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NODWIN Gaming and Riot Games Announce Omen Valorant Challengers South Asia 2024

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HP’s flagship gaming brand Omen will return as the title sponsor for the Valorant Challengers South Asia 2024

Exciting multi-city LAN events will bring the customary high-octane Valorant action closer to fans

With a prize pool of USD$130,000, the Omen Valorant Challengers South Asia 2024 will also provide the winning team with the opportunity to represent the region at VCT Ascension 2024: Pacific

Industry-leading gaming and eSports media company NODWIN Gaming, in partnership with leading video game publisher Riot Games, announces the much-awaited 2024 season of Omen Valorant Challengers South Asia. After the success of India’s first-ever publisher-backed eSports league, the Omen Valorant Challengers South Asia 2024 aims to immerse fans in the excitement, offering an unparalleled Valorant experience to the community.

Offering a prize pool of USD$130,000 and the opportunity to represent the region at VCT Ascension 2024: Pacific, the Omen Valorant Challengers South Asia 2024 marks a significant milestone in the partnership between NODWIN Gaming and Riot Games. The tournament aims to build upon both organizations’ commitment to crafting a viable and adaptable roadmap for organizing and delivering quality community favorite eSports tournaments within the Indian ecosystem with a strong emphasis on sustainability and growth.

The upcoming Valorant Challengers South Asia 2024 season will see HP’s flagship gaming brand Omen return as the tournament’s title partner. Omen is named as the brand of choice for Omen Valorant Challengers South Asia 2024 and has played a consistent role in empowering the gaming community through its state-of-the-art gaming ecosystem including PCs and delivering to gamers an immersive gaming experience at Omen playground stores and partnerships on eSports platforms.

In a bid to enhance overall competitiveness, the Omen Valorant Challengers South Asia 2024 will be set up in a dual-split format, presenting players and teams with a multitude of opportunities to display their skills and compete at the highest level in South Asia. The dual split format also adds extra excitement and strategic depth to the tournament, offering fans an extended period of exhilarating Valorant eSports action. The first split will see two cups up for grabs with the finals unfolding in a thrilling LAN setting in front of a live audience. Additionally, a transfer window between the two Split 1 Cups will allow teams to make strategic roster changes and bolster their lineups.

The upcoming edition of the Valorant Challengers South Asia 2024 will also see a promotion and relegation system incorporated into the tournament flow. Post-completion of Split 1, the two lowest-ranked teams from the city cups will compete against Premier rivals to secure a spot in the Split 2 Main Event stage.

“The Omen Valorant Challengers South Asia 2024 is a testament to the collaborative efforts of NODWIN Gaming and Riot Games,” the co-founder and Managing Director for NODWIN Gaming, Akshat Rathee, said. “We are united in our shared goal of advancing the Indian eSports scene through a sustainable and adaptable roadmap while delivering exhilarating Valorant eSports action to our community. In its 2024 edition, the Omen Valorant Challengers South Asia seeks to elevate the fan experience by bringing them closer to the action through multi-city LAN roadshows and curated content for enhanced eSports viewing.

“With the innovative dual-split tournament format, a substantial prize pool of USD$130,000 and the opportunity to represent the region at VCT Ascension 2024: Pacific, the stage is perfectly set for an exceptional season of Valorant action. The upcoming season has a lot in store and we are thrilled to bring Omen Valorant Challengers South Asia 2024 to our community.”

“The Omen Valorant Challengers South Asia 2024 represents the best Valorant eSports action in the region and we are excited to bring another edition for the fans together with NODWIN Gaming,” the South Asia eSports Lead for Riot Games, Sukamal Pegu, said. “Riot Games’ goal is to bring the Omen Valorant Challengers South Asia closer to our fans and this fresh design will not only make it more exciting for the viewers but also create more opportunities for the aspiring eSports athletes in the region, with the in-game Premier mode leading into our CL ecosystem. Viewers can expect to see not only fan-favorite athletes returning from the 2023 Omen Valorant Challengers South Asia season but also some fresh talent who can potentially shake things up this year.”

The collaboration between NODWIN Gaming and Riot Games aims to enhance the fan experience by bringing them closer to the action. Through innovative content, engaging broadcasts, specially curated LAN events and interactive fan engagement initiatives, Omen Valorant Challengers South Asia 2024 seeks to create a dynamic and inclusive environment for the entire eSports community.

The Omen Valorant Challengers South Asia 2024 will bring the competition to the heart of Indian cities with electrifying LAN events. This immersive experience fosters a sense of community and allows fans to witness the intense competition up close, creating an unforgettable atmosphere for both players and spectators.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Esports organisation G2 returns to Kings League Germany with G2 FC, building on a groundbreaking debut

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  • G2, one of the world’s leading global esports and entertainment brands, is back in Kings League Germany for its second season
  • G2 FC, the football team created by G2, finished 3rd in Kings League Germany in its debut season and qualified for the Kings League World Cup
  • G2’s competitive DNA, innovation, and storytelling has made them the number 1 supported esports team by German fans, with 46.33% naming the team their favourite, according to recent findings from Esports Bund Deutschland
  • Season 2 brings back leadership with Ron Stublla as Team Manager and Malik Hadziavdic as Head Coach, building on the strong foundation established in Season 1
  • New presidents for 2026 – Mohammed ‘MoAuba’ Harkous – professional EAFC player (World Championship winner and 5x German champion) and Konygebony – German lifestyle influencer and rapper
  • By bridging traditional football and esports, G2 FC continues to expand the boundaries of sports entertainment and engage audiences across platforms and generations

G2, one of the world’s leading esports and entertainment brands, has announced the return of its football team, G2 FC, to Kings League Germany for its second season. The team officially kicked off the season on October 12th, building on a debut that saw them finish 3rd in the league, qualify for the Kings League World Cup and were the second most watched team in Germany (via Esports Charts). Quickly winning over fans across Germany, G2 FC blends high-level performance, innovation, and storytelling to deliver a unique football and esports experience.

Kings League Germany officially launched its second season on October 12, 2025, in Cologne with an event announcing the new rosters and pro kits for teams competing in the tournament. Part of the global 7-a-side Kings League, founded in 2022 by former FC Barcelona and Spanish national team player Gerard Piqué, the German league features two groups of four teams competing throughout October and November at MMC Studios Cologne, culminating in the Final Four on November 15. The German Kings League Cup winner will advance to the European Final in Berlin on November 22, facing teams from Spain and Italy at the Velodrom.

This season, G2 FC returns with continuity, tactical expertise, and renewed energy as it enters its second season. The team continues to showcase G2’s commitment to innovation and cross-cultural sports experiences, providing a platform to merge traditional football with esports and entertainment. By engaging fans across live and digital channels and exploring new media genres and formats, G2 FC is helping position Kings League as the future of sports entertainment, where esports meets football.

G2 FC is bringing back Team Manager Ron Stublla, whose background in Sports Management and experience in the Youth Bundesliga provide strong leadership on and off the pitch, alongside Head Coach Malik Hadziavdic, a former member of the German National Futsal team and player for FC Liria Berlin in the Futsal Bundesliga, who combines tactical knowledge with hands-on playing experience. The presidents for the club have changed, however, and G2 FC welcomes Mohammed ‘MoAuba’ Harkous, a professional EAFC player who’s a World Championship winner and 5x German champion, and Konygebony, a German lifestyle influencer and rapper. Tarik Haadziavdic, Kevin Moreira, Ahmed Omeirat and Cihan Ucar return to the squad for another season alongside a line-up of exciting new players that qualified for the team after a series of trials in Berlin.

2025 marks G2’s 10-year anniversary, highlighting a decade of growth into a global esports powerhouse with teams across multiple regions and long-standing partnerships with brands such as Mastercard, Red Bull, Ralph Lauren, Jägermeister and Herman Miller. Expansion into traditional sports remains a key pillar for G2, and its strong connection to fans is clear, with 46.33% of German esports fans naming G2 their favourite team. This connection drives its approach in Kings League, offering a fresh way to experience football by blending sport, entertainment, and digital innovation while bringing competitive excellence, creativity, and a fan-first mindset to engage the next generation of sports fans.

Alban Dechelotte, CEO of G2, comments: “Our debut season in Kings League Germany demonstrated the potential of combining esports and traditional sports. For Season 2, we are focused on delivering new content, connecting with fans in innovative ways, and pushing the boundaries of what sports entertainment can achieve. G2 FC perfectly aligns to our long-term vision of blending competitive performance with storytelling and digital innovation for the next generation of sports fans.”

G2 FC’s return reinforces the organisation’s commitment to redefining sports and esports. With returning leadership, fresh talent, dynamic content, and a passionate fanbase, the team is ready to make Season 2 its most exciting chapter yet.

The post Esports organisation G2 returns to Kings League Germany with G2 FC, building on a groundbreaking debut appeared first on European Gaming Industry News.

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PARIMATCH REVEALS ACTION-PACKED NEW UFC AD CAMPAIGN

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Featuring cinematic storytelling and powerful visuals, the content reinforces Parimatch’s passion for pushing boundaries alongside UFC

Parimatch’s latest campaign brings cinematic flair and raw intensity to the screen, capturing the emotion and energy required to compete in the world’s premier mixed martial arts organisation. The campaign builds on major sports partnerships that have made Parimatch a global backer of professional sports, with a strong presence across Asia and the MENA regions. Released ahead of UFC 321: ASPINALL vs GANE, it sets the tone for what promises to be an unforgettable event.

The innovative campaign labelled “Get Closer. Feel Everything” redefines fan connection, bringing audiences closer than ever to the intensity of the Octagon®. Raw energy. Elite strikes. Heart-stopping moments. Experience what TV screens can never capture.

“UFC has always been personal – first for me, then for Parimatch,” said Sergey Portnov, CEO of Parimatch. “I grew up dreaming of becoming a pro fighter, training Muay Thai twice a day to the extreme. That passion never left me, and it evolved into years of partnership with the UFC. As someone who lives and breathes combat sports, I know fight fans want more than watching through screens – they want to feel the cage shake, to experience raw, unfiltered access to the Octagon®. This is only the beginning. Campaigns like this will drive our fan engagement strategy as we expand into new regions and strengthen our global presence.

Video: youtube.com/watch?v=T-fTXXrkwCY

Beyond the Screen: Where Real UFC Lives

Most fans watch fights through a screen and miss the thunderous roar of the crowd, the powerful force behind every strike, and the electric tension that fills inside the arena – now Parimatch is changing the game entirely. The campaign delivers cinematic-quality content that brings viewers closer to the Octagon® for every jaw-dropping knockout, lightning-fast dodge, and emotional victory celebration.

The high-octane video captures:

  • Recreations of UFC events, showcasing the raw power and precision that makes champions
  • Unfiltered athlete emotions – from the focused intensity before the fight to the explosive celebrations after victory
  • Crowd energy that makes your pulse race and adrenaline surge
  • Music-synced editing that amplifies every moment of impact and triumph

 

The post PARIMATCH REVEALS ACTION-PACKED NEW UFC AD CAMPAIGN appeared first on European Gaming Industry News.

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RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!

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Regulating the Game (RTG) has announced Evive Australia as the first innovation to take the stage at Pitch! – part of the annual RTG gathering in Sydney in March.

The event will take place at the famous Sydney Opera House on 9 March 2026, as part of the sixth edition of the international regulatory and industry conference.

Evive is an app designed to help people change how they play or seek support for gambling harms. Created by Sam DeMello, a tech specialist drawing on his lived experience of gambling harm, and supported by Jay Robinson, a safer-gambling expert with over two decades of harm-minimisation and prevention experience, Evive Australia aims to deliver personalised tools, resources and pathways for anyone seeking to reduce risk or access help.

“Evive brings together real-world experience, clinical expertise and technology to create an accessible and credible platform for change. Pitch! was conceived to spotlight exactly these kinds of innovations – ideas that challenge convention, improve safeguards and reimagine the future of regulation and industry practice,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Evive isn’t just another app, it’s a bridge between lived experience, behavioral science and practical support. It shows that compliance and compassion can coexist, and when they do, everyone benefits. The app gives regulators and operators confidence in credible harm reduction tools, while giving people a safe, stigma free path to change,” Robinson said.

The post RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch! appeared first on European Gaming Industry News.

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