Latest News
Scandinavian success behind Soft2Bet awards recognition
Betinia‘s strong performance in the key Nordic markets of Sweden and Denmark has been rewarded by a raft of shortlist nominations and awards.
Standing out in the iGaming industry is no easy task, but Soft2Bet has successfully done this with its Betinia brand in Scandinavia.
Betinia is a B2C website that is operated by Soft2Bet in Denmark and Sweden and its success is a demonstration of how suppliers and operators can provide players with a truly differentiated, gamified offering that also generates strong commercial growth.
Its growth was powered by Soft2Bet’s Motivational Engineering Gaming Application (MEGA) gamification features.
These led to:
- +65% increase in average GGR compared to non-gamified brands, with 60% of players participating;
- More than 50% of the Betinia player base engaged with gamification, with 50% of them depositing larger amounts and frequency of deposits at +30%;
- average revenue per user (ARPU) grew by more than 70%.
Industry recognition
These achievements have been recognised by industry peers, with Soft2Bet shortlisted and winning numerous awards in recent months such as ‘Company of the Year’ and ‘Turnkey Supplier of the Year’ at the iGaming Sword Awards.
Commenting on the iGaming Sword Awards, Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “Being honored with The iGaming Sword Awards is a testament to the quality of our platform and solutions business. It reflects our commitment to providing top-notch products that are dependable, secure, and perform exceptionally in all situations for our partners. As we persistently pursue excellence, we look forward to our ongoing efforts being acknowledged by our peers throughout 2024”.
Soft2Bet was also shortlisted in the Vixio Global Regulatory Awards, in five categories of the EGR Nordics Awards and for the International Gaming Awards and Casino Guru Awards.
Elisabeth Isaksson, Head of Compliance at Soft2Bet, commented: “The be shortlisted in five categories of the EGR Nordics Awards and for the Vixio Global Regulatory Awards is further proof of Soft2Bet’s achievements in highly competitive and regulated markets. Sweden and Denmark are key European markets and it’s incredibly rewarding to see our commercial and compliance work recognised in this way. As we look forward to 2024, Soft2Bet will continue to develop its business with sustainability and compliance as pillars of its growth.”
Oksana Tyshankova, Chief Marketing Officer at Soft2Bet, added: “The industry awards and shortlist nominations are recognition of the incredible work our teams have done this year. Managing strong commercial growth with new staff onboarding, product updates and delivery and market launches for our partners is one of the hardest balancing acts to achieve in business. It’s a proud moment for Soft2Bet and it makes us even more enthusiastic for the coming months as we look forward to 2024.”

Latest News
QTech Games fields more elite content with Popiplay
Reading Time: 2 minutes
Emerging-markets leader expands its offering with a fresh portfolio from the ascendant Scandinavian studio
QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with Popiplay, an emerging force in high-level slots entertainment.
Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, sitting alongside the industry’s most exciting up-and-coming providers.
Popiplay slot designs are recognised for a more modern approach – being streamer-focused, crypto-ready and high roller-friendly – while also showcasing special features (like Bonus Buy, and Chance 2x and 3x options) that elevate the player experience and deepen engagement. These features are in evidence across an array of popular titles, including new releases such as Fruit Empire and Jellyens X, which eloquently demonstrate Popiplay’s eclectic range of hit slots.
The agreement organically broadens Popiplay’s global scope, targeting emerging markets and creating new revenue streams. As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, retention and marketing tools, and 24/7 local-language support.
Philip Doftvik, QTech Games’ CEO, said: “We’re excited to add Popiplay to our growing ranks. They are now coupling modern player demands to their existing cutting-edge mechanics, offering global operators varied content with which to captivate and retain the end user. And by combining unique maths modelling, which spans the volatility spectrum, with twists on conventional narratives, these games will foster some truly engaging gameplay for fresh cohorts of QTech players. Indeed, it’s been rewarding to see how Popiplay invariably seek to redefine the existing ecosystem and reimagine more traditional gaming experiences with each play. We look forward to watching how these games perform in regions which, in many cases, break new ground for Popiplay.”
Almir Kudic, CCO of Popiplay, added: “Through this partnership, Popiplay’s portfolio of dynamic slot games has been seamlessly integrated into QTech’s dominant aggregation platform for emerging markets, opening up a new network of partners and players worldwide for us. We can’t wait to see what the reception is. Through our combined commitment to collaboration and innovation, we can continue to work together to tailor the content for truly localised games that drive enhanced engagement and interest across a diverse and ever-changing slots landscape.
“At Popiplay, we firmly believe that our trademark creativity drives innovation. So, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. And this partnership with QTech constitutes a great opportunity to extend our product distribution across new territories and deliver our games to a range of top-tier partners.”
The post QTech Games fields more elite content with Popiplay appeared first on European Gaming Industry News.
Latest News
GLI Grows Stronger and Bigger in Melbourne with New Lab Location
Reading Time: < 1 minute
Gaming Laboratories International (GLI) has had a robust presence in Melbourne since it opened the lab in 2007. The company and its presence in Melbourne is stronger and bigger now that GLI has moved to a new lab location in the city.
The move was necessitated by GLI’s continually growing operations, and the upgrade to a larger facility in South Melbourne physically positions GLI even closer to many of its customers. GLI also operates labs in Adelaide and Syndey.
GLI’s Melbourne lab offers a full suite of services including:
• iGaming and Land-based Testing
• Casino Management Systems (CMS) Testing
• Interoperability Testing
• Quality Assurance
• Compliance
“We are excited about this next chapter as it strengthens our ability to meet our clients’ continually evolving needs. With these expert teams working together under one roof, we are better positioned to than ever to deliver comprehensive solutions for today’s gaming industry,” said Richard Howarth, Chief Business Officer – APAC.
The post GLI Grows Stronger and Bigger in Melbourne with New Lab Location appeared first on European Gaming Industry News.
Latest News
TaDa Gaming Spins Spellbinding Gaming in 3 Witch’s Lamp
Reading Time: 2 minutes
TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp.
Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.
Spellbooks, rings, candles and Witch Stacked Wilds in the main game reinforce the bewitching theme, while 97% RTP and 3000x max win make the magic irresistible to all levels of players.
Set in the eerie castle tower, three luminous potions bubble away in a riot of colour above the grid. Using TaDa’s ‘three pots’ mechanism to maximum effect, the Green, Purple and Blue Pot Scatters each have unique magic to deliver in the bonus feature and when they combine their power, the magic goes off the scale.
Each pot brings a different bonus: the Blue Potion ‘Win Up’ Pot will ignite a random coin symbol on the board to increase the value with each spin; the Green Potion ‘Award All’ Pot will randomly increase the bonus for all the gold coin symbols on the board; while the high impact Purple ‘Jackpot Reel Up’ Pot will transform into jackpot symbols for Mini (5x), Minor (10x), Major (30x), Grand (100x) and the Witch’s Grand Jackpot of 1000x. Prizes are dynamically based on the triggering bet value.
When the Purple ‘Jackpot Reel Up’ bonus game is triggered, a new screen opens with an expanded 6×5 grid. Only blank positions, Purple Potion Pots and gold coin symbols will appear.
Three further respins are given for each symbol and the relevant jackpot counters light up as each jackpot value is applied. The first jackpot counter to show three lights will pay out. Any other jackpot counter lights will remain in place as the bonus game will continue until there are no more free spins and the jackpots can be won multiple times.
With a supernaturally eerie soundtrack, polished visuals and impressive details, 3 Witch’s Lamp delivers an atmospheric and evocative gaming experience.
Sean Liu, Director of Product Management at TaDa Gaming, said: “3 Witch’s Lamp is an impressive addition to our very popular triple pots series. We are delighted to deliver this beautiful game supported with immersive mechanics and potentially generous prizes in time for a very happy Halloween for our players.”
The post TaDa Gaming Spins Spellbinding Gaming in 3 Witch’s Lamp appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months ago
DigiPlus Backs Stricter Online Gambling Regulation
-
Latest News3 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News3 weeks ago
Announcement: 25th September 2025
You must be logged in to post a comment Login