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Steve Parkinson joins The National Lottery as Brand and Marketing Director

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Incoming National Lottery operator, Allwyn UK, announced that Steve Parkinson has been appointed as its new Brand and Marketing Director.

Steve joins Allwyn from Bauer Media, where he held senior marketing and business leadership roles, including overseeing the growth and brand development of Kiss, Magic, Absolute Radio, Jazz FM, Planet Rock and more. He also has extensive experience in leading post-acquisition integrations. Most recently, Steve was head of Strategic Partnerships and Events for Bauer, where he was also the executive lead for its national charity, Cash for Kids.

Prior to this, Steve was Marketing and Brand Director at EMAP, where he managed a portfolio of consumer brands across multiple channels, as well as a roster of creative and media agencies. This followed almost a decade at Chrysalis plc where he held senior roles, including Managing Director and Marketing Director for the Heart, Galaxy and LBC brands, as well as the wider group. Steve brings with him a wealth of experience in transforming brands, with extensive knowledge of media partnerships and creative production in a constantly evolving media landscape.

Steve commented: “I’m delighted to be joining Allwyn at such an important time as we approach the start of the fourth National Lottery licence period. The National Lottery is a huge part of UK life and contributes so much to society through Good Causes funding – so to come on board at the very beginning of a new era, with a new operator, is incredibly exciting.”

Current incumbent Ivor Burns will be stepping down in April to take a well-deserved career break after 14 years with The National Lottery. Leading an award-winning team, he has made a fantastic contribution to The National Lottery, delivering highly effective integrated marketing campaigns with consumers and integrity at their core.

Allwyn’s Chief Commercial Officer Lucy Buckley, commented: “In Steve, we have appointed a proven marketing leader who has been integral to the development and growth of key media brands. We’re excited about what he can bring to Allwyn and The National Lottery, with his wealth of experience in senior marketing roles.

“We’re hugely grateful to Ivor for everything he’s done for The National Lottery and would like to thank him for his enormous contribution. We’ll continue to benefit from his expertise right up until April as he hands over the reins to Steve – but he leaves The National Lottery’s brands in great shape.”

Steve’s appointment comes as Allwyn looks to evolve The National Lottery over the next decade. This has already seen a number of key marketing and media agency appointments, with Hearts & Science taking on the role of media agency, and Leo Burnett and VCCP selected as joint creative advertising agencies. Together, they will help deliver Allwyn’s vision for the future: growing The National Lottery in a safe and responsible way by increasing its relevance and introducing its range of games to new audiences responsibly– enabling it to return even more money to Good Causes.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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iGaming Wise Officially Rebrands to Wise Connections

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Following two years operating as iGaming Wise, and more than three years previously as Affluck, the company is entering a new chapter under its new name: Wise Connections.

The rebrand reflects the company’s continued evolution and its commitment to delivering clear value, stronger matchmaking, and more direct, effective connections for partners across the iGaming sector.

Wise Connections is built on a simple idea: quality beats quantity. Instead of pushing generic introductions or relying on outdated directories, the platform focuses on personal, vetted, and direct connections. Every introduction is made manually through trusted channels like Telegram, LinkedIn, or email, ensuring that both sides meet with full context, purpose, and confidence.

The core services remain the same: Marketing & PR, Consulting, Affiliate Management, but they are now tied together under a stronger single identity. And the biggest focus moving forward is the B2B Matchmaking, which has already proven to be one of the most effective ways to help operators, providers, affiliates, and service companies expand into the right markets.

Founder & CEO Gjorgje Ristikj describes the change as a natural step in the company’s growth: “We wanted a name that reflects what we really do. We connect companies with people who matter, and we do it the right way, personally, transparently, and with purpose.”

Wise Connections is not just a new name, it’s a clearer direction. A more structured approach. And a stronger commitment to building long-term partnerships that actually move businesses forward.

The post iGaming Wise Officially Rebrands to Wise Connections appeared first on European Gaming Industry News.

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BEGE Announces Dates for 2026 Edition: 25–26 November

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The Balkan Gaming and Entertainment Expo (BEGE) is excited to announce the official dates for its 2026 edition: 25–26 November 2026. Following another remarkable year, BEGE is already preparing an even bigger and more innovative event that will bring together industry leaders, innovators, and enthusiasts from across the region.

BEGE 2025 was an outstanding success,” said Nino Berezhiani, Marketing Manager of BEGE. “The energy, innovation, and connections we saw over two days were truly inspiring. From the engaging conferences to the vibrant exhibition halls and the unforgettable BEGE Awards Night, it was incredible to witness our community come together to share knowledge, celebrate achievements, and drive the industry forward. We can’t wait to welcome everyone back for BEGE 2026 – it’s going to be even bigger and bolder!”

BEGE 2026 promises two days filled with cutting-edge insights, networking opportunities, and top-tier conferences, continuing the tradition of delivering an unmatched platform for collaboration and growth in the gaming industry.

Organizers encourage participants, sponsors, and partners to save the dates and stay tuned for announcements regarding conference programs, speakers, and special highlights for the next edition.

The post BEGE Announces Dates for 2026 Edition: 25–26 November appeared first on European Gaming Industry News.

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Evoplay appoints Vasilena Mantsiou as Chief Financial Officer

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Evoplay, the award-winning game development studio, has promoted Vasilena Mantsiou to Chief Financial Officer (CFO), recognising her outstanding contribution to the company’s growth and operational excellence.

Vasilena joined Evoplay in May 2022 and was promoted to Head of Accounting Department in January 2024, where she played an instrumental role in strengthening the company’s financial processes and supporting its continued expansion across global markets.

As CFO, she will oversee Evoplay’s financial strategy, planning, and operations, ensuring the studio continues to deliver sustainable growth and stability as it scales its presence worldwide.

The appointment highlights Evoplay’s ongoing commitment to nurturing internal talent and promoting from within, ensuring a strong leadership team that reflects the company’s core values and ambition.

Ivan Kravchuk, CEO at Evoplay, said: “Vasilena has been an integral part of Evoplay’s journey, demonstrating exceptional leadership and deep financial expertise.

“Her promotion to CFO is a natural step forward, and we’re confident that her strategic vision will continue to support our long-term goals as we expand into new markets.”

Vasilena Mantsiou, CFO at Evoplay, said: “I’m incredibly proud to take on this new role and grateful for the trust placed in me by the Evoplay team.

“Over the past few years, I’ve witnessed the company’s remarkable growth and innovation, and I look forward to contributing further to its success in this new capacity.”

The post Evoplay appoints Vasilena Mantsiou as Chief Financial Officer appeared first on European Gaming Industry News.

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