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Kwalee Invests €1.5 Million In French Mobile Game Developer 8SEC

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Kwalee, a leading global games publisher and developer, has announced that it has taken a stake in French mobile game studio 8SEC. Kwalee’s CFO Matthew Farrow and VP of Mobile Publishing John Wright will join their board.

8SEC has published over 90 mobile games, achieving over 50 million game downloads with titles such as Trivia.io, Hero Squad and Idle Army. They were an early adopter of the Hybrid Casual style of mobile game – easy to pick up but designed for long-term play with revenue from a mix of ads and in-app purchases.

They will continue to operate independently out of offices in Paris and Lyon, but with the added benefit of Kwalee’s large global team and specialist expertise in user acquisition, monetisation, game design and data science. Kwalee has earned a reputation as the developer’s champion with a dedicated publishing team solely focused on converting game concepts into profitable hits.

“We’re delighted to invest in talented game studios like 8SEC, expand our reach in the market and collaborate to help them reach even greater success” said Kwalee’s CEO David Darling CBE.

“8SEC are renowned for their high quality of production and development and are proven global chart toppers. They align perfectly with our mission of making the most fun games for the world’s players and we’re excited to support them with the data driven methods we use to scale games globally.”

Louis Giraud, CEO of 8SEC said: “I am thrilled to announce this strategic partnership with Kwalee. This collaboration marks a significant milestone for both organisations as we join forces to create incredible games that will push the Hybrid Casual mobile market into the next generation. We’re very excited for the future and are impatient to show the world the incredible project we’re working on together!”

This is the second strategic investment in France from Kwalee, following their acquisition of casual narrative game specialists Tictales in 2022. It also follows the recent announcement that Kwalee have signed a Development and Publishing Agreement with Fahy Studios in Saudi Arabia, part of the LevelUp accelerator at NEOM – a special economic zone being fueled by $500 billion of investment from the Public Investment Fund of the Kingdom of Saudi Arabia and local and international investors.

The investment in 8SEC comes at a challenging time in mobile games, where studio closures and deep layoffs reflect a competitive and changing market. Overturning this trend, the Kwalee team remains optimistic that 2024 is the right time to invest in multi million level deals to back new and established mobile game studios.

Kwalee operates worldwide, with studios in the UK, India, Portugal and China. With a mobile games portfolio of over 70 hit games, they’ve been a dominant force in the charts, achieving over 1 billion downloads in over a decade. In recent years, they’ve diversified their offering to also include PC and console games publishing and grown to a team of over 400 people worldwide.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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QTech Games fields more elite content with Popiplay

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Emerging-markets leader expands its offering with a fresh portfolio from the ascendant Scandinavian studio

QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with Popiplay, an emerging force in high-level slots entertainment.

Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, sitting alongside the industry’s most exciting up-and-coming providers.

Popiplay slot designs are recognised for a more modern approach – being streamer-focused, crypto-ready and high roller-friendly – while also showcasing special features (like Bonus Buy, and Chance 2x and 3x options) that elevate the player experience and deepen engagement. These features are in evidence across an array of popular titles, including new releases such as Fruit Empire and Jellyens X, which eloquently demonstrate Popiplay’s eclectic range of hit slots.

The agreement organically broadens Popiplay’s global scope, targeting emerging markets and creating new revenue streams. As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, retention and marketing tools, and 24/7 local-language support.

Philip Doftvik, QTech Games’ CEO, said: “We’re excited to add Popiplay to our growing ranks. They are now coupling modern player demands to their existing cutting-edge mechanics, offering global operators varied content with which to captivate and retain the end user. And by combining unique maths modelling, which spans the volatility spectrum, with twists on conventional narratives, these games will foster some truly engaging gameplay for fresh cohorts of QTech players. Indeed, it’s been rewarding to see how Popiplay invariably seek to redefine the existing ecosystem and reimagine more traditional gaming experiences with each play. We look forward to watching how these games perform in regions which, in many cases, break new ground for Popiplay.”

Almir Kudic, CCO of Popiplay, added: “Through this partnership, Popiplay’s portfolio of dynamic slot games has been seamlessly integrated into QTech’s dominant aggregation platform for emerging markets, opening up a new network of partners and players worldwide for us. We can’t wait to see what the reception is. Through our combined commitment to collaboration and innovation, we can continue to work together to tailor the content for truly localised games that drive enhanced engagement and interest across a diverse and ever-changing slots landscape.

“At Popiplay, we firmly believe that our trademark creativity drives innovation. So, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. And this partnership with QTech constitutes a great opportunity to extend our product distribution across new territories and deliver our games to a range of top-tier partners.”

The post QTech Games fields more elite content with Popiplay appeared first on European Gaming Industry News.

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GLI Grows Stronger and Bigger in Melbourne with New Lab Location

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Gaming Laboratories International (GLI) has had a robust presence in Melbourne since it opened the lab in 2007. The company and its presence in Melbourne is stronger and bigger now that GLI has moved to a new lab location in the city.

The move was necessitated by GLI’s continually growing operations, and the upgrade to a larger facility in South Melbourne physically positions GLI even closer to many of its customers. GLI also operates labs in Adelaide and Syndey.

GLI’s Melbourne lab offers a full suite of services including:

• iGaming and Land-based Testing

• Casino Management Systems (CMS) Testing

• Interoperability Testing

• Quality Assurance

• Compliance

“We are excited about this next chapter as it strengthens our ability to meet our clients’ continually evolving needs. With these expert teams working together under one roof, we are better positioned to than ever to deliver comprehensive solutions for today’s gaming industry,” said Richard Howarth, Chief Business Officer – APAC.

The post GLI Grows Stronger and Bigger in Melbourne with New Lab Location appeared first on European Gaming Industry News.

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TaDa Gaming Spins Spellbinding Gaming in 3 Witch’s Lamp

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TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp.

Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.

Spellbooks, rings, candles and Witch Stacked Wilds in the main game reinforce the bewitching theme, while 97% RTP and 3000x max win make the magic irresistible to all levels of players.

Set in the eerie castle tower, three luminous potions bubble away in a riot of colour above the grid. Using TaDa’s ‘three pots’ mechanism to maximum effect, the Green, Purple and Blue Pot Scatters each have unique magic to deliver in the bonus feature and when they combine their power, the magic goes off the scale.

Each pot brings a different bonus: the Blue Potion ‘Win Up’ Pot will ignite a random coin symbol on the board to increase the value with each spin; the Green Potion ‘Award All’ Pot will randomly increase the bonus for all the gold coin symbols on the board; while the high impact Purple ‘Jackpot Reel Up’ Pot will transform into jackpot symbols for Mini (5x), Minor (10x), Major (30x), Grand (100x) and the Witch’s Grand Jackpot of 1000x. Prizes are dynamically based on the triggering bet value.

When the Purple ‘Jackpot Reel Up’ bonus game is triggered, a new screen opens with an expanded 6×5 grid. Only blank positions, Purple Potion Pots and gold coin symbols will appear.

Three further respins are given for each symbol and the relevant jackpot counters light up as each jackpot value is applied. The first jackpot counter to show three lights will pay out. Any other jackpot counter lights will remain in place as the bonus game will continue until there are no more free spins and the jackpots can be won multiple times.

With a supernaturally eerie soundtrack, polished visuals and impressive details, 3 Witch’s Lamp delivers an atmospheric and evocative gaming experience.

Sean Liu, Director of Product Management at TaDa Gaming, said: “3 Witch’s Lamp is an impressive addition to our very popular triple pots series. We are delighted to deliver this beautiful game supported with immersive mechanics and potentially generous prizes in time for a very happy Halloween for our players.”

The post TaDa Gaming Spins Spellbinding Gaming in 3 Witch’s Lamp appeared first on European Gaming Industry News.

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