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IGT Highlights Leadership Across Global Gaming Product and Solutions Portfolio at ICE London 2024

Published

2 years ago

January 30, 2024

Reading Time: 3 minutes

International Game Technology PLC announced that it will showcase a comprehensive portfolio of performance-focused gaming, iGaming, iLottery, systems and sports betting solutions in stand N3-150 at ICE London 2024 (ICE), Feb. 6-8, 2024. The three-day event is hailed as the gaming industry’s largest trade show and is an opportunity for IGT to demonstrate its leadership in research-driven gaming solutions that propel growth and generate player excitement.

“IGT brings a strong international product offering to ICE London 2024, supported by tremendous momentum across multiple product lines and geographies including high-growth regions such as Eastern Europe, Spain and Latin America. We invite our customers from around the world to experience proven multi-level progressive games such as Mystery of the Lamp, Prosperity Link and Egyptian Link, our newly re-engineered MESA 4K electronic table games terminal, advanced multi-game offerings, award-winning cloud-based technologies and much more,” said Renato Ascoli, IGT CEO Global Gaming.

“IGT PlayDigital is excited to return to ICE with a powerful lineup of iGaming content and promotional tools and our leading B2B sports betting technology and services. Given the growth potential of the iGaming and sports betting sectors and the regional relevance of digital and betting at ICE London 2024, IGT PlayDigital’s ICE showcase will reflect our focus on helping operators unlock new revenue opportunities while offering players personalized gaming experiences,” said Enrico Drago, IGT PlayDigital CEO.

IGT’s ICE stand will display more than 125 gaming machines, feature next-generation systems and iLottery solutions, and include a dedicated IGT PlayDigital zone where event attendees can experience the very best in iGaming and sports betting innovation. For the first time at ICE, attendees will be able to preview the sleek, high-performing PeakCurve49 cabinet with IGT’s video core and MLP content. Some of the highlights in IGT’s stand will include:

Performance-Proven Multi-Level Progressives (MLP): A centerpiece of IGT’s ICE portfolio will be its lineup of new and globally celebrated MLPs. IGT will feature the acclaimed Prosperity Link game on the PeakSlant49 cabinet and Mystery of the Lamp game on the new-to-the-region PeakCurve49 cabinet, along with new base game themes for the high-performing Egyptian Link title on the widely deployed PeakSlant32 cabinet. Compelling new MLP games Golden Eagle and Golden Phoenix will make their trade show debut at ICE.
IGT UNITE Multi-Game Bundles for Eastern Europe: ICE will be the trade show debut for the Company’s new IGT UNITE multi-game bundles for Eastern Europe. IGT UNITE brings together prolific IGT core games from the Cash Eruption series and iconic titles such as Red Hot Joker with high-performing MLP titles such as the Egyptian Link game on a single cabinet. The solution offers players tremendous choice and convenience and enables operators to maximize game stability and entertainment options on their gaming floors.
International Debut of MESA 4K Electronic Tables Games (ETG) Terminal: IGT’s MESA 4K ETG terminal features a 27-inch 4K ultra-HD display and offers a new player interface that permits players to play up to four games simultaneously. It features a highly configurable terminal design, a range of flexible and scalable merchandising options, and enables players to seamlessly enjoy RNG and dealer-assisted games in a hybrid configuration.
Digital Solutions and Services: The IGT PlayDigital segment will highlight the quality and diversity of its industry-leading game portfolio, led by standout games Cleopatra Hyper Hits and Shootin’ Hoops, and its leadership in omnichannel content via games such as Mystery of the Lamp Treasure Oasis. IGT PlayDigital will also demonstrate the many advantages of its engagement and game aggregation platforms, as well as its revolutionary Prize Engine technology. IGT PlaySports team members will be on-stand to provide a comprehensive view of platform capabilities, self-service betting technologies and end-to-end trading advisory services.
Research-Driven, Performance-Focused Core Content: The Company will display a compelling portfolio of regionally attuned core video games on a variety of Peak cabinets, including the Raise the Sails, San Xing Riches and Samurai 888 Spin games. IGT’s USwitch multi-game bundles for Western Europe and Africa allow for supreme operator configurability and deliver compelling mixes of up to 10 games on a single gaming machine, will be another centerpiece of IGT’s core video ICE portfolio. Additionally, IGT will present its leading products for Spain’s amusement with prize (AWP) market with the Treasure Box game and the all-new Diamond Mania game on the BINTIA 27-inch multi-game cabinet.
Content Optimization via IGT Evolve: ICE will be the global trade show debut for IGT Evolve, the Company’s cloud-based managed service. With the IGT Evolve solution, operators can ensure they are maximizing the returns of their gaming floor configuration and IGT game investments via real-time performance monitoring, skilled consultancy and remote cloud-based game download and configuration.
IGT Returns to the ICE Consumer Protection Zone: In support of IGT’s Sustainable Play sustainability initiative, the Company will have a leading presence in the ICE Consumer Protection Zone, a dedicated area for industry-wide promotion of responsible gaming and safer gambling. IGT will host a sustainability roundtable and will participate in a panel discussion about the importance of Positive Play.
IGT’s ICE showcase will also highlight the latest in compelling VLT cabinets and content, IGT ADVANTAGE CMS-driven advancements to the player experience, industry-leading video poker content and hardware and more.

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From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

12 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

Latest News

‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

12 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

12 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: