Latest News

King Midas Games embarks on global expansion through strategic rebrand

Published

2 years ago

January 30, 2024

Reading Time: 2 minutes

King Midas Games, the creators of next-generation iGaming content, has unveiled its redefined brand identity as part of the studio’s aggressive international growth strategy beyond Asia.

Established in 2018 as Kingmaker Games, the rebrand aligns with the company’s strategic aspirations for expansion across key iGaming markets. The initial emphasis will be on Europe and South America, marking the company’s transition from a startup to a more established entity.

Committed to delivering gold-standard entertainment, King Midas Games is poised to captivate audiences worldwide with a distinctive proposition that offers an alternative to existing options in these regions, with its next-generation content serving as the cornerstone of its portfolio.

The studio’s radical and engaging game mechanics, which include high-speed go-kart races, animal obstacle courses, and survival-style gameplay, are part of a cutting-edge array of next-generation features that are reshaping the iGaming landscape.

The studio is gearing up to showcase its new identity at ICE London 2024, booth S10-155. Alongside its next generation games offering, the company will shine the spotlight on its bespoke content capabilities that support operator requirements in delivering localised and differentiated experiences.

With an offering that seamlessly combines classic thrills and cutting-edge innovation, King Midas Games aims to set a new standard in the gaming industry.

A spokesperson from King Midas Games commented: “The introduction of King Midas Games to the industry is an exciting new chapter in our history. Our mission is to revolutionise the online casino gaming landscape with a fresh approach to delivering fun, engaging, and high-quality games, with a particular focus on next-generation concepts that will fuel greater engagement for operators.

“We eagerly anticipate our presence at ICE London in February, where we extend a warm invitation to delegates to visit us at stand S10-155. It’s just the first of many events planned for the year, demonstrating our commitment to increasing brand awareness as we look to execute our plans to venture into new global markets, whilst presenting opportunities to share our knowledge and experience to help others enter the Asian market.”

The studio is also set to showcase at SiGMA Americas in Sao Paulo, Brazil, in April 2024 and at the inaugural SBC Summit in Lisbon in September 2024, underscoring its readiness for new global challenges.

Latest News

Bubblin’ Riches surfaces with stacks of coin-filled fun

Published

5 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises.

Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout. As part of Play’n GO’s expanding roster of quirky, character-led games, this release turns Hold & Spin mechanics into something far more unpredictable, with a visual flair that brings every coin flip to life.

Bubblin’ Riches thrives on suspense and spectacle. Players can trigger Lock’n Gold by landing six Coin Scatters – launching a sticky respin feature where coins flip to reveal multipliers up to 10x, and a full screen secures an instant 500x win. Meanwhile, the towering coin stack above the reels is more than just a visual gag: it can burst at any moment, showering players with jackpots up to 1,000x. For those chasing longevity, Reward Spins introduce sticky Wild Multipliers and up to 65 spins – all anchored by a spinning prize wheel.

Fans of whimsical, visual-forward slots like Hugo Carts or Nyjah Huston – Skate for Gold will find plenty to love in Bubblin’ Riches. Its character-first design and surprise-based mechanics align with Play’n GO’s wider focus on entertainment, while the bubbling tension of the Goldfish jackpot stack introduces a fresh twist to classic features.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bubblin’ Riches builds anticipation in every spin, with a charming visual twist. It’s a playful example of how we blend innovative mechanics with entertainment value.”

This light-hearted slot blends humour, excitement, and vivid visuals – perfect for players looking to dip into something refreshingly different.

The post Bubblin’ Riches surfaces with stacks of coin-filled fun appeared first on European Gaming Industry News.

Latest News

Yaspa unveils new brand identity as payments and identity fintech accelerates global growth

Published

5 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Yaspa, the award-winning fintech specialising in iGaming payments and identity solutions, has unveiled a new brand identity designed to reflect its growth and maturity as it expands into new markets.

The rebrand marks a significant milestone in Yaspa’s evolution from an early-stage fintech to a global payments intelligence platform. The new identity builds on Yaspa’s mission to make payments more intelligent, helping operators and merchants connect with their customers in real time through trusted, data-driven experiences.

The refreshed brand introduces a cleaner, more contemporary visual identity centred around simplicity and human connection. Its updated logo, colour palette and design system have been crafted to convey transparency, confidence and momentum – emphasising Yaspa’s pioneering approach to innovation and collaboration.

The new brand launch coincides with a period of sustained growth for Yaspa, which has expanded from 15 to 70 employees in the past 18 months and recently announced a $12m investment round led by Discerning Capital. The company is now accelerating international expansion with a new US entity based in Atlanta, Georgia. Yaspa also announced the opening of a tech hub in Leeds, UK, in August.

Kate Marsden, Chief Marketing Officer at Yaspa, said: “Our new brand is a statement of intent. It reflects who we’ve become – a confident, connected and truly intelligent business that’s growing fast and taking our technology to new markets. We have created an identity that captures both the strength of our product and the clarity of our purpose – to help businesses make better decisions through smarter payments.

“Payments can be complex, but our goal is to make them feel effortless. Every element of our new look has been designed to communicate that sense of ease and intelligence. The identity is modern and approachable, because trust and transparency sit at the heart of what we do.

“As we scale into new regions, we want a brand that travels well and one that feels as relevant in Las Vegas as it does in London. The rebrand is a fresh chapter for Yaspa, but our focus remains the same: making instant payments personal.”

The post Yaspa unveils new brand identity as payments and identity fintech accelerates global growth appeared first on European Gaming Industry News.

Latest News

Elantil partners with G-Games to add next-gen content to online marketplace

Published

5 minutes ago

October 16, 2025

George Miller

Reading Time: 2 minutes

Pioneering platform solutions provider teams up with innovative software studio to bring operators an all-new line-up of slots, casual games and multiplier titles

Elantil, the ground-breaking technology company that’s redefining the future of the industry with its strategic iGaming backbone, has announced it has agreed a new partnership with G-Games that will add next-gen content to its online marketplace.

A leading provider of both classic and casual titles, G-Games brings out at least 40 new releases each year and specialises in content that has been heavily tailored to support local market needs – including a range of high-payout, low-stakes slots that are built specifically for German players.

Always a market innovator, G-Games is currently hard at work developing a new line-up of multiplayer slots that are designed to bridge the gap between traditional casino play and video game-style entertainment, empowering partners to engage with the next generation of customers.

With this presenting a major opportunity for operators to tap into the Twitch slots, G-Games will undoubtedly be a popular addition to Elantil’s Marketplace for all clients looking to future-proof their line-ups and increase market share.

Of course, being an Elantil partnership, marketplace operators will be able to reach out to the provider directly to form their own custom contracts, with this allowing them to save on costs and create agreements that support their unique business needs, without Elantil dictating the terms.

John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace redefining the relationship between operators and suppliers, it’s imperative that we continue to integrate with forward-thinking companies that can offer something new. G-Games are definitely one such provider, and we’re thrilled to now be able to offer their next-gen content to all Elantiloperators.”

Helen Walton, Chief Commercial Officer at G-Games, said: “At G-Games, we pride ourselves on providing flexible partnerships that are always sprinkled with a little G-Games magic. With our content now being available via Elantil’s Marketplace, we’ll be able to supply even more operators with a truly bespoke service that can help them achieve the results they’re looking for.”

The post Elantil partners with G-Games to add next-gen content to online marketplace appeared first on European Gaming Industry News.