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Soft2Bet’s MEGA is Coming to ICE London
ICE London 2024 is a month away and Soft2Bet is looking forward to welcoming partners, friends and contacts to its brand-new stand and showcasing Motivational Engineering Gaming Application (MEGA), its game-changing gamification technology.
Here is what delegates can expect from Soft2Bet at ICE London 2024.
Soft2Bet Exclusive Workshops:
As part of a packed schedule Soft2Bet will be showcasing MEGA, its industry-leading gamification technology that drives engagement, loyalty and revenues and will be hosting workshops, talks and discussions to show how its highly flexible personalisation and localization features help drive engagement and revenues.
What is MEGA? Motivational Engineering Gaming Application is the gamification platform Soft2Bet has developed since launching in 2016. It delivers highly gamified products and additional entertainment value to players, driving up engagement, volumes and revenues for Soft2Bet and its partners.
Olga Melnyk, Product Manager for Soft2Bet, will be hosting the workshops (stand S6-210) and said she will be ‘highlighting three exciting products: City Builder, Stadiums and Bonus Crab’ and ‘Soft2Bet’s powerful and user-friendly PAM back office, a proprietary solution developed by our in-house team’.
Yoel Zuckerberg, Chief Product Officer for Soft2Bet, will educate delegates about Motivational Engineering Gaming Application (MEGA), the company’s unique gamification technology that drives higher engagement, activity and revenues while the Chief Business Development Officer for Soft2Bet, Martin Collins, will host workshops about how the company’s B2B products and services drive growth and commercial success.
“At Soft2Bet, we take gamification seriously and the commercial growth it generates is proof that this focus is the right one for us,” Zuckerberg said. “It has had hugely beneficial impacts on our brands in highly competitive markets such as Sweden and Denmark and through the workshops I will show how our MEGA features can be harnessed and optimised to benefit our existing and future partners.”
“Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow is a fantastic opportunity,” Collins said. “Not only for meeting these contacts in person but for us to educate them in how our products work and develop their player engagement and loyalty levels and, of course, their revenues.”
Turnkey Solutions:
Soft2Bet is a leader in gamification but we also provide a full package with best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.
“Gamification is the most visible part of our product portfolio but a key benefit of the workshops will also be to show how our MEGA features work in sync with our turnkey solutions delivered via our player account management (PAM) system,” Collins said. “These include casino content aggregation, sportsbook solutions, managed services and security teams and power our front-end products, driving consistently high conversion and loyalty through a unique customer experience. I’m really looking forward to leading these workshops with so many industry contacts during ICE London 2024.”
Soft2Bet’s ICE Stand:
Soft2Bet’s double-decker stand will be the ideal place to meet our teams or simply to catch up with industry contacts and friends. Delegates will be able to grab a coffee or relax at the end of the day and watch Soft2Bet products in action by using our touchscreen demo units dotted around the stand. And not forgetting Soft2Bet merchandise, we’ll be handing the coolest merch in iGaming to lucky delegates.
ICE World Regulatory Briefing:
Soft2Bet General Counsel, David Yatom Hay, will be speaking during the ICE VOX World Regulatory Briefing at 12:20pm on Monday, February 5. His session, entitled ‘The Changing Role of Gambling Compliance: How to Connect Ethics with Business Value?’, will look at how gambling companies combine commercial growth and expansion with corporate ethics.
“At Soft2Bet, we’re not just expanding our global presence, we’re championing the vital balance between growth and responsible gaming,” Yatom Hay said. “Our proactive approach in self-regulation and player protection isn’t just ethical, it’s a strategic move to ensure sustainable success in the ever-evolving landscape of iGaming regulations.”
Soft2Bet is looking forward to welcoming partners at stand S6-210. Book your meetings with Martin Collins, Chief Business Development Officer for Soft2Bet, or send a message to Sales @Soft2Bet .com for more information. Make sure you’re there.
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SolutionsHub opens Dublin office to support iGaming clients entering new €8bn market
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Expansion comes as Ireland rolls out new gambling regulatory framework, with industry valued at over €8 billion annually
SolutionsHub, a trusted provider of regulatory and operational solutions for the iGaming sector, has announced the opening of a new office in Dublin to support clients entering the Irish market as the country implements its new gambling regime.
The Gambling Regulation Act 2024, which established the Gambling Regulatory Authority of Ireland (GRAI) earlier this year, represents the most significant change to gambling oversight in the country in decades. Full licensing enforcement is scheduled for mid-2026, transforming a market currently valued at more than €8 billion annually and positioning Ireland as one of Europe’s most closely watched iGaming jurisdictions.
SolutionsHub’s new Dublin office provides a local base to assist existing clients and international operators seeking Irish or wider EU licences, positioning the firm at the centre of one of the world’s most dynamic technology and financial services hubs.
As part of the application process, the GRAI will conduct a risk-based review of the applicant’s suitability. Applicants must demonstrate sound governance practices, financial health, and compliance frameworks, such as anti-money laundering, responsible gambling, and risk management. Additional requirements include disclosures of beneficial ownership, tax clearance, any criminal history and/or previous regulatory action. SolutionHub’s presence will bolster all operator applications with in-the-market guidance and support.
“With the Gambling Regulation Act now in effect and enforcement deadlines approaching, demand for expert support is at an all-time high,” said Lee Hills, CEO of SolutionsHub.
“Several of our clients are already preparing to apply for Irish licences, and our new Dublin office ensures they have direct, on-the-ground guidance to meet the requirements and enter the market with confidence.”
SolutionsHub is recognised for securing first-of-their-kind approvals in iGaming, fintech, and blockchain, and for guiding companies through complex regulatory lifecycles in multiple jurisdictions. Unlike traditional consultants, the firm supports clients from initial licence applications through to long-term compliance and operational success.
“Dublin is already a global centre for technology and financial services, and Ireland is now set to become one of Europe’s most important regulated iGaming markets,” said James O’Kelly, Head of Corporate Development at SolutionsHub. “By establishing a permanent base here, we can work more closely with clients and partners, while also building our local team to support long-term growth, innovation and job creation under Ireland’s new gambling framework.”
SolutionsHub continues to be a trusted authority in licensing, compliance, and operational support. The firm’s Irish office positions it at the forefront of a new era for the country’s gambling sector, helping operators capitalise on growth opportunities while ensuring robust compliance.
The post SolutionsHub opens Dublin office to support iGaming clients entering new €8bn market appeared first on European Gaming Industry News.
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C-Suite Product Engineering Appointment at Bede Gaming
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Bede Gaming has announced a new leader in its Executive team with the appointment of Andrew Humphreys as Chief Product Engineering Officer.
Humphreys brings 16 years of experience in software engineering, with specialised expertise in end-to-end solutions and player experience. With a valuable customer-minded technical perspective, this addition to the platform provider’s seniormost team demonstrates a dedication to innovative UX in Bede’s product strategy.
An internal promotion, Humphreys climbed the ranks at Bede from a front-end developer and solution architect, progressing on through several positions of leadership and making a significant contribution to many of Bede’s key achievements along the way. As one of its longstanding employees, Humphreys has grown professionally with Bede, influencing its long-term strategic direction and witnessing firsthand the company’s transformational growth from start-up to a market-leading, international full-service platform provider.
Most recently, as Head of Product Engineering and a core member of the company’s senior leadership, Humphreys has led on product and technical solutions for customer projects, forward-thinking roadmap development, and introducing a performance-focused development culture throughout Bede’s product engineering teams.
This experience and tenure within Bede’s engineering department have positioned Humphreys for the newly created C-level position, in which he will retain responsibility for the continued delivery of high-quality products and features for the platform, including player account management, player engagement and front-end web & app.
“I’m thrilled to welcome Andrew to the Executive team. He has already demonstrated exemplary leadership and strategic thinking in managing our product development workstreams,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Andrew has a keen eye for measurement, optimisation and continuous improvement that I’m sure will take our product engineering functions from strength to strength.”
“This promotion is an exciting step forward in my career, and one of many highlights that I have enjoyed during my time at Bede. As an engineering leader, I aspire to bridge the gap between our customers and our development teams. By fostering these relationships, we have delivered cross-functional, end-to-end solutions to an exceptional standard. I’m passionate about what we’ve built so far at Bede, and I’m excited to continue innovating with such a talented, dedicated team. I couldn’t see myself working anywhere else.” Humphreys said.
The introduction of the new Product Engineering C-Suite position comes as Bede’s Chief Operating Officer Paul Dinning announces his retirement at the end of 2025, after 9 years with the company.
The post C-Suite Product Engineering Appointment at Bede Gaming appeared first on European Gaming Industry News.
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iGaming Wise Officially Rebrands to Wise Connections
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Following two years operating as iGaming Wise, and more than three years previously as Affluck, the company is entering a new chapter under its new name: Wise Connections.
The rebrand reflects the company’s continued evolution and its commitment to delivering clear value, stronger matchmaking, and more direct, effective connections for partners across the iGaming sector.
Wise Connections is built on a simple idea: quality beats quantity. Instead of pushing generic introductions or relying on outdated directories, the platform focuses on personal, vetted, and direct connections. Every introduction is made manually through trusted channels like Telegram, LinkedIn, or email, ensuring that both sides meet with full context, purpose, and confidence.
The core services remain the same: Marketing & PR, Consulting, Affiliate Management, but they are now tied together under a stronger single identity. And the biggest focus moving forward is the B2B Matchmaking, which has already proven to be one of the most effective ways to help operators, providers, affiliates, and service companies expand into the right markets.
Founder & CEO Gjorgje Ristikj describes the change as a natural step in the company’s growth: “We wanted a name that reflects what we really do. We connect companies with people who matter, and we do it the right way, personally, transparently, and with purpose.”
Wise Connections is not just a new name, it’s a clearer direction. A more structured approach. And a stronger commitment to building long-term partnerships that actually move businesses forward.
The post iGaming Wise Officially Rebrands to Wise Connections appeared first on European Gaming Industry News.
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