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KITKAT RENEWS ITS SPONSORSHIP WITH GIANTX AND SOLIDIFIES ITSELF AS ONE OF THE MOST RECOGNIZED BRANDS IN ESPORTS IN SPAIN.
KITKAT, the famous Nestlé chocolate-covered wafer bars with a global presence, reaffirms its commitment to GIANTX and continues for another year as the official partner of the esports club, the most decorated in Spain and one of the most popular in Europe.
Entering the esports sector in early 2021, KITKAT has established itself as one of the most recognized brands in professional video game competitions during this period. After another successful year for GIANTX, KITKAT will once again be the perfect companion for breaks between matches.
With the renewal of the agreement, KITKAT will have visibility on the sleeve of the jersey during national competitions in which GIANTX participates, such as the Superliga in League of Legends, Spain’s premier esports competition, where the giants have a historic seven titles.
In addition to appearing on the jersey, the Nestlé brand will be featured on social media and various broadcasting channels of GIANTX, as well as on their physical and digital platforms. It will also be projected through the organization’s network of players and creators.
KITKAT and GIANTX, involved in one of the longest-standing partnerships in esports, will collaborate on joint campaigns, new formats, and content to be released throughout the year. To celebrate the continuation of their partnership, the chocolate-covered wafer bars accompany the Superliga in League of Legends players in a fun commercial that welcomes the competition starting on January 17.
Carla de Sivatte, Head of Nestlé’s chocolate business in Spain, mentions that KITKAT, as an international brand, continues to invest in gaming, an area closely aligned with KITKAT’s target audience. “Being part of the GIANTX family for the fourth year makes us very happy, and we trust in continuing to achieve success. Together, we have built a great community, and we want to keep supporting gamers’ breaks by offering the best content,” she declares.
Luis García, Commercial Director of GIANTX, emphasizes the alliance with KITKAT: “We are very pleased to have KITKAT as an official partner for another year. After three successful years together, we approach 2024 with a strategy focused on entertainment and content generation. At GIANTX, we are deeply committed to our community, and there is no better news to give them than this renewal.”
Currently, KITKAT is one of the most enduring and recognized brands in the competitive gaming industry due to this partnership and its presence in various League of Legends championships by Riot Games. This renewed agreement further strengthens KITKAT’s position as a leader in both national and international esports.
As for GIANTX, it has risen to the elite of esports following its recent creation, resulting from the merger of the Spanish club Giants, founded in 2008, and the British organisation, EXCEL ESPORTS, founded in 2014. With this union, GIANTX will participate in major global esports leagues, such as the League of Legends EMEA Championship (LEC), Valorant Champions Tour (VCT), Game Changers, and the aforementioned Superliga LoL.
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Will Bolton named ‘David Orrick Journalist of the Year’ at ICE Barcelona
Will Bolton, Editor of G3 has been named the first ‘David Orrick Journalist of the Year’. Presented at ICE Barcelona by Clarion Gaming Managing Director Stuart Hunter, the Award has been created in memory of respected gambling industry writer David Orrick who passed in September 2024 aged 75.
Making the presentation, Stuart Hunter said: “Last year the industry sadly lost one of its most ardent and articulate supporters with the passing of David Orrick. David worked in the industry first as a journalist editing trade title EuroSlot and then heading-up PR and media relations for a raft of internationally recognised gambling brands.
“From the moment he joined the industry in 1995 he participated in our events first as a journalist and then as an exhibitor handling comms for many of the land-based sector’s best known manufacturers.
“David was a formidable personality steeped in the industry, highly knowledgeable and internationally respected. When David shared his opinion you listened and took note of his insights. He was a true ‘critical friend’ and made important contributions to the success of our brands not least ICE which he supported with a passion. He is greatly missed by everyone who knew him.
“In David’s honour and having consulted with his family we decided to launch a special award which carries his name. The David Orrick Journalist Of The Year Award recognises the talent and dedication which exists within the community of writers who report on the industry. Often overlooked, they provide an essential service helping to bring together games creators and providers with consumer-facing brands.
“To launch the David Orrick Award we invited publishers to nominate one of their star writers. From what was an extremely high quality short list a judging panel comprising members of the Clarion team identified our inaugural winner. Described by our judges as being extremely talented, diligent, easy to build a rapport with incisive and knowledgeable. I am delighted to confirm G3’s Will Bolton as the winner of the inaugural David Orrick Journalist of the Year.”
David’s son James Davidson reflected: “David lived and breathed the industry with everything that he had. It wasn’t a job , it was a way of life and something that he cherished dearly. David is hugely missed but he would be undoubtedly proud of the fact that his work and commitment to the industry has been valued. This Award would be something he would have hugely endorsed and shared avidly with the winners. Thank you for creating an award that shares and recognises David’s work.”
The post Will Bolton named ‘David Orrick Journalist of the Year’ at ICE Barcelona appeared first on European Gaming Industry News.
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Toshi.bet Expands in Crypto Gambling Market with Instant Withdrawals and Privacy-Focused Gaming
Toshi.bet introduces a streamlined crypto gambling experience with instant transactions, no KYC requirements, and tailored deposit bonuses.
Toshi.bet, a growing cryptocurrency casino, is expanding its presence in the online gambling industry with a focus on instant withdrawals, privacy, and a broad selection of gaming options. Operating as a no-KYC platform, Toshi.bet provides players with an alternative to traditional online casinos by leveraging blockchain-backed security and provably fair gaming.
Key Features of Toshi.bet
- Notable Growth in the Crypto Casino Sector – Toshi.bet has seen an increase in its user base, with thousands of players engaging in its gaming platform daily.
- Instant Deposits & Withdrawals – The platform supports Bitcoin (BTC), Ethereum (ETH), USDT, and various other cryptocurrencies, enabling near-instant, fee-free transactions.
- Privacy-Focused Gaming – With no KYC requirements, Toshi.bet offers users the ability to place bets while maintaining their anonymity.
- Deposit Bonuses & Reward Programs – Players can access tailored deposit bonuses of up to 200%, free spins, and rakeback rewards.
- Diverse Game Selection – The platform features a variety of gaming options, including slots, live casino, Plinko, dice, and other blockchain-optimized games.
The post Toshi.bet Expands in Crypto Gambling Market with Instant Withdrawals and Privacy-Focused Gaming appeared first on European Gaming Industry News.
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PopOK Gaming Introduces Poly Live Casino Studio by Alec Monopoly, Featuring Poly Blackjack & Poly Roulette
PopOK Gaming, a leading innovator in the iGaming industry, is pleased to announce the launch of the groundbreaking Poly Live Casino Studio by world-renowned street artist Alec Monopoly.
This one-of-a-kind live casino experience merges the excitement of classic table games with Monopoly’s signature artistic flair, offering an electrifying new dimension to online gaming.
The Poly Live Casino Studio introduces two premium live dealer games – Poly Blackjack and Poly Roulette – delivering an unparalleled fusion of art, entertainment, and immersive gameplay. Featuring exclusive designs by Alec Monopoly, the studio is set to captivate players with its bold visuals and dynamic atmosphere, transforming traditional casino gaming into a work of art.
A Live Casino Experience Like No Other
The Poly Live Casino Studio is a fully interactive, high-energy gaming environment where players can engage with professional dealers in real time. Designed to reflect Alec Monopoly’s iconic street art style, every element of the studio – from the tables to the backdrops – exudes creativity and luxury.
- Poly Blackjack: A fresh take on the timeless classic, featuring a customized table design with bold, colorful artwork and dynamic visuals that elevate the traditional roulette experience. Players can enjoy all the standard inside and outside bets, complemented by an electrifying atmosphere inspired by Monopoly’s signature art.
- Poly Roulette: This exclusive Blackjack table offers a seamless combination of strategy and style. With a fully immersive studio setting and high-quality streaming, players can engage in classic Blackjack gameplay while surrounded by a unique artistic backdrop. The game maintains all standard rules while offering an elevated, collector’s edition feel.
A Collaboration That Redefines Gaming
Alec Monopoly, known for his vibrant and unconventional artistic expressions, brings his signature touch to the live casino space in collaboration with PopOK Gaming. This partnership pushes the boundaries of iGaming by blending fine art with cutting-edge technology, offering players a gaming experience that is as visually striking as it is thrilling.
Elevating the Future of Live Casino Gaming
The launch of the Poly Live Casino Studio marks a new era for live dealer games, where creativity and gaming converge to create a uniquely engaging atmosphere. With PopOK Gaming’s cutting-edge technology and Monopoly’s artistic brilliance, this live casino experience is set to redefine industry standards.
The Poly Live Casino Studio is now available for operators worldwide, bringing a visually stunning and highly interactive gaming experience to players across multiple platforms.
For more information about Poly Blackjack, Poly Roulette, and the Poly Live Casino Studio, visit popokgaming.com.
The post PopOK Gaming Introduces Poly Live Casino Studio by Alec Monopoly, Featuring Poly Blackjack & Poly Roulette appeared first on European Gaming Industry News.
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