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WA.Technology Gear Up for ICE London 2024

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WA.Technology is delighted to announce its participation in ICE London 2024, which will unfold at the ExCel London from 6 – 8 February

 

Following their success at  SiGMA Europe 2023 in Malta, the WA.Technology team will join guests arriving on 5 February for one of the world’s most significant international iGaming events, ICE London 2024, set to attract over 45,000 professionals at ExCeL London, its UK swansong, before the annual extravaganza relocates to sunny Barcelona, Spain, in 2025.

WA.Technology has big plans for expanding its African presence, launching into multiple African markets with its localised omnichannel platform seamlessly integrating mobile, retail, and online provision, all supplied by a specialised African market team. WA.Technology’s hugely successful Latin American specialists have already taken Brazil and the broader Latam market by storm, so expect big things from WA.Technology in the heart of Africa

The exhibition will showcase the reimagined WA.Technology flagship product, WA.Platform. This is more than an upgrade; the enriched version significantly enhances player experience and engagement.

 

Including:

  • Casino AI adaptation tailored to individual user behaviour.
  • Localised, AI-powered CMS.
  • Brand and player-level customisation for all products.
  • Dedicated back office access per product.
  • Improved reporting system.
  • Fresh, customisable dashboard.
  • Site editor and builder.
  • Updated security protocols.
  • Overall fresh, new look.

 

Visitors will also have a chance to witness exciting new launches from WA.Technology’s verticals with fantastic prizes up for grabs, including new, state-of-the-art games from WA.Lottery and WA.Fantasy. Attendees will be entered into WA.Lottery’s daily big prize giveaway for their chance to win one of the high-value prizes. WA.Fantasy will also allow attendees to compete against one another in a fun-filled Daily Fantasy Sports game for the upcoming Premier League weekend with a chance to win big with even more valuable prizes.

In collaboration with Authentic Fruits, WA.Technology will also gift Brazilian superfood Açaí to its valued friends. The special WA.Technology edition Açaí – sourced from family-owned, sustainable farms in Northern Brazil – highlights WA.Technology’s commitment to social impact and environmental preservation, as well as providing its esteemed global clients with the best possible iGaming offerings with a decidedly Brazilian touch.

Meet the WA.Technology team at stand S4-240 or at their exclusive area in the WA.Technology-sponsored Meeting Zone S1-360. Contact the team to book a meeting.

WA.Technology will host an exclusive invite-only Latino Fusion Night on February 7 at SICAN for friends, partners, and clients for an evening that promises an unforgettable experience with live DJ sets, sumptuous food, and superb networking opportunities encapsulating ICE London’s spirit.

Sharing his thoughts on ICE London, Tim Scoffham, CEO of WA.Technology, said,

ICE London is the perfect stage to showcase our cutting-edge WA.Platform upgrade and market-specialist tailored range with the global iGaming community. 2023 was a groundbreaking year for the entire WA.Technology team, but 2024 promises to be bigger and better for growth in further markets, such as our highly-anticipated African expansion. We can’t wait to share everything we have in store for our clients.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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