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Gaming Americas Weekly Roundup – January 8-14
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
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TransAct Technologies Incorporated, a global leader in software-driven technology and printing solutions for high-growth markets, announced that it has gained approval from a leading QSR to sell its newest BOHA! Terminal 2 to the U.S. domestic market, which represents an opportunity of more than 10,000 locations.
BetMGM, a leading iGaming and sports betting operator, announced that Star Trek: The Next Generation is now exclusively available at BetMGM Casino. Atlantic Digital, a London-based game studio, has created an immersive iGaming experience around one of the greatest science fiction television series of all time. Star Trek: The Next Generation is currently available in Michigan and BetMGM plans to make the slot available to all states where the operator’s iGaming offering is live.
Light & Wonder Inc. announced that Michael Marchetti has been appointed as a member of its Board of Directors. He previously served as a director of SciPlay Corporation. Light & Wonder acquired the remaining public shares of SciPlay in October of last year.
AppsFlyer, the global leader in marketing measurement, attribution and data analytics, launched Creative Optimization, its new product that provides marketers with unparalleled insights into their creative assets and data-driven guidance on maximising their impact. Coupled with Artificial Intelligence (AI), Creative Optimization identifies patterns, trends and features that drive optimal audience engagement, enabling marketers to capture the most value from their ad spend while enhancing the effectiveness of their creative content and campaigns.
Partnerships
BetMGM, a sports betting and iGaming leader, and Charlotte Motor Speedway, the iconic motorsports and entertainment venue, announced a new market access agreement enabling BetMGM to bring its online sports betting platform to North Carolina once legalised sports betting launches.
Betsson, the leading global betting operator, is the new global main sponsor of Atlético Nacional. The most successful Colombian football club will feature a fresh new logo on their jerseys for the first time in 23 years. This three-year agreement reconfirms Betsson’s long-term commitment to Latin American sports and continuous growth in the region.
Bragg Gaming Group has taken its aggregation platform live with Superbet in Brazil, following a deal that sees the provider become a leading partner to the operator in one of the world’s hottest gambling markets. As well as third-party content from the industry’s most sought after providers, Bragg now supplies Superbet with its proprietary games portfolio, including popular titles from in-house studios Atomic Slot Lab and Indigo Magic.
Corinthians, the Brazilian soccer giants, have become the latest club to join the sports betting wave in the country by signing a record shirt sponsorship deal with VaideBet. The three-year agreement will be worth a total of R$370 million ($75.9 million), or R$120 million per year, which is claimed to be the biggest sponsorship deal in the history of Brazilian soccer.
DraftKings and National Association for Stock Car Auto Racing LLC (NASCAR) announced that they have agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state of North Carolina, pending licensure and regulatory approvals.
Latest News
iGaming Wise Officially Rebrands to Wise Connections
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Following two years operating as iGaming Wise, and more than three years previously as Affluck, the company is entering a new chapter under its new name: Wise Connections.
The rebrand reflects the company’s continued evolution and its commitment to delivering clear value, stronger matchmaking, and more direct, effective connections for partners across the iGaming sector.
Wise Connections is built on a simple idea: quality beats quantity. Instead of pushing generic introductions or relying on outdated directories, the platform focuses on personal, vetted, and direct connections. Every introduction is made manually through trusted channels like Telegram, LinkedIn, or email, ensuring that both sides meet with full context, purpose, and confidence.
The core services remain the same: Marketing & PR, Consulting, Affiliate Management, but they are now tied together under a stronger single identity. And the biggest focus moving forward is the B2B Matchmaking, which has already proven to be one of the most effective ways to help operators, providers, affiliates, and service companies expand into the right markets.
Founder & CEO Gjorgje Ristikj describes the change as a natural step in the company’s growth: “We wanted a name that reflects what we really do. We connect companies with people who matter, and we do it the right way, personally, transparently, and with purpose.”
Wise Connections is not just a new name, it’s a clearer direction. A more structured approach. And a stronger commitment to building long-term partnerships that actually move businesses forward.
The post iGaming Wise Officially Rebrands to Wise Connections appeared first on European Gaming Industry News.
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BEGE Announces Dates for 2026 Edition: 25–26 November
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The Balkan Gaming and Entertainment Expo (BEGE) is excited to announce the official dates for its 2026 edition: 25–26 November 2026. Following another remarkable year, BEGE is already preparing an even bigger and more innovative event that will bring together industry leaders, innovators, and enthusiasts from across the region.
“BEGE 2025 was an outstanding success,” said Nino Berezhiani, Marketing Manager of BEGE. “The energy, innovation, and connections we saw over two days were truly inspiring. From the engaging conferences to the vibrant exhibition halls and the unforgettable BEGE Awards Night, it was incredible to witness our community come together to share knowledge, celebrate achievements, and drive the industry forward. We can’t wait to welcome everyone back for BEGE 2026 – it’s going to be even bigger and bolder!”
BEGE 2026 promises two days filled with cutting-edge insights, networking opportunities, and top-tier conferences, continuing the tradition of delivering an unmatched platform for collaboration and growth in the gaming industry.
Organizers encourage participants, sponsors, and partners to save the dates and stay tuned for announcements regarding conference programs, speakers, and special highlights for the next edition.
The post BEGE Announces Dates for 2026 Edition: 25–26 November appeared first on European Gaming Industry News.
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Evoplay appoints Vasilena Mantsiou as Chief Financial Officer
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Evoplay, the award-winning game development studio, has promoted Vasilena Mantsiou to Chief Financial Officer (CFO), recognising her outstanding contribution to the company’s growth and operational excellence.
Vasilena joined Evoplay in May 2022 and was promoted to Head of Accounting Department in January 2024, where she played an instrumental role in strengthening the company’s financial processes and supporting its continued expansion across global markets.
As CFO, she will oversee Evoplay’s financial strategy, planning, and operations, ensuring the studio continues to deliver sustainable growth and stability as it scales its presence worldwide.
The appointment highlights Evoplay’s ongoing commitment to nurturing internal talent and promoting from within, ensuring a strong leadership team that reflects the company’s core values and ambition.
Ivan Kravchuk, CEO at Evoplay, said: “Vasilena has been an integral part of Evoplay’s journey, demonstrating exceptional leadership and deep financial expertise.
“Her promotion to CFO is a natural step forward, and we’re confident that her strategic vision will continue to support our long-term goals as we expand into new markets.”
Vasilena Mantsiou, CFO at Evoplay, said: “I’m incredibly proud to take on this new role and grateful for the trust placed in me by the Evoplay team.
“Over the past few years, I’ve witnessed the company’s remarkable growth and innovation, and I look forward to contributing further to its success in this new capacity.”
The post Evoplay appoints Vasilena Mantsiou as Chief Financial Officer appeared first on European Gaming Industry News.
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