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Groove Powers B2B Performance with Technology Upgrades
Groove’s latest technology and aggregation enhancements power B2B high-performance
iGaming casino platform provider and aggregator Groove has been staying close to its vision of establishing a new standard of service by bringing the joy and excitement of iGaming to operators through a multitude of initiatives during 2023 culminating in the introduction of new technology in the aggregator’s back-office that drives additional accessibility and performance.
During 2023, rebranded Groove introduced a new logo, website and technology upgrades that are more consistent with the platform’s mission to help player-focused iGaming operators find their groove by putting trailblazing end-to-end platforms, expertise and personalised support at their fingertips so they can create engaging and valuable user experiences.
With its promise of adding over 100 new games per month, the aggregator was busy signing 18 new game providers including Playtech and Spribe, thereby broadening the game portfolio available with a single-API integration to over 15,000 games from a roster of more than 100 top content partners. Push-API was developed and introduced during the year so that all game information is now included automatically in the API with no need for operators to take information manually from Groove’s market-leading back-office.
16 new operators were on-boarded as part of the Groove collaboration with tier-one operators and beyond to deliver high-performance and sustainable revenue around slots, online casino and live casino, poker and table games as well as crash games. The company also significantly expanded its lottery offerings, which resulted in a partnership with leading lottery provider Sisal.
Of course, Groove kept upping the ante on marketing by attending the industry’s biggest shows with a whirlwind of appearances and exhibits of the new brand at ICE London, iGB Amsterdam, SBC Barcelona as well as branching out to SBC Tbilisi for the first time.
Groove’s award-winning technology development continued unabated in order to fulfil operator needs and introduced a raft of new technical tools including the ability to set RTP by brand, the introduction of frbs for a number of game providers, launch of the data-driven flagship Recommender tool that suggests the best and most relevant content for operators, upgrades, enhancements and improvements to the UI and UX and a key enhancement of a new demo mode in the back-office.
Amidst the flurry of 2023 announcements was the news that Groove is now supporting sweepstakes casinos.
“We are busy building infrastructure ready to implement new and exciting tools for 2024, which we will be delighted to discuss at ICE next February in London or the industry can catch-up with us at any number of global shows including Brazil, Lisbon, Prague, Miami, G2E or at SiGMA Europe at the end of next year,” the co-founder and Chief Operating Officer for Groove, Yahale Meltzer, said. “We look forward to 2024 and showcasing our ground-breaking technology amongst the world’s biggest iGaming contenders.”
For further information visit the new web domain at www.GrooveTech .com.

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Million Games and YUGO Workshop Unveil Vault Rush – A Sleek Take on Classic Slots
Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program.
Following the success of Thorfinn’s Journey, Vault Rush delivers a fresh yet nostalgic experience, combining the charm of traditional slot machines with modern, high-energy gameplay mechanics.
This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits. At its core, the game introduces the Power Vault feature, where Vault Symbols transform into random paying symbols, adding an extra layer of excitement to every spin. Meanwhile, the Power Bet option allows players to increase their bet for even more Vault Symbols, enhancing winning potential. With a 95.9% RTP, high volatility, and a maximum payout of 4000x the bet, Vault Rush is designed to deliver electrifying gameplay with big-win potential.
“YUGO Workshop has once again showcased its ability to craft a game that captures both the nostalgic essence of classic slots and the thrill of modern online gaming,” said Thomas Nimstad, CEO of Million Games.
“This is exactly the kind of innovation we envisioned with the Million Stars program – giving talented studios the opportunity to create engaging, high-quality casino experiences. Following the positive reception of Thorfinn’s Journey, we’re confident that Vault Rush will be another big success.”
As the second title from YUGO Workshop under the Million Stars program, Vault Rush further cements the partnership’s commitment to delivering standout gaming experiences. The game is now available across Million Games’ network, ready to immerse players in an exhilarating vault-cracking adventure.
The post Million Games and YUGO Workshop Unveil Vault Rush – A Sleek Take on Classic Slots appeared first on European Gaming Industry News.
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Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion
HIPTHER, organiser of the Prague Gaming & TECH Summit 2025, is proud to present Relax Gaming, the Summit’s Delegates Bag Sponsor and a key player in the iGaming industry. In this exclusive interview, we speak with Cliona Griffin, Business Development Manager, Casino at Relax Gaming, to explore their approach to market expansion, transparent competitive strategies, and what to expect from their presence at the Summit.
Relax Gaming has built a strong reputation as a premium aggregator and supplier in the iGaming space. How does your approach to business development ensure that Relax Gaming stays ahead in an increasingly competitive market?
We’re always focused on being one of the industry’s most innovative providers, both in terms of the content we produce and the platform we offer. By constantly evolving our products and maintaining a strong commercial framework, we ensure that Relax Gaming remains a key player in the market.
Our competitive and fair commercial approach has been instrumental in strengthening our presence in existing markets while also enabling smooth entry into new ones. It’s all about staying agile and forward-thinking to ensure our partners get the best possible experience when working with us.
A competitive yet transparent commercial structure is a core focus for Relax Gaming. How do you strike the right balance between offering competitive deals while maintaining transparency with partners and operators?
I think both fairness and transparency are key to building long-term relationships with our partners. That’s why we apply the same commercial structure across the board in each market, ensuring that every partner has a clear and equal opportunity to succeed.
This approach not only makes our offering competitive, but it also gives our partners confidence in knowing they’re working with a provider that values consistency and openness. By keeping things straightforward and fair, we create a commercial environment that benefits operators.
With new markets constantly evolving, what key factors influence Relax Gaming’s decision-making when entering and expanding into emerging markets? Are there any specific regions that are currently on your radar?
When looking at new markets, we take a strategic and measured approach to ensure that any expansion aligns with our business objectives asl well as the needs of our partners.
One of the biggest factors we consider is regulatory complexity. Each market comes with its own set of rules, and we need to ensure that we can operate efficiently while fully complying with local requirements. Beyond compliance, we assess the potential return on investment, evaluating market size, player demand, and long-term sustainability to determine whether it’s the right fit for Relax Gaming and our network of operators.
Right now, we’re actively monitoring several European markets that show strong growth potential. However, our primary focus for H1 this year is expanding our presence in the US. The region presents exciting opportunities, and we’re working to establish a solid foothold by leveraging our expertise and proven content portfolio to meet the needs of operators and players in this market.
Given the dynamic nature of the industry, how does Relax Gaming adapt its offerings to support both new and existing operators in maximising their revenues?
We take a very hands-on approach when it comes to supporting our partners. Our Account Management team works closely with operators to help them maximise revenue by tailoring strategies to suit their needs. Whether it’s optimising game performance or identifying new opportunities, we’re always looking for ways to add value.
On the content side, we’re also moving towards a more bespoke approach, adapting our offering to fit the demands of different markets and player preferences. This flexibility allows us to continue delivering high-quality, relevant content that keeps engagement levels high.
As a speaker at the Prague Gaming & TECH Summit, what key insights will you be sharing with the audience? And what makes this event an essential platform for discussing the future of iGaming?
I’m looking forward to sharing how Relax Gaming approaches market expansion, focusing on how we assess new opportunities, navigate regulatory challenges, and use our aggregation model to drive growth.
I’ll also highlight the importance of localisation and how we tailor our content to different markets while supporting operators with the tools they need to maximise engagement. With the industry evolving rapidly, staying ahead of trends is key, and I’ll touch on the innovations shaping the future of iGaming.
Events like this are a great chance to connect, exchange ideas, and gain insights into what’s next for the industry, making it an essential platform for discussion and collaboration.
With Relax Gaming bringing its expertise to the Prague Gaming & TECH Summit 2025, this year’s event promises invaluable insights into the future of iGaming and technology. Don’t miss the opportunity to connect with industry leaders, gain exclusive market perspectives, and be part of the most dynamic gathering in the CEE region!
Join us on 25-26 March 2025 in Prague – Register now and explore the full agenda!
The post Navigating New Frontiers: Relax Gaming’s Approach to Growth & Market Expansion appeared first on European Gaming Industry News.
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Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets
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The post Champions League Drama & EPL Showdown — WinSpirit Launches Betting Series with 2,500 USD in Freebets appeared first on European Gaming Industry News.
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