming Group Rolls Out the Red Carpet for a Royal Night in Rome appeared first on European Gaming Industry News.

Latest News

PAGCOR LAUNCHES DIGITAL SPACE FOR GAD

Published

2 hours ago

October 16, 2025

George Miller

Reading Time: < 1 minute

PAGCOR proudly launched today its Gender and Development (GAD) Digital Corner dedicated to promoting gender equality, empowerment, inclusivity, and diversity within the organization and beyond.

The digital space features comprehensive GAD-related contents including the latest news and announcements, significant laws and issuances, projects and activities, and other beneficial resources.

The PAGCOR Digital Corner will be displayed as wallpaper on all office desktops with the new GAD logo and a QR code directing to the GAD Digital Corner website from October 16 to November 16, 2025.

This initiative highlights PAGCOR’s continuing support to gender equality and inclusivity in the workplace, in relation to Republic Act No. 9710 or the Magna Carta of Women.

The post PAGCOR LAUNCHES DIGITAL SPACE FOR GAD appeared first on European Gaming Industry News.